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981 results
End-to-end client experience platform built for small businesses. Learn more about Thryv
Meet Thryv, the end-to-end client experience platform built for small businesses. Thryv brings all of the essential business components together into one place so that you can manage your entire business from a single screen. These functions include: • Estimates and invoicing • Appointment scheduling • Payment processing • Text and email campaigns • Managing customer information • Social media • And more! Learn more about Thryv

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
SharpSpring offers powerful, flexible marketing automation with fully integrated CRM and social media management for agencies and SMBs. Learn more about SharpSpring from Constant Contact
SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. Our innovative platform, open architecture and free customer support, along with flexible contracts, drive real results for a growing business or digital marketing agency. Learn more at sharpspring.com. Learn more about SharpSpring from Constant Contact

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Australia Local product
Marketing automation platform that assists businesses with channel management, campaign handling, performance tracking and more. Learn more about Taguchi
Marketing automation platform that assists businesses with channel management, campaign handling, performance tracking and more. Learn more about Taguchi

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
130k+ customers use ActiveCampaign to automate their marketing, from lead generation to contact management to email personalization. Learn more about ActiveCampaign
ActiveCampaign is an intuitive, powerful marketing automation tool that's great for businesses of any size. Set up a welcome series, segment your contacts, personalize your messaging, and automate marketing workflows no one has the time for. 500+ pre-built automations, a full email template library, and effective contact management. ActiveCampaign helps businesses make meaningful connections across social, email, messaging, chat, and text. 300+ integrations. Pricing starts at just $15/month. Learn more about ActiveCampaign

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Deliver better customer experiences — automatically. Bring your ideal customer journey to life with a visual marketing automation tool. Learn more about GetResponse
GetResponse Marketing Automation is designed to build marketing automation workflows based on customers' data and behavior. It's perfect to deliver personalized marketing experiences, engage customers, and increase sales in the process. Learn more about GetResponse

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
An all in one marketing automation tool that brings together product/service data, brand identity, and marketing communications. Learn more about IMPGO
IMP is your number one marketing partner in the cloud. Whether youre working remotely, hybrid, or across multiple offices, IMP allows your sales & marketing teams to collaborate and reach customers in a multitude of ways, all instantly available and affordable. Choose from an array of email, direct mail, and social media templates, customize with your images and text, and send or post to your contacts minutes. Learn more about IMPGO

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Sales enablement, bulk gifting automation platform that helps businesses engage with prospects and retain customers in 200+ countries. Learn more about Giftsenda
B2B Global Gifting Platform to build relationships with your prospects and retain your customers in more than 200 countries worldwide. Your team can select or allow your recipients to choose from 1000s of curated gifts: gourmet baskets, wines & sets, gift cards, Swag and more. All gifts arrive digitally branded with your company logo & details. Physical gifts arrive anywhere in the world in 2-3 business days. The Giftsenda team has 18+ years of international gifting experience. Learn more about Giftsenda

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Multichannel (Email, SMS) marketing automation platform - Easy to use, with the best deliverability Learn more about Maropost
Designed for Media, Publishing and Ecommerce companies, Maropost is a premium marketing automation platform that allows you to acquire, engage and convert prospects and customers across multiple marketing channels (e.g., Emails, SMS). We ensure the best deliverability rates in the market (98%) with a dedicated team to take care of your email marketing needs. Learn more about Maropost

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
HubSpot Marketing Hub helps businesses generate leads and create better customer experiences. Learn more about HubSpot Marketing Hub
HubSpot offers a powerful suite of tools that help you turn visitors into leads. You'll get lead flows, forms, kickback emails, analytics, and more -- all designed to make it easy for you to efficiently grow your business. Capture leads, learn who they are and what they're interested in, and optimize your marketing based on data, not guesswork. Sign up for free, get started in minutes, and start growing your business today with HubSpot Marketing Hub. Learn more about HubSpot Marketing Hub

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Sales and marketing solution that combines CRM, social network/email marketing, task/project management, ticketing, and survey tools. Learn more about GreenRope
GreenRope's mission is to provide the most innovative and complete sales and marketing platform, backed by the best service and support in the business, to enable maximum ROI and growth for small and mid-sized businesses. GreenRope combines both sales and marketing tools to help businesses streamline their efforts and provide a more cohesive and seamless customer experience, while being more efficient in business management. GreenRope comes with full support and training resources for success. Learn more about GreenRope

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
SplitMetrics Acquire (formerly SearchAdsHQ) is an intelligent data-driven platform to optimize, automate and scale Apple Search Ads. Learn more about SearchAdsHQ
SplitMetrics Acquire (formerly SearchAdsHQ) is an intelligent data-driven platform to optimize, automate and scale Apple Search Ads. The combination of advanced technology, extensive automation, AI-based optimization, and market insights enables app and game developers using SplitMetrics Acquire to drive growth and boost ROI easier and faster. An Apple Search Ads Partner, SplitMetrics was the 1st company to build the Apple Search Ads management platform (early in 2017). Learn more about SearchAdsHQ

