15 years helping Australian businesses
choose better software

Value-added Service (VAS)

VAS are any non-core services promoted to a customer or client. It does not include basic support or complementary services that all customers receive. Instead, it is services beyond what the customer has paid for. These services are usually offered to either gain additional revenue for a business or to simply raise the profile of the business and improve client relations.

What Small and Midsize Businesses Need to Know About Value-added Service (VAS)

VAS can help small and midsize business build a positive brand reputation and long-term relationships with customers. One example of a value-added service is telecom companies that add international dialing to certain business packages for free. The company makes no short-term revenue. However, that client will more than likely renew their contract thanks to the additional service.

Related terms