For many businesses, Instagram is a vital part of their marketing strategy. The platform is perfect for companies that want to use visuals to connect and engage with their audiences.
Using Instagram correctly will allow you to reach new customers who may not have heard of you yet. But if you haven’t used Instagram in a business capacity before, it can be a little tricky to navigate the setup process.
Not to worry—we’ve broken down how to switch to a business account on Instagram, step by step. If you follow this guide, you’ll have everything you need to launch your Instagram marketing strategy.
Here are the steps we’ll be covering in this guide:
- Download the Instagram app.
- Create a personal profile.
- Select your username and password.
- Add a professional profile photo.
- Switch to a professional profile page.
- Choose to list as a business and connect your Facebook business page.
- Select your Instagram business category.
- Fill out your Instagram business profile.
- Using Instagram insights to your advantage.
1. Download the Instagram app
The first step is the easiest. You’ll need to download the Instagram app onto your mobile device. You can use Instagram’s desktop version for some functionality, but the platform is designed to work best on a mobile device.
Here are the links to download it:
2. Create a personal profile
To make an Instagram business account, you’ll first need to create a personal account. It’s best to use an email address related to your business for this, as the two accounts will be linked. For example, you could use the email address for your marketing team or customer service team, or you can create a new email address specifically for this purpose.
3. Select your username and password
Selecting a username is an important part of the step—your username will be what people use to find you on the platform. The easiest choice is obviously to use the name of your business. However, if your business name is somewhat generic, it may already be in use.
In these cases, think of an option that would make sense for people trying to find you. You can use the word “Official” after your business name, for example, or a different word associated with your industry, like “fashion” or “tech”.
If you use multiple social media platforms, try to align your Instagram username with those already in use. This will make it easier for users to find you if they’re already following you elsewhere.
When choosing a password, make sure it’s secure. You may end up sharing this account with other people in your business, so store a copy of the password somewhere in case you need to give it to others. For example, password management tools work well for teams that need to securely store and share login details to business accounts.
4. Add a professional profile photo
Your profile photo is just as important as your username. In most cases, companies will use a version of their logo, so that it’s instantly recognisable to your customers.
You can always change your profile photo later if need be, but for starters, pick something that professionally represents your brand.
5. Switch to a professional profile
Once you’ve finished the above steps, you’re ready to switch over to a Business Account.
Note: To complete this step, you MUST have a Facebook page associated with your business. That page can be inactive, but you need at least a skeleton Facebook account to continue from this point.
Once you’re ready, follow these steps:
- Click on your profile photo in the bottom right corner.
- Click on ‘Edit Profile’
- Select ‘Switch to Professional account’.
6. Choose to list as a business and connect your Facebook account
On the next screen, you’ll be prompted to choose whether you are a Business or a Creator. Unless you’re an individual, like a blogger or influencer, you’ll want to choose business.
After this, the app will ask you to connect your Facebook profile. You should be able to do this with just one or two taps, depending on whether your Facebook is already linked to your Instagram account.
Finally, it will ask you to verify your business details. You can enter them if you want to make it easy for customers to contact you, or choose to skip this step.
7. Select your Instagram business category
Next, you will need to select the category that best describes your business. The app will give you some suggestions, but there are thousands to choose from.
You can use the search function to get more specific. Try a few different keywords related to your business to find the option that best matches what you do.
8. Fill out your business profile
Now you should be redirected to a screen that looks a lot like a personal profile, but with your business name and profile image at the top. You’re almost there! But before you can start posting, there’s one more thing to do.
Updating your business details allows customers to know more about your business, and how to visit your website. To enter these details, click on your profile image in the bottom right corner. You’ll see a button that reads “Edit Profile” at the top.
Tap this, and you can update your business details with your website URL, a bio about your business, and contact information, including a phone number. You can also change or update most of the details you filled out above if you need to.
Once you’ve done that, you’re finished! Now you can begin posting as your business.
Using Instagram Insights to your advantage
One of the best things about using an Instagram business account is your access to Instagram Insights. These metrics help you gauge how you are performing on the platform and will guide you to create content that your audience loves.
To access Insights, click on the hamburger menu in the top right. You will see an option there titled ‘Insights.’ You’ll be taken to a screen that shows you three sections.
This section shows you the content you’ve posted recently and how it’s performed in terms of the number of likes and comments. These metrics are important—the more comments and likes you are getting, the more popular your posts are.
This section is great for comparing your posting habits over time. You can see whether you are posting more or less content week on week—it’s best to maintain a consistent posting volume.
You can also see how certain posts performed against one another. This will show you what kinds of posts perform best. Perhaps your audience likes GIFs better than stills or they love posts with call-to-actions, such as competitions.
In the activity section, you can see two important metrics. The first is ‘discovery’—this refers to how often people came across one of your posts using the ‘discover’ feature or through search.
Being found in the ‘discover’ section is a good thing. It means people who aren’t following you have somehow come across your posts. The more people who discover you, the more likely you are to grow your audience of followers.
If you’re wondering how to get discovered more often, it all comes down to using hashtags. Whenever you post on Instagram, you should use several hashtags related to the post. When you do this, you’re increasing your chances of appearing in the search results when people use these tags while browsing the platform.
The ‘interaction’ section shows you how many people have interacted with your posts or profile over the last seven days. Interactions include everything from reacting to your Instagram stories, liking posts, leaving comments, or spending time scrolling through your profile.
The audience section of Instagram Insights is vital for understanding what types of people are following your page, and how to best engage them. This information may not be available until you have started to grow followers, but once it does, you can learn:
- Age and gender of your audience.
- Time of day your audience is most likely online.
- Days of the week when your audience is most active.
Getting social with an Instagram business account
To get ahead on Instagram, use this information to your advantage. Use software to schedule your Instagram posts to go live when your audience is most likely to be on the platform and watch your interaction count grow as a result.
There’s a bit of a learning curve to using an Instagram business account. But once you get the hang of it, you’ll quickly learn how effective it is as a marketing platform.