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
A marketing automation platform that helps businesses design, automate & manage campaigns across email, mobile & digital platforms Learn more about Touchpoint MX
Engage your customers with intuitive, personalized marketing communications. Drive conversions, reduce churn, and personalize the way you engage your customers across every interaction with powerful marketing automation that is flexible enough to support all your campaigns. We specialize in email, SMS, microsites, web forms, reward, loyalty & training programs Learn more about Touchpoint MX

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Full-stack Marketing Automation Software. Built for Marketers. Designed for Humans. Learn more about Freshmarketer
Freshmarketer is a full-fledged marketing automation solution for fast-paced marketing teams. It lets you intelligently engage your users across their lifecycle from pre to post-acquisition. Marketers use Freshmarketer to run lifecycle campaigns, build nurturing workflows, analyze their user behavior, do personalization at scale, and more. Learn more about Freshmarketer

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Advanced email marketing automatio for medium & enterprise businesses to build powerful personal connections with their customers. Learn more about Campaigner
Campaigner is a powerful email marketing automation solution that enables mid-market and enterprise businesses to drive higher ROI, convert more leads, and generate more sales. With industry-leading inbox delivery rates, advanced personalization and real time reporting, Campaigner is the preferred choice of over 100,000 businesses worldwide. Learn more about Campaigner

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Australia Local product
Ortto is visual marketing software for automating customer journeys. Learn more about Ortto
Create customer journeys that capture & convert new leads. Automate repetitive tasks between apps and build a best of breed marketing stack integrating with Slack, Facebook, Google, Salesforce, MailChimp, Intercom and more... Automate the entire customer journey on Ortto's drag-and-drop canvas ¿ no coding required. Learn more about Ortto

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
AI SaaS to excel your pricing, demand and procurement. Manage your store and enhance your margins with AI, much more efficiently. Learn more about Optimus Price
We help retailers and brands to automate pricing with AI. Products’ prices dominate a purchase decision by 60% from a customer. In Addition, a slight price difference of just 1% can impact your profits by 10%. You need a pricing solution that is smart, automated, and affordable. 𝗢𝗽𝘁𝗶𝗺𝘂𝘀 𝗣𝗿𝗶𝗰𝗲 𝗶𝘀 𝗮 𝗺𝗮𝗰𝗵𝗶𝗻𝗲 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝘁𝗵𝗮𝘁 𝘀𝗲𝘁𝘀 𝗽𝗿𝗶𝗰𝗲𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂. Our customers increase their margins and sales without effort. Learn more about Optimus Price

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Omnisend the ecommerce marketing automation platform that helps you sell more. Compatible with Shopify and other ecommerce platforms. Learn more about Omnisend
Omnisend is an all-in-one omnichannel marketing automation platform built for growth-focused ecommerce brands. Automate your marketing processes by bringing your channels under one easy-to-use roof, and earn more revenue with sophisticated automation workflows that recover potentially lost sales with hyper targeted and personalized messaging. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and many more. Learn more about Omnisend

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
This affordable software combines email marketing, workflow automation, and other digital tools for the everyday marketer. Learn more about Mirabel's Marketing Manager
Mirabel's Marketing Manager is a full-scale CRM and marketing automation software with reporting and analytics, competitor analysis, email marketing (with email address verification and list segmentation), workflow automation, landing pages, and forms. This new software also has website visitor tracking to identify anonymous website visitors and append demographic and contact data to leads. It also has a 50-million contact prospecting database to assist in generating sales and scoring leads. Learn more about Mirabel's Marketing Manager

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
All in one promotion management platform. Create and deliver promotions, track their improvements and enhance with our AI. Learn more about Cherry
Cherry is a promotion management platform that lets you 1. Create promotions in seconds 2. Deliver unified promotions across different channels 3. Track and compare performance in real-time 4. Target known and new customer segments with AI Learn more about Cherry

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
MarketDirect Cross Media is an intuitive, powerful multi-channel customer communication and marketing campaign solution. Learn more about MarketDirect Cross Media
Today lead generation and customer prospecting require focused and targeted marketing messages. Delivering integrated campaigns that combine Direct Mail, Landing Pages, Social Media, Email and Mobile messaging has traditionally been complex and expensive but MarketDirect changes that. With powerful template driven marketing campaigns you can get a campaign up and running quickly without any programming experience! Learn more about MarketDirect Cross Media

