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What Is Hero?

Hero's B2B and B2B2C solutions are modular, tailored, and easily integrated to fit your needs.

The Hero Marketplace offers thousands of bookable products in four categories: Tours, Accommodation, Transport, and Self-drive. It connects via APIs to supplier systems like Rezdy, Fareharbor, Checkfront, Zaui, and more.

Products and suppliers are onboarded based on demand.

The Hero Portal centralises bookings, eliminating multiple logins. The Hero Widget allows resellers to sell online easily, while the Hero API handles advanced e-commerce needs.

Hero Payments automates fund distribution, ensuring secure payments to suppliers and commissions to agents. Resellers can also use their merchant facilities or cash, with Hero handling direct debit collections.

Who Uses Hero?

Agents and resellers of tours, activities, attractions and transport.

Where can Hero be deployed?

Cloud-based
On-premises

About the vendor

  • Hero Travel
  • Located in Sydney, Australia
  • Founded in 2014

Hero support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Austria, Belgium, Canada, Denmark and 19 others

Languages

English

Hero pricing

Starting Price:

Not provided by vendor
  • No free trial
  • No free version

Hero does not have a free version and does not offer a free trial.

get a free trial

About the vendor

  • Hero Travel
  • Located in Sydney, Australia
  • Founded in 2014

Hero support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Austria, Belgium, Canada, Denmark and 19 others

Languages

English

Hero videos and images

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Features of Hero

  • Accounting Integration
  • Booking Management
  • Client Management
  • Electronic Payments
  • For Travel Agencies
  • Itinerary Creation
  • Online Booking
  • Payment Processing
  • Pricing Management
  • Quotes/Estimates
  • Reporting/Analytics

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End-to-end software solutions for travel agents, wholesalers, TMC & DMC +150 API suppliers integrated, +45,000 travel agents registered

Reviews of Hero

Average score

Overall
4.8
Ease of Use
4.8
Customer Service
4.9
Features
4.7
Value for Money
4.9

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
84%
4
13%
3
1%
2
1%
Andrew
Andrew
Group Sales & Marketing Manager in Australia
Verified LinkedIn User
Hospitality, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Amazing user friendly platform

5.0 5 years ago

Comments: The team provide great, personal customer service and support

Pros:

Hero provides, clear and concise reporting - easy to analyse

Cons:

We haven't yet discovered many cons with Hero!

Leslie
Director in Australia
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Great system

5.0 5 years ago

Comments: I highly recommend Hero Booking system. It is safe, trustworthy and easy to use and understand. The [SENSITIVE CONTENT HIDDEN] and the crew are all very approachable and available to talk you through any questions. Their service is second to none.

Pros:

I have been involved with Hero Booking System since the start and highly recommend it. I deal with a few tourism companies, and have been greatly involved in the back end with loading the tour products and maintaining their information. The support service has always been amazing.

Cons:

No cons at all. If I have ever encountered a problem their service team are prompt and thorough .

Madison
OPC in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Review

3.0 5 years ago

Comments: It's got its kinks but it's a pretty cool tool to use with lots of features for my job. I love the amount of information is stored for each activity.

Pros:

Being able to book tours search tours, set up specific times, edit quotes, have multiple quote drafts set up and putting customers refunds in the Pax Wallet instead of refunding.

Cons:

That you can't call someone for customer support. Sometimes you don't get an answer on the live chat for a few minutes and then you gotta message again to try and get someone's attention. They are also in a different time zone, so when you need to get a hold of the Finance Team or higher up, you gotta wait til the next day to see if they replied back with any results. Sometimes your trying to process a refund and the Hero Team has to handle it on there end. They would tell me I can tell the customer to expect their refund in their account in 5 - 11 business days. But a couple times in the past they would forget to actually process the refund after they fixed the quote and I would receive an email from the customer two weeks later asking why they haven't received their refund... When I contact the Hero Team on the status of the refund, they find out it was missed and the customer will have to wait another 5-11 business days for their refund.

Marketa
Owner/Director in Australia
Recreational Facilities & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Super user friendly & innovative

5.0 5 years ago

Comments: Hero is an amazing platform connecting our industry. If you are a small agent you've got absolutely nothing to loose by signing up with Hero - quite the opposite - you'll gain instant access to thousands of products you can start selling immediately and start earning commission.
Love the invoicing and DD weekly - all automated so no need to worry about any accounting at all.
With Hero you can only WIN - always

Pros:

- It's so easy to use / train new staff - Outstanding support - Great visibility of commission (% and amount) - Weekly invoicing - Zero issues with any types of payments - Timeline view for product availability

Cons:

None really. Whenever there's some glitch it gets fixed so fast after contacting the lovely support team #GoHero

Verified Reviewer
Verified LinkedIn User
Leisure, Travel & Tourism, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Amazing product with the support to back it up.

