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Direct Channel

A direct channel is a route through which a manufacturer sells a product right to an end-user. A direct channel can include anything from retail and technology products to customer and business services.

What Small and Midsize Businesses Need to Know About Direct Channel

A direct channel is the simplest route a product can take to reach a customer. Examples of provider-to-consumer channels include Etsy.com and farmer’s markets. A direct channel gives businesses more control over customer interactions and satisfaction by eliminating wholesalers, retailers, and other intermediaries.

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