A step-by-step guide: How to create a live webinar

Published on 31/01/2022 by Anna Hammond and Ojasvini

This article was originally published on 20/04/2020.

Hosting a live webinar will put you in direct contact with your audience, likely simultaneously helping in business growth while working remotely. This article will discuss what a live webinar is, its benefits, and how to create it.

A live webinar could help in reaching out a larger audience

As per an Australian Institute of Family Studies (AIFS) report —regardless of COVID-19 restriction relaxations— Australians prefer working from home. The report further says that approximately 67% of people surveyed “were sometimes or always working from home”, compared to 42% prior to the COVID-19 pandemic. In such a scenario where remote working is gaining prominence —to keep the business steady and maintain growth— organisations should ideally maintain contact with the customers. A good way of doing so could be via live webinar hosting.

What is a live webinar?

A live webinar is a seminar on the internet, generally hosted in real-time by a business or educator with the help of webinar software. With webinar hosting, companies can have real-time conversations with their customers, informing and guiding them about products and services or anything else in general. The audience can also ask questions to the host and solve any potential doubts. An example of a webinar could be an online education course provider hosting a session informing students about a newly-added course and its benefits. 

How can you create a live webinar?

The idea of conducting seminars for an audience attending remotely might be ideal for organisations to boost reach and business growth during the current pandemic. Here, we have given some steps to create a constructive live webinar for your audience. 

Select the appropriate webinar topic

Before actually creating a live webinar, you should select the appropriate topic. For instance, a small to midsize enterprise (SME) could conduct a webinar on the best search engine optimisation (SEO) practices for business growth. This type of webinar could help employees understand the need for SEO and other tips that can be beneficial. 

Pick your preferred webinar hosting tool

Selecting the right webinar hosting software would be the next step involved in the process. The appropriate tool would give business owners the freedom to conduct and share interactive sessions with the audience, either live or pre-recorded. 

Determine the suitable format for your webinar

There might be many different webinar formats you could choose from, such as interview webinars, online events, panel discussions, and product demonstrations, among others. According to a study by Redback Connect, 25% of respondents prefer a webinar with one moderator and one presenter, followed by 24% of respondents preferring panel discussions. 

However, the choice of format might also differ depending on the type of audience. For instance, an employee recruiting team may hold an interview webinar. Similarly, a firm’s IT department might be more interested in conducting a panel discussion type of webinar on essential topics such as cybersecurity tools

Create content keeping in mind your audiences’ requirements

A practical and well-written webinar should have engaging slides, meaningful content, and dedicated time periods for any potential questions. The content could also depend on the type of webinar you decide upon. For instance, if you are hosting a product demonstration, you should use images and specifications of the product laid out on the slides to help viewers understand your product. 

Choose a date and time as per your audience’s convenience

The next step would be to choose the appropriate date and time, keeping in mind your audience’s availability over different time zones. However, there may not be a single perfect time and date for conducting a webinar. As an example, mid-week (Wednesdays and Thursdays) is the preferred time to host a webinar, as per a survey by On24. The same survey report further claims that lunchtime to early afternoon could be the appropriate time for hosting a live webinar. 

Send out the webinar invitations

This step would be the time where you could promote your webinar. Sending your webinar invites via email could be one way of doing so. You can also publicise the webinar on your social media channels and website. The more you promote it, the more viewers you might be able to gather.

Test practice your webinar to eliminate any potential issues

It would be ideal to do a practice run before hosting your live webinar to eliminate any potential issues. This could involve checking your equipment, revising your content, and checking the webinar software. You can even try and create a test link and get it reviewed by your teammates to get an idea of what the viewers would be seeing. 

Host your live webinar and make recordings available

The next step would be to conduct your live webinar. Make sure to record your webinar for the invitees who might not have been able to attend. You can also use the recording for further marketing promotions or if you would like to conduct the second part of your webinar. You also might have the option to upload your webinar recording to a video sharing channel (such as YouTube) or your website. 

Follow up with your audience for feedback and queries

The final step would be to gather your audiences’ feedback and answer any potential questions after hosting your webinar. For example, you can send an email to your attendees thanking them for their participation and asking them to suggest topics for any subsequent webinar you might be planning to conduct. 

What are the benefits of webinar hosting?

According to a survey conducted by Gartner, only 4% of employees would prefer working from the office full time. This could mean that most employees would want to work remotely or in a hybrid setup. The study also indicates that organisations might need to constantly stay connected with their employees, and a webinar could help in such cases. Below, we have given some of the benefits of webinar hosting. 

Can help in building direct contact with the audience

Each time you host a webinar, you may engage and directly connect with your audience. This audience could turn into potential customers, depending on what you would choose to present about your business. A well-scripted webinar could help build the audiences’ trust and eventually generate greater sales.

Reach out to a larger audience

Using a webinar as a platform could offer the opportunity of catering to a larger audience. You may reach out to many people at once and use that space to increase your customer base. A good thing about a webinar might be its ability to connect people from different time zones and geological locations together at one platform. This way, businesses can develop their professional network and connect with their target audience around the world. 

Enhance the brand value and credibility

Viewers who attend your webinar might be the ones who could be interested in your business. Interacting live with your audience can help enhance your brand value and give your business more credibility. For instance, a benefit that you might receive from a webinar could be potential customers keeping in mind your presentation and considering your perspective before choosing a product.

Webinars can be cost-effective

Unlike an in-person seminar, a live webinar would not require a space for gathering the audience. Anyone can conduct a live webinar with a decent internet connection. As there would not be any need for conference halls, food for the guests, and other facilities, a live webinar would save an organisation a fair amount of money. 

Businesses can also use webinar content for social media

You can utilise the webinar recording for promoting your business on different social media channels. You can reuse the content, slides, images, and videos from your webinar and post them on social media. You can also upload your webinar on YouTube or create a podcast

What’s the key takeaway?

There might be multiple reasons your business should focus on creating live webinars, some of which we have discussed above. One of the good things about a webinar could be affordability and effectiveness for many businesses. After establishing a dedicated audience, you could even utilise your webinar to generate greater revenue for your business.

Looking for webinar software? Take a look at our catalogue!

This article may refer to products, programs or services that are not available in your country, or that may be restricted under the laws or regulations of your country. We suggest that you consult the software provider directly for information regarding product availability and compliance with local laws.

About the author

Content Analyst for Australia. Focusing on insights about software technolgies critical to SMEs. Insipred by growing tech trends and how these help SMEs to grow.

Content Analyst for Australia. Focusing on insights about software technolgies critical to SMEs. Insipred by growing tech trends and how these help SMEs to grow.


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