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Automate, capture and convert your clients from your website with this lead gen software. Learn more about Mass Leads Maker
Try Ultimate Lead Gen Software Bundle Automate, capture and convert your clients from your website with this lead gen software tools, get the must have tools for your online business website, Chatbot, Company Reputation Management, Social Proof, Send Bulk Emails, plus much more! whether you sell products or your services, these software will keep your customers satisfied and be more comfortable when they make a purchase from your website. Try Mass Leads Maker Self Serve Free, No CC Required Learn more about Mass Leads Maker

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Automated and easy-to-use reporting platform for digital agencies. Build visual cross-channel marketing reports your clients will love. Learn more about Whatagraph
Automated and easy-to-use marketing automation platform for digital agencies. Build visual cross-channel multi-account marketing reports your clients will actually read. Automate data collection from all your marketing channels; Have all your performance metrics in one place with a single click; Align your team and clients with scheduled and on-demand reports, shared access, and real-time viewing; Save time on the boring manual data pulling and reporting tasks so you could focus on performance. Learn more about Whatagraph

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Send AI powered recommendations in personalized and targeted email drip, as well as show targeted promotions like popups on your site. Learn more about Personyze
Personyze is a complete personalization and marketing automation, which turns your static website and generic emails into highly personal and relevant marketing assets. From recommendations and smart promotions to personalized content and emails, Personyze combines machine learning with powerful targeting to provide relevant experiences that drive engagement and conversion. Learn more about Personyze

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
EngageBay's Marketing automation software helps small businesses automate marketing & sales tasks to generate leads & close more deals. Learn more about EngageBay
Design and send beautiful and engaging emails and run email marketing campaigns at the click of a button. Improve your conversions substantially, by using our web forms. Create amazing landing pages using a simple drag and drop designer. Nurture your audience with email marketing automation. Improve your business efficiency by automating routine tasks. Engage your social media audience like a pro. Keep all your sales and marketing materials in one place, accessible to your team from any device. Learn more about EngageBay

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Use Channable to automate your feed- based online marketing. Create mighty feeds and manage campaigns based on your inventory. Learn more about Channable
Feed management with Channable is the best way to organize, optimize, and control your product data to prep it for 2500 online marketplaces, affiliate networks, and price comparison sites. Managing this process from one dashboard simplifies and speeds up your online advertising. With Channable's PPC tool you can even go one step further and manage you Google Shopping - and Search campaigns (Google & Bing). Use your daily updated data feed to create campaign structure and ad content. Learn more about Channable

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Build beautiful email marketing automation that drive traffic to your business, creates customer loyalty, and increase your sales. Learn more about AWeber
Build customer relationships and your increase sales at a lower cost than any other marketing channel with AWeber's Email Marketing Solution. Get access to unlimited email templates, drag & drop builder, pre-stocked images, and much more! AWeber has over 20 years of proven success helping more than one million customers reliably connect with their prospects and customers. Plus our award-winning 24/7 customer support, free migration services, landing page builder, web push notifications, and more Learn more about AWeber

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution. Learn more about Zoho CRM
Zoho CRM can support your marketing teams to efficiently run campaigns and pass on quality leads. Get the best ROI from every campaign you create. Generate new leads, execute targeted email marketing campaigns, and compare ad spending to sales revenue with the Google Ads integration. Learn more about Zoho CRM

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Get all the tools you will need to build better customer relationships online under one roof. Learn more about Sendinblue
Sendinblue is the best all-in-one tool for Small Businesses : Marketing Automation, Email Campaigns, Transactional Emails and SMS. You can easily increase your sales and nurture your contacts using target workflows and our scoring feature. It only takes 5 min to implement your Welcome Email or Abandoned Cart Workflows. We offer many plugins such as Wordpress, Magento, Salesforce and Woocommerce. Send 9,000 emails / month for free, and up to 40,000 emails for only $25/month. Learn more about Sendinblue

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Bitrix24 is #1 free CRM and marketing automation platform used by over 8 million businesses worldwide. Learn more about Bitrix24
Are you looking for a free CRM with marketing automation? Consider Bitrix24. Free email marketing, email triggers, SMS, automation rules, lead capture, Facebook Lead Ads integration, Google Adwords integration, retargeting, audience segmentation and more. Google Analytics integration inside. Available in cloud and on-premise with open source code access. Used by 8 million companies worldwide. Learn more about Bitrix24

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement. Learn more about ZeroBounce
ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement. The service detects email typos, nonexistent and abusive email accounts, spam traps and other risky email addresses. ZeroBounce also provides an email scoring service and a suite of deliverability tools to further enhance email inbox placement. The company operates a military-grade security infrastructure, ensuring customer data is protected at the highest levels. Learn more about ZeroBounce

