---
description: See the list of the best Marketing Automation Software for businesses in Australia. Our free interactive tool makes software selection fast and easy allowing to filter by price, feature or user rating.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Marketing Automation Software - Comparison & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](https://www.capterra.com.au/directory/6/marketing-automation/software)

# Marketing Automation Software

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> Marketing Automation software enables organisations to automate their marketing functions including campaign creation, market segmentation and response analysis. Marketing Automation tools also allow greater integration between sales staff and management as well as expanded abilities to evaluate the effectiveness of marketing campaigns. Marketing Automation platforms enable the enterprise-wide sharing of information, providing an essential conduit between management, sales and marketing operations. 

Marketing Automation software is related to Campaign Management software, Email Marketing software and Search Marketing software. Find the best marketing automation platform for your organisation in Australia.

-----

## Products

1. [Creatio CRM](https://www.capterra.com.au/software/130149/bpm-online-crm) — 4.7/5 (133 reviews) — New Era of CRM: Built on AI. Ready to act
2. [Mirabel's Marketing Manager](https://www.capterra.com.au/software/1002046/marketing-manager) — 4.5/5 (2 reviews) — This affordable software combines email marketing, workflow automation, and other digital tools for the everyday marketer.
3. [Pinpointe](https://www.capterra.com.au/software/134176/pinpointe) — 4.7/5 (55 reviews) — Cloud-based email marketing for mid-size enterprises, agencies and high volume senders who have outgrown their current ESP.
4. [HubSpot Marketing Hub](https://www.capterra.com.au/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews) — HubSpot Marketing Hub helps businesses generate leads and create better customer experiences.
5. [Semrush](https://www.capterra.com.au/software/151962/semrush) — 4.6/5 (2316 reviews) — Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact.
6. [Vision6](https://www.capterra.com.au/software/154672/vision6) — 4.7/5 (56 reviews) — Get more business with Australia’s most trusted Email \& SMS Marketing Software. Create powerful campaigns. Start free today.
7. [Omnisend](https://www.capterra.com.au/software/153508/omnisend) — 4.7/5 (836 reviews) — 150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email \& SMS marketing platform.
8. [InboxAlly](https://www.capterra.com.au/software/1019612/inboxally) — 4.8/5 (6 reviews) — InboxAlly helps repair and protect your email sender reputation and ensure your emails are delivered in the inbox.
9. [Solitics](https://www.capterra.com.au/software/205331/solitics) — 4.2/5 (11 reviews) — Automate real-time journeys across channels. AI-powered, fast to launch, built for iGaming, fintech, trading \& banking.
10. [Zoho CRM](https://www.capterra.com.au/software/155928/zoho-crm) — 4.3/5 (6964 reviews) — CRM solution that helps businesses with sales force automation, process management, journey orchestration, marketing automation \& more.
11. [MarketDirect Cross Media](https://www.capterra.com.au/software/209878/eps-marketdirect-cross-media) — 4.1/5 (7 reviews) — MarketDirect Cross Media is an intuitive, powerful multi-channel customer communication and marketing campaign solution.
12. [EngageBay CRM](https://www.capterra.com.au/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) — EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer service from a single platform.
13. [Constant Contact](https://www.capterra.com.au/software/31898/constant-contact) — 4.3/5 (2912 reviews) — We deliver the tools to simplify and amplify digital marketing and drive results for your business.
14. [iPresso](https://www.capterra.com.au/software/122512/ipresso) — 4.6/5 (12 reviews) — Next generation Marketing Automation 360 platform. Integrates into one platform most effective multi channel communication.
15. [Mailchimp](https://www.capterra.com.au/software/110228/mailchimp) — 4.5/5 (17572 reviews) — Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \& content creation tools.
16. [Jira](https://www.capterra.com.au/software/19319/jira) — 4.4/5 (15312 reviews) — Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management.
17. [Brevo](https://www.capterra.com.au/software/132996/brevo) — 4.6/5 (3408 reviews) — Marketing Automation that works as hard as you do. Grow your business with AI-powered campaigns, push notification \& more.
18. [Pipedrive](https://www.capterra.com.au/software/132666/pipedrive) — 4.5/5 (3042 reviews) — Customer relationship management solution that helps businesses with lead management, sales automation, email segmentation, and more.
19. [Wrike](https://www.capterra.com.au/software/76113/wrike) — 4.4/5 (2887 reviews) — Wrike is a powerful marketing automation platform with dynamic request forms, automated workflows, and real-time reports.
20. [ActiveCampaign](https://www.capterra.com.au/software/79367/activecampaign) — 4.6/5 (2561 reviews) — ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.
21. [MailerLite](https://www.capterra.com.au/software/136603/mailerlite) — 4.7/5 (2256 reviews) — From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite.
22. [Systeme.io](https://www.capterra.com.au/software/198994/systeme) — 4.8/5 (2126 reviews) — Systeme.io is a simple, free, and intuitive all-in-one platform to launch and grow your online business.
23. [Keap](https://www.capterra.com.au/software/76390/infusionsoft) — 4.1/5 (1298 reviews) — More Growth, Less Busy Work Our marketing automation removes the headaches and busy work while accelerating growth.
24. [Marketing 360](https://www.capterra.com.au/software/148516/marketing-360) — 4.5/5 (1132 reviews) — Marketing 360 is a cloud-based solution that offers small businesses tools for website building, e-commerce, CRM, and email marketing.
25. [Intercom](https://www.capterra.com.au/software/134347/intercom) — 4.5/5 (1131 reviews) — Intercom is an AI platform that combines an AI agent with a helpdesk to deliver efficient customer experiences.

