Articles by Ojasvini

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Impact of chatbots in the eCommerce industry

Published on 20/01/2022 by Ojasvini

As per a report published by CMO, Australian customers are among the highest chatbot users globally. The report also says that brands are progressively using chatbots as a significant platform for customer interaction.... Continue Reading

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How to start a podcast for your business

Published on 17/12/2021 by Ojasvini

As per The Infinite Dial 2021 Australia —a research report on digital media trends— 91% of the Australian population is aware of podcasting. The report further goes on to say that 37% of Australians over the age of 12... Continue Reading

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Media planning for 2022: How to prepare

Published on 25/11/2021 by Ojasvini

Today’s digital landscape is a competitive one. With 2022 around the corner, one of the biggest challenges businesses might face could be how to reach customers effectively using the appropriate media channel. Consumers... Continue Reading