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Best-in-class
Best-in-class refers to the superior product within a specific category of hardware or software. Best-in-class is often confused with the best product on the market. The difference between the two is that best-in-class describes the best product within a specific category or price range, while the best product on the market covers all classes and price ranges.
What Small and Midsize Businesses Need to Know About Best-in-class
A small to midsize business (SMB) can aim to deliver the best-in-class hardware or software without needing to match the performance of a large corporation's best product on the market. An SMB's best-in-class product doesn't have to shoot for the stars—it just has to aim to be the best in its specific category or price range.
Related terms
- RM (Relationship Manager)
- Best-in-class
- Customer Relationship Management (CRM)
- Shared Services Or Shared Services Center
- Contact Center
- Customer Information File (CIF)
- Business Development Representative (BDR)
- Customer Relationship Management (CRM) Analytics
- Customer Experience
- Best-of-breed
- Customer Experience Management (CXM)
- Go-to-Market (GTM) Strategy
- Chatbot
- Channel Management
- Corporate Communication
- Customer Engagement Center (CEC)
- Customer Analytics
- CSS (Customer Service and Support)
- Electronic Customer Relationship Management (e-CRM)
- Voice of the Customer (VoC)
