---
description: Learn more about SmartSurvey price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
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title: SmartSurvey Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [NPS Software](/directory/32075/nps/software) > [SmartSurvey](/software/57112/smartsurvey)

# SmartSurvey

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> Measure loyalty with SmartSurvey's NPS tools—track trends, analyze feedback, and boost growth with secure, GDPR-compliant insights.
> 
> Verdict: Rated **4.6/5** by 114 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses SmartSurvey?

Academics, Consultants, Businesses, Multi-nationals, Government, Public Sector, Not for Profit

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 114 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.7/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: SmartSurvey
- **Location**: Tewkesbury, UK
- **Founded**: 2010

## Commercial Context

- **Starting Price**: GBP 0.00
- **Pricing model**: Other (Free version available) (Free Trial)
- **Pricing Details**: Four-tier pricing structure with a free Basic plan and three paid tiers. Basic is free for 1 user with limited responses. Advanced and Growth are paid plans priced per user per month in GBP with increasing response and email invite limits and additional features. The Scale plan uses custom pricing with advanced enterprise capabilities such as SSO, compliance options, and white labelling. A 14-day free trial is available without requiring a credit card.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Brazil, Canada, China, Finland, Germany, Iceland, India, Japan, Mexico, Norway, Sweden, United Kingdom, United States

## Features

- Activity Dashboard
- Benchmarking
- Conditional Logic
- Customer Experience Management
- Customer Segmentation
- Customisable Branding
- Customisable Forms
- Customizable Questions
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Visualization
- Drag & Drop
- Email Management
- Email Marketing
- Engagement Tracking
- Feedback Management
- Forms Creation & Design
- Forms Management
- Mobile Survey
- Multi-Channel Data Collection
- Multi-Channel Distribution
- NPS Survey Structure
- Offline Response Collection
- Panel Management
- Process/Workflow Automation
- Pulse Surveys
- Question Branching
- Question Library
- Reporting & Statistics
- Reporting/Analytics
- SMS Messaging
- Sentiment Analysis
- Skip Logic
- Statistical Analysis
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Template Management
- Third-Party Integrations
- Trend Analysis
- URL Customization
- Visual Analytics

## Integrations (3 total)

- Google Analytics 360
- Salesforce Sales Cloud
- Zapier

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [NPS Software](https://www.capterra.com.au/directory/32075/nps/software)

## Related Categories

- [Survey Software](https://www.capterra.com.au/directory/30092/survey/software)
- [Form Builder Software](https://www.capterra.com.au/directory/33235/form-builder/software)
- [Polling Software](https://www.capterra.com.au/directory/31220/polling/software)
- [NPS Software](https://www.capterra.com.au/directory/32075/nps/software)
- [Employee Engagement Software](https://www.capterra.com.au/directory/30817/employee-engagement/software)

## Alternatives

1. [Typeform](https://www.capterra.com.au/software/137289/typeform) — 4.7/5 (967 reviews)
2. [Survicate](https://www.capterra.com.au/software/132914/survicate) — 4.6/5 (99 reviews)
3. [UmfrageOnline](https://www.capterra.com.au/software/201674/enquetes-maken) — 4.6/5 (1630 reviews)
4. [Google Forms](https://www.capterra.com.au/software/176571/google-forms) — 4.7/5 (11437 reviews)
5. [SurveyMonkey](https://www.capterra.com.au/software/32728/surveymonkey) — 4.6/5 (10455 reviews)

## Reviews

### "Smart Survey" — 5.0/5

> **Nick** | *29 July 2025* | Textiles | Recommendation rating: 9.0/10
> 
> **Pros**: I like that it’s flexible for any kind of survey needs and the language translation helps include more people.
> 
> **Cons**: You’ve always got to check the previews though, ’cause sometimes the template might not match the one you edited or were aiming for.

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### "Excellent system and fabulous support" — 5.0/5

> **Nicole** | *26 July 2024* | Individual & Family Services | Recommendation rating: 10.0/10
> 
> **Pros**: We use SmartSurvey for a variety of functions (assessment tools, customer feedback, key documentation) and it's adaptable enough to work in all these situations. &#10;The support is exceptional. Whenever I've had an issue or needed support the team have gone well beyond expectations.
> 
> **Cons**: There is really nothing I would change. It even has a quick learning curve so even less obvious features are mastered first time.
> 
> I've been using the system for over four years. We started out with a basic account that did everything we needed at the time. It is so easy to use and adaptable that we've extended our usage and tools and now use SmartSurvey for all documents that we ask our clients to complete. We can analyse responses and create reports without effort.

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### "Just Try It" — 5.0/5

> **Maria** | *6 July 2024* | E-Learning | Recommendation rating: 9.0/10
> 
> **Pros**: Offers detailed survey functionalities and data insights&#10;Can detect cheating
> 
> **Cons**: Would probably add more design features.

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### "Not user friendly at all, very impersonal service, confusing" — 2.0/5

> **Gill** | *23 July 2025* | Nonprofit Organization Management | Recommendation rating: 2.0/10
> 
> **Pros**: Looks professional for users.&#10;.
> 
> **Cons**: Support is totally impersonal&#10;.
> 
> The verification for logging in every time, the difficulty sending test emails and the time taken to get an automated support response are all very disappointing. Smart Survey use to be much better than this.

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### "Training Survey" — 4.0/5

> **Trevor** | *29 May 2025* | Electrical/Electronic Manufacturing | Recommendation rating: 10.0/10
> 
> **Pros**: The way in which you can use custom variables to identify individuals and language translation templates
> 
> **Cons**: It's really hard to think of what I like least about Smart Survey but perhaps exporting data could be improved
> 
> I find Smart Survey easy to create and modify surveys and create reports and I like that language translation tool.

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## Links

- [View on Capterra](https://www.capterra.com.au/software/57112/smartsurvey)

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| en | <https://www.capterra.com/p/57112/SmartSurvey/> |
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