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Unbounce is the first conversion intelligence platform for small and midsize businesses. If you're looking to get more leads, sales, an Learn more about Unbounce
Unbounce is the first conversion intelligence platform for small and midsize businesses that pairs your own know-how and expertise with machine learning to effortlessly increase sales and conversions in online marketing campaigns. From pre-optimized landing pages and compelling copy creation to campaign optimization with the flip of a switch, Unbounce is helping marketers grow smarter and faster. Ready to try Unbounce for yourself? Get started with a free trial at www.unbounce.com Learn more about Unbounce

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
---> NiceJob is post-purchase marketing automation via online reviews. No contracts, 14-day free trial, then just $75/month. Learn more about NiceJob
----> Built for service businesses (B2C), SaaS, & agencies. NiceJob is post-purchase marketing automation. Automatically create advocates by getting them to recommend you to all their friends via online review collection drip campaigns. Like referrals only 1000x better - easily integrated with your CRM and other marketing tools. Discover your biggest fans + identify and nurture opportunities for repeat business. Unlike competitors we have no contracts, a 14day free trial, then $75/month. Learn more about NiceJob

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Create unique contest landing pages, run social contests, choose winners, send emails and analyze results - all from one place. Learn more about ShortStack
Create unique contests, landing pages, games and quizzes, run social contests, choose winners, send emails and analyze results - all from one place. From Fortune 500 companies to one-person teams, businesses of every size use ShortStack for customer engagement, lead collection and marketing automation. Our customizable and mobile-responsive templates let you build everything from instant win and photo contests to hashtag contests and simple sweepstakes in minutes. Learn more about ShortStack

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Kartra cuts out hours of daily work, while earning you effortless money around the clock with advanced automations. Learn more about Kartra
Kartra, the all-in-one marketing platform to run your online business, cuts out hours of daily work, while earning you effortless money around the clock with advanced automations. Kartra lets you turn on a host of automations based on your recipients' behaviors, such as watching a video or opening an email. Kartra will then automatically send follow-up messages, assign tags, subscribe and unsubscribe to lists, add to marketing sequences, and much more. Learn more about Kartra

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
An intelligent sales CRM that helps sales reps be more productive, increase their sales, and engage clients. Learn more about Salesmate
Salesmate helps businesses close more deals faster. Our easy-to-use interface and automated workflows let your sales team focus on the right deals at the right time. Never miss a beat and start closing more deals. Some of our hottest features: - Built-in Calling w/ Power Dialer - Customer Journey Automation - Email Drip Sequences - Workflow Automation - Meeting Scheduler - Web forms Give us a free test ride today and our friendly staff is ready to help you! Learn more about Salesmate

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Australia Local product
Get more business with Australia’s most trusted Email & SMS Marketing Software. Create powerful campaigns. Start free today. Learn more about Vision6
Promote your brand & grow your business with Australia's Most Trusted Email & SMS Marketing Software. Create email campaigns that look beautiful on any device with our class-leading email designer & professionally designed templates. Send powerful promotional or transactional emails with workflow automation & personalisation tools. Boost your engagement with SMS marketing. Grow your leads with Web Forms and improve ROI with real-time reports. Plus support when you need it. Pricing from $9 AUD/mo Learn more about Vision6

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Verify emails in bulk over time or instantly one at a time. Track your progress in real time through a simplified dashboard. Learn more about NeverBounce
Over 130,000 users trust NeverBounce for their real-time email verification and list cleaning services. NeverBounce ensures companies reach their customers by dramatically increasing the delivery of their emails to the inbox. By checking if email validity against a database of 6 Billion emails and removing outdated email addresses, NeverBounce improves deliverability and helps businesses adhere to strict email provider guidelines. Learn more about NeverBounce

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
LiveVox is a next-generation contact center platform integrating omnichannel communications, CRM, Practical AI, and WFO in one solution Learn more about LiveVox
LiveVox (Nasdaq: LVOX) is a powerful, next-generation contact center platform that powers more than 14 billion interactions a year. With 20 years of cloud experience and expertise, they seamlessly integrate omnichannel communications, CRM, AI, and WFO to deliver exceptional agent and customer experiences. Their reliable, easy-to-use technology helps maximize contact center performance, along with their battle-tested risk mitigation and security tools to help clients maximize their potential. Learn more about LiveVox

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
We'll extract large amounts of data from 300+ marketing & sales data sources, normalize it, and put it into one beautiful dashboard. Learn more about Improvado
Spend your time wisely analyzing reports and not building them.📈 Improvado is an ETL platform that extracts data from 300+ pre-built marketing and sales data sources, cleans and normalizes it, transforms it, and seamlessly uploads meaningful data to your chosen destination, such as a data warehouse or BI tool. That’s what we’ve done before for companies like Ancestry, Asus, and AdRoll, and we can do it for you, too. Book a demo now at improvado.io. Learn more about Improvado

