--- description: Learn more about Instagram price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Instagram Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Social Media Management Tools](/directory/30939/social-media-management/software) > [Instagram](/software/210721/instagram) # Instagram Canonical: https://www.capterra.com.au/software/210721/instagram Page: 1 / 207\ Next: [Next page](https://www.capterra.com.au/software/210721/instagram?page=2) > Social media solution that helps businesses manage content, create and edit posts, and monitor engagement across Instagram accounts. > > Verdict: Rated **4.7/5** by 5144 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Instagram? Social media application that enables users to share photos and videos, comment on other users posts, send private messages, search for relevant content, and more using Android and iOS devices. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 5144 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.1/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Meta - **Founded**: 2018 ## Commercial Context - **Pricing model**: (Free version available) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: United States ## Features - Alerts/Notifications - Automated Publishing - Campaign Management - Collaboration Tools - Commenting/Notes - Content Import/Export - Content Management - Content Sharing - Customer Engagement - Customisable Branding - Drag & Drop - Engagement Tracking - Image Library - Multi-Account Management - Post Scheduling - Reporting & Statistics - Reporting/Analytics - Social Media Integration - Social Media Monitoring - Social Promotion - Tagging ## Integrations (9 total) - Canva - Facebook Apps and Tabs - Facebook Business Suite - Hootsuite - Meta for Business - TikTok - Twitter/X - WhatsApp - Workplace from Meta ## Support Options - FAQs/Forum - Knowledge Base ## Category - [Social Media Management Tools](https://www.capterra.com.au/directory/30939/social-media-management/software) ## Related Categories - [Social Media Management Tools](https://www.capterra.com.au/directory/30939/social-media-management/software) - [Social Media Marketing Tools](https://www.capterra.com.au/directory/30781/social-media-marketing/software) - [Social Networking Tools](https://www.capterra.com.au/directory/10043/social-networking/software) - [Community Software](https://www.capterra.com.au/directory/30800/community/software) - [Photo Editing Software](https://www.capterra.com.au/directory/32778/photo-editing/software) ## Alternatives 1. [monday.com](https://www.capterra.com.au/software/147657/monday-com) — 4.6/5 (5726 reviews) 2. [Twitter/X](https://www.capterra.com.au/software/214056/twitter) — 4.5/5 (1793 reviews) 3. [Meta for Business](https://www.capterra.com.au/software/213257/facebook) — 4.4/5 (2372 reviews) 4. [NiceJob](https://www.capterra.com.au/software/142037/nicejob) — 4.9/5 (202 reviews) 5. [Snapchat for Business](https://www.capterra.com.au/software/210733/snapchat) — 4.6/5 (1133 reviews) ## Reviews ### "Instagram review and product" — 5.0/5 > **Daniel** | *1 June 2025* | Accounting | Recommendation rating: 9.0/10 > > **Pros**: Its visual appeal, great to show work in images and photos. User friendly connect with clients and other businesses. > > **Cons**: Privacy concerns, scammers are on the platform, Algorithm Bias \& Limited Reach. Trends can lead to a lot of similar or recycled content, reducing originality > > I’ve found it to be a highly engaging platform for visual storytelling, community building, and staying updated on trends. It offers intuitive tools for content creation—like Stories, Reels, and carousels—that make it easy to share both personal moments and professional work. The algorithm does a decent job of curating content that matches my interests, although it can sometimes feel repetitive. On the downside, it can be time-consuming and occasionally overwhelming due to the pressure to maintain a curated image or keep up with constant updates. But when used mindfully, Instagram is a powerful platform for creative expression, brand engagement, and discovering new ideas and people. ----- ### "Instagram is very good" — 5.0/5 > **Saisha** | *14 May 2025* | E-Learning | Recommendation rating: 10.0/10 > > **Pros**: The ability to post photos/videos and to be able to customise the layout easily when doing so. > > **Cons**: That highlights must be from stories you've already posted. This makes sense but I'd like for an in-between option where I can upload something and it's not directly being seen by everybody. > > Overall experience is very good. It's quite a popular app so most of my friends have it and I am able to communicate and see what's happening in everybody's life. ----- ### "Instagram your life" — 4.0/5 > **Verified Reviewer** | *3 February 2025* | Music | Recommendation rating: 7.0/10 > > **Pros**: Instagram is a great social sharing platform > > **Cons**: It has a confusing interface that makes it difficult to keep track of everyone's profile > > Overall it has been a satisfying experience ----- ### "Great for Content Sharing - Bad for Spam Accounts" — 5.0/5 > **Ryan** | *11 October 2024* | Sports | Recommendation rating: 10.0/10 > > **Pros**: Instagram was very easy to use and had some great sharing functionality. It suggested like minded people and businesses in my industry. I found it useful to make connections with other creators and bring the business reach to a much larger audience. > > **Cons**: Was limiting at first by not allowing scheduling of posts. Lots of spam accounts private messaging offering fake promotions and promotions to buy followers. Other than that not much to complain about. > > Overall a great experience and reasonable way to reach a wide audience. We paired it with advertising to give our marketing a boost and target specific audiences. Not the easiest platform to grow but definitely worth having a presence to share content on. ----- ### "Instagram for 10 years\!" — 4.0/5 > **Razaanah** | *11 February 2025* | Arts & Crafts | Recommendation rating: 7.0/10 > > **Pros**: I like instagrams range of functions. There are many ways to post and share with your followers whether private or public. > > **Cons**: I don’t like how hard it is to gain follows and how difficult it is to get on people’s explore page. Makes it very hard for small businesses to gain a following and reach new customers. > > I’ve been on Instagram for nearly 10 years and I’m happy to say that there’s nothing else like it. It’s entertaining to pass the time with and find new interests. ----- Page: 1 / 207\ Next: [Next page](https://www.capterra.com.au/software/210721/instagram?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/210721/instagram) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | ----- ## Structured Data