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What Is Hero?

Hero is a new-breed of B2B Travel Technology - built for for destination-focused retail and online travel resellers including: travel agents, visitor information centres, hotel concierge, DMOs, DMCs & ITOs... and now Wholesalers.

Sell in-store, on-the-road and via your contact centre using the Hero Portal, and sell online with the Hero Widget and Hero API.

Instant access to thousands of tour, activity, accommodation, transport and self-drive products within Hero's global product marketplace. Powered by Hero's downstream API connections with Siteminder, Rezdy, Fareharbor, Checkfront, Zaui, Ibis, Customlinc, Cloudbeds, Intrepid, Greyhound and more.

Onboard your own local suppliers to the Hero Marketplace with ease.

Uncapped commissions, itinerary builder, live bookings, instant confirmations and automated accounts and payments.

Who Uses Hero?

Agents and resellers of tours, activities, attractions and transport.

Where can Hero be deployed?

Cloud-based
On-premises

About the vendor

  • Hero Travel
  • Located in Sydney, Australia
  • Founded in 2014

Hero support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Belgium, Canada, Denmark, Finland and 14 others

Languages

English

Hero pricing

Starting Price:

Not provided by vendor
  • Yes, has free trial
  • Yes, has free version

Hero has a free version and offers a free trial.

get a free trial

About the vendor

  • Hero Travel
  • Located in Sydney, Australia
  • Founded in 2014

Hero support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Belgium, Canada, Denmark, Finland and 14 others

Languages

English

Hero videos and images

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Features of Hero

  • Accounting Integration
  • Booking Management
  • Client Management
  • Electronic Payments
  • For Travel Agencies
  • Itinerary Creation
  • Online Booking
  • Payment Processing
  • Pricing Management
  • Quotes/Estimates
  • Reporting/Analytics

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TravelWorks offers state-of-the-art technology solutions for travel agencies / tour operators. 6000 users+. Integrates with major GDS. Learn more about TravelWorks

Reviews of Hero

Average score

Overall
4.8
Ease of Use
4.8
Customer Service
4.9
Features
4.7
Value for Money
4.9

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
84%
4
13%
3
1%
2
1%
Verified Reviewer
Verified LinkedIn User
Leisure, Travel & Tourism, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Amazing product with the support to back it up.

5.0 4 years ago

Pros:

Introducing Hero not only improved our booking process but saved us time and money. The customer service is second to none. A great function of the software is that you can share the booking screen with customers which adds a layer of transparency and confidence in the service.

Cons:

The only negative was that we didnt start using this software earlier!

Leslie
Director in Australia
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Great system

5.0 4 years ago

Comments: I highly recommend Hero Booking system. It is safe, trustworthy and easy to use and understand. The [SENSITIVE CONTENT HIDDEN] and the crew are all very approachable and available to talk you through any questions. Their service is second to none.

Pros:

I have been involved with Hero Booking System since the start and highly recommend it. I deal with a few tourism companies, and have been greatly involved in the back end with loading the tour products and maintaining their information. The support service has always been amazing.

Cons:

No cons at all. If I have ever encountered a problem their service team are prompt and thorough .

Madison
OPC in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Review

3.0 4 years ago

Comments: It's got its kinks but it's a pretty cool tool to use with lots of features for my job. I love the amount of information is stored for each activity.

Pros:

Being able to book tours search tours, set up specific times, edit quotes, have multiple quote drafts set up and putting customers refunds in the Pax Wallet instead of refunding.

Cons:

That you can't call someone for customer support. Sometimes you don't get an answer on the live chat for a few minutes and then you gotta message again to try and get someone's attention. They are also in a different time zone, so when you need to get a hold of the Finance Team or higher up, you gotta wait til the next day to see if they replied back with any results. Sometimes your trying to process a refund and the Hero Team has to handle it on there end. They would tell me I can tell the customer to expect their refund in their account in 5 - 11 business days. But a couple times in the past they would forget to actually process the refund after they fixed the quote and I would receive an email from the customer two weeks later asking why they haven't received their refund... When I contact the Hero Team on the status of the refund, they find out it was missed and the customer will have to wait another 5-11 business days for their refund.

Marketa
Owner/Director in Australia
Recreational Facilities & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Super user friendly & innovative

5.0 4 years ago

Comments: Hero is an amazing platform connecting our industry. If you are a small agent you've got absolutely nothing to loose by signing up with Hero - quite the opposite - you'll gain instant access to thousands of products you can start selling immediately and start earning commission.
Love the invoicing and DD weekly - all automated so no need to worry about any accounting at all.
With Hero you can only WIN - always

Pros:

- It's so easy to use / train new staff - Outstanding support - Great visibility of commission (% and amount) - Weekly invoicing - Zero issues with any types of payments - Timeline view for product availability

Cons:

None really. Whenever there's some glitch it gets fixed so fast after contacting the lovely support team #GoHero

Roderic
Director in Australia
Hospitality, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

The perfect mix of Integrity and Innovation

5.0 4 years ago

Pros:

Easy to set up, easy to use, good customer service interface , great reports and has proven its integrity over the past few years.

Cons:

could clear up the dashboard to make it easier to navigate.

Alternatives Considered: DairyLive and OperatorHub

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