Video job interview tips for employers and recruiters

Published on 10/05/2022 by Anna Hammond and Ojasvini

This article was originally published on 06/23/2020.

This article will talk about video interviews and how video interview software work. We will also discuss some video interview tips for employers and recruiters.

Video interview software might help businesses make the hiring process more efficient

As per a report by LinkedIn, ‘81% of talent professionals agree virtual recruiting will continue post-COVID’. The report also mentions that about 70% of recruiters believe that video interviews will become the new norm. Businesses might need to adopt the right technology to keep up with the evolving hiring process and find suitable candidates in such situations. Tools such as video interview software might help organisations make the recruiting process more comprehensive and convenient, thereby potentially eradicating the need to conduct several in-person interviews.

Video job interviews and the leveraging technology

A video interview is an online job interview that happens virtually and remotely. This type of interview involves audiovisual technology and can be taken from anywhere. For businesses that might have adopted a remote-work setup, conducting interviews virtually could be beneficial. In addition to this, in times of the COVID-19 pandemic, tools such as video conferencing and video interview software might also contribute to safety measures by eliminating the need to meet in person, specifically for job interviews.

What is video interview software and how does it work?

Video interview software are tools that help businesses conduct interviews online. The interview can be done live or via a pre-recorded session, which the interviewer can evaluate later. Such software usually provide helpful features such as screen recording, skill assessment and scoring, a question library, interview scheduling, and live video interview functions.

Some advantages of video interviews

As per a report by Garner, ‘85% of organisations are utilising new technology to onboard employees’. The report further mentions how most organisations turned to virtual hiring because of the pandemic. Below we have discussed some of the advantages of virtual interviews.

Video interviews offer more flexibility

An online video interview might allow the interviewer to schedule interviews as per their convenience and availability. 

It might help save travel costs

A video interview might help both the candidate and interviewer save the time and money involved in travelling. Also, the session can be recorded and reviewed multiple times by other people in the organisation.  

Can help reduce the time involved in hiring

According to an article by Harver, ‘57% of applicants lose interest in the job because of the lengthy hiring process’. In such a scenario, a video interview might help businesses hire quicker and establish a connection with the candidate. 

Different types of video interviews

There might be many different types of video job interviews. We discuss two of the common types below. 

Common types of video interviews
The two common types of video interviews include live video interview and one-way video interview

7 Tips for conducting a video job interview

Businesses might have modified their hiring policies given the pandemic. While video interviews might not be a new concept, some small to midsize enterprises (SMEs) might not be entirely familiar. Below, we have given a few tips on how employers and recruiters can conduct a video job interview.

1. Select the appropriate software for conducting the interview

The first tip would be to choose a video interview tool that suits your needs. Before opting for a particular tool, you might come up with questions like: do you usually conduct individual interviews or group sessions? Do you prefer live-streaming or the pre-recorded mode? You might need to consider other similar criteria before picking the tool. Some video interview solutions facilitate the use of video presentations of candidates to make a filter-based pre-selection and choose the qualified candidates that meet the job position’s requirements.

2. Send a detailed invite to the interviewee

The next tip would be to send a proper formal email invitation to the candidate. The invite should ideally include all relevant particulars such as the date and time of the interview, the interviewer’s name, role, and designation, the software via which the interview would be conducted, and any other steps that the candidate is required to follow. You may also consider providing the candidate with an emergency contact number or email address if they face any technical issues.

3. Prepare a list of possible questions beforehand

To ensure a positive experience for the candidate, the recruiter should ideally prepare a list of questions to focus on the context and requirements for the position offered. A written-down list of questions might work well in this situation. You can also consider writing notes from your conversation or recording your discussion with the candidate’s approval. This could allow you to go back to the answers given by the interviewee and weigh their skills and capabilities against other candidates.

4. Set up a well-lit and professional space

It may be ideal to arrange a space that is well-lit, free of distractions, and has a clear view. Even though you might not be in the traditional office environment, it might be beneficial to create your own professional space for a good interaction.

5. Carry out a video interview test run

To minimise technical errors, the interviewer should ideally carry out a video interview test run. You might need to ensure that your network strength is appropriate and that your camera, microphone, and speakers are working correctly. You might also need to check whether the screen sharing function is working well, in case you need it.

6. Send thank you notes and share details of further steps

One of the most important tips in the video interview process might be to send thank you notes to the candidate after completing the interview. This could show that your organisation values the candidate’s time. You can also use this step to share if the candidate is required to follow any further steps —such as an assignment— or to let them know about their candidature rejection or acceptance.

7. Share professional feedback with the candidate

As per an article by Cegid, irrespective of your company size, providing post-interview feedback might benefit both your organisation and the candidate. The study further mentions that formal feedback might also allow candidates to know their areas of improvement. You should ideally provide relevant feedback, reasons for why their application got rejected or accepted, and recommendations on what could be done for further improvement.

In conclusion

As per an article by Rics, ‘offices in Australia have now reopened twice since the beginning of the pandemic, with a third opening anticipated’. This could mean that businesses might want to continue providing employees the liberty of a hybrid or remote-work setup. A video interview, in this light, might help businesses cope with the hiring process while simultaneously conducting interviews safely and conveniently. A well-executed video interview could also help save costs for both the interviewer and the interviewee.

Looking for video interview software? Check out our catalogue!

This article may refer to products, programs or services that are not available in your country, or that may be restricted under the laws or regulations of your country. We suggest that you consult the software provider directly for information regarding product availability and compliance with local laws.

About the author

Content Analyst for Australia. Focusing on insights about software technolgies critical to SMEs. Insipred by growing tech trends and how these help SMEs to grow.

Content Analyst for Australia. Focusing on insights about software technolgies critical to SMEs. Insipred by growing tech trends and how these help SMEs to grow.


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