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Omnichannel, Automation, Fallbacks available, Integrated analytics, Import data, Plugin Integration, Add forms, 24/7 Support Learn more about ROUTEE
Routee has developed Waymore, an omnichannel marketing automation solution for businesses to reduce digital costs, increase conversion rates, generate new leads, and make it easy to cross and up-sell. Choosing Waymore means: ¿¿Advanced customer profiling to enhance your targeting ¿¿Comprehensive automation to save time and resources ¿¿Omnichannel communication solutions to reach your customers where they¿re at ¿¿Custom marketing automation solutions Instant platform integration. Free demo Learn more about ROUTEE

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
An intelligent full-stack platform that empowers marketers to increase conversions, user engagement, and retention across channels. Learn more about Netcore
Netcore Customer Engagement and Experience is the only full stack marketing platform for B2C companies. It empowers marketers to reach their customers across channels like emails, website, and app push notifications with personalized messages. To maximize conversions across touchpoints we have the AI powered engine to ensure sending personalized messages at optimal times. Netcore also helps increase feature adoption in mobile with no code nudges that can be added and updated on the fly. Learn more about Netcore

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Powered by ZoomInfo’s B2B data, ZoomInfo Chat perfectly balances highly-targeted, human-first experiences for your most important visit Learn more about ZoomInfo Chat
Powered by ZoomInfo’s B2B data, ZoomInfo Chat perfectly balances highly-targeted, human-first experiences for your most important visitors. ZoomInfo Chat has the ability to create highly scalable personalized AI-driven nurture experiences via chatbot for everyone else. Learn more about ZoomInfo Chat

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
All-In-One Automation Tool with Sourcing, Outreach, ATS / CRM, database management, and synchronization capabilities. Learn more about Jobin.cloud
Jobin.cloud is an All-In-One Automation tool to Find and Engage with People. Import profiles in bulk, filter, track, and manage them in auto-updating repositories finding their email. Easily pick the best to contact and reach out to them in bulk with smart templates via email or LinkedIn. Assign them to workflows and keep track of all your conversations with timelines, tags and notes. Quickly grow your network with unlimited LinkedIn connection requests and manage multichannel messaging. Learn more about Jobin.cloud

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Convert by Ori, helps enterprises accelerate revenue and lift marketing ROAS through humanised AI conversations at scale. Learn more about Convert
Convert by ORI helps enterprises accelerate revenue and lift marketing ROAS through humanised AI conversations at scale. Convert ads a self learning interaction system over your customer touch-points to deliver instant, relevant and persistent communication to deliver 8X better engagement than traditional marketing automation. Learn more about Convert

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
iAPPS Marketier is a leading marketing platform that pairs campaign management and marketing automation seamlessly. Learn more about Unbound Marketing
iAPPS Marketier is an online marketing automation platform that seamlessly joins campaign generation with personalization and nurturing capabilities. Marketier's feature set centers on end-to-end campaign administration - from drag-and-drop landing pages with our flexible form builder to behavior-based drip email campaigns - helping you to efficiently create emails, landing pages and full customer experiences that convert. Learn more about Unbound Marketing

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Australia Local product
Easy-to-use brand management platform made for multi-outlet businesses and franchises. Learn more about Dashing X
The Dashing Platform is a collaborative and easy-to-use brand management platform helping multi-outlet businesses create and execute their local area marketing campaigns efficiently and at scale. Made for marketers, creative teams, and management, our brand management software has everything you need to deliver successful marketing campaigns, print collateral, digital content, social media, visual merchandising, store digital assets and manage budgets in your physical locations Learn more about Dashing X

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Bautomate is a digital automation platform to automate the business processes of various industries. Learn more about Bautomate
Bautomate is a no-code orchestration platform that lets you automate workflows to better manage all your business processes. You can build workflows in minutes using low-code platform with inbuilt features like dynamic forms, rules engine, drag-and-drop workflow modeler, OCR engine, document management system and more. You can integrate with the tools you already use, like Google Sheets, Tally, Oracle, SAP, and more.. Learn more about Bautomate

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster.
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Learn more about Mailchimp

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Our suite of tools is easy to set up, easier to use and delivers the power to increase sales or donations in less time.
Collect leads, stay connected, and keep customers. It’s automatic. Marketing Automation isn’t just for big companies. Our powerful, yet simple tools can help your organization develop more efficient and strategic email marketing, so you can save time while growing your business. Send a single welcome email or an automated email series that nurtures leads. Learn more about Constant Contact

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Semrush is a leading online visibility management software-as-a-service platform.
With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users. Learn more about Semrush

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms

Marketing Automation Software Buyers Guide

Introduction

Marketing automation software is a type of marketing software, which has been designed to allow businesses and marketing professionals to manage and automate key aspects of their marketing campaigns. Some of the most common and significant areas that are covered by software of this type include marketing campaign design, campaign creation, content publication, lead management, market segmentation, campaign tracking, and marketing analytics.

