--- description: Learn more about Salesforce Marketing Cloud price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Salesforce Marketing Cloud Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Salesforce Marketing Cloud](/software/7723/salesforce-marketing-cloud) # Salesforce Marketing Cloud Canonical: https://www.capterra.com.au/software/7723/salesforce-marketing-cloud Page: 1 / 23\ Next: [Next page](https://www.capterra.com.au/software/7723/salesforce-marketing-cloud?page=2) > Customer relationship management solution that helps businesses with email marketing, loyalty management, and customer data management. > > Verdict: Rated **4.2/5** by 531 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Salesforce Marketing Cloud? Designed for small and midsize businesses in various industries. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 531 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support | 3.9/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Salesforce - **Location**: San Francisco, US - **Founded**: 2003 ## Commercial Context - **Starting Price**: USD 25.00 - **Pricing model**: Per User - **Pricing Details**: Starter Suite Marketing $25 user/month Marketing Cloud Personalization $100,000 org/year billed annually Marketing Cloud Engagement $1,250 org/month Marketing Cloud Account Engagement (formerly Pardot) $1,250 per month Data Cloud for Marketing $108,000 org/year Marketing Cloud Intelligence $3,000 org/month Loyalty Management $20,000 org/month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese - **Available Countries**: Australia, Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Norway and 14 more ## Features - AI/Machine Learning - Activity Dashboard - Alerts/Notifications - Analytics - Campaign Management - Campaign Scheduling - Campaign Tracking - Channel Management - Collaboration Tools - Communication Management - Contact Management - Content Library - Content Management - Content Publishing Options - Conversion Tracking - Customer Experience Management - Customer History - Customer Profiles - Customer Segmentation - Customizable Reports - Dashboard - Data Capture and Transfer - Data Connectors - Data Visualization - Document Management - Email Tracking - Engagement Tracking - Interaction Tracking - Landing Pages/Web Forms - Lead Generation - Loyalty Program - Marketing Automation - Marketing Management - Mobile Access - Mobile Optimization - Multi-Account Management - Multi-Campaign - Multi-Channel Campaigns - Multi-Channel Data Collection - Performance Metrics - Personalization - Publish Scheduling - Real-Time Analytics - Reporting/Analytics - Rewards Management - SEO Management - Sales Activity Management - Subscriber Management - Visual Analytics - Website Analytics ... and 58 more features ## Integrations (7 total) - Adobe Workfront - LinkedIn for Business - Meta for Business - Salesforce Sales Cloud - Shopify - Twitter/X - Vidyard ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) - [Social Media Marketing Tools](https://www.capterra.com.au/directory/30781/social-media-marketing/software) - [Social Media Management Tools](https://www.capterra.com.au/directory/30939/social-media-management/software) - [Data Management Software](https://www.capterra.com.au/directory/32261/data-management-platforms/software) - [Lead Generation Software](https://www.capterra.com.au/directory/30963/lead-generation/software) ## Alternatives 1. [Constant Contact](https://www.capterra.com.au/software/31898/constant-contact) — 4.3/5 (2945 reviews) 2. [EmailOctopus](https://www.capterra.com.au/software/147415/emailoctopus) — 4.8/5 (655 reviews) 3. [HubSpot Marketing Hub](https://www.capterra.com.au/software/171840/hubspot-marketing) — 4.5/5 (6253 reviews) 4. [Brevo Marketing Platform](https://www.capterra.com.au/software/132996/brevo) — 4.6/5 (3514 reviews) 5. [ActiveCampaign](https://www.capterra.com.au/software/79367/activecampaign) — 4.6/5 (2568 reviews) ## Reviews ### "Salesforce is a seller\!" — 4.0/5 > **Sunil** | *30 May 2025* | Hospital & Health Care | Recommendation rating: 8.0/10 > > **Pros**: Very customisable to businesses of varied needs and requirements fostering a more inclusive environment\! > > **Cons**: It can become quite technical for some people resulting in creation of multiple duplicates and linking errors. > > Still a great marketing tool as well as a great CRM tool allowing businesses to record and target specific demographics with specific contents ----- ### "Great Marketing automation tool" — 5.0/5 > **Khevana** | *23 September 2024* | Professional Training & Coaching | Recommendation rating: 9.0/10 > > **Pros**: Great marketing automation tech for complex automation and detailed customer footprint tracking > > **Cons**: It is a complex product and we need to understand the platform before beginning any solution > > We have been using the marketing cloud for the last few years. It has so many hidden benefits to it which helps you elevate your marketing potential. It has out-of-the-world capabilities to track the customer footprint. Perfect for complex marketing journeys ----- ### "Salesforce is useful" — 5.0/5 > **ADAM** | *2 October 2024* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: great software and viable. Is very easy to use and effective > > **Cons**: dont really have a con as yet as only started trialing > > very happy with salesforce at this stage ----- ### "Five Stars and a Thumbs Up\!" — 5.0/5 > **Kenidra** | *13 February 2026* | Computer & Network Security | Recommendation rating: 10.0/10 > > **Pros**: What I like most about Salesforce is how the customer's information populates. I can see all their information. > > **Cons**: Sometimes the costumers profile don't populate so we have create a profile for them. This usually doesn't happen. > > I recommend Salesforce to anyone. There's also the knowledge base where I can find the information I need for the customers. ----- ### "App for clean business\!" — 5.0/5 > **Andrew** | *12 February 2026* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: As a sales agent sales force provides me a place to easily keep up with my book of business while providing me the tools to retain and grow my business\! > > **Cons**: Sales force does great at reminders but I would love to see AI/AI assisted programs being integrated. > > I love sales force\! To me it has completely eliminated excel spreadsheets. I now 100% keep up with my business in salesforce only\! ----- Page: 1 / 23\ Next: [Next page](https://www.capterra.com.au/software/7723/salesforce-marketing-cloud?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/7723/salesforce-marketing-cloud) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data