--- description: Learn more about Metricool price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Metricool Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Social Media Analytics Tools](/directory/31655/social-media-analytics-tools/software) > [Metricool](/software/203702/metricool) # Metricool Canonical: https://www.capterra.com.au/software/203702/metricool Page: 1 / 5\ Next: [Next page](https://www.capterra.com.au/software/203702/metricool?page=2) > All-in-one social media scheduling, analytics, ad management, and AI-ready reporting for social media managers, agencies, and brands. > > Verdict: Rated **4.4/5** by 97 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Metricool? Social media managers, marketing agencies, and small-to-midsize businesses managing multiple brands or clients. Ideal for data-driven marketers who need analytics, client reporting and ad tracking. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 97 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.0/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Metricool - **Founded**: 2015 ## Commercial Context - **Starting Price**: USD 0.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Metricool pricing is based on the number of brands you manage, not the number of users - so teams and agencies can add collaborators without paying per seat. All paid tiers include unlimited team members within the plan's brand limit. Free plan ($0/month, free forever): no time-limited trial and no credit card required. Manage 1 brand across all supported social networks except LinkedIn and X (Twitter), schedule up to 20 posts per month, analyze 5 competitors, and access 30 days of analytics. The free plan also includes the AI social media assistant and Metricool MCP access - letting you connect Claude, ChatGPT, or Gemini to your account at no cost. Starter (from $20/month billed annually, $25 monthly): up to 10 brands, unlimited content publishing, LinkedIn connection, analytics with unlimited history, PDF and PPT reports, multiple link-in-bio, and Google Drive and Canva integrations. Pricing scales by brand count (up to 5 brands from $20/month; up to 10 brands from $36/month annually). Advanced (from $53/month billed annually, $67 monthly): up to 50 brands, team and client management, role management, post approval workflows, complete Twitter/X analytics, customizable report templates, Looker Studio connector, and full Metricool API access via Zapier, Make, and MCP. Built for agencies and professional teams. Pricing scales by brand count (up to 15 brands from $53/month; 25 brands from $85/month; 50 brands from $159/month annually). Custom: tailored plans for large agencies and organizations, with a custom number of brands, white-label, dedicated account manager, and custom AI assistant credits. Contact Metricool for a quote. Add-ons: X (Twitter) is available as a paid add-on starting from the Starter plan. An Advanced Analytics add-on is also available. Annual billing saves up to 24% compared to monthly. Prices shown exclude applicable VAT. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000 - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Brazilian Portuguese, Danish, Dutch, English, European Portuguese, French, German, Italian, Portuguese, Spanish - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more ## Features - Activity Dashboard - Automated Publishing - Campaign Analytics - Campaign Management - Collaboration Tools - Competitor Monitoring - Content Management - Conversion Tracking - Customer Engagement - Customer Segmentation - Customizable Reports - Dashboard - Engagement Tracking - Multi-Account Management - Multi-Campaign - Multi-Channel Data Collection - Performance Metrics - Post Scheduling - Reporting & Statistics - Reporting/Analytics - Sentiment Analysis - Social Media Integration - Social Media Monitoring - Trend Analysis - Visual Analytics ## Integrations (21 total) - Bluesky - Canva - ChatGPT - Claude - Data Studio - Facebook Business Suite - Gemini - Google Ads - Google Analytics 360 - Google Business Review Link Generator - Instagram - LinkedIn Marketing Solutions - LinkedIn for Business - Make - Pinterest ... and 6 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Chat ## Category - [Social Media Analytics Tools](https://www.capterra.com.au/directory/31655/social-media-analytics-tools/software) ## Related Categories - [Social Media Analytics Tools](https://www.capterra.com.au/directory/31655/social-media-analytics-tools/software) - [Social Media Marketing Tools](https://www.capterra.com.au/directory/30781/social-media-marketing/software) - [Social Media Monitoring Software](https://www.capterra.com.au/directory/31028/social-media-monitoring/software) - [Social Media Management Tools](https://www.capterra.com.au/directory/30939/social-media-management/software) ## Alternatives 1. [Vista Social](https://www.capterra.com.au/software/1021619/vista-social) — 4.9/5 (907 reviews) 2. [Publer](https://www.capterra.com.au/software/177145/publer) — 4.8/5 (949 reviews) 3. [Instagram](https://www.capterra.com.au/software/210721/instagram) — 4.7/5 (5189 reviews) 4. [Hootsuite](https://www.capterra.com.au/software/121701/hootsuite) — 