--- description: Learn more about Salesforce Marketing Cloud price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Salesforce Marketing Cloud Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Salesforce Marketing Cloud](/software/7723/salesforce-marketing-cloud) # Salesforce Marketing Cloud Canonical: https://www.capterra.com.au/software/7723/salesforce-marketing-cloud Page: 1 / 22\ Next: [Next page](https://www.capterra.com.au/software/7723/salesforce-marketing-cloud?page=2) > Customer relationship management solution that helps businesses with email marketing, loyalty management, and customer data management. > > Verdict: Rated **4.2/5** by 526 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Salesforce Marketing Cloud? Designed for small and midsize businesses in various industries. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 526 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support | 3.9/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Salesforce - **Location**: San Francisco, US - **Founded**: 2003 ## Commercial Context - **Starting Price**: USD 25.00 - **Pricing model**: Per User - **Pricing Details**: Starter Suite Marketing $25 user/month Marketing Cloud Personalization $100,000 org/year billed annually Marketing Cloud Engagement $1,250 org/month Marketing Cloud Account Engagement (formerly Pardot) $1,250 per month Data Cloud for Marketing $108,000 org/year Marketing Cloud Intelligence $3,000 org/month Loyalty Management $20,000 org/month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese - **Available Countries**: Australia, Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Norway and 14 more ## Features - AI/Machine Learning - API - Activity Dashboard - Alerts/Notifications - Analytics - Audience Targeting - Autoresponders - Campaign Management - Campaign Scheduling - Campaign Tracking - Channel Management - Collaboration Tools - Communication Management - Content Management - Content Publishing Options - Conversion Tracking - Customer Experience Management - Customer History - Customer Profiles - Customer Segmentation - Dashboard - Data Capture and Transfer - Data Connectors - Data Visualization - Document Management - Email Tracking - Engagement Tracking - Interaction Tracking - Landing Pages/Web Forms - Lead Generation - Loyalty Program - Marketing Automation - Marketing Management - Mobile Access - Mobile Optimization - Multi-Account Management - Multi-Campaign - Multi-Channel Campaigns - Multi-Channel Data Collection - Performance Metrics - Personalization - Publish Scheduling - Real-Time Analytics - Reporting/Analytics - Rewards Management - SEO Management - Sales Activity Management - Social Promotion - Visual Analytics - Website Analytics ... and 58 more features ## Integrations (7 total) - Adobe Workfront - LinkedIn for Business - Meta for Business - Salesforce Sales Cloud - Shopify - Twitter/X - Vidyard ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) - [Social Media Marketing Tools](https://www.capterra.com.au/directory/30781/social-media-marketing/software) - [Social Media Management Tools](https://www.capterra.com.au/directory/30939/social-media-management/software) - [Data Management Software](https://www.capterra.com.au/directory/32261/data-management-platforms/software) - [Lead Generation Software](https://www.capterra.com.au/directory/30963/lead-generation/software) ## Alternatives 1. [HubSpot CRM](https://www.capterra.com.au/software/152373/hubspot-crm) — 4.5/5 (4453 reviews) 2. [Zoho CRM](https://www.capterra.com.au/software/155928/zoho-crm) — 4.3/5 (6964 reviews) 3. [Bigin by Zoho CRM](https://www.capterra.com.au/software/204998/bigin-by-zoho-crm) — 4.7/5 (725 reviews) 4. [EngageBay CRM](https://www.capterra.com.au/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) 5. [Salesforce Sales Cloud](https://www.capterra.com.au/software/61368/salesforce) — 4.4/5 (18768 reviews) ## Reviews ### "Salesforce is a seller\!" — 4.0/5 > **Sunil** | *30 May 2025* | Hospital & Health Care | Recommendation rating: 8.0/10 > > **Pros**: Very customisable to businesses of varied needs and requirements fostering a more inclusive environment\! > > **Cons**: It can become quite technical for some people resulting in creation of multiple duplicates and linking errors. > > Still a great marketing tool as well as a great CRM tool allowing businesses to record and target specific demographics with specific contents ----- ### "Salesforce is useful" — 5.0/5 > **ADAM** | *2 October 2024* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: great software and viable. Is very easy to use and effective > > **Cons**: dont really have a con as yet as only started trialing > > very happy with salesforce at this stage ----- ### "Great Marketing automation tool" — 5.0/5 > **Khevana** | *23 September 2024* | Professional Training & Coaching | Recommendation rating: 9.0/10 > > **Pros**: Great marketing automation tech for complex automation and detailed customer footprint tracking > > **Cons**: It is a complex product and we need to understand the platform before beginning any solution > > We have been using the marketing cloud for the last few years. It has so many hidden benefits to it which helps you elevate your marketing potential. It has out-of-the-world capabilities to track the customer footprint. Perfect for complex marketing journeys ----- ### "Five Stars and a Thumbs Up\!" — 5.0/5 > **Kenidra** | *13 February 2026* | Computer & Network Security | Recommendation rating: 10.0/10 > > **Pros**: What I like most about Salesforce is how the customer's information populates. I can see all their information. > > **Cons**: Sometimes the costumers profile don't populate so we have create a profile for them. This usually doesn't happen. > > I recommend Salesforce to anyone. There's also the knowledge base where I can find the information I need for the customers. ----- ### "A here-to-stay CRM app requiring knowledgeable staff to fully appreciate ppreciate" — 4.0/5 > **Athena** | *22 June 2025* | Consumer Goods | Recommendation rating: 6.0/10 > > **Pros**: It is a sophisticated CRM software, and great for managing customer database and workflows, but more feared towards larger enterprises I feel, and not exactly cost-effective for small business owners. > > **Cons**: The steep fee for various subscription tiers, the initial details up was lengthy to set up and I had to really wrap my head around it, felt that it is quite advanced. > > I'd been using HubSpot for a while and had been eyeing Salesforce as an alternative. To be honest, I feel like they are quite on par, and as a small business owner you can't really go wrong with either. Salesforce CRM is definitely adequate. Especially the Marketing Cloud for managing email campaigns on customers, which makes things organised and easy to track at a glance and go through analytics. If you were managing things on your own like myself, Salesforce might be too sophisticated for its own good as a start, but something you can start looking into if you were looking to scale or to sell to various markets. ----- Page: 1 / 22\ Next: [Next page](https://www.capterra.com.au/software/7723/salesforce-marketing-cloud?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/7723/salesforce-marketing-cloud) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data