18 years helping Australian businesses
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Flodesk
What Is Flodesk?
Beginners and experts use Flodesk to grow their business with an intuitive email builder and beautiful templates you actually want to customize & share. Grow your email list, even if you don't have a website, and send the right emails at the right time to turn subscribers into sales.
Join thousands of small businesses who use Flodesk every day.
Who Uses Flodesk?
Small business owners who want to send beautiful emails with easy to use online marketing tools and great design without hiring help.
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Flodesk
Reviews of Flodesk

Alternatives Considered:
A Beautiful and Comprehensive email client aimed at people who appreciate aestetics
Comments: Flodesk was used as an email client to create automations and sales sequences for various groups of people from new contacts, to those specifically interested in a product or offering that I had available.
Pros:
Although the style of Flodesks templates are not very diverse, they are extremely beautiful and its easy to create professional and creative looking email messages. I also love how seamlessly everything works together, from contacts, to lists, to campaigns and automations. The User experience is impeccable, logical and easy to follow.
Cons:
As much as I personally love the look of Flodesk emails, I think that they could offer more diverse designs that appeal to more people
Great Small Business Email Software
Comments: Flodesk has allowed us to save several hundred dollars a year on email marketing + spend less time designing emails than we did formerly. As a newer software, its not quite as robust as competitors like Mailchimp, but works perfectly well for small and medium businesses.
Pros:
Affordability, more template, font, and email customization options over competitors
Cons:
Market segmentation, automation, and reporting isn't as robust as it could be
Best for beautiful emails
Comments: Fantastic. I pay a flat fee no matter what size my audience gets and and time I have a question, they’re customer support is super helpful.
Pros:
It makes designing beautiful looking emails a breeze! I love how easy it is to put together an email that looks interesting, inviting an on brand.
Cons:
I actually can’t think of any cons. I think it’s great.
Great, but needs development
Comments: Great on the surface, definitely beats mailchimp in simplicity and getting the job done BUT once you start using it, you find that some functionalities are either missing or not good enough.
Pros:
The minimalist design is spot on - it really is unique. The fact that they charge a flat fee regardless of # of subscribers is also rare for the USPs. Overall I like their simple approach to the software and email sending and that it's easy to figure out how it works.
Cons:
It's very much still a tool in development. A lot of technical functionalities are not yet in place or are not fully developed, such as AB testing, dynamic content, advanced and custom segmentation, and overall ability to make it more your own. They have a big community and lots of requests for new features that they are actively working on (which is great to see) but sometimes, as an email marketer, I find the functionalities lacking and wouldn't recommend the tool for someone with complex needs and audiences.
Alternatives Considered:
Simple, elegant email marketing & lead magnet
Comments: I love the ease of user experience, the templates, options for lead magnets and overall customization, functionality and simplicity.
Pros:
They have a beautiful, simple and clean aesthetic for many of their templates. They are always adding new features. The price is great because I bought from an affiliate. I can use lead magnets easily and even set up event page automations to enroll people and process payments with a Zapier connection. My emails are displayed in an easy to read and access homepage. I know there is much more I could be utilizing with benefit!
Cons:
At this point, it’s mostly been great. Sometimes the lead magnet pages are not as optimized on mobile view.
Loved Flodesk, until we needed Flodesk
Comments: Started well, but even with multiple brands with Flodesk accounts, when we needed Flodesk, they let us down continually. We really like Flodesk, but the brand is unreliable.
Pros:
Cost and design of Flodesk is very attractive.
Cons:
Entirely unreliable and increasingly problematic customer service. Flodesk emails seem to be a good way to cause problems with your email domain.
Perfect for beautiful design lovers, but is not built for e-commerce !
Comments:
There's no way to track the revenue generated by an e-mail campaign.
No matter how many times I synchronize Flodesk with Shopify, there are always problems. And finally, I've concluded that Flodesk is for lovers of beautiful colors and design.
