What Is Marketo Engage?

Marketo Engage is a leading marketing automation platform with a range of capabilities for small and medium businesses and large enterprises, across various industries. Some common features include email marketing, nurturing, SEO, landing pages, scoring, and analytics while other editions offer advanced features such as website personalization, mobile engagement, social and web retargeting. Typical customers include both B2C and B2B brands of all sizes.

Who Uses Marketo Engage?

For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.

Where can Marketo Engage be deployed?

Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)

About the vendor

  • Adobe
  • Founded in 1967
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, Germany and 5 others

Languages

English, French, German, Japanese

About the vendor

  • Adobe
  • Founded in 1967
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, Germany and 5 others

Languages

English, French, German, Japanese

Marketo Engage videos and images

Marketo Engage Software - Email marketing tool
Marketo Engage Software - Lead nurturing tool
Marketo Engage Software - Lead scoring tool
View 4 more
Marketo Engage video
Marketo Engage Software - Email marketing tool
Marketo Engage Software - Lead nurturing tool
Marketo Engage Software - Lead scoring tool

Compare Marketo Engage pricing with similar products

Marketo Engage

USD 895.00
Free Version
Free Trial
USD 1,250.00/month
Free Version
Free Trial
USD 45.00/month
Free Version
Free Trial
USD 50.00/month
Free Version
Free Trial

Features of Marketo Engage

  • AB Testing
  • API
  • Activity Dashboard
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Management
  • Conversion Tracking
  • Customer History
  • Customer Profiles
  • Customer Segmentation
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • For Small Businesses
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Marketing Automation
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real Time Data
  • Recommendations
  • Reporting/Analytics
  • SMS Marketing
  • Sales Activity Management
  • Segmentation
  • Social Marketing
  • Subscriber Management
  • Target Account Identification
  • Third Party Integrations
  • Website Analytics
  • Website Visitor Tracking

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Reviews of Marketo Engage

Average score

Overall
4.2
Ease of Use
3.8
Customer Service
3.9
Features
4.2
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Md masoom R.
Md masoom R.
Sr. Executive Sales and Research in India
Verified LinkedIn User
Information Technology & Services, 501-1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Indeed a Best-in-Class Marketing Automation Software

5 3 years ago

Comments: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Pros:

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Cons:

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Ed S.
CVO in US
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Marketo is the Gold Standard of Marketing CRMs in the marketplace!!

5 2 weeks ago New

Comments: My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.

Pros:

I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!

Cons:

The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!

Edward U.
Owner in US
Computer Software
Used the Software for: 2+ years
Reviewer Source
Source: SoftwareAdvice

Pros and Cons

3.5 7 years ago

Pros:

Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Cons:

Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

Lauren S.
Director, Marketing Automation in US
Marketing & Advertising, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Strong Platform for B2B Marketing

5 2 weeks ago New

Comments: I have helped clients (and our own internal org) plan, automate and execute their marketing with Marketo for over 6 years. During this time, I have also worked with other B2B and B2C Marketing Automation tools and find Marketo to the right combination of powerful, relatively easy to use (you don't have to spend thousands of dollars to master) and flexible.

Pros:

It is a good balance of standard features and the ability to customize .

Cons:

If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and time-consuming.

Cameron E.
Cameron E.
Marketing Operations Manager in US
Verified LinkedIn User
Internet, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Can't go wrong with the best MAP - but you need to spend time getting it how you like it

5 2 years ago

Comments: I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

Pros:

What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

Cons:

If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL." What it trades for looks, it makes up for in functionality and customizations.