What Is Omeda?

Explore all of the advantages that come with Omeda's complete, end-to-end audience management solution. Activate your audience in real-time with Omedas marketing automation and customer data platform (CDP). Engage your customers on multiple channels whether they be email, print, web, social media, mobile or events. Omeda is an enterprise solution in the MarTech space that brings together disparate first party data to drive revenue for its client base of over 900 brands.

Who Uses Omeda?

Omeda's unified data management system is best suited for organizations with large, disparate audiences. Media companies, DTC, and associations all find value in our end-to-end solution.

Omeda Details

Omeda

Omeda Details

Omeda

Omeda videos and images

Omeda video
Omeda Software - Reporting and Analytics - thumbnail
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Omeda Software - Personalization - thumbnail
Omeda Software - Email Builder - thumbnail

Compare Omeda pricing with similar products

Starting price

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USD 29.00/month
USD 10.00/month

Free Version

Free Version No
Free Version Yes
Free Version Yes
Free Version Yes

Free Trial

Free Trial No
Free Trial Yes
Free Trial Yes
Free Trial Yes

Omeda deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support

Deployment

  • Cloud, SaaS, Web-based

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos

Features of Omeda

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Behavior Tracking
  • Behavioral Analytics
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Channel Management
  • Contact Database
  • Contact Management
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Templates
  • Data Integration
  • Email Management
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • GDPR Compliance
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Personalization
  • Predictive Analytics
  • Predictive Modeling
  • Real Time Analytics
  • Real Time Data
  • Recommendations
  • Reporting & Statistics
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Third Party Integrations

View full list of Customer Data Platform Software

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Contact Management
  • Customer Segmentation
  • Customer Surveys
  • Customisable Branding
  • Customisable Forms
  • Customizable Fields
  • Customizable Templates
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mailing List Management
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Forms

View full list of Email Marketing Software

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Contact Management
  • Conversion Tracking
  • Customer Database
  • Customisable Branding
  • Customisable CTAs
  • Customisable Forms
  • Customization
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Real Time Data
  • SMS Marketing
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

View full list of Marketing Automation Software

  • ACH Payment Processing
  • API
  • Access Controls/Permissions
  • Accounting Integration
  • Activity Dashboard
  • Alerts/Notifications
  • Billing & Invoicing
  • Billing Rate Management
  • CRM
  • Cancellation Management
  • Client Portal
  • Contact Database
  • Credit Card Processing
  • Customer Accounts
  • Customer Database
  • Customer Profiles
  • Customisable Branding
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Discount Management
  • Dunning Management
  • Electronic Payments
  • Enrollments/Onboarding
  • Invoice Management
  • Invoice Processing
  • Multi-Currency
  • Multi-Language
  • Order Management
  • Product Catalog
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Recurring/Subscription Billing
  • Reminders
  • Reporting & Statistics
  • Revenue Management
  • Revenue Recognition
  • Sales Tax Management
  • Search/Filter
  • Self Service Portal
  • Subscription Management
  • Subscription Plan Management
  • Summary Reports
  • Tax Management
  • Third Party Integrations
  • Transaction History
  • Usage Tracking/Analytics

View full list of Subscription Management Software

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Reviews of Omeda

Read all 14 reviews

Average score

Overall
4.8
Ease of Use
4.2
Customer Service
4.8
Features
4.4
Value for Money
4.6

Reviews by score

5
11
4
3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Jon H.
Jon H.
Director of Digital Media in US
Verified LinkedIn User
Publishing, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Omeda CDP

5 11 months ago

Comments: Omeda's staff has been incredibly helpful and supportive since we onboarded with them several years ago now. They are helpful in making recommendations on how we use their platform and help to make us aware of current trends or how we could be better utilizing their platform.

Pros:

Once fully implemented it was fairly easy to roll out campaigns to our websites, email, etc.

Cons:

The Form Builder is the platform with the hardest learning curve for me. With that said Omeda has made large strides in making this more user friendly.

Kyle S.
Director of Digital Media in Canada
Publishing, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source

Why Omeda? The better question is why not Omeda?

4 10 months ago

Comments: We've been with Omeda for 18 months now and it has been great to work with a company in the publishing and marketing space that understands the business and understands our business, B2B, specifically. We have a team at Omeda that works very closely with our Audience Development and Digital departments and I don't think there is a day that goes by where we don't ask our reps a question or they are responding to our tickets in a timely fashion.

Pros:

The overall feature set is impressive. From list management to the built-in Customer Data Platform and the email marketing / sending platform to creating customized journeys for readers that push content depending on action to Social Media, web sites and additional email sends. Combining all of these features really helps when having to look at all the different platforms out there that can provide each of these services separately... makes the decision to purchase that much easier knowing that its under one roof.

