What Is Kartra?

The Ridiculously Easy Way To Build Your Entire Online Business Fast (Without Hiring A Team Of Developers, Web Designers, or Systems Integrators).

Kartra really isn't just another all-in-one miracle platform; it's a marketing tool that works for you. Kartra comes loaded with professionally-designed templates, expert-written copy, detailed 360-degree analytics, a powerful autoresponder, affiliate management, built-in checkout, and so much more.

Who Uses Kartra?

From Solopreneur to Enterprise companies looking for an all-inclusive marketing platform.

Kartra Details

Genesis Digital

Founded in 2013

Kartra pricing

Starting Price:

USD 79.00/month
  • No free trial
  • No free version

Kartra does not have a free version and does not offer a free trial. Kartra paid version starts at USD 79.00/month.

Pricing plans

Kartra Details

Genesis Digital

Founded in 2013

Kartra videos and images

Kartra video
Kartra Software - Fully automated follow-up - thumbnail
Kartra Software - Easy to Use Emails - thumbnail
Kartra Software - Drag & Drop Page Building - thumbnail
Kartra Software - Videos with Embedded CTAs - thumbnail
Kartra Software - Flexible Checkouts - thumbnail

Kartra deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Deployment

  • Cloud, SaaS, Web-based

Training

  • Live Online
  • Webinars
  • Documentation
  • Videos

Features of Kartra

  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Affiliate Management
  • Alerts/Notifications
  • Banner Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Commission Management
  • Contact Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Segmentation
  • Customisable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Discount Management
  • Electronic Payments
  • Email Marketing
  • Email Templates
  • Email/Online
  • Fraud Detection
  • Geotargeting
  • Lead Generation
  • Monitoring
  • Multi Level Marketing (MLM)
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Language
  • Performance Metrics
  • Promotions Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Rewards Management
  • Social Media Integration
  • Social Promotion
  • Third Party Integrations
  • User Management
  • Visual Analytics

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  • AB Testing
  • API
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  • Activity Tracking
  • Analytics/ROI Tracking
  • Automated Scheduling
  • Behavior Analytics
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customizable Templates
  • Customization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Marketing Automation
  • Mass Texting
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Third Party Integrations
  • Website Analytics
  • Workflow Management

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  • API
  • Activity Dashboard
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  • Calendar Management
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  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Categorisation/Grouping
  • Content Library
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customisable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Distribution Management
  • Drag & Drop
  • Editorial Calendar
  • Email Marketing
  • Engagement Tracking
  • Filtering
  • Interactive Content
  • Monitoring
  • Multi-Channel Campaigns
  • Multi-Channel Marketing
  • Publish Scheduling
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • SEO Management
  • Social Advertising
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Promotion
  • Tagging
  • Template Management
  • Third Party Integrations
  • Video Management
  • Visual Analytics
  • Website Analytics
  • Workflow Management

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  • Customisable Branding
  • Customisable Forms
  • Customizable Fields
  • Customizable Templates
  • Data Recovery
  • Drag & Drop
  • Drip Campaigns
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Inbox Management
  • Monitoring
  • Queue Management
  • Real Time Analytics
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Routing
  • Search/Filter
  • Shared Inboxes
  • Signature Management
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
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  • Workflow Management

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  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mailing List Management
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
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  • Reporting/Analytics
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  • Web Forms

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  • Email Templates
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  • Forms Management
  • Landing Pages/Web Forms
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  • Lead Management
  • Multi-Channel Marketing
  • Publishing Options
  • Real Time Analytics
  • Real Time Editing
  • Reporting & Statistics
  • Reporting/Analytics
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  • Conversion Tracking
  • Customer Database
  • Customisable Branding
  • Customisable CTAs
  • Customisable Forms
  • Customization
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
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  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Real Time Data
  • SMS Marketing
  • Sales Analytics
  • Search Marketing
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  • Email Templates
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  • Inventory Management
  • Inventory Tracking
  • Invoice Management
  • Multi-Channel Management
  • Multi-Currency
  • Multi-Location
  • Order Management
  • Order Tracking
  • Product Catalog
  • Product Configurator
  • Product Ratings / Reviews
  • Promotions Management
  • Real Time Data
  • Refund Management
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  • Sales Orders
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Reviews of Kartra

Read all 125 reviews

Average score

Overall
4.5
Ease of Use
4
Customer Service
4.1
Features
4.3
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
André V.
André V.
Writer in Brazil
Verified LinkedIn User
E-Learning, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

Automations, Great Templates and Features

5 3 years ago

Comments: Kartra is in the game for professionals. Is robust, with massive pro features and constant contact with users developimg new features as we need it and go forward.

Pros:

Extremely easy to setup your entirely business and starting list and nurture your leads. Great graphics and video trainnings. Support always responsive. The email sequence builder is a plus

Cons:

The integration in between Kartra and Webinarjam is a crap, this is the only bad point and strange as these two groups are brothers.

Alternatives Considered: ClickFunnels and Kajabi

Reasons for Switching to Kartra: Better price and agregated of professional features.

Dana R.
Dana R.
Creative Director in US
Verified LinkedIn User
Online Media, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

So, So Good But Lacks In The User-Friendly Department

4 2 years ago

Comments: I no longer use Kartra but when I did, the best thing I found was the fact that it was all-in-one. I really liked being able to login to one platform and it was all there, even analytics and in-depth reports based on product, emails, link tracking, etc. It truly was full-service.

