---
description: Learn more about Toluna Start price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
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title: Toluna Start Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Market Research Software](/directory/10041/market-research/software) > [Toluna Start](/software/79183/panelportal)

# Toluna Start

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> Toluna Start - the industrys first and only end-to-end consumer intelligence platform.
> 
> Verdict: Rated **4.2/5** by 82 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Toluna Start?

As a leading source for actionable insights, we help market researchers, insights professionals and brands anywhere in the world make clearer and better business decisions that drive business results.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.2/5** | 82 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.0/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Toluna
- **Location**: wilton, US
- **Founded**: 2000

## Commercial Context

- **Pricing model**: Other
- **Pricing Details**: Contact Toluna for pricing information for users who need access to survey respondents.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French, German, Italian, Japanese, Portuguese, Spanish
- **Available Countries**: Australia, Brazil, Canada, Germany, Japan, United Kingdom, United States

## Features

- Benchmarking
- Customizable Questions
- Customizable Templates
- Data Import/Export
- Data Visualization
- Email Marketing
- Multi-Channel Distribution
- Panel Management
- Question Branching
- Question Library
- Reporting/Analytics
- Skip Logic
- Statistical Analysis
- Survey Builder
- Survey/Poll Management
- URL Customization

## Support Options

- Email/Help Desk
- FAQs/Forum
- Phone Support
- 24/7 (Live rep)

## Category

- [Market Research Software](https://www.capterra.com.au/directory/10041/market-research/software)

## Related Categories

- [Market Research Software](https://www.capterra.com.au/directory/10041/market-research/software)
- [Survey Software](https://www.capterra.com.au/directory/30092/survey/software)

## Alternatives

1. [Jotform](https://www.capterra.com.au/software/158456/jotform-4-0) — 4.7/5 (2794 reviews)
2. [Typeform](https://www.capterra.com.au/software/137289/typeform) — 4.7/5 (945 reviews)
3. [UmfrageOnline](https://www.capterra.com.au/software/201674/enquetes-maken) — 4.6/5 (1553 reviews)
4. [Google Forms](https://www.capterra.com.au/software/176571/google-forms) — 4.7/5 (11363 reviews)
5. [SurveyMonkey](https://www.capterra.com.au/software/32728/surveymonkey) — 4.6/5 (10426 reviews)

## Reviews

### "Crooks don't waste your time on this platform" — 1.0/5

> **Thando** | *28 November 2025* | Civil Engineering | Recommendation rating: 0.0/10
> 
> **Pros**: Good Surveys but comes to redeeming your points which they say on their policy it takes 1 to 3 weeks.
> 
> **Cons**: They don't pay the vouchers and cash and their policy says it takes 1 to 3 weeks,you get automated message when you write to them.
> 
> My two vouchers for takealot redeemed on the 2nd and 10th of October have not been received . When I write to them I receive automated reply.

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### "Review of Toluna Start" — 5.0/5

> **Lakshmi Priya** | *2 June 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Toluna Start surveys are generally simple. The user-friendly interface and the ease of creating and distributing surveys quickly. The ability to redeem rewards via Paypal and the vibrant community interactions are very appreciated.
> 
> **Cons**: Sometime I experience frequent disqualifications from surveys after investing time, which can be frustrating.

-----

### "Quick Surveys Review" — 5.0/5

> **Genevieve** | *24 September 2019* | Publishing | Recommendation rating: 8.0/10
> 
> **Pros**: I've had the opportunity to work with Toluna a few times over the past years and it's always been a pleasure.  The Quick Surveys platform is easy to use the the value for the money is terrific\!
> 
> **Cons**: Sometimes we are looking for a more complicated survey functionality and we have had to do some creative work-arounds.
> 
> Overall, the company and the software met and exceeded our needs/expectations.

-----

### "useful for simple, cheap surveys" — 4.0/5

> **Olivia** | *24 September 2020* | Market Research | Recommendation rating: 7.0/10
> 
> **Pros**: has enough functionality to ask several different types of questions - this typically covers what you would need for simple surveys. other software sometimes lack options covered in quicksurveys&#10;simple user design - easy to work out how to create your surveys, and send them out etc.&#10;can send surveys to enough participants&#10;options of how participants can access surveys&#10;useful for 'within the business' surveys (e.g. employee satisfaction)
> 
> **Cons**: this might have been a blip, but we tried to change the account over to a different email at one point and this did not work at all\! it said it was under the new email but neither login worked on my laptop after this. Luckily, someone else was able to login with the old login details on their laptop. this was confusing though.&#10;the reporting and analystics of the surveys can cost more depending on what you want
> 
> useful for quick surveys, but not enough of a powerhouse for long detailed surveys, with complex routing. this is as expected though. quick surveys is useful for quick and easy surveys that you can get out into field that day if wanted.

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### "Your Variety Survey Platform" — 5.0/5

> **Verified Reviewer** | *22 March 2022* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: I like the most, the varieties of subtopics in this platform. I can have a game, polls, surveys and contest of designs and etc. I can also acquire points from these mentioned features. I find it very comprehensive site as for me. I do have lots of choices to take and not time pressured.
> 
> **Cons**: I just don't like the idea of me as a panelist and taking much time answering the questions and in the middle of the survey i will be disqualified. it is a kind of waste of time then for me. I hope to have it improves that when disqualifying a panelist, it somehow will disqualify it that soon and not on the later part of the survey itself.
> 
> It resolves much of the problem in answering those queries of product brands. Through this software, it helps much in improving products and services of companies that are selling worldwide. In a way it can serve more people through giving opinions and feedback to it.

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## Links

- [View on Capterra](https://www.capterra.com.au/software/79183/panelportal)

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| en-AE | <https://www.capterra.ae/software/79183/panelportal> |
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