--- description: Learn more about Snowplow BDP price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Snowplow BDP Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Customer Data Platform Software](/directory/31334/customer-data-platform/software) > [Snowplow BDP](/software/186343/snowplow-insights) # Snowplow BDP Canonical: https://www.capterra.com.au/software/186343/snowplow-insights Page: 1 / 2\ Next: [Next page](https://www.capterra.com.au/software/186343/snowplow-insights?page=2) > Next-gen customer data infrastructure to fuel AI, advanced analytics, and personalized experiences. > > Verdict: Rated **4.8/5** by 9 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Snowplow BDP? Snowplow is the leader in next-generation customer data infrastructure (CDI), enabling every data-driven organization to own and unlock the value of its customer behavioral data. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 9 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.9/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Snowplow Analytics - **Location**: London, UK - **Founded**: 2012 ## Commercial Context - **Starting Price**: USD 1,500.00 - **Pricing Details**: For a tailored quote please contact us. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Canada, Germany, Guernsey, Isle of Man, Jersey, Netherlands, United Kingdom, United States ## Features - Address Validation - Campaign Tracking - Customer Database - Customer Segmentation - Dashboard - Data Aggregation and Publishing - Data Analysis Tools - Data Capture and Transfer - Data Connectors - Data Discovery - Data Governance - Data Profiling - Data Quality Control - Data Visualization - Email Address Extraction - Information Governance - Master Data Management - Match & Merge - Metadata Management - Multiple Data Sources - Performance Metrics - Personalization - Phone Number Extraction - Reporting/Analytics - Search/Filter - Version Control - Web Data Extraction ## Integrations (14 total) - CallRail - Google Analytics 360 - Looker - Mailchimp - Mailgun - Marketo Engage - Microsoft Power BI - Olark - PagerDuty - SendGrid - Tableau - Unbounce - Zendesk Suite - mParticle Analytics ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) ## Category - [Customer Data Platform Software](https://www.capterra.com.au/directory/31334/customer-data-platform/software) ## Related Categories - [Customer Data Platform Software](https://www.capterra.com.au/directory/31334/customer-data-platform/software) - [Marketing Analytics Software](https://www.capterra.com.au/directory/31018/marketing-analytics/software) - [Artificial Intelligence (AI) Software](https://www.capterra.com.au/directory/30938/artificial-intelligence/software) - [Data Analysis Software](https://www.capterra.com.au/directory/31077/data-analysis/software) - [Data Governance Software](https://www.capterra.com.au/directory/30854/data-governance/software) ## Alternatives 1. [Tableau](https://www.capterra.com.au/software/77260/tableau) — 4.6/5 (2348 reviews) 2. [Adverity](https://www.capterra.com.au/software/162524/datatap) — 4.5/5 (26 reviews) 3. [Google Cloud](https://www.capterra.com.au/software/170983/google-cloud-platform) — 4.7/5 (2264 reviews) 4. [Improvado](https://www.capterra.com.au/software/163884/improvado) — 4.5/5 (22 reviews) 5. [Rulex](https://www.capterra.com.au/software/1014572/rulex) — 4.9/5 (15 reviews) ## Reviews ### "Powerful System with amazing Tracking Dashboard." — 5.0/5 > **Valarie** | *2 August 2021* | Construction | Recommendation rating: 9.0/10 > > **Pros**: Data import across others platforms, productive data analytics and very effective for the activities tracking. The Drag and Drop interface is more helpful on easy navigation, easy to collaborate and monitoring on real-time capability is nice. > > **Cons**: Nothing was detected as a problem on the system usability and also on getting started with the platform and the features. > > Workflow management software, activity tracking and the best for easy data pulling across other platforms very easily. ----- ### "When data quality and real-time matters" — 5.0/5 > **Zsofia** | *24 June 2021* | Telecommunications | Recommendation rating: 10.0/10 > > **Pros**: It is very transparent as it is an open source software. We set up the validation rules, data modeling rules and data schema, so all in all it is very personalizable. During the onboarding process we got a lot of help from the success team, they were (and still are) really helpful. > > **Cons**: You need some data engineers and architects to set up the data pipelines internally to on-premise datalake or to other marketing tools. It is not particularly Snowplow's fault, you just have to calculate with this issue if your company has strict security standards. It would be the same with other tools as well. > > Very satisfied ----- ### "Good structured Events" — 4.0/5 > **W.R** | *24 June 2021* | Internet | Recommendation rating: 8.0/10 > > **Pros**: Having a good structure of events is sueful while not always required. > > **Cons**: The set up with the different AWs services is kind of complicated and requires well oversight ----- ### "Snowplow for the win" — 4.0/5 > **Christoph** | *18 June 2019* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Snowplow allows you to acquire such a great variety of data which is available to us in full detail and resolution. Additonally the whole ecosystem if stream and batch processing makes it a universal tool for a lot of enterprises > > **Cons**: The learning curve is really steep if you start and read through all the wiki documentation. Good thing it exists, but i can see people being startled at first > > Being a snowplow user and contributor for more than 4 years, I'm all sold and wouldn\*t exchange it for another tool set. ----- ### "Snowplow Insights goes from Good to Great\!" — 5.0/5 > **Dylan** | *24 June 2021* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: I love the Data Structures functionality, and its relative ease to release new schemas in production. This cut our development and deployment time by 10x. > > **Cons**: The infrastructure section could do with an upgrade. Currently, not sure what to make of it or how useful it is. Perhaps it would be great to see some health attributes / data metrics through it, to understand what is going on, a deeper level. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.com.au/software/186343/snowplow-insights?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/186343/snowplow-insights) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data