Pros:
Simplicity of use. The beauty of the platform, the fonts that stand out from the crowd. The ability to customize the color of social media icons, and much more.
Cons:
Flodesk is not designed for e-commerce. That's the main reason why I left this platform.
Flodesk is easy, creates beautiful emails, and isn't as pricey as some platforms
Comments: I really enjoyed the easy of Flodesk, the templates are great out of the box, but the ability to establish brand colors for buttons and add a logo that's saved in the program just make updating those really great. I definitely recommend as along as you have the money to spend.
Pros:
The ease with which you can create automated campaigns was AMAZING. Also for plug and play email templates you actually had a good amount of control. It was fast to be able to make great looking emails in my brand colors.
Cons:
Honestly there was little I didn't like other than the price. It still isn't as expensive as some platforms (like ConvertKit) but if you aren't regularly getting people signing up for your email list it could feel like a waste. I had a client who initially signed up who ended up changing to Substack because the options on there that are offered for free are actually quite amazing.
Alternatives Considered:
Beautiful designed for creative marketers!
Comments: Overall, I do love Flodesk. Beautiful designs. Easy to use. Super affordable. Great customer service. But eventually, I probably will need to use something a little more robust when it comes to reporting, sales pages, check out/payment pages etc. Right now it's great for a weekly email email, but I think they will need to add a few more advanced features for the advanced markerters.
Pros:
I love everything about Flodesk...The template designs are absolutely gorgeous and easy to edit to make the visual aesthetic on brand. It's really easy to use because of it's simplicity, but of course that means that there are a few things missing (in comparison to other email marketing services). But I definitely recommend Flodesk to a newbie when it comes to email marketing as it's very easy to set-up and get started.
Cons:
So Flodesk now offers sales pages and "payment/check-out" forms/pages but they don't give you the option to select what currency. What I liked least about this is that they made it default to your country and in my instance this does not work as I am based in Australia but I charge in USD. That is how my whole business is set up as I serve mostly USA/Canada-based clients and so I couldn't use this feature (after spending hours setting up a beautiful sales page and check out etc.)
I tried them all and Flodesk is my favorite
Pros:
First of all, Flodesk emails are beautiful and super easy to edit. I love how you can add your brand fonts and colors so that your branding is consistent on every touch point. The analytics work for service based businesses allowing you to see how your audience is reacting to your emails.
Cons:
I wish there were more workflow options within the email itself like convertkit
Increased my Audience by 10x!
Comments: I absolutely love Flodesk. It changed my entire view on the feasibility of email marketing for my type of business. Before Flodesk, email marketing felt overwhelming and almost like a waste of time. Now, I see how impactful it really can be -- especially as I create value funnels to share after speaking engagements. My audience has increased 10x!
Pros:
What I love most about Flodesk is their commitment to listening to customer feedback and making updates to their product that improve functionality and accessibility. Not all companies are so eager and open to hearing feedback and Flodesk just feels more... human.
Cons:
The only thing on my wish list right now is that Flodesk creates a mobile app in the future.
Alternatives Considered:
It’s like Canva but for email marketing 🙌
Comments: I have set up Flodesk for 5 businesses so far and all of them love it!
Pros:
Flodesk is super easy to set up for individuals who are new to email marketing. It’s also one of the most affordable email platforms available, making email accessible for nonprofits and startups.
Cons:
I wish there was the ability to add custom fields to forms and the ability to use Flodesk as a contact form for websites.
There's no excuse to not have email marketing if you use Flodesk!
Pros:
Flodesk makes mass emailing so easy. The templates are so easy to use and they're BEAUTIFUL. You can brand each and every email. The team at Flodesk is so helpful and has a quick response. The workflows are easy to set up as well. There's really no excuse at all, to not have email marketing in your business if you use Flodesk.
Cons:
There's limited ability in what you can do within the templates themselves. If you're use to designing your own, that's not an option. But what IS there, I absolutely love and haven't found a need for other templates.
