--- description: Learn more about ActiveCampaign price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ActiveCampaign Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveCampaign](/software/79367/activecampaign) # ActiveCampaign Canonical: https://www.capterra.com.au/software/79367/activecampaign Page: 1 / 104\ Next: [Next page](https://www.capterra.com.au/software/79367/activecampaign?page=2) > Cloud-based marketing and sales automation platform with email, SMS, WhatsApp, CRM, landing pages, and AI-driven automation. > > Verdict: Rated **4.6/5** by 2571 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses ActiveCampaign? Small to midsize businesses through enterprise organizations across ecommerce, retail, education, fitness, SaaS, agencies, franchises, and non-profits. Serves customers in more than 170 countries. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 2571 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: ActiveCampaign - **Founded**: 2003 ## Commercial Context - **Starting Price**: $20.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: ActiveCampaign is offered across four pricing plans, outlined below. A 14-day free trial is also available. Starter: $15/month, paid yearly Plus: $49/month, paid yearly Pro: $79/month, paid yearly Enterprise: $145/month, paid yearly Grow with confidence. Guaranteed results in 30 days or your money back. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Italian, Polish, Portuguese, Russian, Slovenian, Spanish, Turkish, Vietnamese - **Available Countries**: Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, Spain, United Kingdom, United States ## Features - Activity Dashboard - Alerts/Notifications - Autoresponders - CAN-SPAM Compliance - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Channel Management - Collaboration Tools - Commenting/Notes - Contact Database - Contact Management - Conversion Tracking - Customer Database - Customer Segmentation - Data Import/Export - Drag & Drop - Email Tracking - Event Triggered Actions - Interaction Tracking - Landing Pages/Web Forms - Lead Capture - Lead Distribution - Lead Generation - Lead Management - Lead Qualification - Marketing Automation - Mass Texting - Mobile Optimization - Monitoring - Multi-Channel Communication - Multi-Channel Marketing - Personalization - Pipeline Management - Prioritization - Reporting & Statistics - Sales Activity Management - Sales Forecasting - Sales Pipeline Management - Sales Reports - Shared Contacts - Signature Management - Social Marketing - Subscriber Management - Task Management - Template Management - WYSIWYG Editor - Workflow Automation - Workflow Management ... and 32 more features ## Integrations (116 total) - 123FormBuilder - Acuity Scheduling - Adobe Acrobat - Adobe Illustrator - Adobe Photoshop - Agentforce - Airtable - Amazon EC2 - Apollo.io - Astra Pro - BigCommerce - Book Like A Boss - Booker - BookingKoala - Braze ... and 101 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Marketing Automation Software](https://www.capterra.com.au/directory/6/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.capterra.com.au/directory/6/marketing-automation/software) - [CRM Software](https://www.capterra.com.au/directory/2/customer-relationship-management/software) - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) - [AI Marketing Tools](https://www.capterra.com.au/directory/34136/ai-marketing-tools/software) - [Form Builder Software](https://www.capterra.com.au/directory/33235/form-builder/software) ## Alternatives 1. [EmailOctopus](https://www.capterra.com.au/software/147415/emailoctopus) — 4.8/5 (657 reviews) 2. [EngageBay CRM](https://www.capterra.com.au/software/178819/engagebay-marketing) — 4.6/5 (912 reviews) 3. [Brevo](https://www.capterra.com.au/software/132996/brevo) — 4.6/5 (3523 reviews) 4. [MailerLite](https://www.capterra.com.au/software/136603/mailerlite) — 4.7/5 (2324 reviews) 5. [Constant Contact](https://www.capterra.com.au/software/31898/constant-contact) — 4.3/5 (2953 reviews) ## Reviews ### "Beware if you use this one feature you may want to reconsider active campaign" — 2.0/5 > **Dan** | *16 April 2025* | Insurance | Recommendation rating: 2.0/10 > > **Pros**: The team, the price is reasonable and the automation builder is advanced when compared to the others. > > **Cons**: It’s missing a core CRM feature... the ability to create a custom lookup field that links one contact to another. This is standard in CRMs like Salesforce, Zoho, HubSpot, and even Freshsales. We need this for use cases like authorised reps, next of \[sensitive content hidden\], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it. It’s now blocking our rollout and forcing us to look at alternatives. > > Im actually reconsidering our decision due to the lookup not being able to be done. ----- ### "Best for Creating Brand Content and for Managing Email Campaigns" — 4.0/5 > **Muhammad** | *6 October 2026* | Information Technology & Services | Recommendation rating: 7.0/10 > > **Pros**: I like how ActiveCampaign provide powerful automation options for building complex customer journeys, the ability of setting up multiple workflow help to trigger customer behavior to make marketing scalable. Integrated CRM tools regarded for keeping contact data fully organized and gives us control over email marketing with testing options. > > **Cons**: Customer Support is helpful but when we create a ticket we have to wait long time for response sometimes it takes more then a week which slows down the workflow regarding running product campaign. > > ActiveCampaign provide powerful automation for product campaign its integration with Shopify and WordPress is major plus point for allowing us to connect with existing applications for centralized data. It is simple to learn and building email funnel required minutes to complete and the customizable sections make it easy to create brand content with visual editors. ----- ### "Advanced automation platform" — 5.0/5 > **Andrew** | *4 May 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: It’s one of the most powerfull marketing automation platform out there, pretty cool if you wanna set up some detailed customer journeys > > **Cons**: Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances ----- ### "ActiveCampaign Review" — 5.0/5 > **Rachel** | *12 November 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: What I love most is how you can personalize emails, segment your audience, and automate pretty much anything. It's super powerful for nurturing leads and turning them into customers. The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results. > > **Cons**: Honestly, it's hard to find any real downsides. Maybe the interface takes a bit of getting used to, but once you do, it's incredibly powerful. > > Once you get the hang of it, it's a lifesaver for digital campaigns\! Seriously, this platform has everything you need to plan, launch, and track your marketing efforts. ----- ### "Best choice" — 5.0/5 > **Yazmin** | *28 June 2026* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Best tool for offers marketing automation, customer relationship management (CRM) and sales engagement tools. > > **Cons**: No free plan and trial with very limited access. It might not be the better option for a small business. ----- Page: 1 / 104\ Next: [Next page](https://www.capterra.com.au/software/79367/activecampaign?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/79367/activecampaign) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data