Marketo Engage

"Indeed a Best-in-Class Marketing Automation Software"

Comments: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Pros: I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Cons: I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

"Can't go wrong with the best MAP - but you need to spend time getting it how you like it"

Comments: I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

Pros: What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

Cons: If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL."
What it trades for looks, it makes up for in functionality and customizations.

"Great Tool for Lead Nurturing"

Comments: One of the best marketing automation tool available today in the market and, they offer some of the best pieces of training.

Pros: Marketo automation tool is a touchpoint for advertising platforms and sales. It is also a most useful tool for lead nurturing and has all the features required for email marketing. My favorite feature is that you can easily create dynamic campaigns and pre-schedule the run.

Cons: Creating smart programs can be a pain point at times, as it requires a lot of steps. If you skip a step, you might not be able to track the data you want.

"Pros and Cons"

Pros: Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Cons: Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

"Great for all businesses"

Comments: Can't live a day without the software. Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube.

Pros: Whatever you can think of in terms of marketing automation, lead management and email marketing, chances are Marketo can do it.

Cons: You can just subscribe and start using it without a little training. And the functionalities are so many, that you really need to know what you are looking for to find it.