As the name indicates, the automation component of these applications is critical, and the software is typically able to perform predictable, repetitive, or clearly defined actions automatically, always at the ideal time. This allows marketers to spend less time focusing on small details within a marketing campaign, freeing up time that can be better spent elsewhere.

The best marketing automation tools will accommodate a variety of different marketing types, including email marketing, display advertising, social media marketing, and content marketing. Not only can the software be used to speed up marketing processes, but it can also enhance the quality of marketing campaigns by targeting content where it will be most effective. Alerting stakeholders to campaigns that are performing well—and performing poorly—allows for more timely intervention and better overall business outcomes.

Aside from the core function of automating aspects of marketing campaigns, these marketing automation tools can also be used to oversee marketing campaigns more generally, to improve personalisation, and to nurture leads throughout the entire customer journey. The comprehensive range of features ensures marketing automation software can be compared, integrated, or otherwise associated with lead management software, campaign management software, email marketing software, and a variety of similar applications and online services.

The precise features that are included in different marketing automation platforms or software solutions can vary significantly, and the specific features on offer are likely to be a key factor in any purchasing decision. Nevertheless, there are also some core features, which can help to define the entire software category, which can be expected to be found in almost all solutions on the market. With this in mind, when using marketing automation software, expect to have the ability to carry out the following tasks, activities, or processes:

  • Design a marketing campaign, create marketing actions, and continually track reach
  • Sort leads and other contacts into different categories or segments, based on their attributes
  • Track conversion rates, financial results, and other key performance indicators
  • Manage and coordinate marketing campaigns across multiple different channels

What is marketing automation software?

Marketing automation software enables marketing professionals and the businesses they work for to oversee or manage their marketing campaigns and automate key elements, with a view to making those campaigns more effective and more efficient. In order to accurately answer the question of what marketing automation software is, it makes sense to first ask, 'what is marketing automation?' In simple terms, this describes the various processes that exist, which allow businesses and marketers to streamline their processes and carry out repetitive and predictable tasks automatically in order to save time and perform actions at the most opportune moment.

Among the tasks that can usually be carried out using software of this kind are campaign design, content publication, campaign tracking, market segmentation, lead management or nurturing, and analytics or performance tracking. Indeed, the comprehensive nature of many marketing automation packages means they can often be described more generally as marketing software solutions. However, as the name indicates, automation features are one of the most defining elements, and these tools can help businesses get to grips with how marketing automation works.

While convenience and efficiency are some of the key reasons why marketers and businesses adopt software of this kind, these packages also can bring together a number of functions that may otherwise be carried out separately, which could lead to unnecessary compatibility issues. Therefore, marketing automation can help reduce friction within marketing departments, resulting in greater overall productivity levels.

What are the benefits of marketing automation software?

The benefits of marketing automation software are primarily centred around its ability to carry out core marketing functions automatically, either without human intervention or with only a limited amount of human intervention. With that said, it is important to be specific about some of the advantages or benefits of using the software and precisely how investment in an application of this kind can improve the quality of a marketing strategy. Some of the most common and most significant benefits of using marketing automation software solutions allow users to:

  • Streamline a marketing strategy: a major benefit linked to the use of marketing automation software is the ability to oversee different marketing campaigns and the marketing strategy as a whole. This can include everything from social media marketing to the use of landing pages within content marketing, all the way through to search engine marketing. Streamlining a number of complex and distinct marketing processes in this way can make it much easier to see how things are progressing and what needs to change.
  • Monitor performance in real-time: aside from gaining a general sense of the way marketing campaigns are progressing, most marketing automation software will allow the tangible measurement and monitoring of performance. This includes tracking key performance indicators for each individual component of a marketing strategy so that users can see how it is performing now, how it has performed in the past, and whether the campaign is on an upwards or downwards trajectory. From there, it becomes easier to gain a clear sense of how well a marketing budget is being spent. Many solutions also allow for performance reports to be produced automatically.
  • Greater efficiency and effectiveness: one of the most important concepts when evaluating the benefits of marketing automation software is the idea of efficiency. Automation, by its very nature, is intended to make processes happen faster and without unnecessary manual actions being performed, and the ability to bring all marketing campaigns into a single place can also greatly improve efficiency by removing the need to move between applications. Additionally, marketing automation software can make campaigns more effective by alerting users to campaigns that are not performing well or by improving the speed at which actions are performed.
  • Optimise marketing resources: the opportunity for predictable or repetitive tasks to be carried out automatically and accurately, with minimal need for any input from human marketing professions, means that marketing automation software has the ability to optimise the use of marketing resources within an organisation. If the most simple, basic, or easily anticipated tasks are not being performed by a human user, those human users are then free to perform more complex, unpredictable, and sophisticated marketing activities instead. Automation also has the potential to allow businesses to reduce costs by operating with a smaller team of marketing professionals.
  • Enable swift adjustments: another major benefit associated with marketing automation software is the ability to make adjustments to a marketing campaign and have those changes immediately enacted. This means that campaigns can be tracked, and any necessary changes can be made swiftly, resulting in less wasted expenditure on failing campaigns. In many cases, rules for when changes should be made can be outlined, meaning that those changes will occur automatically as soon as the right conditions exist. As a consequence, any alterations to a marketing strategy can be made at the best time possible, even if no staff member is available.
  • Allow campaigns to be scaled: finally, a key aspect of marketing that is sometimes overlooked is the importance of being able to adjust the scale of a campaign. On a basic level, this could mean spending more money in order to increase the reach of a campaign. Alternatively, it could mean reducing the scale of a campaign and reducing associated expenditure at the same time. However, a variety of other changes can be made to the scale of a campaign, such as increasing the focus on a specific target demographic or reducing expenditure on a particular platform that is not generating the right results. At key times of the year, an inability to upscale a marketing campaign could lead to missed sales opportunities, while at other times, it may be best to reduce the scale and save money. Marketing automation software will typically allow adjustments to be made to the scale of a single campaign, or of multiple campaigns, all from one place. Moreover, this will usually be a quick and simple process too.