Pros:

There are a lot of things to like about Kartra, specifically the absolute all-in-one platform they have. It goes far beyond just designing a website/landing page or sending an email. They cover all the bases - from websites, landing pages, email marketing/automation with sequences and tagging, funnels, simple e-commerce, digital downloads, membership sites, help desk, scheduling, forms, affiliates and now an agency solution. If you'd like to consolidate the many platforms you use, Kartra can handle 95% of everything you throw at it. Their support group on Facebook is second to none. They truly care about their people and it shows; it's like a family.

Cons:

Learning the platform was a long, complicated process. They have people lined up that will help "onboard" you and while that's extremely helpful and effective, I think it's always beneficial to know your platform inside and out so you can make necessary changes as needed and not have to depend on the support team, or others. Because of the complexity, there's a time-consuming process you'll have to undertake before you can "go live". I mean, it makes sense due to the fullness and depth of their platform, just be sure to go into it knowing: (1), the trial is not nearly long enough to know if it's a right fit for your business, and (2), it'll take time to setup your workflows and make sense of how everything is integrated, and (3), host your videos elsewhere or you'll get eaten alive in bandwith overcharges. Kartra has what they call Kartraverse, which is like a step-by-step training course on how to use their platform. It's superb and very informative; however, it's still in its infancy and you have to wait until they create the next lesson before you can do in-depth with whatever topic they decide, and that was often frustrating. With that said, however, they also do a lot of webinars that are in-depth and full of insight, but sitting through a webinar to find one answer is a bit defeating when you're in a hurry or just not really sure what exactly you're even looking for. Their documentation leaves a little to be needed, however.

Alternatives Considered: ClickFunnels and Keap

Reasons for Switching to Kartra: Kartra had more of what I was looking for at the time and what they do, they do exceptionally well.

Paul S.
Manager in New Zealand
Verified LinkedIn User
Leisure, Travel & Tourism, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Good for some uses but has some ballbreaker shortcomings for me.

3 3 years ago

Comments: kartra saves me time. Once I have built some sales funnels they are repeatable and their success (or not) is measurable. Kartra provides me with actionable data that is easily and quickly accessible so I'm basing my decisions on real time accurate data. And I can set it up so that I am making money while I sleep

Pros:

Has many functions on the one platform. I could use my own domains and favicons. There were some templates to use and the webinar help sessions we useful. It provides realtime actionable data to make good decisions.

Cons:

Customers cannot select multiple items of a product in one purchase transaction on a specific date when they want to join one session once that already has others in that session. For a tourist who has a family of 4 people they cant buy 4 tickets and they cant specify that they want to go on a tour that already has people booked on it but there is available space for them. And they cant book for the one tour once.

Alternatives Considered: GetResponse, HubSpot Marketing Hub and HubSpot CRM

Reasons for Switching to Kartra: The test period offered, the pricing was better and there were some templates to use. It was a more turnkey solution than hubspot.

Andrés j G.
Andrés j G.
Director in Colombia
Verified LinkedIn User
E-Learning, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

OK software, awful support and you're locked in for life!

4 4 months ago

Comments: I was an early user of Kartra and had great expectations. They have added some nice features through time, but they changed their support policies about 2 years ago, and now I'm stuck with them. They used to be quite friendly, now they response as a typical call center, they are never wrong, and they are never ever loose. Software is OK, but has several design flaws, most which have not been fixed. I love when companies where I am a client win and make profit, as this makes sure they will grow and become better. This is not the case for Kartra, and I'm so deep in now, that looking for another provider is almost impossible. I really miss the Kartra from their first year or so!

Pros:

The idea behind Kartra is amazing: a one stop for all your marketing and lead generation needs. In this sense, it has many features, so you won't need to be paying many providers, just one, for most of your needs.

Cons:

Support is just awful! As an early user, I used to love their support, as I'm a proactive user with a tech background, and they were quite open to new ideas and had a very "let's see what's the issue". However, about 2 years ago, this changed. Every time you contact them, it's the typical big tech call center answer "it's not on our end, it has to be an issue on your side". They never take responsibility, and they always win. for example, in the basic plan at $100, they offer 50 GB of "bandwidth" each month. However, every new cycle your bandwidth starts automatically starts at whatever hard drive space you're using. For example, if you have 30 GB of files, at the beginning of the month, the bandwidth meter doesn't reset to 0 GB, but to 30 GB. This makes no sense, and in fact, this is not "bandwidth". I decided to give up on trying to reach support, as they are perfect, they don't admit this issue, and they also tend to give condescending responses.

Alternatives Considered: ClickFunnels

Reasons for Switching to Kartra: It looked like a better solution, with more characteristics and better support.

Harsha V.
Applications engineer in India
Information Technology & Services, 51-200 Employees
Used the Software for: 6-12 months
Reviewer Source

Best platform for marketing in all aspects of business through online

5 7 months ago

Comments: It was the only one platform and the best for my current online business. Developing features along with the customer support is great.

Pros:

Advanced feature available in this platform helps and it attracts the other viewers and the complete business management can be done. The training tutorials along with the videos with a great support is available.

Cons:

At initial stage it is quite complicated to learn the features it consumes little more time. And also this particular platform is quite expensive. The interface can be improved show that it will be helpful for the business start the online business.

Alternatives Considered: SharpSpring from Constant Contact, ActiveCampaign, AWeber, Keap and HubSpot Marketing Hub

Reasons for Choosing Kartra: Wanted to check the additional features an interface available. Pricing is the main constraint what we are looking for.

Switched From: SharpSpring from Constant Contact, ActiveCampaign, AWeber, Keap and HubSpot Marketing Hub