Articles by Alejandra Aranda
Alejandra Aranda is an analyst and writer with more than 5 years of experience covering marketing and technology trends across various industries. As an analyst, she transforms complex information into compelling narratives, crafting captivating stories that engage and influence diverse audiences. Her analytical skills allow her to drive organizational impact and help businesses make informed decisions. Alejandra specializes in brand management, performance marketing, and all aspects of digital marketing. Her more than 20 researches and analyses are designed to help small and medium-sized businesses (SMBs) navigate the digital landscape and implement effective marketing strategies. Her software product recommendations are based on the analysis of more than 2 million reviews by software users on Capterra. Her work has been featured in prominent Spanish media outlets, such as: El Economista El País Business Insider Expansión 20 Minutos In addition, Alejandra has been a speaker on e-commerce topics for important universities around the country, including Universidad Complutense de Madrid.