Cons:

There's always a need for iteration when software is involved. User interface oddities here and there come to mind, however, these oddities can be overcome just by learning the software and understanding why things are the way they are. Can it be improved? Absolutely! Omeda constantly pushes out new builds throughout the year that address things and are open to putting your requests into the build sequence.

Paul D.
Director of Audience in US
Publishing, 501-1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Randall Reilly Omeda Review

4 8 months ago

Comments: Despite the items listed in "cons", our overall experience has been very positive. One area Omeda excels is in client service. We love [SENSITIVE CONTENT HIDDEN], our account rep. When [SENSITIVE CONTENT HIDDEN] was our account rep it was the same. Omeda is very responsive and always willing to show us how to use the product to achieve our business goals. When we hit the pause button on an initiative, or pursue an alternate solution, Omeda is very flexible with us. We truly feel like we have a partner who wants to help us succeed and who is always pushing us forward.

Pros:

The ability to have one centralized location where we can store vast amounts of demographic, firmographic and behavioral data that we can activate instantly via email or off-platform in social and search is paramount to our business. Additionally, Omeda's previous management of our print fulfillment eased the integration of our magazine subscribers into our known audience. Omeda gives us the ability to handle all the key elements of our business. We can deploy our editorial products and track engagement. We can conduct audience development campaigns using Odyssey, personalizations, and standalone campaigns. We can provide continually refreshed audiences to activate on other platforms like Google and Facebook. Lastly, the sheer amount of data Omeda is able to store gives us access to insights on our audience we've never had until now.

Cons:

The UI of accessing standard reports does not compare to that available from many competitors. It is cumbersome to pull reports and often involves complex queries in Audience Builder. Outputs often need to go into another piece of software for visualization or manipulation. Additionally, while we know you are a customer-centric database, it has been challenging for us to get basic information on subscriber growth and attrition. We feel that with so Omeda having so many publisher clients we can't be alone in this request. Anyone managing a newsletter or digital subscription product needs to know how many subscribers they are adding or losing on a regular basis. Lastly, while we have heard that improvements are on the horizon for Dragon Forms, their sole benefit right now is the immediacy of information passthrough into Omeda. Their UI and ability to be customized lags behind other free options and frequently forces the question of whether user experience or CDP convenience is more important on a project.

Ade A.
Online Digital Marketer in Nigeria
Information Services, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

I highly recommend Omeda for Newsletters and Email marketing Management

5 4 weeks ago New

Pros:

The support team made the on-boarding and use of the platform look seamless. They engaged with us constantly to ensure we are getting the best out of the system as related to our business and audience.

Cons:

There is so much to learn, it gets clumsy for me sometimes

Roberta M.
SVP Product Development in US
Media Production, 201-500 Employees
Used the Software for: 2+ years
Reviewer Source

Systems Consolidation and Workflow Efficiency

5 11 months ago

Comments: Implementation went well. It was a huge project with a massive amount of data. We were converting a large audience database with print, digital, email, and behavior information. At the same time, we had to ramp up IP addresses, clean the email data, and migrate over to the Omeda ESP. We had to connect the Omeda CDP as well. For a large under taking, the project management went well and it ran relatively smoothly. Issues were dealt with and we moved forward.

Pros:

Ever look at your operations team and ask yourself why does it take so long to get things done? Ever ask, why are things so hard and then look at your tech stack with the volume of systems and shake your head and say, oh, that's why. Well that was the boat we were in. We removed 3 systems: Salesforce Marketing Cloud, Tealium and an audience system called Knowledge Marketing. We consolidated everything into a single technology stack on the Omeda platform. Our audience database members grew by 37%. We had 56% efficiency in email operations which is staggering for a small team. And we had 100% redeployment of our database and development IT resources allocated to true development projects to grow our business. Guess what folks, that's what I call true growth, scale and efficiency in operations.

Cons:

When you consolidate systems, you obviously are removing a best in breed system that has tremendous power because that applications core existence was built for a single job. So we did trade off on some functionality in the area of CDP and on the audience platform. However, I go back to the over whelming increase in operation efficiency within the email department. Our email deployment team is small. The Salesforce Marketing Cloud tool, if you have used is it before is a large beast. To many clicks, hops, jumps from screen to screen. Complicated and time consuming. The email team sets up and deploys emails in a fraction of the time it takes. And with the audience database being directly integrated in real time with the email platform, the job is seamless and the reporting is tremendous. 360 degree, non-stop view of the customer. So there will always be a tradeoff on some functionality. I can live with that to gain efficiency, scale and better visibility into the data.