--- description: Learn more about Bento price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Bento Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Bento](/software/209927/bento) # Bento Canonical: https://www.capterra.com.au/software/209927/bento Page: 1 / 4\ Next: [Next page](https://www.capterra.com.au/software/209927/bento?page=2) > Bento is an email marketing and automation software that helps growing businesses connect with customers through targeted campaigns. > > Verdict: Rated **5.0/5** by 71 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Bento? Small to midsize businesses, ecommerce companies, marketing agencies, and marketers. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **5.0/5** | 71 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.9/5 | Based on overall reviews | | Value for Money | 5.0/5 | Based on overall reviews | | Features | 4.9/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Bento ## Commercial Context - **Starting Price**: $30.00 - **Pricing model**: Usage Based (Free Trial) - **Pricing Details**: Pricing scales per contact (known visitor) in the database. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200 - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, United States ## Features - A/B Testing - CAN-SPAM Compliance - Campaign Analytics - Campaign Scheduling - Contact Management - Customer Segmentation - Customizable Fields - Email Tracking - Event Triggered Actions - Landing Pages/Web Forms - Mobile Optimization - Reporting/Analytics - Subscriber Management - WYSIWYG Editor ## Integrations (6 total) - Make - OptinMonster - RightMessage - Shopify - Stripe - Zapier ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) - [Digital Adoption Platforms](https://www.capterra.com.au/directory/31638/digital-adoption-platform/software) ## Alternatives 1. [EmailOctopus](https://www.capterra.com.au/software/147415/emailoctopus) — 4.8/5 (657 reviews) 2. [Gmail](https://www.capterra.com.au/software/202338/gmail) — 4.8/5 (13564 reviews) 3. [Brevo](https://www.capterra.com.au/software/132996/brevo) — 4.6/5 (3523 reviews) 4. [MailerLite](https://www.capterra.com.au/software/136603/mailerlite) — 4.7/5 (2324 reviews) 5. [Success.ai](https://www.capterra.com.au/software/1055401/success-ai) — 4.8/5 (418 reviews) ## Reviews ### "Bento is a breath of fresh air." — 5.0/5 > **Verified Reviewer** | *7 September 2026* | Media Production | Recommendation rating: 10.0/10 > > **Pros**: I migrated from our old ESP to Bento because I needed way more control over the overall experience that I could deliver to our subscribers. I also needed granular control over sending times with high batch rates. The support that Bento offers made this migration a breeze and I'm a very happy customer. > > **Cons**: Bit of a learning curve with the UI but to be honest wasn't really a massive problem in the end. Nowadays I mostly feel like I'm not getting the full benefit from it yet because I haven't tried all of it's features. > > Bento has been a breath of fresh air compared to the previous ESP we used. Has a ton more features that has enabled me to provide a better experience to our readers. Being able to talk directly to the founder has also been incredible. Feature requests can get implemented within an hour sometimes. ----- ### "Simple, Clear and Easy to Use" — 5.0/5 > **Jake** | *18 June 2026* | Leisure, Travel & Tourism | Recommendation rating: 10.0/10 > > **Pros**: I liked how easy Bento was to use. It felt clean, straightforward, and didn’t take much effort to get set up or understand. Everything was organised well, which made it simple to manage without a lot of back and forth. > > **Cons**: There wasn’t much I disliked. If I had to pick something, a bit more guidance or detail upfront would make it even easier to get the most out of it, especially when you’re first getting started. > > Overall, Bento has been a really positive experience. It’s simple, well organised, and easy to use without feeling overcomplicated. It helped keep things clear and saved time, which made the whole process feel smooth and low-fuss. ----- ### "The best CRM I've had the pleasure to use" — 5.0/5 > **Caspar** | *8 December 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Easy to set up, the feature set they make available to you without hiding stuff behind a crazy expensive paywall is a delight. The customer support in getting set up has been top-notch. A platform you can tell the people running it truly care about. > > **Cons**: Had a couple of issues with a non-standard implementation and getting custom events tracked from a Woocommerce subscription plugin, but with a bit of help from their excellent documentation, I was able to resolve this. > > Excellent. The features I need without the crazy price tag. ----- ### "Fantastic MCP and great automation options" — 5.0/5 > **Julius** | *2 September 2026* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: MCP integration lets you manage almost everything through AI tools. Flexible flows and event-based automations. Clean API with batch imports. Fast, personal support. > > **Cons**: Some settings can only be changed in the UI, not via API, and the interface is a bit "techy" so the learning curve is a bit steeper than with the big mainstream tools. > > I run two businesses on Bento and manage most of it through the MCP integration, which is honestly best in class. I can create broadcasts, manage tags and fields, check subscriber data and build sequences straight from my AI assistant. No other email tool I have tried comes close on this front. The automation side is powerful too: flows, events and the batch API give you a lot of flexibility, and the team ships improvements fast. Support is responsive and the pricing is fair for what you get. ----- ### "My new secret weapon" — 5.0/5 > **Zhivko** | *7 September 2026* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: Bento provides a real bonanza for automations and personalizations. Only your iagination is the limit. The pricing is more than fear, for the functionallity, I could say, it's a real steal. By using Bento you enter into an elite club of email marketers by manual approval, so you can enjoy the highest deliverability out there. Really great product and an amazing service, where you can message the \[sensitive content hidden\] directly and be heard. > > **Cons**: Can't find any cons. Since this field is mandatory, let's say the learning curve, if you want to use the full potential of the service. > > I'm extremely happy with Bento, the feeling is a pro email marketer has developed the best software for email marketing. Really really cool\! ----- Page: 1 / 4\ Next: [Next page](https://www.capterra.com.au/software/209927/bento?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/209927/bento) ## This page is available in the following languages | Locale | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | ----- ## Structured Data