Alternatives Considered:
Flodesk Allows You to Design Professional and Fun Email Campaigns
Comments: I love to create emails with Flodesk. It is now easy to use once I got over the learning curve. I can create beautiful emails that people love to read.
Pros:
I love how you can transform your boring emails into emails people will love. While I don’t send out many emails, mine have a great open rate.
Cons:
I feel like there is a learning curve when it comes to software for sending emails, however, Flodesk is the one software mail service that stood out over the competition.
I Finally Am Happy With My Newsletter Provider
Comments: I'm very happy with Flodesk, after trying about a half a dozen other newsletter providers that either didn't work well, or that were too expensive.
Pros:
I had used many others before. For one, Flodesk offers unlimited for a single monthly fee that more than reasonable. For another, they don't throttle the emails, and allows me to make many segments. It's also easy to customize the email templates.
Cons:
The one issue I don't like is they only allow 2 from emails. I use a generic one with "Author Newsletter" in the from field to be able to use it with multiple lists.
I love this system but unfortunately can’t use.
Pros:
I signed up to flow desk because I absolutely loved their templates. They made modern templates that were super easy to implement, which is something that klaviyo lacks. The pricing was so much better.
Cons:
Unfortunately, after setting up some of our emails… We were informed that you cannot use Flo desk as a supplement company so we had to discontinue
STAY FAR, FAR AWAY
Comments: I am proud to say my business complies with all international laws on email marketing and anti-spam. I set up with Flodesk and things were moving smoothly. Until I tried sending a newsletter out to my user base. With out any prior warning (I've triple-checked), Flodesk told me that my account was flagged and that they would be sending an email to me asking to provide information to ensure I was compliant. That email never came. I had to email-blast customer support and even tweet them to ask what was going on. They replied back with one line "we reviewed your account and can no longer service your account". Asked for context or if I can provide proof. Nothing. I was ghosted. Tried reaching out to support again via email, same one-line response. A compliant user, my account was closed and I was never told why. They did inform me that I was banned for life (not just my company but ME, like, what if I start a new venture and want to use the tool? NOPE. Banned for life.) What's even worse is that in customer service's replies to me, they seem to take pleasure in it. My schedule turned upside down because of this. I have to rebuild from scratch and I'm trying not to pull the rest of my hair out here. Just in case I get a reply to this review: all of what I have said happened within the last week. No, never had repeated warnings like you have told other users they received. I AM compliant with your terms of use, I combed through it in my free time (how fun).
Pros:
I loved everything about Flodesk. Would have been a customer for life. No other tool has better templates or UX. Too bad they throw users under the bus. If I wasn't enraged by my experience with the company, I'd be singing its praises. Instead, I'm trying to make sure no one I know will go through the experience I did. Stay away from Flodesk and your life will be easier (and less likely to need anger management classes).
Cons:
Literally, EVERYTHING. They have the world's worst customer support. I have had to make a big stink about anything to even get a reply. When I get a reply, they are rude and condescending. It's worth infinite amounts of money and time setting up with one of their competitors to not go through that headache again.
Flodesk Response
4 years ago
Hi JP, our platform can only be used to email people who have given express consent to receive marketing emails. Also, when your account is flagged and in review, you're prohibited from opening a second account. We're really sorry that you had a bad experience and wish you the best of luck.
Alternatives Considered:
Terrible Customer Service
Comments: Terrible. We regret spending two years using their platform to grow because now we cannot send emails and we have to start fresh on another platform and re-warm our audience.
Pros:
Nice, easy-to-use templates. Nice designs. When it works it works well.
Cons:
There is no customer service. They will send you canned responses and not help resolve your issues. After two years of building our email list and having 30-60% open rates on our email, they shut down our account without notice and wouldn't explain why. We tried to resolve the issue and when we did, they wouldn't let us import CSVs any more. They don't care if you'll unsubscribe or the impact their failing product has on your business.
