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M-business
Mobile business (or m-business) refers to business models that support the buying and selling of goods or the exchange of information via mobile and wireless technologies. These technologies include smartphones, Bluetooth, e-purses, and WAP. M-business offers even greater mobility than eCommerce, allowing consumers to engage with organizations from a mobile or wireless device wherever they are in the world.
What Small and Midsize Businesses Need to Know About M-business
M-business can help SMBs target customers who use mobile and wireless technologies to access information, products, and services. For example, a small business can create a mobile app that allows consumers to purchase products on their smartphone with money loaded into an e-purse.
Related terms
- Marketing-Qualified Lead (MQL)
- Account Planning
- Marketing Channel
- Channel Partner
- Chief Sales Officer (CSO)
- Digital Commerce
- Cost Optimization
- Sales-Qualified Lead (SQL)
- E-Business
- Sales And Operations Planning Systems Of Differentiation
- Account Executive (AE)
- Sales Analytics
- SFA (Sales Force Automation)
- Direct Channel
- Commerce Platform Servers
- CPGA (Cost Per Gross Add)
- Average Selling Price (ASP)
- Category Management
- Account-Based Marketing (ABM)
- Business Rule Engines (BRE)
