--- description: Learn more about ActiveCampaign price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ActiveCampaign Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveCampaign](/software/79367/activecampaign) # ActiveCampaign Canonical: https://www.capterra.com.au/software/79367/activecampaign Page: 1 / 104\ Next: [Next page](https://www.capterra.com.au/software/79367/activecampaign?page=2) > ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. > > Verdict: Rated **4.6/5** by 2561 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses ActiveCampaign? ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 2561 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: ActiveCampaign - **Founded**: 2003 ## Commercial Context - **Starting Price**: $20.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: ActiveCampaign is offered across four pricing plans, outlined below. A 14-day free trial is available also available. Starter: $15/month, paid yearly Plus: $49/month, paid yearly Pro: $79/month, paid yearly Enterprise: $145/month, paid yearly - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish - **Available Countries**: Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, Spain, United Kingdom, United States ## Features - Activity Dashboard - Alerts/Notifications - Appointment Scheduling - Autoresponders - CAN-SPAM Compliance - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Channel Management - Collaboration Tools - Commenting/Notes - Contact Database - Contact Management - Content Management - Conversion Tracking - Customer Database - Customer Segmentation - Data Import/Export - Email Tracking - Event Triggered Actions - Interaction Tracking - Landing Pages/Web Forms - Lead Capture - Lead Distribution - Lead Generation - Lead Management - Marketing Automation - Mobile Optimization - Multi-Campaign - Opportunity Management - Performance Metrics - Pipeline Management - ROI Tracking - Reporting & Statistics - Reporting/Analytics - Sales Activity Management - Sales Pipeline Management - Sales Reports - Segmentation - Shared Contacts - Signature Management - Social Marketing - Subscriber Management - Task Management - Template Management - Third-Party Integrations - WYSIWYG Editor - Website Visitor Tracking - Workflow Management ... and 19 more features ## Integrations (205 total) - 123FormBuilder - 46elks - AEvent - APIANT - Act\! - Acuity Scheduling - AdPage - AdaptiveU - AddEvent - Adobe Commerce - AgencyAnalytics - Agile CRM - Aimtell - Aircall - Airtable ... and 190 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Marketing Automation Software](https://www.capterra.com.au/directory/6/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.capterra.com.au/directory/6/marketing-automation/software) - [CRM Software](https://www.capterra.com.au/directory/2/customer-relationship-management/software) - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) - [Lead Generation Software](https://www.capterra.com.au/directory/30963/lead-generation/software) - [Lead Management Software](https://www.capterra.com.au/directory/30017/lead-management/software) ## Alternatives 1. 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[MailerLite](https://www.capterra.com.au/software/136603/mailerlite) — 4.7/5 (2256 reviews) ## Reviews ### "What I Experience with ActiveCampaign" — 5.0/5 > **Zandalee** | *16 September 2024* | Retail | Recommendation rating: 10.0/10 > > **Pros**: ActiveCampaign offers capabilities which allows me to automate marketing in real-time. > > **Cons**: Kudos to the in-house technical team for ensuring zero issues on ActiveCampaign > > Creating, customizing and sending outbound marketing emails is made easy by ActiveCampaign. ----- ### "Advanced automation platform" — 5.0/5 > **Andrew** | *4 May 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: It’s one of the most powerfull marketing automation platform out there, pretty cool if you wanna set up some detailed customer journeys > > **Cons**: Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances ----- ### "ActiveCampaign Review" — 5.0/5 > **Rachel** | *12 November 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: What I love most is how you can personalize emails, segment your audience, and automate pretty much anything. It's super powerful for nurturing leads and turning them into customers. The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results. > > **Cons**: Honestly, it's hard to find any real downsides. Maybe the interface takes a bit of getting used to, but once you do, it's incredibly powerful. > > Once you get the hang of it, it's a lifesaver for digital campaigns\! Seriously, this platform has everything you need to plan, launch, and track your marketing efforts. ----- ### "Beware if you use this one feature you may want to reconsider active campaign" — 2.0/5 > **Dan** | *16 April 2025* | Insurance | Recommendation rating: 2.0/10 > > **Pros**: The team, the price is reasonable and the automation builder is advanced when compared to the others. > > **Cons**: It’s missing a core CRM feature... the ability to create a custom lookup field that links one contact to another. This is standard in CRMs like Salesforce, Zoho, HubSpot, and even Freshsales. We need this for use cases like authorised reps, next of \[sensitive content hidden\], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it. It’s now blocking our rollout and forcing us to look at alternatives. > > Im actually reconsidering our decision due to the lookup not being able to be done. ----- ### "Modern marketing automations" — 5.0/5 > **Khevana** | *23 September 2024* | Professional Training & Coaching | Recommendation rating: 9.0/10 > > **Pros**: Ease of customization, reporting, access to data and automation > > **Cons**: nothing specific I dislike about ActiveCampaign > > We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign. We have integrated it with multiple systems, and ease of access is the key to this tool. It has all the modern marketing automation need for any company. ----- Page: 1 / 104\ Next: [Next page](https://www.capterra.com.au/software/79367/activecampaign?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/79367/activecampaign) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data