---
description: Learn more about Bento price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Bento Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Bento](/software/209927/bento)

# Bento

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> Bento is an email marketing and automation software that helps growing businesses connect with customers through targeted campaigns.
> 
> Verdict: Rated **5.0/5** by 62 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Bento?

Small to midsize businesses, ecommerce companies, marketing agencies, and marketers.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 62 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 4.9/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Bento

## Commercial Context

- **Starting Price**: $30.00
- **Pricing model**: Usage Based (Free Trial)
- **Pricing Details**: Pricing scales per contact (known visitor) in the database.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Australia, United States

## Features

- A/B Testing
- CAN-SPAM Compliance
- Campaign Analytics
- Campaign Scheduling
- Contact Management
- Customer Segmentation
- Customizable Fields
- Email Tracking
- Event Triggered Actions
- Landing Pages/Web Forms
- Mobile Optimization
- Reporting/Analytics
- Subscriber Management
- WYSIWYG Editor

## Integrations (6 total)

- Make
- OptinMonster
- RightMessage
- Shopify
- Stripe
- Zapier

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software)

## Alternatives

1. [Gmail](https://www.capterra.com.au/software/202338/gmail) — 4.8/5 (13477 reviews)
2. [Brevo](https://www.capterra.com.au/software/132996/brevo) — 4.6/5 (3489 reviews)
3. [Mailchimp](https://www.capterra.com.au/software/110228/mailchimp) — 4.5/5 (17643 reviews)
4. [Success.ai](https://www.capterra.com.au/software/1055401/success-ai) — 4.8/5 (417 reviews)
5. [MailerLite](https://www.capterra.com.au/software/136603/mailerlite) — 4.7/5 (2318 reviews)

## Reviews

### "Simple, Clear and Easy to Use" — 5.0/5

> **Jake** | *18 June 2026* | Leisure, Travel & Tourism | Recommendation rating: 10.0/10
> 
> **Pros**: I liked how easy Bento was to use. It felt clean, straightforward, and didn’t take much effort to get set up or understand. Everything was organised well, which made it simple to manage without a lot of back and forth.
> 
> **Cons**: There wasn’t much I disliked. If I had to pick something, a bit more guidance or detail upfront would make it even easier to get the most out of it, especially when you’re first getting started.
> 
> Overall, Bento has been a really positive experience. It’s simple, well organised, and easy to use without feeling overcomplicated. It helped keep things clear and saved time, which made the whole process feel smooth and low-fuss.

-----

### "The best CRM I've had the pleasure to use" — 5.0/5

> **Caspar** | *8 December 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to set up, the feature set they make available to you without hiding stuff behind a crazy expensive paywall is a delight. The customer support in getting set up has been top-notch. A platform you can tell the people running it truly care about.
> 
> **Cons**: Had a couple of issues with a non-standard implementation and getting custom events tracked from a Woocommerce subscription plugin, but with a bit of help from their excellent documentation, I was able to resolve this.
> 
> Excellent. The features I need without the crazy price tag.

-----

### "Really cool for SAAS" — 5.0/5

> **Igor** | *18 January 2026* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: Email deliverability: my emails don’t end up coming from banned IPs\! I’m still struggling a bit with email HTML/layout, but much less than before, and their new AI features do help. The product is genuinely evolving, and you can actually influence the roadmap. With the proper event-based approach and a clear focus on SaaS, I honestly don’t see any real alternatives to them (at least for now).
> 
> **Cons**: What I liked the least was their .NET SDK, but I extended/fixed it myself and now everything’s fine.
> 
> I’ve worked with several email marketing platforms, and this one is the most flexible and most sensible. It still doesn’t have everything I need yet, but the team already has it on their roadmap - and I still haven’t explored all the system’s features myself.

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### "Finally, an email platform that feels built for the future" — 5.0/5

> **Tom** | *11 June 2026* | E-Learning | Recommendation rating: 10.0/10
> 
> **Pros**: Moving to Bento felt like stepping out of the past and into something built from the ground up for where things are headed. The deliverability has been noticeably better, and the value for what I'm paying is hard to argue with.
But the thing that really won me over... the AI flow builder is fantastic. It's the kind of tool that makes you rethink what an automation platform can be. It doesn't feel bolted on. It feels native to the whole experience.
And then there's the support, which was honestly the best I've ever had. It doesn't feel like dealing with a giant publicly traded company. It feels like the kind of company I run myself, with an \[sensitive content hidden\] who cares as much as I do. I care a lot about my subscribers and the people I'm trying to help... and Bento gives me that same warm feeling, like I'm part of something, and that the \[sensitive content hidden\] care just as much. That's a rare thing to find these days, and it makes me feel good about being here. I'm excited for where it's going to grow from here, even though it's already at an amazing place.
> 
> **Cons**: Nothing major, honestly. I went in fully expecting the usual migration headaches you get when switching platforms, and I just didn't hit them. If I'm reaching for something, I'm still getting my head wrapped around the new approach... but it's well worth the investment in time, because it'll pay off big time in the long run.
> 
> Switching platforms is never something you take lightly, especially when your whole business runs through it. Bento made it feel easy, and more than that, it made me feel like I'd found the right home. Five stars, and I mean it.

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### "Early success" — 5.0/5

> **James** | *19 March 2026* | Computer Software | Recommendation rating: 2.0/10
> 
> **Pros**: We love the simple interface and logical steps for creating automated email flows and campaigns. Having a deep integration with our application makes segmenting audiences simple.
> 
> **Cons**: The AI integration can sometimes be hard to convey our wants to. It can mid-understand our desired outcome.
> 
> We have only been using Bento for a short while but have already made the decision to integrate with our application. The support has been fantastic\!

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## Links

- [View on Capterra](https://www.capterra.com.au/software/209927/bento)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/209927/Bento/> |
| en-AE | <https://www.capterra.ae/software/209927/bento> |
| en-AU | <https://www.capterra.com.au/software/209927/bento> |
| en-CA | <https://www.capterra.ca/software/209927/bento> |
| en-GB | <https://www.capterra.co.uk/software/209927/bento> |
| en-IE | <https://www.capterra.ie/software/209927/bento> |
| en-IL | <https://www.capterra.co.il/software/209927/bento> |
| en-IN | <https://www.capterra.in/software/209927/bento> |
| en-NZ | <https://www.capterra.co.nz/software/209927/bento> |
| en-SG | <https://www.capterra.com.sg/software/209927/bento> |
| en-ZA | <https://www.capterra.co.za/software/209927/bento> |
| fr | <https://www.capterra.fr/software/209927/bento> |
| fr-BE | <https://fr.capterra.be/software/209927/bento> |
| fr-CA | <https://fr.capterra.ca/software/209927/bento> |
| fr-LU | <https://www.capterra.lu/software/209927/bento> |

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