17 years helping Australian businesses
choose better software

What Is iContact?

Unlimited sending. Phone, email, and chat support. iContact Email Marketing helps businesses of all stages and sizes get results. From the small business just getting started, to the professional marketers and agencies, to high-volume senders with 25k-500K+ subscribers, iContact offers a plan to meet every need. All customers get a Success Manager dedicated to getting you up and running quickly, unlimited access to award-winning technical support.

Who Uses iContact?

iContact is perfect for small businesses, entrepreneurs, marketers, agencies, & high-volume sender w/ 25k-500K subscribers. Nonprofits, EDUs, financial services, event mgrs, and many more love us!

iContact Software - Easy Email Creation
iContact Software - Activity Dashboard
iContact Software - Custom Sign Up Forms
iContact Software - Advanced Reporting

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Reviews of iContact

Average score

Overall
4.5
Ease of Use
4.4
Customer Service
4.6
Features
4.2
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Francois Pascal
Francois Pascal
Service provider in Cameroon
Verified LinkedIn User
Internet, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

iContact is the recommended email marketing tool for any company just starting out online.

5.0 2 years ago

Pros:

iContact lets you create, send and track messages with ease and efficiency. It's inexpensive and has a free version for beginners.

Cons:

Since I started using it, this tool has met all my needs.

iContact Response

last year

Thank you for the great review!

Peter
Photographer in UK
Photography, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Email Marketing Automation GURU

4.0 3 months ago

Pros:

iContact has improved the SEO ranking of my brand online through marketing campaigns and email marketing automation.

Cons:

I slightly like that iContact lack website builder capabilities.

Meg
Housewife in US
Food & Beverages, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Nothing good

2.0 8 months ago

Pros:

I don't like anything about this product.

Cons:

Yet another program that allows companies to send unsolicited, scheduled emails. Very annoying and not useful.

Adegboyega
Ticketing Agent in Canada
Leisure, Travel & Tourism, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

iContact: Robust and Iconic Email Marketing Automation Tool

4.0 5 months ago

Pros:

With iContact, I am able to create, customize and send high volume outbound marketing emails which generate quality leads.

Cons:

I slightly dislike that iContact lack website builder tools.

Ram
Chief of Party in US
Construction, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

iContact issa Robust Email Marketing Automation Program

5.0 7 months ago

Pros:

iContact offers a lot of free templates that makes it easy to create and customize marketing emails.

Cons:

Everything I perform with iContact suits my needs.

Esther
Head Operations and Sales in US
Financial Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

iContact Review by Head Operations & Sales

5.0 7 months ago

Pros:

I am able to create, customize and send high volume outbound marketing emails with iContact.

Cons:

It has been way too good that I have never come across any challenge.

Oyanene
Sales Executive in Nigeria
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

iContact for Email Marketing Automation

5.0 9 months ago

Pros:

Ever since ai started using iContact, it has never been daunting to carry out marketing strategies by creating, customizing and sending high volume outbound marketing emails.

Cons:

I can’t complain since iContact accomplishes all my needs everyday I use it.

Leticia
Customer Experience and Operations Manager in UK
Retail, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

My Encounter with iContact

5.0 3 months ago

Pros:

iContact enables me to create, customize and send marketing emails with the help of lots of free email templates.

Cons:

Thanks for asking but iContact suits all my needs at the moment.

Wilcox
Managing Solicitor in Australia
Legal Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

iContact does it well

4.0 3 months ago

Comments: icontact has been perfect for our organization,we needed quick and simple email campaign creation platform where visual appeal is a priority.

Pros:

With iContact we can quickly launch ad-hoc email marketing campaigns,It is very intuitive and easy to use interface with quick campaign creation process plus hundreds of attractive email templates.

Cons:

The subscriber based pricing gets high really fast as our subscriber grows.

Folukemi
Head, Social Media in Nigeria
Nonprofit Organization Management, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Contacting Customers via Outbound Emails made Easy by iContact

5.0 4 months ago

Comments: Email marketing automation is what I yearn most from iContact.

Pros:

iContact makes it super easy for me to create and customize marketing emails for 24/7 via unlimited free templates.

Cons:

I do not have any aspect that I dislike on iContact.

Marek
CEO in Poland
Financial Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

iContact Review

5.0 2 years ago

Comments: Overall, my experience with iContact was highly satisfactory. The robust email marketing features and automation capabilities made it a powerful tool for executing effective email campaigns. The intuitive interface and user-friendly design made it easy to navigate and utilize the platform's functionalities. The analytics and reporting features provided valuable insights that helped me optimize my email marketing strategies. While there were some limitations in terms of integration options, it did not significantly impact the overall experience. I found iContact to be a reliable and efficient solution for my email marketing needs, and I would recommend it to others seeking a comprehensive email marketing platform.

