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What Is Primary?

Untangle your digital plans, allow users and developers to work out together what jobs your app will do, and how it will do them. Only build what supports your business strategy. See the relative complexities and create realistic expectations. Iterate faster by testing ideas in an easy to understand model before committing to code. Free tier to get started.

Who Uses Primary?

Primary is used by Digital Product Managers, Digital Transformation Consultants, and founders of digital start-ups.

Where can Primary be deployed?

Cloud, SaaS, Web-based

About the vendor

  • ReqFire
  • Founded in 2017
  • Chat

Countries available

Australia, Brazil, Italy, Portugal, United Kingdom and 1 others

Languages

English

Primary pricing

Starting Price:

USD 8.00/month
  • Yes, has free trial
  • Yes, has free version

Primary has a free version and offers a free trial. Primary paid version starts at USD 8.00/month.

About the vendor

  • ReqFire
  • Founded in 2017
  • Chat

Countries available

Australia, Brazil, Italy, Portugal, United Kingdom and 1 others

Languages

English

Primary videos and images

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Features of Primary

  • Collaboration Tools
  • Customer Journey Mapping
  • Idea Management
  • Prioritization
  • Product Data Management
  • Requirements Management

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SaaS solution for product portfolio and configuration management providing a synchronized 360 view of the product for all stakeholders

Reviews of Primary

Average score

Overall
4.2
Ease of Use
4.1
Customer Service
4.7
Features
4.0
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
27%
4
64%
3
9%
Lauren
VP, Creative in US
Design, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source

Helped us formalize and scale our testing

5.0 2 years ago

Comments: Very positive!

Pros:

Ease of use, features, documentation and annotation abilities

Cons:

Nothing to really call out for this area

Alternatives Considered: UserTesting

Reasons for Switching to Primary: Mainly pricing and features

Rebecca M.
Rebecca M.
Application Designer in US
Verified LinkedIn User
Computer Software, Self Employed
Used the Software for: 1+ year
Reviewer Source

Very good tool for sharing the process

4.0 2 years ago

Pros:

As a freelance application designer, I often work with small teams that don’t have much (any) experience with the UX process. Primary not only captures the user flows, it’s also a great tool for explaining the process to newbies.

Cons:

Primary is opinionated. I honestly cannot decide whether that’s a good thing or not. It’s certainly better than trying to be all things to all people, but my opinion doesn’t always coincide wit’s that of the Primary designers.

Garrett
Product Designer in US
Information Technology & Services, 501-1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Good Idea But Needs More Functionality

3.0 2 years ago

Comments: I think it’s a great idea for a tool but it thus far under-developed.

Pros:

I liked having a new way to visualize a user flow.

Cons:

I was charged after already having attempted to cancel. I didn’t find that the app served my needs. It didn’t have the breadth of functionality I would have expected and just during my initial use I discovered several show-stopping bugs.

ReqFire Response

2 years ago

Hi Garrett, firstly apologies for the billing snafu. We did have some issues with subscriptions not cancelling correctly at one point. That's been solved and we are happy to refund any overcharging, just email me at [email protected] The app has grown considerably since you were a subscriber. We've added a journey mapping tool that integrates with our user flow maps. There's also a new presentation mode. Perhaps its time to revisit?

Gianluca
Designer in Italy
Design, 2-10 Employees
Used the Software for: 1-5 months
Reviewer Source

Love the product but there is room for improvement :)

4.0 2 years ago

Comments: I love the concept and find primary extremely helpful during out handoff processes. The section Document is powerful (and I suggest to enhance it, also with easy-to-generate-and-read printable documents). However we as a team still have some issues when it comes to configuring it as some things are not easy to use / navigate as we would like, with the result that we think configuration takes more time than it should. Also sometimes we are forced to use other tools (InVision for presenting, Markdown editor / Office Word to create printable documentation) and spend one or two hours every handoff to explain how Primary works and can be navigated to others. We will continue to use it hoping these feedback can be taken into account in your roadmap :)

Pros:

Sharing journeys and flows with an important focus on the documentation (what the user do, how the system respond..) and the possibility to create and re-use elements (interfaces, rules, data...). It's a great help when passing the project over the developer team in a structured way and with all the information needed that cannot be explained in the interface itself.

Cons:

The value proposition (at least the one I perceived) is great. But the product still lacks some important features in my opinion. - a full screen presentation mode, similar to InVision. The current presentation mode has great focus on the user and system actions. This is great in 2 cases: 1. sharing a project to a team that is already familiar with the interfaces 2. sharing a project with minimal interfaces with the goal to share a common understanding of the flows. But in many cases a navigable full screen view is better for presenting. - releases cannot be edited to add/remove a flow. generally once created is not easy to understand what is inside a release and what is not, you need to go in presentation mode to understand that. - it's not crystal clear how I should I use groups and how they relate to journeys (given that groups are not even visible in presentation mode) - generally speaking navigation in the journeys and flows should be improved. small thing: we have very long flow names as we use User Stories. This is a problem in most cases are names are cut and we cannot recognize what flow we are selecting - configuring flows should be easier. Examples: duplicating flows (also in bulk), reordering steps or branches, copying a step in a flow into another flow...

Marco
Head of Design in Italy
Design, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

DOS Review

4.0 2 years ago

Pros:

The idea around the user-flow management

Cons:

Password unprotected online docs & presentations

Alternatives Considered: Smaply

Switched From: Smaply

ReqFire Response

2 years ago

Hi Marco, thanks for the review. Note that the presentation password update was released last week, we just haven't got around to sending the newsletter to let you know.