What are the features of marketing automation software?

The features of marketing automation software are based on using data, artificial intelligence, and other technology to make as many marketing tasks or actions as possible occur automatically, without the need for human intervention. Although the precise range of features included within programs of this kind can have significant variance, there are a number of core features present in most options on the market, which help to actually define this software category. Find out more about some of the main marketing automation features below:

  • Campaign management: design, create, and continually manage marketing campaigns in order to generate the best results. With many applications, it is possible to build a full sequence of marketing actions, which can then be carried out automatically, all with a view to reaching specific objectives. Multiple campaigns can be viewed and managed from one place, and progress can be tracked throughout, enabling a clear sense of what performance looks like, which campaigns are strong, which campaigns are struggling, and when a campaign may need to end.
  • Marketing automation: create automated marketing processes so that many of the more repetitive, mundane, or time-consuming tasks associated with marketing campaigns can instead be carried out automatically by the software. In many ways, the value of marketing automation comes from the ability to save marketers time in these areas so that more of their energy can be geared towards areas that require the human touch. The best marketing software solutions will offer automation options for everything from mailing list creation to upselling and cross-selling while also providing manual intervention options if and when necessary.
  • Multi-channel marketing: oversee marketing campaigns across all of the different channels used, all from one place. This may include everything from display advertising and email marketing through to content marketing, social media marketing and search engine marketing. In many cases, it is not only possible to automate functions for each of these marketing channels, but also to make changes that then automatically apply across all of the applicable channels at once. Ultimately, this ability to run and control multi-channel marketing campaigns will help to maximise reach and optimise overall return on investment (ROI).
  • Lead management: store contact details and other information about leads, and then manage interactions with them over time. The best solutions will allow the automation of certain aspects of communication with sales leads, and this can be tailored to different types of leads and the stage of the customer journey they are at. Within this, there may also be segmentation options, allowing the grouping of different types of leads together. From there, it becomes easier to target each of these categories with different marketing messages, based on what is most likely to appeal to them and the channels they are most likely to use.
  • Social marketing: manage almost all aspects of social media marketing strategy, including the chosen target audience, expenditure, and the platforms selected to focus on. One of the big plus points of social marketing is the ability to target users based on their interests, online activity, and the demographics they fall within. High-quality software solutions will offer specific features for different platforms, including Facebook, Instagram, and Twitter.
  • Analytics/ROI tracking: monitor the performance of marketing campaigns, view in-depth analytics information, select the key performance indicators that matter most based on specific objectives, and track the return on investment being achieved for each campaign. The ability to see the performance of marketing campaigns in real-time allows timely decisions to be made and a much better sense of which campaigns are working, which ones are falling short, and why. This then allows trends to be identified and adjustments to be made, including the pausing or cancellation of unsuccessful campaigns and increased investment in successful ones.

With the Capterra software directory for marketing automation software, it becomes easier to narrow down the available options based on the features they offer. As a result of this functionality, a search can begin by focusing only on the software solutions that include the specific features that matter most to a business.

What should be considered when purchasing marketing automation software?

