---
description: See the list of the best Marketing Automation Software for businesses in Australia. Our free interactive tool makes software selection fast and easy allowing to filter by price, feature or user rating.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Marketing Automation Software - Comparison & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](https://www.capterra.com.au/directory/6/marketing-automation/software)

# Marketing Automation Software

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> Marketing Automation software enables organisations to automate their marketing functions including campaign creation, market segmentation and response analysis. Marketing Automation tools also allow greater integration between sales staff and management as well as expanded abilities to evaluate the effectiveness of marketing campaigns. Marketing Automation platforms enable the enterprise-wide sharing of information, providing an essential conduit between management, sales and marketing operations. 

Marketing Automation software is related to Campaign Management software, Email Marketing software and Search Marketing software. Find the best marketing automation platform for your organisation in Australia.

-----

## Products

1. [HubSpot Marketing Hub](https://www.capterra.com.au/software/171840/hubspot-marketing) — 4.5/5 (6230 reviews) — HubSpot Marketing Hub helps businesses generate leads and create better customer experiences.
2. [Mirabel's Marketing Manager](https://www.capterra.com.au/software/1002046/marketing-manager) — 4.5/5 (2 reviews) — This affordable software combines email marketing, workflow automation, and other digital tools for the everyday marketer.
3. [Vision6](https://www.capterra.com.au/software/154672/vision6) — 4.7/5 (56 reviews) — Get more business with Australia’s most trusted Email \& SMS Marketing Software. Create powerful campaigns. Start free today.
4. [Zoho CRM](https://www.capterra.com.au/software/155928/zoho-crm) — 4.3/5 (6973 reviews) — CRM solution that helps businesses with sales force automation, process management, journey orchestration, marketing automation \& more.
5. [MarketDirect Cross Media](https://www.capterra.com.au/software/209878/eps-marketdirect-cross-media) — 4.1/5 (7 reviews) — MarketDirect Cross Media is an intuitive, powerful multi-channel customer communication and marketing campaign solution.
6. [Survey Analytica](https://www.capterra.com.au/software/1050194/surveyanaytica) — 5.0/5 (11 reviews) — SurveyAnalytica: Empower your Data, Accelerate your Decisions.
7. [Semrush](https://www.capterra.com.au/software/151962/semrush) — 4.6/5 (2317 reviews) — Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact.
8. [Solitics](https://www.capterra.com.au/software/205331/solitics) — 4.2/5 (11 reviews) — Automate real-time journeys across channels. AI-powered, fast to launch, built for iGaming, fintech, trading \& banking.
9. [Pinpointe](https://www.capterra.com.au/software/134176/pinpointe) — 4.7/5 (55 reviews) — Cloud-based email marketing for mid-size enterprises, agencies and high volume senders who have outgrown their current ESP.
10. [iPresso](https://www.capterra.com.au/software/122512/ipresso) — 4.6/5 (12 reviews) — Next generation Marketing Automation 360 platform. Integrates into one platform most effective multi channel communication.
11. [Mailchimp](https://www.capterra.com.au/software/110228/mailchimp) — 4.5/5 (17603 reviews) — Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \& content creation tools.
12. [Jira](https://www.capterra.com.au/software/19319/jira) — 4.4/5 (15367 reviews) — Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management.
13. [Asana](https://www.capterra.com.au/software/120550/asana-pm) — 4.5/5 (13571 reviews) — Asana streamlines marketing automation. Plan campaigns, automate workflows, and align cross-functional teams from brief to launch.
14. [Brevo](https://www.capterra.com.au/software/132996/brevo) — 4.6/5 (3445 reviews) — Marketing Automation that works as hard as you do. Grow your business with AI-powered campaigns, push notification \& more.
15. [Pipedrive](https://www.capterra.com.au/software/132666/pipedrive) — 4.5/5 (3051 reviews) — Customer relationship management solution that helps businesses with lead management, sales automation, email segmentation, and more.
16. [Wrike](https://www.capterra.com.au/software/76113/wrike) — 4.4/5 (2991 reviews) — Wrike is a powerful marketing automation platform with dynamic request forms, automated workflows, and real-time reports.
17. [Constant Contact](https://www.capterra.com.au/software/31898/constant-contact) — 4.3/5 (2923 reviews) — We deliver the tools to simplify and amplify digital marketing and drive results for your business.
18. [ActiveCampaign](https://www.capterra.com.au/software/79367/activecampaign) — 4.6/5 (2561 reviews) — ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.
19. [MailerLite](https://www.capterra.com.au/software/136603/mailerlite) — 4.7/5 (2259 reviews) — From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite.
20. [Systeme.io](https://www.capterra.com.au/software/198994/systeme) — 4.8/5 (2127 reviews) — Systeme.io is a simple, free, and intuitive all-in-one platform to launch and grow your online business.
21. [Keap](https://www.capterra.com.au/software/76390/infusionsoft) — 4.1/5 (1298 reviews) — More Growth, Less Busy Work Our marketing automation removes the headaches and busy work while accelerating growth.
22. [Marketing 360](https://www.capterra.com.au/software/148516/marketing-360) — 4.5/5 (1138 reviews) — Marketing 360 is a cloud-based solution that offers small businesses tools for website building, e-commerce, CRM, and email marketing.
23. [Intercom](https://www.capterra.com.au/software/134347/intercom) — 4.5/5 (1133 reviews) — Intercom is an AI platform that combines an AI agent with a helpdesk to deliver efficient customer experiences.
24. [Bitrix24](https://www.capterra.com.au/software/113540/bitrix24) — 4.2/5 (990 reviews) — Bitrix24 is \#1 free CRM and marketing automation platform used by over 15 million businesses worldwide.
25. [Act\!](https://www.capterra.com.au/software/133171/act) — 3.9/5 (909 reviews) — Act\! Marketing Automation optimizes all the ways you communicate with prospects \& customers to maximize engagement and drive business.

