--- description: Learn more about Salesforce Marketing Cloud price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Salesforce Marketing Cloud Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Salesforce Marketing Cloud](/software/7723/salesforce-marketing-cloud) # Salesforce Marketing Cloud Canonical: https://www.capterra.com.au/software/7723/salesforce-marketing-cloud Page: 1 / 23\ Next: [Next page](https://www.capterra.com.au/software/7723/salesforce-marketing-cloud?page=2) > Customer relationship management solution that helps businesses with email marketing, loyalty management, and customer data management. > > Verdict: Rated **4.2/5** by 532 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Salesforce Marketing Cloud? Designed for small and midsize businesses in various industries. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 532 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support | 3.9/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Salesforce - **Location**: San Francisco, US - **Founded**: 2003 ## Commercial Context - **Starting Price**: USD 25.00 - **Pricing model**: Per User - **Pricing Details**: Starter Suite Marketing $25 user/month Marketing Cloud Personalization $100,000 org/year billed annually Marketing Cloud Engagement $1,250 org/month Marketing Cloud Account Engagement (formerly Pardot) $1,250 per month Data Cloud for Marketing $108,000 org/year Marketing Cloud Intelligence $3,000 org/month Loyalty Management $20,000 org/month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese - **Available Countries**: Australia, Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Norway and 14 more ## Features - A/B Testing - Activity Dashboard - Activity Tracking - Alerts/Notifications - Analytics - Behavior Tracking - Behavioral Analytics - Campaign Scheduling - Campaign Tracking - Channel Management - Collaboration Tools - Communication Management - Content Management - Content Publishing Options - Customer Experience Management - Customer History - Customer Profiles - Customer Segmentation - Dashboard - Data Capture and Transfer - Data Connectors - Data Visualization - Document Management - Drag & Drop - Email Tracking - Engagement Tracking - Interaction Tracking - Landing Pages/Web Forms - Lead Generation - Loyalty Program - Marketing Automation - Marketing Management - Mobile Access - Mobile Optimization - Multi-Account Management - Multi-Channel Campaigns - Multi-Channel Communication - Multi-Channel Data Collection - Multivariate Testing - Performance Metrics - Personalization - Publish Scheduling - Real-Time Analytics - Real-Time Reporting - Rewards Management - SEO Management - Sales Activity Management - Social Promotion - Visual Analytics - Website Analytics ... and 61 more features ## Integrations (7 total) - Adobe Workfront - LinkedIn for Business - Meta for Business - Salesforce Sales Cloud - Shopify - Twitter/X - Vidyard ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) - [Social Media Marketing Tools](https://www.capterra.com.au/directory/30781/social-media-marketing/software) - [Social Media Management Tools](https://www.capterra.com.au/directory/30939/social-media-management/software) - [Data Management Software](https://www.capterra.com.au/directory/32261/data-management-platforms/software) - [Lead Generation Software](https://www.capterra.com.au/directory/30963/lead-generation/software) ## Alternatives 1. [Brevo](https://www.capterra.com.au/software/132996/brevo) — 4.6/5 (3525 reviews) 2. [MailerLite](https://www.capterra.com.au/software/136603/mailerlite) — 4.7/5 (2325 reviews) 3. [ActiveCampaign](https://www.capterra.com.au/software/79367/activecampaign) — 4.6/5 (2572 reviews) 4. [Constant Contact](https://www.capterra.com.au/software/31898/constant-contact) — 4.3/5 (2956 reviews) 5. [HubSpot Marketing Hub](https://www.capterra.com.au/software/171840/hubspot-marketing) — 4.5/5 (6261 reviews) ## Reviews ### "Salesforce is a seller\!" — 4.0/5 > **Sunil** | *30 May 2025* | Hospital & Health Care | Recommendation rating: 8.0/10 > > **Pros**: Very customisable to businesses of varied needs and requirements fostering a more inclusive environment\! > > **Cons**: It can become quite technical for some people resulting in creation of multiple duplicates and linking errors. > > Still a great marketing tool as well as a great CRM tool allowing businesses to record and target specific demographics with specific contents ----- ### "Five Stars and a Thumbs Up\!" — 5.0/5 > **Kenidra** | *13 February 2026* | Computer & Network Security | Recommendation rating: 10.0/10 > > **Pros**: What I like most about Salesforce is how the customer's information populates. I can see all their information. > > **Cons**: Sometimes the costumers profile don't populate so we have create a profile for them. This usually doesn't happen. > > I recommend Salesforce to anyone. There's also the knowledge base where I can find the information I need for the customers. ----- ### "App for clean business\!" — 5.0/5 > **Andrew** | *12 February 2026* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: As a sales agent sales force provides me a place to easily keep up with my book of business while providing me the tools to retain and grow my business\! > > **Cons**: Sales force does great at reminders but I would love to see AI/AI assisted programs being integrated. > > I love sales force\! To me it has completely eliminated excel spreadsheets. I now 100% keep up with my business in salesforce only\! ----- ### "A robust platform for complex, data-driven marketing at scale" — 5.0/5 > **Elena** | *29 September 2026* | Nonprofit Organization Management | Recommendation rating: 8.0/10 > > **Pros**: Powerful automation and segmentation for multi-channel campaign, plus deep integration with Salesforce CRM for unified customer data > > **Cons**: Steep learning curve, especially with Journey Builder and AMPscript. Setup and configuration often require specialized expertise > > Saleforce Marketing Cloud is a robust platform for complex, data-driven marketing at scale. Powerful once mastered, but the investment in time and training is significant ----- ### "A Powerful (Albeit Flawed) Tool for the Enterprise" — 3.0/5 > **Taylor** | *20 April 2026* | Nonprofit Organization Management | Recommendation rating: 3.0/10 > > **Pros**: Salesforce Marketing Cloud is the most powerful marketing automation platform I've used in my ten year career. Its send speed is unmatched, even on multi-step automations across different channels. > > **Cons**: The user interface is pretty awful. It looks like five or six different tools smashed together with one unifying menu bar (because that is what it is). This makes it hard to learn and greatly hampers ease of use for non-technical employees. The syncing with Salesforce Sales Cloud also leaves a lot to be desired. It does a good job of ingesting CRM data, but doesn't round-trip any of the changes made within SFMC to the CRM (i.e. updated contact info). > > Marketing Cloud is much more than an email management platform. It is capable of things that were way beyond the scope of my organization's needs. And it was just too expensive to justify renewing our contract when we only used a quarter of its functionality. Larger orgs and multi-brand enterprises are definitely the target market for this tool, not small nonprofits like my employer. ----- Page: 1 / 23\ Next: [Next page](https://www.capterra.com.au/software/7723/salesforce-marketing-cloud?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/7723/salesforce-marketing-cloud) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data