5.0 5 years ago

Pros:

Introducing Hero not only improved our booking process but saved us time and money. The customer service is second to none. A great function of the software is that you can share the booking screen with customers which adds a layer of transparency and confidence in the service.

Cons:

The only negative was that we didnt start using this software earlier!

Caitlin
Director, Marketing, Partnerships Manager in Australia
Leisure, Travel & Tourism, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Hero understands the needs and wants of the user!

5.0 5 years ago

Comments: This platform has given us the ability to connect with a broader market of booking agents, by enabling us to showcase a large suite touring experiences throughout Australia all within the one platform.

Pros:

Working with a tech system that understands the needs and wants of the user is important, the team at Hero do that and more. There delivery of service is supportive, transparent and honest. It's user-friendly interface allows the user to manage product listings quickly and efficiently.

Cons:

Obviously every system has its integration limitations, however we've found Hero to be one of the better platforms to handle the complexity of our product offerings and experiences.

Cassandra
Cassandra
General Manager Operations in Australia
Verified LinkedIn User
Leisure, Travel & Tourism, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Awesome Booking Software!

5.0 5 years ago

Comments: Such an easy booking system to use. Extremely user-friendly software and fast response from the customer service team. Overall just a great website and system!

Pros:

User-friendly website, well laid out and great feedback response from the customer service team! Quick money dispersal which is also a huge plus.

Cons:

I have not come across any cons, this is reliable software!

Justin
Justin
Head Honcho in Australia
Verified LinkedIn User
Leisure, Travel & Tourism, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Long-time user and big fan

5.0 5 years ago

Pros:

As a new online travel agent, Hero has been so easy to use. The customer support is always fast and helpful, and the interface is super simple in any case.

Cons:

There could always be more suppliers on the platform, particularly outside the youth and backpacker sector. But it is easy to request new suppliers to be added.

Guy
Guy
Managing Director in Australia
Verified LinkedIn User
Sports, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Refreshingly Transparent

5.0 5 years ago

Comments: seamless from start to finish

Pros:

Auto payments make reconciling a breeze each month

Cons:

No problems encountered with using the product

Verified Reviewer
Verified LinkedIn User
Leisure, Travel & Tourism, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

System Review

5.0 5 years ago

Pros:

Hero offers the ability to take control of rate negotiations.

Cons:

Some booking processes are longer than other portals

Heleen
Travel Agency Manager in Netherlands
Leisure, Travel & Tourism, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Great booking system for mainly Australia & New Zealand travel

5.0 5 years ago

Comments: Great program to use, amazing and helpful staff and good commissions.

Pros:

Personality, the team running it is fantastic. Easy to contact and they work fast. They offer most products in Australia, and more and more in New Zealand, Canada and other places in the world. New products are being added daily and the system looks great too.

Cons:

Some products aren't always up to date. Cancellation policies or fares aren't loaded correctly, which could be improved a bit. I do think though, that the responsibility for this lays by the tour operator or accommodation provider, rather than by Hero themselves.

Sunny
Travel Advisor in Canada
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

We Love HERO and All it Offers

5.0 5 years ago

Comments: It has been great to have a positive and encouraging relationship with [SENSITIVE CONTENT HIDDEN]. He calls to check in on us, and we really think he is great. The online staff have been awesome. Its tricky to always do business on Australia hours, but we make it work.

Pros:

I like that I go onto HERO and do up a quote in a timely fashion. It takes me mere minutes to pop off an email to someone. And I absolutely love sending people quotes and the quick payment method. Or if an adjustment needs to be made I can adjust very quickly also!

Cons:

There are a few things that can cause confusion. For example having to make sure a quote number matches in each corner. But in general alot of the software features help protect you from booking something in error.

Julia
Travel Agent Owner in Australia
Online Media, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Amazing booking software, easy to use

5.0 5 years ago

Comments: Booking software for accommodation, tours, activities, transport, car and campervan hire in Australia, NZ, Fiji and South East Asia.

Pros:

Love the system and clear lines, super easy to use and thousands of suppliers to choose from. Love the weekly pay structures and invoice system and the super friendly live support with instant answers to all your questions. All round a perfect system to use!

Cons:

Would be nice to see even more suppliers coming on board!

Tim
CEO in Australia
Leisure, Travel & Tourism, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Easy to use with an exceptional costumer service

5.0 5 years ago

Comments: Before I used Hero I struggled with bookings not getting finalised and lack of costumer service what was leading into loss of sales.
Hero Travel has one of the best costumer services I have seen. Always quick in responding and also quick in solving your problem.

