Matomo Analytics

Matomo Analytics

by Matomo

Who Uses Matomo Analytics?

Companies/organisations of all sizes looking to maximise ROI, maintain 100% control of data and increase conversion rates.

What Is Matomo Analytics?

Matomo (formerly Piwik) is the #1 open-source web analytics platform, used on over 1.4 million websites in over 190 countries. Matomo values privacy protection, 100% data ownership and no data sampling.

It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas on-premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.

Matomo Analytics Details

Matomo

https://matomo.org

Founded 2007

Matomo Analytics Cost Overview

Matomo Analytics has a free version and offers a free trial. Matomo Analytics paid version starts at USD 9.00/month.

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Starting Price

USD 9.00/month

Pricing Details

Per number of page views.

Free Version

Yes

Free Trial

Yes

Deployment

Cloud, SaaS, Web

Training

In Person

Live Online

Documentation

Support

Business Hours

Matomo Analytics Features

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import/Export
Predictive Analytics
Surveys & Feedback
Templates
Data Source Integrations
Data Visualization
Functions/Calculations
KPI Monitoring
Private Dashboards
Public Dashboards
Scorecards
Widgets
Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge
Analytics/Reporting
Content Management
Custom Dashboards
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery
Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics
A/B Testing
Campaign Tracking
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research
Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Matomo Analytics Reviews

Showing 5 of 23 reviews

Overall
4.7/5
Ease of Use
4.5/5
Customer Service
4.6/5
Features
4.4/5
Value for Money
4.9/5
Krzysztof L.
Marketing Director
Utilities, 13-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 26/03/2019

"The best Google Analytics alternative"

Pros: This is definitely the best alternative for Google Analytics. I've been using it for a long time and more frequently than mentioned Google Analytics. It's not MA or GA to be used. I use them both. They give me different type of data. I totally recommend it.

Cons: Database swells as more data come. This is normal, but be aware.

  • Reviewer Source 
  • Reviewed on 26/03/2019
Nick T.
Owner
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 04/09/2019

"Awesome Open Source and Privacy-Conscious Alternative to Google Analytics"

Comments: Overall, Matomo is my favorite analytics platform. It does everything that myself and my clients need. The platform has been around a long time (formerly Piwik) and has proven to be very reliable. Using the API to create custom reports is also easy and super useful.

Pros: Matomo is open source and self-hosted. It's easy to setup, manage, and implement tracking. It includes many of the advanced features you'd expect in an analytics platform. The best part is that you're in control of your data and privacy.

Cons: There are a lot of premium features that are pretty expensive. I wish some of these were open source, standard features of the software, but I guess developers have to eat!

  • Reviewer Source 
  • Reviewed on 04/09/2019
Henry C.
Professional communicator/webmaster
Nonprofit Organization Management, 13-50 Employees
Used the Software for: 1+ year
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    3/5
  • Customer Support
    Unrated
  • Value for Money
    4/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 01/06/2020

"Easy to use"

Pros: Easy to use and easy to learn. Its got everything you need out of the box.

Cons: Google won't release their serch data to Matomo.

  • Reviewer Source 
  • Reviewed on 01/06/2020
Marcel K.
Medienkaufmann
Hospital & Health Care, 1,001-5,000 Employees
Used the Software for: 6-12 months
  • Overall Rating
    2/5
  • Ease of Use
    3/5
  • Features & Functionality
    3/5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    3/10
  • Reviewer Source 
  • Reviewed on 19/02/2020

"Alternative to google analytics but for not good enough "

Comments: We had problems to exclude the intern traffic. Some reports are wrong

Pros: - the data protection is very good because it is on the own server
- the reports are very precisely

Cons: - i think its very complicated to install the section on the website and to set the options and goals and so on

  • Reviewer Source 
  • Reviewed on 19/02/2020
James F.
Web Developer
Aviation & Aerospace, 1,001-5,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 17/04/2020

"Very good software for analytics"

Comments: Good experience, you are provided with the code easily and open source, you have all the necessary tools to take advantage of your analytics.

Pros: Take control of your analytics and install this open source projects that offers tons of free software to use and extra modules to work with, easily affordable for any business it improves your funnel, and much more features and heatmaps you can easily implement in-house.

Cons: The community is getting bigger, but at the moment you need to know what you install in your server and see all the code, better safe

  • Reviewer Source 
  • Reviewed on 17/04/2020