---
description: Learn more about Metricool price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Metricool Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Social Media Analytics Tools](/directory/31655/social-media-analytics-tools/software) > [Metricool](/software/203702/metricool)

# Metricool

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> Manage your social networks like a pro and with less stress&#10;Save time daily by scheduling, analyzing, and measuring your social media.
> 
> Verdict: Rated **4.4/5** by 97 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Metricool?

Social media professionals, small business and agencies.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 97 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.0/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Metricool
- **Founded**: 2015

## Commercial Context

- **Starting Price**: USD 12.00
- **Pricing model**: Other (Free version available)
- **Pricing Details**: One-brand account free for life.&#10;PRO Plan: from $12/month (annual payment)&#10;TEAM Plan: from $35/month (annual payment)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Catalan, English, French, Spanish
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- Activity Dashboard
- Campaign Analytics
- Competitor Monitoring
- Content Management
- Customer Engagement
- Customizable Reports
- Dashboard
- Engagement Tracking
- Multi-Account Management
- Multi-Channel Data Collection
- Performance Metrics
- Post Scheduling
- Reporting & Statistics
- Reporting/Analytics
- Sentiment Analysis
- Social Media Monitoring
- Visual Analytics

## Integrations (1 total)

- Instagram

## Support Options

- Chat

## Category

- [Social Media Analytics Tools](https://www.capterra.com.au/directory/31655/social-media-analytics-tools/software)

## Related Categories

- [Social Media Analytics Tools](https://www.capterra.com.au/directory/31655/social-media-analytics-tools/software)
- [Social Media Marketing Tools](https://www.capterra.com.au/directory/30781/social-media-marketing/software)
- [Social Media Monitoring Software](https://www.capterra.com.au/directory/31028/social-media-monitoring/software)
- [Social Media Management Tools](https://www.capterra.com.au/directory/30939/social-media-management/software)

## Alternatives

1. [HubSpot Marketing Hub](https://www.capterra.com.au/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews)
2. [Instagram](https://www.capterra.com.au/software/210721/instagram) — 4.7/5 (5144 reviews)
3. [Snapchat for Business](https://www.capterra.com.au/software/210733/snapchat) — 4.6/5 (1133 reviews)
4. [Meta for Business](https://www.capterra.com.au/software/213257/facebook) — 4.4/5 (2372 reviews)
5. [Zoho Social](https://www.capterra.com.au/software/159351/zoho-social) — 4.7/5 (3388 reviews)

## Reviews

### "Misleading" — 1.0/5

> **Dayna** | *26 May 2025* | Construction | Recommendation rating: 0.0/10
> 
> **Pros**: We chose Metricool to manage Instagram posts collaboratively across a team, but discovered — far too late — that manual push notifications for Stories, Reels, or videos only go to the account owner, no matter how many team members are added or how thoroughly they configure their devices.
> 
> **Cons**: Misleading Team Functionality — Manual Post Notifications Only Go to Account Owner.This is a critical limitation for any business or agency working with multiple stakeholders.
> 
> Despite the platform offering team access and role management, it fails where it matters most: execution. There’s no way to assign a post to a teammate for manual publication. If the owner is unavailable, the post doesn't go out. Period.&#10;&#10;Worse, this limitation is not disclosed in any of their help docs, setup guides, or marketing pages. Their site advertises team workflows and collaboration features, but buries the fact that only owners get notifications until you hit a wall and ask support.&#10;&#10;The only "solution" offered is to transfer brand ownership to the person publishing the content — which we had to do mid-campaign, completely breaking our internal roles. Support confirmed this is "just how it works."&#10;&#10;We’ve swapped brand ownership to keep our schedule intact, but are now actively looking at competitors who understand how real-world teams function.&#10;&#10;If you're a solo creator, Metricool might work for you. But for any professional team or agency, this tool is a liability unless they overhaul how notifications work and stop misrepresenting what the platform can do.

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### "Corporate Greed" — 1.0/5

> **Josie** | *22 October 2025* | Apparel & Fashion | Recommendation rating: 0.0/10
> 
> **Pros**: Multiple Auto Scheduling maps and heat map by day and time for best posting times, although I am not convinced of the accuracy.
> 
> **Cons**: This software is ok, pretty similar to others however their terms and conditions are a trap. They allow refund for initial subscription, however annual renewals have no access to a refund, so you can not cancel even if not using. They are a heartless organisation that doesn't care for small business owners. I would not recommend.
> 
> Customer service is robotic and unhelpful, software is ok, but content becomes very generic. Manipulative Payment Terms.

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### "Disappointing Experience with Billing and Customer Support" — 1.0/5

> **Tim** | *9 November 2024* | Public Relations & Communications | Recommendation rating: 0.0/10
> 
> **Pros**: A good service should value its customers and be willing to rectify issues promptly, especially when it comes to unauthorised charges. Unfortunately, Metricool fell short in both billing integrity and customer support. I’m left frustrated and regretful for ever signing up. I would not recommend this service based on my experience, as it seems they lack the responsiveness and transparency that customers deserve.
> 
> **Cons**: I’m extremely disappointed with my experience using Metricool. Despite cancelling my subscription well in advance, I was still charged to my credit card. I reached out to their customer support multiple times to resolve the issue, but the responses were slow, unhelpful, and didn’t address my concern. It felt like I was going in circles with no real assistance or resolution.

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### "Metricool is a Swiss Army knife of Social Media Apps" — 5.0/5

> **Jeb** | *30 August 2024* | Publishing | Recommendation rating: 9.0/10
> 
> **Pros**: The thing I like most about Metricool is that I can respond and interact with comments and the commenters from the app. I don't have to go out to Instagram to respond to comments.
> 
> **Cons**: We are still new to using Metricool. It all seems super shiny and nice right now.
> 
> Over all Metricool has been great to work with. I'm really excited to see how much time I can save by not having to visit each social media platform to respond to comments.

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### "Metricool works great" — 5.0/5

> **Paula** | *14 May 2025* | Entertainment | Recommendation rating: 10.0/10
> 
> **Pros**: The flexibility and ease of use is unmatched in a free/reasonably priced social media scheduling app. I just discovered Autolist, which could make it even more convenient to continuously schedule social posts without spending a huge amount of time.
> 
> **Cons**: None\! I wish I could afford the paid features like send for review and a couple of the others, but overall, I can't think of a better social media scheduling app.
> 
> It's been great\! Metricool works well with a ton of platforms and they are constantly making updates to the app.

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## Links

- [View on Capterra](https://www.capterra.com.au/software/203702/metricool)

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| de-CH | <https://www.capterra.ch/software/203702/metricool> |
| en | <https://www.capterra.com/p/203702/Metricool/> |
| en-AE | <https://www.capterra.ae/software/203702/metricool> |
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