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## Related Categories

- [Campaign Management Software](https://www.capterra.com.au/directory/30012/campaign-management/software)
- [Lead Generation Software](https://www.capterra.com.au/directory/30963/lead-generation/software)
- [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software)
- [All-in-One Marketing Tools](https://www.capterra.com.au/directory/32155/all-in-one-marketing/software)
- [Marketing Analytics Software](https://www.capterra.com.au/directory/31018/marketing-analytics/software)

## Links

- [View on Capterra](https://www.capterra.com.au/directory/6/marketing-automation/software)
- [All Categories](https://www.capterra.com.au/directory)

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Work smarter, not harder.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/b4158bfc-a55c-4d3a-baf8-b0316f604753.png","url":"https://www.capterra.com.au/software/76113/wrike","@type":"ListItem"},{"name":"ActiveCampaign","position":20,"description":"ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 950+ apps, uncover deep performance insights, and optimize your workflows so you win every day.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/9b440085-9a1d-42e2-9f4a-496ce62451fd.png","url":"https://www.capterra.com.au/software/79367/activecampaign","@type":"ListItem"},{"name":"MailerLite","position":21,"description":"MailerLite is an email marketing platform that helps creators, small businesses, and ecommerce stores grow their audience and boost revenue—effortlessly and on their terms. 🎨Capture leads in style: Turn visitors into subscribers with landing pages, forms, and pop-ups. 150+ templates, AI-powered magic content generation, and full customization options make creating a joy. 💰Monetize with 0% commission: Sell paid newsletters, digital products, and 1-1 or group bookings through MailerLite, with 0% commissions. Replace expensive third-party scheduling tools with a native system that keeps your revenue in your pocket. ✨Personalize like never before: Use multi-trigger automations, machine learning, and unlimited segmentation to create tailored experiences. Bookings syncs with your Google/Outlook calendar, automatically triggering nurture sequences the moment a client schedules a session. 💚Start your 14-day free trial. Our support team is ready to help!","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/26438247-3509-4d2d-b80c-3600664c8acd.png","url":"https://www.capterra.com.au/software/136603/mailerlite","@type":"ListItem"},{"name":"Systeme.io","position":22,"description":"Systeme.io (pronounced \"system dot I-O\") is an all-in-one online marketing platform that makes it easy to launch, grow, and scale your online business.\n\nBuild sales funnels, send automated emails, create and sell online courses, manage subscriptions and payments, generate invoices, run affiliate programs, sell physical and digital products, host evergreen webinars, create a digital store, schedule meetings with a built-in calendar, build online communities, and automate nearly every aspect of your business with systeme.io.\n\nSysteme.io is a swiss army knife for entrepreneurs. \nWhen we say “all-in-one”, we really mean it.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f09f8452-ca18-44b5-a3eb-495c93401121.png","url":"https://www.capterra.com.au/software/198994/systeme","@type":"ListItem"},{"name":"Keap","position":23,"description":"The smarter way for small businesses to do great work\nKeap organizes your client information & daily work in one place, freeing you up from repetitive tasks.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/bbf09836-8786-4e7d-909b-10b75adc5ef6.png","url":"https://www.capterra.com.au/software/76390/infusionsoft","@type":"ListItem"},{"name":"Marketing 360","position":24,"description":"Marketing 360 is an all-in-one platform combining technology tools with professional marketing support. It features a drag-and-drop website builder for creating websites and online stores with e-commerce capabilities like product catalogs and secure checkout. The platform includes a CRM system for managing contacts, tasks, and customer data. Email marketing tools offer automated campaigns and customizable templates. Marketing 360 provides business listing management, reputation management, social media scheduling, and content marketing features. It also includes advertising campaign management across channels and business intelligence reporting, all accessible via a central calendar interface for organizing projects and customer interactions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e0d4096b-6fa3-4d66-98e5-8f3ac4c06590.png","url":"https://www.capterra.com.au/software/148516/marketing-360","@type":"ListItem"},{"name":"Intercom","position":25,"description":"Intercom is an AI-powered customer service platform that combines Fin, an AI agent, with a helpdesk to support customer interactions. Fin resolves complex queries across channels and continuously learns from company knowledge and policies. The platform features a patented AI architecture designed for accuracy and reliability.\n\nThe Intercom Helpdesk includes AI tools such as Copilot, which provides guidance, troubleshooting, and translation capabilities. 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