Pros:

One of the things I liked most about iContact was its robust email marketing features. The platform offered a wide range of tools for designing, creating, and managing email campaigns. I particularly enjoyed the drag-and-drop editor, which made it easy to customize and personalize email templates. The automation capabilities were also impressive, allowing me to set up automated workflows and targeted campaigns based on user behavior. Additionally, the analytics and reporting features provided valuable insights into campaign performance and audience engagement.

Cons:

While iContact had many positive aspects, one thing I liked least was the limited integration options with third-party platforms. Although it had some popular integrations available, there were certain specific applications or systems that I wished I could seamlessly connect with iContact. Having more integration options would have made it easier to synchronize data and streamline processes across different platforms.

iContact Response

2 years ago

Marek, Thank you so much for you awesome review! We will pass along your feedback to our product team.

Prudencia
Prudencia
Technician in Energy and Thermal Engineering in France
Verified LinkedIn User
Research, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Easy to use

4.0 2 years ago

Comments: All things considered, IContact was the ideal choice for me, as it enabled me to create effective email campaigns with minimal effort.

Pros:

I found IContact to be an incredibly user-friendly email marketing service. Its user interface was easy to understand, making it simple to create, customize and personalize newsletters and forms. I was especially impressed with the drag-and-drop design feature that allowed me to produce attractive campaigns quickly and efficiently.

Cons:

I can't think of anything that I disliked about iContact. It's a great platform for managing email campaigns and building relationships with customers.

iContact Response

2 years ago

Thank you for the great review. We are glad that you find iContact easy to use!

Sandra
Executive Director in US
Nonprofit Organization Management, Self Employed
Used the Software for: 6-12 months
Reviewer Source

NonProfit Membership Organization Loves iContact!

4.0 2 years ago

Comments: I have better track-ability then ever before and I can tell sponsors exactly how many our our members are opening and clicking on our email messaging.

Pros:

I need to engage my members - particularly young members - in a fast, eye-catching format. iContact allows me to create quality messaging with minimal effort. I love the ability to track clicks and see what members are gravitating too.

Cons:

There is a bit of a learning curve when it comes to designing email messages. I have design background but it took a bit of practice to get the look I wanted.

iContact Response

2 years ago

Sandra, Thank you for taking the time to provide such a great review!

Verified Reviewer
Verified LinkedIn User
Computer Software, 5,001–10,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

A run for your money (for SMB)

4.0 2 years ago

Pros:

So, my client was trying to decide between iContact, Mailchimp and other SMB email tools and decided to start the project with iContact -iContact has a really user-friendly interface that's easy to navigate, even for people who aren't super tech-savvy.-They offer decent customer support, and we were able to get in touch with a real human whenever we needed help or had questions (we've put them to the test) -The reporting and analytics features are really robust, and it was easy to track our email campaigns and see how they were performing.The pricing was pretty parred with other SMB email tools so we felt like we were getting good value for our money.

Cons:

1)While the interface is user-friendly, there are some limitations when it comes to design customization2) We weren't able to make our emails look quite as polished as we might have liked.3) It can take a little while to get used to the platform if you're used to more visual ones 4) if you're after a marketing automation syle hubspot , iContact won't offer that level of sophistication

iContact Response

2 years ago

Thank you taking the time to write a review and let us know what you like and also for the product feedback. We will be sure to pass that along!

dan
Managing Broker in US
Banking, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

I've used the Service for 12 years

5.0 2 years ago

Comments: I can get my message out in time timely manner

Pros:

CS picks up the phone great traing video

Cons:

no complaints at all - great staff is always there for me

iContact Response

2 years ago

Thank you for such and awesome review and for being a customer for so long!

Chris
Web Communications Specialist in US
Government Administration, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Easy product to use

4.0 2 years ago

Comments: iContact is fairly easy to use and tracks what we need to track for analytics.

Pros:

We were able to create our own in-house templates to use for different divisions within the department. We are a government agency with an eclictic group of stakeholders we communicate with regularly. This product allows us to do that with minimal effort.

Cons:

iContact recently changed their analytics graphics and I'm not wild about the "improvements." In the past, I could screenshot the graphics to put in my quarterly reports, but now I have to set up my own charts to present the analytics to my internal metrics groups.

iContact Response

2 years ago

Thank you for your review! We will make sure to pass on your feedback to help make iContact better. Sorry to hear about your need to create your own charts. We hope you can easily export the data to make the necessary charts.