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## Related Categories

- [Campaign Management Software](https://www.capterra.com.au/directory/30012/campaign-management/software)
- [Lead Generation Software](https://www.capterra.com.au/directory/30963/lead-generation/software)
- [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software)
- [All-in-One Marketing Tools](https://www.capterra.com.au/directory/32155/all-in-one-marketing/software)
- [Marketing Analytics Software](https://www.capterra.com.au/directory/31018/marketing-analytics/software)

## Links

- [View on Capterra](https://www.capterra.com.au/directory/6/marketing-automation/software)
- [All Categories](https://www.capterra.com.au/directory)

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Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 950+ apps, uncover deep performance insights, and optimize your workflows so you win every day.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/9b440085-9a1d-42e2-9f4a-496ce62451fd.png","url":"https://www.capterra.com.au/software/79367/activecampaign","@type":"ListItem"},{"name":"MailerLite","position":19,"description":"MailerLite is an email marketing platform that helps creators, small businesses, and ecommerce stores grow their audience and boost revenue—effortlessly and on their terms. 🎨Capture leads in style: Turn visitors into subscribers with landing pages, forms, and pop-ups. 150+ templates, AI-powered magic content generation, and full customization options make creating a joy. 💰Monetize with 0% commission: Sell paid newsletters, digital products, and 1-1 or group bookings through MailerLite, with 0% commissions. Replace expensive third-party scheduling tools with a native system that keeps your revenue in your pocket. ✨Personalize like never before: Use multi-trigger automations, machine learning, and unlimited segmentation to create tailored experiences. Bookings syncs with your Google/Outlook calendar, automatically triggering nurture sequences the moment a client schedules a session. 💚Start your 14-day free trial. Our support team is ready to help!","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/26438247-3509-4d2d-b80c-3600664c8acd.png","url":"https://www.capterra.com.au/software/136603/mailerlite","@type":"ListItem"},{"name":"Systeme.io","position":20,"description":"Systeme.io (pronounced \"system dot I-O\") is an all-in-one online marketing platform that makes it easy to launch, grow, and scale your online business.\n\nBuild sales funnels, send automated emails, create and sell online courses, manage subscriptions and payments, generate invoices, run affiliate programs, sell physical and digital products, host evergreen webinars, create a digital store, schedule meetings with a built-in calendar, build online communities, and automate nearly every aspect of your business with systeme.io.\n\nSysteme.io is a swiss army knife for entrepreneurs. \nWhen we say “all-in-one”, we really mean it.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f09f8452-ca18-44b5-a3eb-495c93401121.png","url":"https://www.capterra.com.au/software/198994/systeme","@type":"ListItem"},{"name":"Keap","position":21,"description":"The smarter way for small businesses to do great work\nKeap organizes your client information & daily work in one place, freeing you up from repetitive tasks.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/bbf09836-8786-4e7d-909b-10b75adc5ef6.png","url":"https://www.capterra.com.au/software/76390/infusionsoft","@type":"ListItem"},{"name":"Marketing 360","position":22,"description":"Marketing 360 is an all-in-one platform combining technology tools with professional marketing support. 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The interface and workflows support collaboration and issue resolution for human agents.\n\nIntercom operates as an integrated platform where AI and human support systems function together. Fin learns from agent responses, and agents use AI tools to enhance their work. The platform serves as a self-improving system that adapts over time to support customer service operations.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/6a454b39-277e-4602-aaed-5412bfd47102.png","url":"https://www.capterra.com.au/software/134347/intercom","@type":"ListItem"},{"name":"Bitrix24","position":24,"description":"Are you looking for a free CRM with marketing automation? Consider Bitrix24. Free email marketing, email triggers, SMS, automation rules, lead capture, Facebook Lead Ads integration, Google Adwords integration, retargeting, audience segmentation and more. Google Analytics integration inside. Available in cloud and on-premise with open source code access. Used by 15 million companies worldwide.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/0d820dd6-6e0b-43de-becb-e9078a2d9fac.png","url":"https://www.capterra.com.au/software/113540/bitrix24","@type":"ListItem"},{"name":"Act!","position":25,"description":"Act! Marketing Automation makes it simple to optimize all the ways you communicate with prospects and customers to maximize engagement and drive business growth.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5f8aa23f-eb6f-42cd-b33a-e310a590c803.png","url":"https://www.capterra.com.au/software/133171/act","@type":"ListItem"}],"@id":"https://www.capterra.com.au/directory/6/marketing-automation/software#itemlist","numberOfItems":25}
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