15 years helping Australian businesses
choose better software
AWeber
What Is AWeber?
AWeber is a market leader of small business email marketing software. Founded in 1998, AWeber has over 20 years of proven success helping more than one million customers around the world reliably connect with their prospects and customers through powerfully-simple email marketing software.
Along with its award-winning 24/7 US-based customer support, AWeber delivers the ability to quickly build responsive landing pages, load and manage contacts, send amazing emails, and analyze results.
Who Uses AWeber?
Small businesses, entrepreneurs, nonprofits, bloggers, podcasters and other online content creators around the world.
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AWeber
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Reviews of AWeber
Alternatives Considered:
Poor Deliverability For Me Best Tagging Experience
Comments: My experience with Aweber's customer support even when I start as a free trial was something to take home about. It's easy to create both HTML templates for your emails and also, their easy drag and drop email builder makes it possible to design your email templates or pick from the library of already made templates and edit your campaigns. Email campaigns can also be shared with someone else to import all the flows to their autoresponder with Aweber and save a lot of stress.
Pros:
I love Aweber's ease of signing up plus, it's a powerful autoresponder with a nice user interface, great email list management, custom segmentation, and the fact that it even delivers analytics to your email after sending an email campaign makes it my favorite. As compared to ConvertKit, Aweber is still cheap and an affordable autoresponder to rely on. Aweber has outstanding customer service which you can reach at any point in time from email, live support, and phone call.
Cons:
Aweber's Campaign flows feature is currently my third best but then it lacks some features as compared to sender. An example of that feature I was looking for is setting a condition of either a subscriber is qualified to receive the next flow or change a path. That which I can't find in an expensive autoresponder like Aweber.
Alternatives Considered:
AWeber: A Good Start With Email Marketing
Comments: I enjoyed using AWeber. It was easy to set up lists and broadcast emails. And it made it possible for me to get started building my business online without much tech skill. However, as I became a more advanced marketer and wanted more control in my business, the way AWeber was set up did not seem to make certain advanced automation features possible. Or the interface was set up in such a way to dissuade you from using it for more complex features.
Pros:
The best part about AWeber is how easy it is to use. There aren't a whole lot of bells and whistles which means that it's super fast to get up and running. And honestly, though it's not my favorite tool, most businesses would do better to use AWeber than their current email marketing system. Also, it's got good deliverability which means your emails actually show up in the inbox instead of spam.
Cons:
I call AWeber a "beginner" email marketing tool because that's what it feels like. Yes, it'll get you up and running. But it doesn't "feel" powerful and the lack of features leave some things to be desired. But "something" is better than "nothing", so if using something easy gets you and your business to do email marketing, than by all means use AWeber.
More Than 10 Years As A Happy Customer
Comments: Overall, I have considered Aweber to be an integral part of my business. An autoresponder is virtually required to build a profitable online business today. I feel that Aweber is a solid software choice that will remain a staple in my entrepreneurial tool kit.
Pros:
Aweber makes it easy and intuitive to create and manage my email list and campaigns. It has been reliable and has stood the test of time. There are many options, but I can't imagine doing business without Aweber.
Cons:
Sometimes it can be a challenge to nail down obscure individual features. For example, changing a campaign from double opt-in to single opt-in is occasionally more difficult than it should be.
Alternatives Considered:
Good for a small company mail list, but lacks integration
Comments: Also, it became too costly an option when trying to integrate my WooCommece store data without purchasing a $49 plugin. The more I wanted to do, the fewer options because available not making this a suitable option for me. Overall, my experience with AWeber was less than stellar and I had to drop it for a better solution.
Pros:
AWeber is good for maintaining a customer list and sending campaigns. It also provides the capability to use a single list among a couple websites with some integration and upgrades. Overall, I would consider it an entry-level list management option.
Cons:
AWeber lacks the capability to integrate multiple website data seamlessly without some third-party apps. Not being able to maintain a single list among my three websites was a definite downside to continuing using the software. The form builder and landing pages were difficult and cumbersome to configure, setup and integrate. The RSS options was clunky and the templates were lacking any customization.
Alternatives Considered:
Using Email Marketing Effectively
Comments: Simple email automation solutions have simplified our marketing efforts, allowing us to easily construct dynamic campaigns. The mobile-responsive email templates ensured that our messaging reached our target audience regardless of device. AWeber's holistic approach has improved our email marketing strategy and strengthened customer relationships.
Pros:
It's important to draw attention to some of AWeber's limitations because it distinguishes itself in the field of email marketing with two remarkable characteristics. Although useful, the reporting and analytics features could use more cutting-edge alternatives for comprehensive analysis of campaign performance. Also, increasing the number of third-party integrations that are enabled would give users even more options when integrating AWeber with their current marketing solutions
Cons:
It's a dependable choice for email campaigns thanks to its user-friendly interface and powerful automation tools. Continuous improvement in reporting features, on the other hand, would provide marketers with even deeper insights into their email performance, allowing data-driven decisions for better results.
