Businesses can opt for video editing software to create professional and creative videos. In this article, we have listed the top three video editing software having free versions and free trials and a minimum of 4.6/5 star ratings.
According to a survey report by Australia Business News, 54% of users prefer seeing video content to other forms of media. This study suggests that video content might be gaining popularity and professional and appealing videos might be a crucial part of the content strategy for many businesses. In addition to this, opting for the best free video editing software can potentially be beneficial for small businesses with limited budgets to help increase website traffic organically. Small to midsize enterprises (SMEs) can perhaps focus on having appropriate video editing software in place to help them edit their videos efficiently.
What is video editing software?
Video editing software are tools that anyone can use to enhance the quality and content of their videos. Such tools can help turn a fairly simple video into a more professional-like one using varied features. Businesses can use this software to modify, improve, add effects, or even create a new video that can potentially help attract more customers. A survey report by Wyzowl states that 87% of organisations say that videos have helped improve traffic. This analysis might indicate that effectively curated videos can help in business growth.
This article will discuss the top video editing software having a free version and free trial listed on Capterra Australia. We have selected the best three free video editing software based on considerate factors such as software which have a free version and free trial, ratings above 4.6/5 stars, and the existence of more than 50 user reviews in the past two years. The full methodology can be found at the bottom of this article.
- Ease of use- 4.6/5
- Customer service- 4.5/5
- Features- 4.6/5
- Value for money- 4.7/5
Descript is a video editing tool that also offers the feature of audio editing. It is a cross-discipline video/audio editing software that offers many supporting elements such as screen recording, podcasting, remote recording, adding voice commands, video-sharing, audio mixing, and overdub facility (transforming text to speech). Descript allows users to edit videos by directly editing the text, thereby potentially saving time. Some of this tool’s significant features also include its ability to add artificially intelligent (AI) voices —meaning high-quality synthetic voices.
The additional benefits of this tool are its ability to function offline, provide cloud space for file storage, and save old drafts of projects so that the user can restore them at any time of their convenience. This video and audio editing tool has a free version (their basic plan) and a free trial. Information on the paid version is available at descript.com.
- Ease of use- 4.7/5
- Customer service- 4.6/5
- Features- 4.6/5
- Value for money- 4.8/5
StoryXpress allows users to remove any inaccuracies or flaws in their videos in order to make them look more professional. The tool also lets users import videos from other platforms and repositories. In addition, users can blur any background which may contain sensitive or confidential information. Some other significant features of the tool include the ability to add a customised clip, upload a thumbnail, schedule in-video meetings, add GIFs, and even include elements such as a call to action (CTA) button, banners, logos, and a form for generating leads —meaning a form for the first point of contact with a potential customer.
StoryXpress allows users to integrate videos into their website or any other platform using the application programming interface (API) feature. In addition, another distinctive feature of this tool that may not be available with other such software is video analytics, which can inform businesses which particular part of a video is the most-watched by generating analytics reports and giving insights. StoryXpress has a free version and free trial available, and more information on the paid version can be found at storyxpress.co.
- Ease of use- 4.6/5
- Customer service- 4.6/5
- Features- 4.5/5
- Value for money- 4.6/5
WeVideo is a video editing tool that offers features such as access to multiple video formats, screen recording, voice-overs, and other important elements to help users bring a more creative side to their videos. The software also offers cloud storage space of up to 1 GB and video resolution of up to 480p. Moreover, it offers users the flexibility to add colours, emojis, GIFs, and personalised text in videos —all of which are available in the free version. Another benefit is the audio export feature via which users can extract and export the audio out of their video and create podcasts with that sound file.
In addition, this tool allows users to make videos or edit them using their preferred device (such as smartphones, laptops, or tablets). This tool also allows users to edit videos both online and offline without pre-uploading the video in the cloud. The software allows users to publish their videos directly on multiple social media platforms such as Instagram, YouTube, and Facebook (a feature which is only available with the paid version). This tool’s additional paid version features include adding animated text, including slow-motion effects, customising templates, and audio boosting. WeVideo has both a free version and free trial, and more details on its paid plan are available at wevideo.com.
For the video editing software listed above, the following factors have been taken into account:
- The tools have a completely free version and free trial.
- The three software justify Capterra’s definition of video editing software: Video editing software helps create professionally looking educational, promotional, and entertainment videos clips, and movies.
- Have the following core and standard features:
- Video editing
- Media library
- Video capture
- Ratings above 4.6/5 stars.
- More than 50 user reviews of the software in the past two years (January 2020 – January 2022).
- Out of our resultant list, we then chose the three tools with the highest ratings in four features compared to other products —customer support, ease of use, value for money, and functionality.
- The tools mentioned above are listed in alphabetical order.