Lauren
Lauren
Marketing Coordinator in US
Verified LinkedIn User
, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

iContact helps me be successful at my job

5.0 7 years ago

Pros:

iContact is a very user friendly product for anyone. My company sends thousands of emails a week and we are always very pleased with how easy it is to create an email and send it immediately. I also really enjoy the dashboard, it helps me keep track knowing what emails have been sent and what emails I have yet to send. i also appreciate that iContact technology can delete any duplicate people in a contact list. That saves me time from having to go through thousands of people making sure I don't have any duplicates. My customer support is also amazing. My iContact rep. is always so good about getting back to me when I have questions or concerns.

Cons:

Sometimes when I am creating a contact list in iContact, I have several excel sheets I need to upload to that one contact list...iContact doesn't let me select multiple excel sheets to upload at once, I have to do one at a time which takes a lot of extra time for me to do. I also wish I could delete more than one contact list at once. On the "upload contact" box, I want to be able to see the whole title of my contact list. Sometimes iContact cuts off my list title if it's too long, I would like to see the whole title...

iContact Response

7 years ago

Hi Lauren! We sincerely appreciate you taking the time to provide this feedback. Our support team loves helping companies like HireLive who make such a tremendous positive impact. As for the concerns you raised about list uploading, we are taking all product improvement comments very seriously and are working to continually improve our product. We currently do allow you to have 5 concurrent uploads at any given time, but you must start the uploads one at a time. And you are correct, we cannot upload multiple sheets from one excel file. We have noted this potential feature, along with multiple list deletion, and title expansion ¿ and we realize its importance. Thank you again and have a great day!

Trevor
Trevor
Art Director in US
Verified LinkedIn User
Used the Software for: 1+ year
Reviewer Source

A Solid Email Platform

5.0 7 years ago

Comments: I get the ability to reach my customers and turn them into return customers week after week and year after year.

Pros:

iContact is easy to use in most cases. There are tons of different templates and creating your own email template is a breeze. If you get one of the Pro plans they'll even help you make templates for future use, so that's great, too. There are plenty of ways to upload data and keep track of that data. In fact I tend to use iContact to export my data for use on other platforms because it keeps everything so nicely. My point of sale doesn't even allow the breadth of exports and options that iContact does, so it's more than just an email platform to me. Automation is visually very simple and means that I know I'm reaching my audience at the correct times. I no longer have to manually send each email, and with the automation there are tons of options to segment in addition. This means I'm not sending frivolous emails, so that keeps our open rate high.

Cons:

I have three businesses that have to be kept separate and my only big complaint is that I can't copy automation plans or other things back and forth between them. So a lot of time is wasted redoing certain campaigns between the locations. I also think the social connectivity needs to be updated. Twitter for one is outdated and the actual website allows much more text to be posted than in-app. They're several updates behind on Twitter.

iContact Response

7 years ago

Hi Trevor! We are thrilled to hear that iContact¿s design services and automation tools make your job easier and your emails more impactful with your customers. At iContact we value being your one stop shop for your email marketing needs. We also appreciate your feedback about copying your automation plans from one platform to another. We¿ve noted this feature and completely understand how it would be helpful. Thank you and have a wonderful day!

Patrick
Patrick
Vice President - Sales in US
Verified LinkedIn User
Financial Services, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

iContact is the superior mass mailing service when it comes to functionality and customer service.

4.0 7 years ago

Comments: iContact has been extremely helpful in getting our curated content out to the masses. The user interface makes it easy to create your own personal content to send out and the system provides a fairly comprehensive report of your mailer, which is crucial for anyone working in sales. It gives you an extra edge to know who opens what, how quickly and who is not interested so you can update your CRM accordingly. Great stuff from iContact.

Pros:

Off the bat, we previously used a different mass mailing service whose customer support was non-existent so it was essential for us to find a provider that we could get in touch with whenever issues arose. The team at iContact has done a great working with us and helping us through the process of switching over from out other provider. The service works as intended and the user interface is easy enough to use and create content to mail out. Customer service is second to none.

Cons:

I don't like that the service is not integrated into salesforce off the bat. We still haven't figured out how to get it done and truthfully, haven't had the motivation or necessity to reach out to customer service about it. When I consider that SalesForce has already endorsed its own proprietary mass mailer, I'm not surprised that there is difficulty with integration.

iContact Response

7 years ago

Hi Patrick! Thank you so much for your great feedback about our customer service team. They truly are a knowledgeable, dedicated, and friendly group of people. It sounds like you are on our iContact Pro platform which offers Salesforce sync. Thank you for the feedback regarding difficulties with this. We are happy to take it into account as we continue to make iContact even better! In the meantime, please don't hesitate to reach out to our support team for further assistance in getting this set up.

Lane
Lane
Marketing Director in US
Verified LinkedIn User
Telecommunications, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Email Marketing Automation Platform

4.0 3 years ago

Comments: Enhance email marketing automation by sending and managing emails deliverability.

