Who Uses Emma?

Emma is designed for marketing teams at businesses of all sizes with tailored editions for agencies, universities and franchises.

What Is Emma?

Emma's email marketing platform makes it easy for teams of all sizes to create and collaborate on beautiful campaigns across departments or locations, delivering a seamless brand experience that increases engagement and drives more revenue from email. Our team-oriented product design, powerful integrations and award-winning professional services make it easier than ever for marketers to do their very best work.

Emma Details

Emma

http://www.myemma.com

Founded 2003

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Emma pricing overview

Emma does not have a free version and does not offer a free trial. Emma paid version starts at USD 89.00/month.


Starting Price

USD 89.00/month

Pricing Details

Based on annual contract

Free Version

No

Free Trial

No

Emma deployment and support

Support

  • Business Hours
  • Online

Deployment

  • Cloud, SaaS, Web

Training

  • Live Online
  • Webinars
  • Documentation

Emma Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor

View full list of Email Marketing Software

Emma Alternatives

More Emma alternatives

Emma Reviews

Read all reviews

Overall rating

4.2/5

Average score

Ease of Use 4.2
Customer Service 4.2
Features 3.9
Value for Money 4

Review software

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Jessica G.
Designer
Marketing & Advertising, 2-10 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    4 /5
  • Customer Support
    5 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 30/09/2019

"I loved my experience"

Comments: It was so easy to use and the customer service helped with any issues.

Pros: I loved so many things about using Emma. If I didn't like something I would be able to reach out to customer service and receive a quick response.

Cons: I didn't like how you couldn't change the background or how the templates weren't always working the way you wanted them to.

  • Reviewer Source 
  • Reviewed on 30/09/2019
Verified Reviewer
Marketing Communications Manager
Consumer Services, 1,001-5,000 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 24/06/2019

"Great ESP for Enterprise Level"

Comments: Great. No complaints. System works as advertised, allows us to use more advance features and integrations and the always available call in customer service is very helpful when needed.

Pros: I currently use this to manager multiple brands as sub-accounts under a single primary account. The interface is intuitive, once you get used to it the builder is more powerful that others out there, and I really enjoy the way segmenting works. Automation is a breeze and multivariate testing works really well and is clear to see campaign specific winners.

Cons: The only real item on my wish list would be the ability to build a segment on the review and send tab instead of actually building a segment, saving it and then going through the process of sending your campaign and selecting the segment then. Would be nice to build segments on the fly based on previous campaigns etc.

  • Reviewer Source 
  • Reviewed on 24/06/2019
Sarah P.
ceo
Apparel & Fashion, 11-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    4 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 11/11/2020

"Best in Class IMHO"

Comments: MyEmma makes it easy peasy for this small biz to stay in touch.

Pros: It is super easy, looks super pro and we have found to be less buggy and have fewer wtf glitches than others we have used. Great for #smallbusiness.
Customer service is responsive and human, not robotic. Woohoo for that.

Cons: Hmmm, nothing pops up. Miss the live chat customer service,, but, in that "keeping it human" and getting to folks who actually know what they're doing? Yeah, we'll give up live chat which can sometimes take twice as long as you have to get through the "ranks" to someone who has actual knowledge.

  • Reviewer Source 
  • Reviewed on 11/11/2020
Ben E.
Director of Communication
Higher Education, 11-50 Employees
Used the Software for: 1+ year
  • Overall Rating
    3 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    4 /5
  • Customer Support
    3 /5
  • Value for Money
    3 /5
  • Likelihood to Recommend
    5/10
  • Reviewer Source 
  • Reviewed on 01/09/2020

"Decent Platform, but Beware the Extra Fees"

Comments: Overall, Emma is certainly on par with most of the well-known email marketing management platforms and has good insights and customization options. I only advise that you pay close attention to your contract.

Pros: Emma is a solid email marketing management platform that provided campaign performance insights, tracking, and a fair amount of customization. Additionally, building out an API so that it spoke to our personnel database made updating contact information and managing unsubscribes considerably easier.

Cons: There were two areas that were considerably frustrating when it came to Emma. The first was the sometimes inexplicable display/formatting differences that would exist between the preview of an email draft and the test email that you'd receive. Line spacing, text formatting, and other inconsistencies would occur when viewing a test email, which were all things that did not show up when creating the email draft. Most of these issues only occurred when copying and pasting content into the draft. The other frustration stemmed from billing. Condensing a long-winded and uninteresting story, we unknowingly doubled our contacts by creating sub accounts within our account. This doubled our contact count, which put us more than 20,000 contacts over what we were contracted for. We were never notified of the issue, only later receiving a sizeable bill in which we were charged per contact that exceeded our contract. It was expensive and the sting of it was only amplified by the fact that there was no customer service interaction or notification of the issue prior to us having to fork over a considerable amount of money.

  • Reviewer Source 
  • Reviewed on 01/09/2020
Verified Reviewer
Associate Director
Higher Education, 10,000+ Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 16/09/2020

"Great email software"

Comments: Great software to send emails. Easy to use, great reporting/analysis, and features to optimize open rates and get through the clutter.

Pros: Easily works with our internal database. We send all of our email communication to alumni through emma. Very easy to use, has great reporting (analysis on email rates - opt outs, open, clicks, etc.), lets you test subject lines, and have emails look like it is coming from a person (will show in inbox as coming from a person) even though its from a general email.

Cons: So far we have had a wonderful experience with Emma and have continued to experiment with all the features it offers.

  • Reviewer Source 
  • Reviewed on 16/09/2020