---
description: Learn more about MSIGHTS Platform price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: MSIGHTS Platform Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Dashboard Software](/directory/30839/dashboard/software) > [MSIGHTS Platform](/software/197214/msights-platform)

# MSIGHTS Platform

Canonical: https://www.capterra.com.au/software/197214/msights-platform

> A cloud-based platform that streamlines marketing and data operations for efficient, objective and actionable analytics.
> 
> Verdict: Rated **5.0/5** by 1 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses MSIGHTS Platform?

MSIGHTS works with enterprise clients seeking a partner to help drive data governance, agency collaboration and end-to-end marketing performance management for reporting, analytics \& media in-housing.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 1 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: MSIGHTS
- **Founded**: 2004

## Commercial Context

- **Pricing model**: Per Feature (Free Trial)
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, Spanish
- **Available Countries**: Albania, Andorra, Anguilla, Antigua and Barbuda, Argentina, Aruba, Austria, Bahamas, Barbados, Belarus, Belgium, Belize, Bermuda, Bolivia, Bosnia and Herzegovina, Brazil, British Virgin Islands, Bulgaria, Canada, Cayman Islands and 84 more

## Features

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Alerts/Notifications
- Behavior Analytics
- Budgeting/Forecasting
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Collaboration Tools
- Conversion Tracking
- Customisable Dashboard
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Extraction
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Synchronization
- Data Transformation
- Data Visualization
- Drag & Drop
- Duplicate Detection
- Functions/Calculations
- Goal Setting/Tracking
- KPI Monitoring
- Lead Management
- Lead Segmentation
- Master Data Management
- Media Planning
- Multi-Channel Marketing
- Multiple Data Sources
- Performance Metrics
- ROI Tracking
- Real-Time Analytics
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Scheduled/Automated Reports
- Third-Party Integrations
- Trend Analysis
- Website Analytics
- Widgets
- Workflow Management

... and 6 more features

## Support Options

- Email/Help Desk
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Dashboard Software](https://www.capterra.com.au/directory/30839/dashboard/software)

## Related Categories

- [Dashboard Software](https://www.capterra.com.au/directory/30839/dashboard/software)
- [Lead Generation Software](https://www.capterra.com.au/directory/30963/lead-generation/software)
- [Lead Capture Software](https://www.capterra.com.au/directory/31017/lead-capture/software)
- [Marketing Analytics Software](https://www.capterra.com.au/directory/31018/marketing-analytics/software)
- [Lead Management Software](https://www.capterra.com.au/directory/30017/lead-management/software)

## Alternatives

1. [Improvado](https://www.capterra.com.au/software/163884/improvado) — 4.5/5 (22 reviews)
2. [Adverity](https://www.capterra.com.au/software/162524/datatap) — 4.5/5 (26 reviews)
3. [Google Analytics 360](https://www.capterra.com.au/software/177042/google-analytics) — 4.7/5 (8089 reviews)
4. [Tableau](https://www.capterra.com.au/software/77260/tableau) — 4.6/5 (2348 reviews)
5. [Lebesgue](https://www.capterra.com.au/software/1019489/lebesgue) — 4.9/5 (43 reviews)

## Reviews

### "Great platform and support team\!" — 5.0/5

> **Corbin** | *8 March 2022* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: The ability to easily connect to over 300 data sources was the key selling feature for our use case. Being able to create customized business rules for how data is processed is another strength of the platform. Our team has also been impressed with the support provided by the Msights onboarding team and our day-to-day contact. Questions are answered and issues are resolved quickly. This is extremely important for any business who must hit hard client deadlines and cannot delay due to outstanding questions or data issues.
> 
> **Cons**: To date, we haven't experienced any features that we don't like.
> 
> The core objective of moving to Msights was to be able to deliver work to Clients faster while maintaining the quality of our output. While we are still in the early period of using the platform, we are already seeing how Msights will allow us to achieve this objective.

## Links

- [View on Capterra](https://www.capterra.com.au/software/197214/msights-platform)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/197214/MSIGHTS-Platform/> |
| en-AE | <https://www.capterra.ae/software/197214/msights-platform> |
| en-AU | <https://www.capterra.com.au/software/197214/msights-platform> |
| en-CA | <https://www.capterra.ca/software/197214/msights-platform> |
| en-GB | <https://www.capterra.co.uk/software/197214/msights-platform> |
| en-IE | <https://www.capterra.ie/software/197214/msights-platform> |
| en-IL | <https://www.capterra.co.il/software/197214/msights-platform> |
| en-IN | <https://www.capterra.in/software/197214/msights-platform> |
| en-NZ | <https://www.capterra.co.nz/software/197214/msights-platform> |
| en-SG | <https://www.capterra.com.sg/software/197214/msights-platform> |
| en-ZA | <https://www.capterra.co.za/software/197214/msights-platform> |

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