When purchasing marketing automation software, there are many important things that need to be considered in order to find the ideal solution. This is a critical concept to explore because the best solution for one business may not be the best option for another. A good way to explore the most crucial considerations is to ask the following questions about the options in order to clarify the ideal solution:

  • What is the total cost of software ownership? How much a software package costs is always going to be an essential thing to consider, but it is better to contemplate the total cost of ownership rather than the simple cost of making a purchase or subscribing to a service. When thinking about this, consider upfront costs, setup costs, and continuous costs, or costs that may manifest over the longer term. Are there likely to be extensive costs involved with training employees to use the software? Will there need to be an investment in additional data storage? What are the costs associated with accessing support or upgrading the software when new versions are released? Answering these questions can help to make a more informed decision.
  • Is on-premises or cloud deployment better? The two main deployment options for marketing automation platforms are on-premises solutions or cloud-based solutions, and making a decision on which is most appropriate can help to narrow down the available solutions on the market. Cloud-based software can be described as software that is owned, delivered, and managed remotely by a service provider or by multiple providers. This model can be ideal for minimising on-site hardware requirements and providing remote access. Typically, all that is required to make use of cloud-based options is a compatible internet-enabled device and an internet connection, and this also makes the deployment method ideal for remote and mobile work. The subscription model also helps to make costs predictable. However, on-premises solutions offer full ownership and avoid continuous subscription fees.
  • What features are included in marketing automation software? Although the core features of marketing automation software solutions tend to be similar, at least in terms of what they are intended to do, the supplementary features can vary quite drastically. It is important to think carefully about what features are essential and which can be done without. Remember, seeking the best solution for an organisation may not necessarily be the same as the best all-round solution on the market. Some packages will include features that are not needed, while others may give extra attention to the areas that matter most.
  • Does the software cater for mobile and voice-based marketing? Content marketing options form a vital part of the best online marketing software solutions, but it is important that content marketing efforts are not simply focused on desktop users because this cuts out a significant chunk of the potential audience. With this in mind, it is worth considering whether or not different options on the market include tools for mobile optimisation and optimisation for voice search. If landing pages and other content can be optimised for users who are on smartphones, tablets, or using voice assistants, there is a better chance of reaching all of the people the company needs to connect to, and more likelihood of achieving the desired marketing outcomes.
  • Will software automation comply with legislation? Without the right level of care, online marketing can become intrusive for audiences, and legislation has been created in different parts of the world to curb this. Therefore, look to find a software solution that operates in compliance with legislation, especially in areas like email marketing spam. In terms of compliance and best practices, email marketing should never contain misleading subject lines, and opt-out links should be provided. It is also important that businesses include contact details, such as their physical address and a contact email address. Compliance is especially important with any software that is designed to facilitate automation because this could otherwise result in the extensive use of marketing materials that do not comply with rules and laws, and these materials may be sent without your knowledge.

The most relevant trends can be another important consideration when conducting a marketing automation solutions comparison. It is important to consider wider technology and software trends too, but with a view to how they impact marketing automation tools and whether or not the trend is relevant for the organisation and its marketing strategy. Some of the most significant trends are outlined in more detail below:

  • Artificial intelligence for automation: Automation relies on the use of artificial intelligence (AI) because software solutions need to know the conditions that indicate that action is required. However, as the quality of AI technology improves, so do outcomes. One trend that is especially significant with regards to the use of AI within marketing automation software is its ability to deliver a greater degree of personalisation. Using data gathered from leads or customers, it is possible to target them in specific ways, using precise messages that reach them in the spaces they are most likely to respond to. All in all, this means the right software, powered by AI, can improve the quality of marketing campaigns and adapt as new data is available.
  • Conversational user interfaces: The concept of conversational user interfaces was identified several years ago by Capterra as one of the most important technology trends for small businesses to get to grips with. This refers to user interfaces that respond to voice commands from the user, allowing for voice control. The benefits include increased ease of use and greater accessibility, especially for users with disabilities, who may find it difficult to operate some applications. While it remains an optional feature at the moment, a growing number of marketing automation solutions include conversational user interfaces, and this is likely to be a continuous trend in the years ahead, so it is worth thinking about whether to adopt a solution that includes this functionality today.
  • Growth of cloud-based solutions: A general software trend that has emerged over recent years has been the growth of cloud-based, Software as a Service (SaaS) solutions. It is sensible to pay particular attention to the benefits linked to this trend, as the cloud-based approach allows costs to be more predictable. It also keeps data secure, eliminates the concept of having a single point of failure within the IT infrastructure, and allows access to the software from anywhere in the world. While cloud-based software will not suit all needs, it does offer some significant advantages. It may be the ideal approach for marketing software, where many users may require access to the information contained within while working from different locations.
  • Demand for remote access: Regardless of the chosen deployment option, most businesses now understand the importance of offering remote access to work tools, and marketing automation software is no different. Whether a company has consciously adopted a remote working or hybrid working model, or whether circumstances force a company to allow employees to work from home, it is advantageous to be able to respond to the growth in demand for remote accessibility. Look for software solutions that make this a possibility and consider the features that are available for controlling access and altering permissions as circumstances and needs shift.