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What Is Wise Agent?

Wise Agent is a very powerful all-in-one real estate CRM platform combining contact management, lead automation, transaction management and real estate marketing software. We've integrated with other leading real estate technology companies, giving real estate professionals the opportunity to run their entire business on one system. The result is Wise Agent helps REALTORS become more efficient, giving them the opportunity to save time and take on more business.

Who Uses Wise Agent?

Wise Agent is an intuitive client influenced CRM and Real Estate software company. Built and loved by agents all over the US, it's no wonder why they're the most coach recommended CRM in the industry.

Wise Agent Software - Wise Agent CRM
Wise Agent Software - Wise Agent CRM
Wise Agent Software - Wise Agent Goal Tracker
Wise Agent Software - Wise Agent Flyer Tool
Wise Agent Software - Wise Agent Postcards

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Reviews of Wise Agent

Average score

Overall
4.4
Ease of Use
4.1
Customer Service
4.6
Features
4.2
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Greg
Greg
Realtor® in US
Verified LinkedIn User
Real Estate, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Finally found The One!

5.0 5 years ago

Comments: My overall experience with The Wise Agent has been superb! It beats all of the other similar platforms I've tried over the years...and it's so simple to use, even the non-techies on my team like it and use it with ease!

Pros:

Wise Agent does all the things I need in a real estate CRM. Whether for basic management of contacts in an easy to use database or getting fancy with ongoing nurture campaigns for leads and sphere, Wise Agent is the best system I've come across...and I've tried several over the past couple decades. While it works fine for a solo agent, Wise Agent also has a great set-up for teams. Since I now have a growing team, we're finding that it works very well in handling our separate leads, emails, etc. We also like the built-in enhancements and integrations, like automatic Facebook Lead Ad contacts import. I could go on, but try it for yourself!

Cons:

Ok, so nothing is perfect...and I know that by trying many similar systems through the years. I chose Wise Agent because it has more of the features that are important to me. If I have to choose a fault with it though, I would say that the tutorial videos need to be tweaked a little. While the videos are pretty good at explaining the set-up and guiding you through a process, I would like them to start out with "why" a particular feature is there and "how" to best use it. But, that becomes obsolete when the support staff is so good. I've always been able to just call in and speak to a friendly live voice and get good help and clarification.

Brian
Associate Managing Broker in US
Real Estate, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Over a Decade Using Wise Agent

4.0 4 years ago

Comments: They are very good at responding to support issues and when suggestions are made they tend to listen.

Pros:

Overall it has all the features of the other top CRM's but is much more affordable. They are continuing to improve the features. / They tend to try and follow needs of industry and the way we work.

Cons:

The built-in word processor has a little to be desired but is getting better.

Michael
Agent in US
Real Estate, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Great CRM

5.0 4 weeks ago New

Pros:

Integrations, especially with Zip Forms, which is very handy. Support is excellent. I also like the fact that the company has not been bought out by a large conglomeration.

Cons:

What they have is great and there is not much not to like. I wish it had a couple of features which would make it my only CRM as I use another one for a couple of their features to go along with Wise Agent.

Kristin
Broker in US
Real Estate, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Good Ideas, Poor Execution

3.0 4 years ago

Comments: Frustrating. Frustrating. Frustrating.

Pros:

The overall idea is good - many of the features are what I need to work my business.

Cons:

The development team is very inconsiderate of current users. Features are added and taken away without regard to how it will impact the end user. I have more than once opened my account to find that features important to me and my work flow are either changed or missing with no warning or explanation. Further - customer support people are apparently not trained on the new features. The recent modifications to the checklists are a good example. When an agent is working multiple transactions, the NEED is to stay on top of and ahead of deadlines. Why then, do the upcoming tasks show on the calendar unless they are completed? The critical dates also show ONLY when complete. Yes - these dates are on the task list - and on the checklist - but they are MOST useful (to me) on a CALENDAR - which I SWEAR used to be the case. Then - the task section of the revised check list was modified to be scrollable, but only displays 3 tasks at a time. Wise Agent should use focus groups to design features, because software engineers think and work very differently that REALTORS!

maria f
principal broker in US
Real Estate, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

drip campaigs

4.0 4 years ago

Comments: it is a good product for the price, but there are certain features that could be improved, when I call the customer services the answer may be "oh well, we can't do this or that".

Pros:

drip campaigns as a core is ok, i can email regularly letters and drips.

Cons:

there is no relational database between the marketing and the customers list that is easy to figure out. Marketing drip campaigns are not easy to use, for instance if I create a letter I can mix and match it with a drip campaign event.- creating events are not easy to use and takes time, I can't use the events on one campaign into another. Why I need this: I sell properties, I would like to create a letter called (sold september 2019)_ and be able to use that event into other drip campaigns like sellers to be, or new customers, or residential properties sold this year... in any case letters and drip campaigns can be cumbersome.