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Demand Generation

Demand generation is a specific type of marketing tactic. A business will try to stimulate demand generation. They do this by improving a customer's awareness of the business's services and products. In doing so, the business makes the customer more aware of what the business has to offer. This, in turn, builds a long-term relationship with a customer. Demand generation may not involve immediate sales or more traditional forms of marketing, such as broad "BUY NOW" messages. Instead, it involves a long process that incorporates a traditional sales funnel approach.

What Small and Midsize Businesses Need to Know About Demand Generation

Small businesses need to develop their own strategy to increase demand generation; this can include content marketing, social media engagement, lead nurturing and reengagement, and more. Increasing demand generation can increase the number of potential customers in a small businesses sales funnel, thus enabling them to ultimately increase their customer base and make more money.

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