Do NOT use FloDesk Checkouts
Comments: See above.
Pros:
Their Checkout system is not good. I have thousands in sales on my Checkout but due to glitches in their system I have not been able to receive payments and their team hasn't helped me resolve the issue. There is a few days between each email from them and they keep saying the exact same thing!! So frustrating. The service is terrible.
Cons:
Customer service. I don't think they know how to resolve the payments issue Im having. They are holding the payments I've received and keep saying the banking info has been entered incorrectly when its exactly the same info I've successfully used with Stripe....This is a warning to others to avoid this issue! FloDesk Checkout is new and doesn't work..They still haven't told me how they'll help me receive the payments I've earned after two months of back and forth.
Alternatives Considered:
I like it so far...
Comments: Overall I am happy with Flodesk. I know they are a new company and are still developing their features. I have so far had an easy set up experience and I do absolutely love their designs and the ease of use of my brand colors.
Pros:
So far, only about a month in, my favorite part is the design. I don't think it's possible to make an ugly email with flodesk! The set up was easy and I didn't run into any tech glitches personally. I like the unique font choices and template layouts! I love that I could upload my brand colors and logo and they are easy to find and easy to use in the designer.
Cons:
I was actually suprised there weren't more features. I signed on because I was told they were a highly customizable platform. In reality, when you are working with their layouts, while they are beautiful you have no ability to adjust photo placement or size which I thought was odd. I also haven't had any personal tech glitches but from forums I looked through it seems like others have had a lot of problems and that customer service isn't always easy to deal with. Finally, I don't like that I can't give multiple users access to the same account.
Flodesk Response
4 years ago
Hi Elizabeth, Thank you so much for your review! Helping small business owners like you be more successful with beautiful design and easy-to-use tools is our #1 priority. If you ever have a feature request, please do let us know at https://forms.clickup.com/f/3h79r-679/FXJ51JDEMWP43VN3CC. And if you ever need support, our Member Experience team is just an email away at [email protected]. Thanks!
Some features requested... overall, great experience!
Comments:
Flodesk is easy to use but some features are limited. However, the Customer Service is excellent!
[SENSITIVE CONTENT] was able to answer all my questions. :)
Pros:
I like how Flodesk looks so clean and it's easy to use as well. Navigating through the software is a breeze.
Cons:
Some features are limited... like when I want to segment my list according to click rate, I can't do it with the current features.
Sleek Product, Easy to Use
Comments: Great, would recommend and happy to use.
Pros:
As a creative, I needed emails that looked as great as they functioned and that was quite difficult to achieve before finding Flodesk.
Cons:
The backend interface can be a little fumbly at times.
Ease in using Flodesk
Comments: This product is great for disseminating my travel content along with my lead magnet which assists me in attracting new clients
Pros:
The ability to segment my newsletters for communicating with certain clients
Cons:
I enjoy using Flodesk There is nothing that I don’t like
Flodesk is amazing
Comments: Flodesk helped me build a list without having to learn the tech. If I had an email idea, I was sure it was possible in Flodesk!
Pros:
Super easy to navigate around, create emails and workflows, and manage subscribers!
Cons:
Wishing there was an inline form option that stacked like the form with a photo option.

Flodesk makes emails easy
Comments: Overall flodesk helps out company to stay on top of our monthly emails!
Pros:
Flodesk makes emailing our newsletter out to our subscribers on a consistent basis and a great way to automate
Cons:
So far I haven’t found any cons. I have only been using it for a month. Need to do more exploration.
Flodesk Response
4 years ago
Hi Sara, thank you so much for your review. Hearing from small business owners like you about the ease of creating and sending beautiful emails with Flodesk means the world to us. If you ever have a feature request, please do let us know at https://forms.clickup.com/f/3h79r-679/FXJ51JDEMWP43VN3CC. And if you ever need support, our Member Experience team is just an email away at [email protected]. Thanks!