4.4/5 (3799 reviews) 5. [Zoho Social](https://www.capterra.com.au/software/159351/zoho-social) — 4.7/5 (3439 reviews) ## Reviews ### "Misleading" — 1.0/5 > **Dayna** | *26 May 2025* | Construction | Recommendation rating: 0.0/10 > > **Pros**: We chose Metricool to manage Instagram posts collaboratively across a team, but discovered — far too late — that manual push notifications for Stories, Reels, or videos only go to the account owner, no matter how many team members are added or how thoroughly they configure their devices. > > **Cons**: Misleading Team Functionality — Manual Post Notifications Only Go to Account Owner.This is a critical limitation for any business or agency working with multiple stakeholders. > > Despite the platform offering team access and role management, it fails where it matters most: execution. There’s no way to assign a post to a teammate for manual publication. If the owner is unavailable, the post doesn't go out. Period. Worse, this limitation is not disclosed in any of their help docs, setup guides, or marketing pages. Their site advertises team workflows and collaboration features, but buries the fact that only owners get notifications until you hit a wall and ask support. The only "solution" offered is to transfer brand ownership to the person publishing the content — which we had to do mid-campaign, completely breaking our internal roles. Support confirmed this is "just how it works." We’ve swapped brand ownership to keep our schedule intact, but are now actively looking at competitors who understand how real-world teams function. If you're a solo creator, Metricool might work for you. But for any professional team or agency, this tool is a liability unless they overhaul how notifications work and stop misrepresenting what the platform can do. ----- ### "Corporate Greed" — 1.0/5 > **Josie** | *22 October 2025* | Apparel & Fashion | Recommendation rating: 0.0/10 > > **Pros**: Multiple Auto Scheduling maps and heat map by day and time for best posting times, although I am not convinced of the accuracy. > > **Cons**: This software is ok, pretty similar to others however their terms and conditions are a trap. They allow refund for initial subscription, however annual renewals have no access to a refund, so you can not cancel even if not using. They are a heartless organisation that doesn't care for small business owners. I would not recommend. > > Customer service is robotic and unhelpful, software is ok, but content becomes very generic. Manipulative Payment Terms. ----- ### "Disappointing Experience with Billing and Customer Support" — 1.0/5 > **Tim** | *9 November 2024* | Public Relations & Communications | Recommendation rating: 0.0/10 > > **Pros**: A good service should value its customers and be willing to rectify issues promptly, especially when it comes to unauthorised charges. Unfortunately, Metricool fell short in both billing integrity and customer support. I’m left frustrated and regretful for ever signing up. I would not recommend this service based on my experience, as it seems they lack the responsiveness and transparency that customers deserve. > > **Cons**: I’m extremely disappointed with my experience using Metricool. Despite cancelling my subscription well in advance, I was still charged to my credit card. I reached out to their customer support multiple times to resolve the issue, but the responses were slow, unhelpful, and didn’t address my concern. It felt like I was going in circles with no real assistance or resolution. ----- ### "Metricool is Cool With Me" — 5.0/5 > **Kelly** | *27 March 2026* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: I have had to use the customer support and they were very helpful. It's easy to learn how to use Metricool. I haven't had any security concerns with it. I am able to manage accounts successfully. 95 percent of the time my posts go through when scheduled. > > **Cons**: Cons are the free version you can only have two accounts and engagement insights are limited with the free plan. I really don't have anything else negative to say. > > Overall it has been a good experience. I like that they notify you when you're getting close to the amount of posts allowed on the free account. ----- ### "Metricool works great" — 5.0/5 > **Paula** | *14 May 2025* | Entertainment | Recommendation rating: 10.0/10 > > **Pros**: The flexibility and ease of use is unmatched in a free/reasonably priced social media scheduling app. I just discovered Autolist, which could make it even more convenient to continuously schedule social posts without spending a huge amount of time. > > **Cons**: None\! I wish I could afford the paid features like send for review and a couple of the others, but overall, I can't think of a better social media scheduling app. > > It's been great\! Metricool works well with a ton of platforms and they are constantly making updates to the app. ----- Page: 1 / 5\ Next: [Next page](https://www.capterra.com.au/software/203702/metricool?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/203702/metricool) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | ----- ## Structured Data