A Step-By-Step Guide: How To Create The Ultimate Live Webinar

Published on 20/04/2020 by Anna Hammond

During the corona crisis, the whole of Australia is advised to practice social distancing to save lives and livelihoods. 

People are working remotely where possible. In fact, 57% of SMEs are already fully remote. However, businesses and entrepreneurs should try to maintain contact with your customers, no matter whether they decide to stay open or not. And what better way to do this than by hosting a live webinar?

How to create a webinar

Hosting a webinar puts you in direct contact with your audience. If you’re new to them and feeling a little overwhelmed, we’re here to help you figure them out. We’ll also reveal our suggestions for top webinar software, making it easy for novices to get started.

What is a live webinar?

A webinar is a seminar on the internet, normally hosted by a business or educator. More and more companies are discovering and using webinars within their marketing sales initiatives. You can involve your customers interactively with your company’s products and services. It’s a particularly suitable method for engaging customers during lockdown because they can participate from the comfort of their own homes—and so can the host for that matter!

Why create a webinar?

Broadly speaking, webinars fulfil three main purposes:

  1. External communication: Allowing customers, experts and authorities to be guest speakers or interviewees on the webinar is an excellent marketing tool to showcase products and services. It also allows customers to learn from each other, adding value to their day.
  2. Training and courses: Consider, for example, a user or maintenance training session of the equipment that a customer has purchased (or wants to purchase.) This could apply when educating students
  3. Internal communication for meetings: This is especially useful if the company has branches in multiple locations. A webinar is a good way to instruct on new software that is being put into use. 

Benefits of a webinar

One of the biggest advantages of webinars is getting ‘in front of’ (or the attention of) your target group. Participants have direct contact with each other and the presenter via a chat. Almost all platforms offer the possibility to conduct a small survey during the broadcast. This way you continue to involve the participants in the presentation. 

Some other advantages are:

  • Recording and making the webinar available to third parties afterwards by, for example, sharing the webinar on social media.
  • The automatic collection of statistical data about the webinar—you get to know your customers even better.
  • Brand marketing your business by using your logo, brand colours, images and expertise. 
  • Both the company and the customer save travel time and travel costs. Everyone can follow the webinar wherever they want.

How do you create a webinar?

Keep in mind the following questions during the preparation stage:

  1. Which target group do you want to reach?
  2. What message do you want to convey? 
  3. What is the optimal length to convey your message with the time your target group will likely have available?
  4. How will you add value? Think about what your customers might have problems with and how a webinar can help.
  5. What can you offer that is unique? If you want to provide multiple webinars, there must be enough interesting content available. 
  6. How will you allow customers to participate?

The minimum hardware you need is a laptop, and a fast internet connection is a prerequisite for live HD streaming. You do not want delays in the broadcast! 

It is possible to create and broadcast a live webinar with a very limited budget. Once you’ve mastered your first few webinars, you can scale up if there is value to be gained from it.

What is the best online webinar service?

There are many platforms for creating webinars and most of them have the following functionalities by default:

  • Confirmation and reminder emails to the webinar participants (you’ll need to invite them beforehand so they’re aware it’s happening!)
  • Chat and survey options during the live webinar.
  • Screen sharing for in-screen demonstration of software or PowerPoint presentations.
  • Collection of statistics on webinars.

We have made a selection of four excellent webinar tools for you*. Check out the methodology for how we chose the software services at the bottom of this article. 

  1. Livestorm

LiveStorm live webinar meeting
Livestorm’s live webinar meeting room (Source)

This platform has a free version that has all the functionalities that the paid versions also have, but only for a limited number of participants. With this in mind, Livestorm makes a good choice for those wanting to gain hosting experience. 

The navigation of the platform is easy to master and you can count on highly rated (by Capterra users) customer support. The lowest costing account option of the platform is the freemium model. After this, it costs US$99 per month. It offers:

  • Up to 100 participants and 4 hours per webinar.
  • Integration of statistical data from the webinars in platforms, including Mailchimp and Hubspot.
  • During the corona crisis, this platform offers its Meet Premium account with unlimited meetings for up to 8 people (normally US$35 per host per month). 

2. LiveWebinar

LiveWebinar webinar presentation
A LiveWebinar presentation with audio and video (Source)

LiveWebinar offers a free version for webinars with up to five participants, making it a good option for first-time hosts. With the help of 1,000 different settings, the program is adjustable to suit your needs. The webinar can also be built modularly.

The paid version starts at US$14.99 per month and offers:

  • Up to 100 participants per webinar.
  • In-screen projection of YouTube or Vimeo player.
  • Integration of statistical data from the webinars in platforms, including Mailchimp and Hubspot.
  • API is available for integration with existing systems within the company (such as CRM).

3. BigMarker

BigMarker webinar hosting
Hosting a webinar online using the BigMarker webinar service (Source)

This platform offers a trial version, which is valid for 7 days. BigMarker is highly rated by Capterra users for its many functionalities and wide integration with many marketing functions. Pricing starts from US$79 per month when billed monthly. This lowest costing version offers:

  • Up to 100 participants per webinar.
  • A variety of functionalities, such as pop-up offers and API access.
  • Excellent integration of webinar statistical data into many platforms, including Mailchimp and Hubspot.

4. Demio

Demio software live webinar in action
A live business webinar with Demio (Source)

Demio offers newcomers a 14-day free trial period. It is a user-friendly platform with well-rated customer service. It includes basic functionalities, but its integration with Zapier allows users to connect to relevant sales and marketing applications. You start on this platform from US$49.00 per month.

This price includes:

  • Up to 50 participants per webinar.
  • Limited functionalities, but expandable with the integration of Zapier

Analysing the success of your webinar

After your first webinar(s), analyse the results and the reactions of your customers. This will help you to determine whether the webinar has indeed produced the desired results. Try asking for feedback, assess how much they engaged, and if you were able to open conversations.

 

If you have a taste for it, you can always upgrade with one of the tools above. Alternatively, check out our buyers guide to help you explore other webinar software solutions

 


*Methodology

The tools are the top four best webinar tools on Capterra Australia, with 5 stars and more than 85 verified customer reviews. All of the platforms operate on the cloud and do not involve complicated installations.

 

This article may refer to products, programs or services that are not available in your country, or that may be restricted under the laws or regulations of your country. We suggest that you consult the software provider directly for information regarding product availability and compliance with local laws.