--- description: Capterra Australia follows a robust verification process to ensure each review reflects the genuine experience of a true software or service user. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: How Capterra Collects and Verifies Reviews --- # How Capterra Collects and Verifies Reviews Canonical: https://www.capterra.com.au/blog/7577/how-we-verify-reviews Published on 22/01/2025 | Written by Capterra. ![How Capterra Collects and Verifies Reviews](https://images.ctfassets.net/63bmaubptoky/3GzFcQWePrWSAKZhaXGFJy/c4284793f94a7a7f4052d7a07e834fed/header_blog_v1-3.png) > As a software marketplace, we place significant emphasis on the credibility of user reviews, prioritising their transparency and reviewer authenticity above all. Our review verification process attempts to ensure every review reflects genuine user opinions. ----- ## Article Content As a software marketplace, we place significant emphasis on the credibility of user reviews, prioritising their transparency and reviewer authenticity above all. Our review verification process attempts to ensure every review reflects genuine user opinions.Our commitment to honest reviews involves:More than 2 million verified user ratings and reviews to guarantee breadth and depth of opinions.More than 30 human quality assurance (QA) moderators to carefully collect and scrutinise each review.More than 20 control checks per review to confirm each submission's authenticity.Advanced technology and processes to analyse text quality, detect plagiarism, and identify the use of generative AI.Our process of collecting user reviewsAt Capterra Australia, we understand the value of diverse perspectives in making informed decisions.To ensure a wide variety of opinions, we collect reviews in two ways:1. Non-incentivised reviewsAny software user can leave a review for any product listed on our site. All submitted reviews are subject to our QA process prior to publication.2. Incentivised reviewsSoftware users are invited to submit an honest review and offered a nominal incentive for their time and effort.All reviewers get the incentive upon approval, regardless of the rating they submit. All incentivised reviews are subject to our QA process prior to publication.Nominal incentives encourage participation from users who might otherwise not submit a review and help us capture a wider range of perspectives across large portfolios of software offerings.Our process of verifying reviewsOur verification process attempts to ensure each review reflects the genuine experience of a true software user. Here's what we do:1. The reviewer’s identity is confirmedOur identity verification process involves:A robust QA moderation system operating behind the scenesOur QA moderating team uses a combination of manual checks and enrichment services to confirm that each reviewer is a genuine person with real experience of the product. The team also flags conflicts of interest and AI-generated personas.In case a reviewer’s identity cannot be confirmed and/or a conflict of interest is flagged, their review gets disqualified and is never published.Reviewer profiles displayed on our siteTo help buyers find relevant reviews from similar individuals, we create dedicated reviewer profiles that include professional backgrounds and expertise, and offer crucial context into the relevance and credibility of the feedback.For reviews of software solutions, a reviewer’s profile may display the name, photo, function, industry, organisation size, and duration of use.We understand buyers’ need for reassurance that the feedback is from real people. At the same time, we honour reviewers’ right to preserve a certain degree of anonymity online. Therefore, in some cases, certain personally identifiable information, such as photos and/or full names, may not be displayed.2. The review content is verifiedOnce the review verification team confirms the reviewer’s identity, they verify the submitted content. This process includes:Multiple manual control checks: Our team of QA moderators performs a series of control checks to validate the genuineness of reviews. This includes checking the reviewer's history, the depth of their interaction with the software, and cross-referencing data to ensure consistency and truthfulness.Technology checks: We employ leading technologies to analyse content quality and check for generative AI and plagiarised content, ensuring every review is authentic.Fair and equal treatment for all reviews: Each review submitted to Capterra Australia undergoes the same rigorous verification process. We treat all reviews equally, ensuring fair and unbiased insights.Clear review submission guidelines: To maintain the quality and authenticity of reviews, we provide detailed submission guidelines that outline what is expected from each submission.3. Fake reviews are actively combatedOur goal is to protect the integrity of our platform by actively combating fake identities and fraudulent reviews. Our process for identifying fake elements employs sophisticated strategies, including pattern recognition, behavioural analysis, and cross-referencing data points, to identify spam profiles, fake identities, and fraudulent reviews. When a review is flagged as suspicious, we take the following immediate actions:Request additional proof: We contact the reviewer for further evidence of software use or additional information.Assessment and decision: We review each proof of use for authenticity. Legitimate reviews and reviewers are published and continue to be nurtured within our community. If the proof is insufficient or not provided, the review is disqualified, and the reviewer is permanently flagged and removed from our community.Developing actionable insights from ratings and reviewsWe leverage user ratings and reviews to generate insights regarding product features, capabilities, value for money, or usability. These insights help us shape robust research methodologies to determine top product rankings, such as Capterra Shortlist, and inform product recommendations in our editorial content. ## Related Categories - [Accounting Software](https://www.capterra.com.au/directory/1/accounting/software) - [CRM Software](https://www.capterra.com.au/directory/2/customer-relationship-management/software) - [ERP Systems](https://www.capterra.com.au/directory/9/enterprise-resource-planning/software) - [HR Software](https://www.capterra.com.au/directory/5/human-resource/software) - [Project Management Software](https://www.capterra.com.au/directory/30002/project-management/software) ## Related Articles - [Housing challenges caused by short-term rentals: How technology can help the Australian property market](https://www.capterra.com.au/blog/7173/technology-to-help-combat-short-term-rental-challenges) - [59% Of Aussie SME Business Leaders use Employee Monitoring Software](https://www.capterra.com.au/blog/1799/aussie-sme-business-leaders-use-employee-monitoring-software) - [78% of Australian SMEs Say Software Will Be Critical To Their Survival](https://www.capterra.com.au/blog/1576/australian-smes-software-purchases-critical-survival) - [Top 3 free video editing software](https://www.capterra.com.au/blog/2545/top-free-video-editing-software) - [How to manage workplace health and safety risks](https://www.capterra.com.au/blog/3310/how-to-manage-workplace-health-and-safety-risks) ## Links - [View on Capterra](https://www.capterra.com.au/blog/7577/how-we-verify-reviews) - [Blog](https://www.capterra.com.au/blog) - [Home](https://www.capterra.com.au/) ----- ## Structured Data