15 years helping Australian businesses
choose better software

What Is Keap?

The smarter way for small businesses to do great work
Keap organizes your client information & daily work in one place, freeing you up from repetitive tasks.

Who Uses Keap?

Freelancers/self-employed, micro-enterprise, Small businesses, medium-sized companies, Large companies

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Reviews of Keap

Average score

Overall
4.1
Ease of Use
3.5
Customer Service
4.0
Features
4.1
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Mohan Lal
Mohan Lal
Freelancer Marketing Consultant in India
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Best marketing automation software for small businesses

5.0 3 years ago

Comments: Keap is a beast in itself in which you can do things effectively provided that you use it effectively, and know your way around it. We used Keap for managing our Contacts, sending promotional emails, marketing automation, and e-comm. Keap became much easier to use as we got to know the right ways of doing things starting from tag naming conventions, right ways of using Goals, Campaign links etc. And, now it is one of my favorite software when it comes to Marketing Automation.

Pros:

I like various things about Keap including: 1. Being able to use tags. This helps in organizing contacts in the proper way (when used effectively, you can easily see things from Macro to Micro levels in your list) 2. Marketing automation capabilities of Keap are best. This includes things like billing automation for e-commerce as well. 3. Being able to use third-party tools like Deadline Funnel, PlusThis helps in making things more personalized and improving conversions for promotional campaigns. 4. Dynamic Content, this helps in making automation campaigns better & simpler

Cons:

Nothing apart from, it is a bit on the expensive end.

Keap Response

2 years ago

Thank you for taking the time to leave us a review. We love your valuable feedback and are thrilled that Keap has been able to help you grow your small business.

Karen
Owner in US
Capital Markets, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Robust with many features, but too complex and too expensive for small businesses

4.0 last month New

Comments: When we first were looking for a system 14 years ago, the were the best, less expensive than Sales Force and were really geared for online sales and digital marketing... Creating a product, having an optin landing page, and an email marketing system. Unfortunately from the start, we over did it because we got very little guidance on the best practices for setting up for our business so we turned on every bell and whistle and created an operational night mare. We got better at turning things off, but then over time as they changed features our grandfathered in ways of doing things got messed up and no longer supported. And the price kept going up. For a while they honored our original price as a legacy customer but no more. Over $300 a month, not based on numbers in the database or emails sent. I held on to it for the longest time because I had nearly 20K contacts accumulated over that period of time, and could look up someone by industry and or where I met them or what area of the country they were in because I was traveling there. But then they started to limit my ability to send emails to my current prospects because of all the 'old' emails I had in my system. I had no choice but export and delete 15K contacts. And as my business changed the complex forms that had been such a golden ticket to my business, weren't necessary. Their wordpress plugin used to work great, even though you could not modify the visual effect of the optin box without programming, at least it connected into the database, until it did not. final straw was when I showed I had over 100K people visit the form yet none completed the name / email simple form... couln't figure it out... it was because it wasn't connected correctly and there was no way to get support from Keap. And the developer of the plugin responded to me... use another tool. They used to be called Confusion-Soft by the users. Always wondered if they changed their company name just to get out from under the negative nick name. I have enjoyed using their campaign management tool and their AI tools, and am not looking forward to learning a new system but with their latest increase in price, limits on how I can use their contact management system, and lack of ability to integrate with my website, I have no choice but to switch to Hubspot or HighLevel.

Pros:

Their support is top notch. They are easy to get access too and usually not much of a wait. Great training library and easy to find videos for how to. Visualization for how a campaign will lay out and connecting the sequences. Their integration of ai tools to help with sales letters and landing pages and offers Large database of tools and partners, but not monitored to see if they actually work or are still supported and support staff can't help even when the tool is recommended by keap -- like to add your optin box and contact form to wordpress.

Cons:

The COST. The minimum system if for 5 users and is pretty pricy. They have a great set of tools that can really work well for a digital products company and managing the sales funnel process, but it isn't suited for straight customer AND relationship management because if you maintain contacts for relationship purchases and historic reference, you can't just make them inactive. So the system acts like the minority report and in case you might accidently send emails to old contacts it stops your ability to send current prospects emails until you delete old records. and old records to them are 4 months... if they haven't received an email in 4 months, opened one in 6 months they are OLD and limit your deliverablity. Only option is to delete or manually go in and remove every email in the primary so it is empty, even if you have coded as not.marketable.

Keap Response

7 days ago

Hi Karen, Thank you for sharing your experience and feedback. We’re glad to hear that you’ve appreciated our support, training library, and campaign visualization tools. We’ll take your comments into consideration as we work on improving our offerings. We appreciate your long-term support and wish you the best.

Mehran
Mehran
CEO in Canada
Verified LinkedIn User
Construction, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source
Source: GetApp

Do not buy into the Hype, poor software and many flaws in fuctionality!

1.0 2 months ago

Comments: Would only recommend it to my competition/enemy!

Pros:

The idea that I could have everything in one software!

Cons:

Reality was that they were not good at making any of the many functions work well and seamlessly. Be prepared to spend hours with their support team and get to eventually no-where.

Keap Response

2 months ago

Hello Mehran, We're sorry to hear that Keap wasn't a good fit for you. We wish you the best going forward.

Millicent
Procurement Officer in US
Public Relations & Communications, 5,001–10,000 Employees
Used the Software for: 2+ years
Reviewer Source

Exemplary customization with far-reaching implications

4.0 2 months ago New

Comments: Easy to use. Streamlining service delivery, marketing and sales processes all in one.

Pros:

Customization gives this tool the capability to adapt and integrate with existing software. It incorporates desktop productivity tools. Sales forecasting and automation saves us time and energy on repetitive tasks. Keap has raised our metric for success by matching our efforts with digital forecasting. Brings great Sales analytics skills. Reporting and dashboard have helped us view statistics in a highly visual and engaging perspective.

Cons:

On top of being a little expensive, the support team is quite slow. Something should be done on the cost and reliability of the customer support team.

Keap Response

7 days ago

Hello Millicent, Thank you for your review! We're thrilled to hear that Keap positively impacted your workflow and that you find our sales forecasting, reporting, and dashboard tools helpful. Thanks again for choosing Keap!

Amanda
Administrator customer service tech support etc in US
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Keap: A difficult app with lots of potential

4.0 8 months ago

Comments: We have used it for over ten years now and stay because it does work however, there are a lot of features that are missing or are just dated. Luckily, we have found work around for most but it is discouraging that they haven't updated these.

Pros:

The campaign management element of Keap is absolutely fantastic and one of the main reasons we have kept it over the years. It also integrates with A LOT which is really useful for us.

Cons:

They don't update very frequently and don't give features that their customers want. Their order forms and internal web forms are beyond dated and the landing page builder they sourced out to another company is one of the worst builders I have ever used. Their customer service is also a joke.

Keap Response

8 months ago

Hello Amanda, Thank your for taking the time to leave us a review! We're happy to hear that you find the campaign management tool to be fantastic! It's one of our favorite features as well. Regarding updates to the products, we do have some exciting new things coming out very soon. Here's a link to our product update page to keep an eye out: https://keap.com/product-updates We're sorry to hear that you've had some poor experiences with our support team. If you ever have a bad experience with support, we do send out customer surveys after each case. If you'd like to discuss a past bad experience, please feel free to reach out. We're happy to look into things further on your behalf.