Pros:

Very easy to navigate through all products. Easy to send costumers payment links. Very user friendly on phones. (in case you need to do bookings on the go)

Cons:

Nothing really not to like about this software.

Mark
GM in Australia
Hospitality, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Great system for our needs

5.0 5 years ago

Pros:

Hero works perfectly for our business needs. The team made it easy for us to roll over to Hero from our previous system. As a business owner, it was easy to understand and use with limited exposure. Staff members have also found it quick to pick up and easy to use. I feel the system is a huge time saver and has saved me $$$$$ in labour over the years.

Cons:

I have had no negative experiences with Hero.

Roderic
Director in Australia
Hospitality, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

The perfect mix of Integrity and Innovation

5.0 5 years ago

Pros:

Easy to set up, easy to use, good customer service interface , great reports and has proven its integrity over the past few years.

Cons:

could clear up the dashboard to make it easier to navigate.

Alternatives Considered: DairyLive and OperatorHub

Blandine
Manager Work and Travel in Australia
Leisure, Travel & Tourism, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Hero Travel - the way to book

5.0 5 years ago

Comments: Bookings are so much easier since we can book via Hero :)

Pros:

easy to use, plenty of live availability products, great support

Cons:

cancellation process of a single night is very complicated (always have to cancel the whole hostel stay and rebook nights)

Kimberly
Travel consultant in Australia
Entertainment, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Hero user

5.0 5 years ago

Comments: Hero is a great software, very user friendly, the people behind it are great and the customer service is very good. Whenever we need something, they are on top of it straight away.

Pros:

It is very easy to use, customer service is great and quick.

Cons:

That if a customer has several orders/quotes you cannot have an easy overview of all their booked products/pending quotes without having to open them one by one.

Jamie
Sales and Marketing Manager in Australia
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Fantastic system with live availability and diverse product range

5.0 5 years ago

Comments: HERO and their team are very professional and a pleasure to deal with.

Pros:

Easy to use with live availability and very efficient for the agent to use. Easy API interfacing for a direct pull of information from our reservations system.

Cons:

Pricing tables with multiple agent commission levels can be challenging, however, the team have worked hard to integrate.

Lisanna
Owner in Netherlands
Leisure, Travel & Tourism, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Perfect sollution for Travel Booking software

5.0 5 years ago

Comments: Great team that responds very quick to your needs. They listen to their users about implementing new features. The system is very easy to use, and very quick to learn.

Pros:

Easy to add several products to a quote, in order of travel date. Payment link / send quote option is great. Easy search functionalities.

Cons:

Multiple quotes per customer, instead of just one profile.

Amy
Team leader in Australia
Leisure, Travel & Tourism, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Love Hero!

5.0 5 years ago

Comments: Great experience, easy to use, easy to understand, makes life as a travel agent easy!

Pros:

It's super easy to use, if something needs to be updated or I have a general question, the team from Hero always reply super fast!

Cons:

Sometimes the products need to be updated before we can book them but like I said, the team replies super fast and help fix them!

Robert
Company Director in Australia
Leisure, Travel & Tourism, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great Service, Great Product, A Must Have

5.0 5 years ago

Comments: Excellent

Pros:

Very simple and easy to use, an easily accessible And usable platform and great customer support. Can’t fault Hero at all.

Cons:

I cannot fault this product at all. My only recommendation would be to integrate with my booking system, which they have advised is in the pipeline anyway.

Liam
sales in Australia
Hospitality, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Awesome company

5.0 5 years ago

Comments: Really good, great company to work with.

Pros:

I find the software is easy to navigate around and I can always find what I am looking for.

Cons:

On occasions we need to amend supplier prices and it doesn't allow me to do this automatically so I need to contact Hero.

Jason
Tour Leader in Australia
Leisure, Travel & Tourism, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Absolute HEROes!

5.0 5 years ago

Comments: Every single person that I have come into contact with at HERO has been beyond excellent. It's an absolute joy working with this crew!

Pros:

How easy it is to use this platform on all levels including Sales and Reporting/Admin! Another major Pro is the incredible response time and care of the online customer service team when they are needed, which honestly is on the rare occasion due to the incredible functionality of the system.

Cons:

Very little in the way of cons here. The only exception would be that some local tourism providers are taking a while to get onboard with HERO as they aren't seeing the benefits quickly enough. This is just delaying me being able to use HERO effectively with them. This is changing rapidly and this Con is really just a selfish/lazy one on my part!

Tommy
Manager in Australia
Hospitality, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Easy to train and automated remittances

5.0 5 years ago

Pros:

Very easy to train on and auto remittances cut man hours.

Cons:

Like any tech it has had occasional issues (although significantly less than other platforms I have used) however no long lasting cons as the turnaround on anything raised is great.

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