Pros:

iContact makes it super easy to send large volume of outbound marketing emails rapidly.

Cons:

Do not have great focus on global enterprise corporations.

iContact Response

3 years ago

Lane, thank you for taking the time to review our platform! We will make sure to pass along your feedback to our internal teams.

Verified Reviewer
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source

iContact lets businesses manage multiple mailing lists and social media accounts with relative ease.

4.0 7 years ago

Pros:

I appreciate the ability to maintain a large number of segmented mailing lists. It's easy to view and compare engagement at a glance through open and click through rates. AB testing is easy and efficient.

Cons:

Email builder can be a little restrictive, I'd prefer more freedom and flexibility. Support are US based and support for premium users is restricted to relatively limited times for those of us based in Central Europe. Unsure yet whether iContact are GDPR compliant/

iContact Response

7 years ago

Thank you for your review! It's great to hear that you have been utilizing segments. This is the best way to separate out your contacts for mailings. The feature is so popular that we are working on adding even more segmentation options. We care about our customers throughout Europe, and have worked hard to ensure we will be fully GDPR complaint before the deadline. We have a dedicated team that has made this transition their first priority, and continue to work out all of the details as we speak. We hope that you continue to use iContact for years to come!

Nicholas
Nicholas
Marketing Director in US
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source

Saved us a lot of money!

5.0 7 years ago

Comments: Received same level of service from competing ESP for 1/4 the cost.

Pros:

Our e-mails always get into the inbox, and we have a dedicated account manager. We've saved by switching from a competing ESP. Received same level of service for 1/4 the cost.

Cons:

Difficult to get account issues taken care of when your account manager is out of the office. Difficult to do real time segments. For example, if I want to exclude anyone who has not opened any e-mails in the past 180 days, there is not a way for me to create a segment based on that criteria that updates on its own, that is, if someone who was on the 180-day non-opener list decides to open an old e-mail, they should automatically drop off that list. Similarly, someone who was not on the non opener list yesterday who hits 180 days without opening today, should be added to that segment. Other ESPs have this ability.

William
William
Web Developer in US
Verified LinkedIn User
, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

iContact has helped us an incredible amount with everything you need for email marketing!

5.0 7 years ago

Comments: Our whole email marketing campaign has benefited from this causing our company to succeed. Complaints have gone done and our open rates have gone up. iContact provides great advice whether you're just starting out in e-marketing or have been doing this a long time. We're able to fine tune our emails and get valuable insight from them.

Pros:

The ease of use and the amount of help/advice they're able to provide. The customer service is fantastic. With the help of our strategic advisor, we've have great success in e-marketing: lowering our compliant rate, raising our open rates, and putting out a good product that keeps people engaged! And we don't get blocked by major email service providers because our compliant rate is low. The software is easy to use and has great customization from creating your own email and lists to scheduling emails in advanced. There's also the option to integrate via their API and automatically upload leads in real time which is a great feature.

Cons:

The new iContact dashboard is very nice and responsive but since it is new, you can find some bugs in the system. I'm sure this will get resolved soon so this isn't a big issue. We're always able to send our emails so that's the most important thing.

Verified Reviewer
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source

This product brings you from the 1980"s to the year 2017 in a flash!

5.0 7 years ago

Comments: It is helping me make more money with less Employees.

Pros:

This product is very easy to use. Upload an excel file or files and GO! It is easily organized by any criteria you decide and uploaded so you can start using immediately. I love being able to email a 1000 or a 100 clients in one email blast. It is making me money. :)

Cons:

The DO NOT CONTACT feature. We should receive at least one email asking us to remove from a database before being placed on DNC.

iContact Response

7 years ago

Thank you for the review! We love helping you grow your business and be successful. Ease of use is one of our top priorities, so we appreciate the feedback. Regarding the Do Not Contact process, we have a very strict anti-spam policy and a part of that is enabling contacts to opt-out of emails at any point. This allows us to provide excellent inbox placement and be in accordance with CAN-SPAM regulations. Thank you again, and have a great day!

Verified Reviewer
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source

Great tool!

5.0 7 years ago

Pros:

I love the flexibility this software offers. The drag-and-drop capability makes it possible to create any look you want, and the ability to reuse content from previous sends has made my life easy. We can also manage any number of separate client folders for sends on their behalf. The support team is great and our strategic account manager has been a fantastic resource for understanding the analytics and recommending ways to improve our stats.

Cons:

Some of the capability can be tricky as a new user, so that makes it difficult to have others step in and be able to quickly create messages. Training is key. I also wish there was a better way to connect our internal contacts database with the iContact database, right now I have to manually upload contact lists regularly.