--- description: Learn more about WhatsApp price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: WhatsApp Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Customer Communications Management Software](/directory/31002/customer-communications-management/software) > [WhatsApp](/software/180345/whatsapp) # WhatsApp Canonical: https://www.capterra.com.au/software/180345/whatsapp Page: 1 / 660\ Next: [Next page](https://www.capterra.com.au/software/180345/whatsapp?page=2) > WhatsApp helps businesses engage customers, boost sales, and enhance service through direct communication. > > Verdict: Rated **4.7/5** by 16475 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses WhatsApp? WhatsApp is used by customer service departments, marketing teams, sales organizations, e-commerce companies, banks, retailers, and businesses seeking to engage customers at scale. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 16475 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: WhatsApp - **Location**: Menlo Park, US ## Commercial Context - **Pricing model**: Per Feature (Free version available) - **Pricing Details**: WhatsApp is available free of cost. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Afrikaans, Albanian, Arabic, Azerbaijani, Bengali, Bulgarian, Catalan, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Irish, Italian, Japanese, Kannada, Kazakh, Korean, Latvian, Lithuanian, Macedonian, Malay, Malayalam, Marathi, Persian, Polish, Punjabi, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu, Uzbek, Vietnamese - **Available Countries**: United States ## Features - Activity Dashboard - Audio Calls - Autoresponders - CRM - Chat/Messaging - Collaboration Tools - Interaction Tracking - Mobile Access - Multi-Channel Communication - Multi-Language - Personalization - Real-time Consumer-facing Chat - Search/Filter - Third-Party Integrations - Video Conferencing ## Integrations (13 total) - Bitrix24 - Facebook Apps and Tabs - Freshdesk - Hootsuite - HubSpot CRM - Instagram - Meta for Business - MightyCall - Odoo - Shopify - Telegram - Twilio - Zendesk Suite ## Support Options - Email/Help Desk - FAQs/Forum - Chat ## Category - [Customer Communications Management Software](https://www.capterra.com.au/directory/31002/customer-communications-management/software) ## Related Categories - [Customer Communications Management Software](https://www.capterra.com.au/directory/31002/customer-communications-management/software) - [Team Communication Software](https://www.capterra.com.au/directory/31033/team-communication/software) - [Live Chat Software](https://www.capterra.com.au/directory/30797/live-chat/software) - [Generative AI Tools](https://www.capterra.com.au/directory/34155/generative-ai/software) - [Conversational AI Platforms](https://www.capterra.com.au/directory/31596/conversational-ai-platform/software) ## Alternatives 1. [LiveAgent](https://www.capterra.com.au/software/102188/liveagent) — 4.7/5 (1789 reviews) 2. [Zoho Desk](https://www.capterra.com.au/software/169505/zoho-desk) — 4.5/5 (2216 reviews) 3. [Slack](https://www.capterra.com.au/software/135003/slack) — 4.7/5 (24221 reviews) 4. [LiveChat](https://www.capterra.com.au/software/62194/livechat) — 4.6/5 (1728 reviews) 5. [Text Request](https://www.capterra.com.au/software/167015/text-request) — 4.6/5 (1193 reviews) ## Reviews ### "Simple and Reliable Communication Platform" — 5.0/5 > **Sonu** | *3 October 2026* | Consumer Goods | Recommendation rating: 9.0/10 > > **Pros**: WhatsApp is simple and convenient for messaging, group chats, voice calls, and video calls. Messages are delivered quickly, and features like file sharing, media sharing, voice notes, and group conversations make it useful for both personal and work communication. > > **Cons**: Some features can feel limited for formal project management compared with dedicated workplace collaboration tools. Larger group conversations can also become difficult to organise, and occasional bugs or notification issues can be frustrating. > > Overall, my experience with WhatsApp has been very positive. It is easy to use, reliable for everyday communication, and works well for quick conversations and group coordination. Its messaging and calling features are particularly convenient, although it is better suited to communication than detailed project management. ----- ### "WhatsApp Messenger" — 5.0/5 > **James** | *27 September 2026* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: You can send messages, photos and videos and make free calls using the internet. Groups also allow you to chat with several people at the same time. WhatsApp voice conversations can replace Zoom and Google Meet. > > **Cons**: The videos and photos you receive also take up a lot of space on the phone and in the app if you do not clean them up regularly. ----- ### "Quick Team Communication" — 5.0/5 > **Anaïs** | *11 August 2026* | Management Consulting | Recommendation rating: 10.0/10 > > **Pros**: WhatsApp is very handy for communicating quickly with colleagues and sharing files or information. Calls and messages make it easy to stay in touch on a daily basis. > > **Cons**: For professional use, the many notifications can sometimes become annoying. Managing conversations can also be less convenient when there are lots of messages. ----- ### "WhatsApp Experience" — 5.0/5 > **Gillian** | *20 August 2026* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: Having it installed on my PC makes a big difference in daily use. WhatsApp has always been WhatsApp, a useful tool for chatting and video/audio calls. > > **Cons**: I’m very happy using it though it could be even better without sponsored stories and multiple channels. ----- ### "WhatsApp is reliable and easy" — 5.0/5 > **Saisha** | *22 November 2025* | Law Practice | Recommendation rating: 7.0/10 > > **Pros**: The ability to communicate with my family and friends, even those that live internationally. This can be done through video calls, audio calls and messages which are very easy to use even for those from that are not technologically advanced. > > **Cons**: When you are low on storage, WhatsApp can fail to open whilst other similar applications don't have that problem. I also don't like the 'forwarded many times' caption for content shared as it makes the forwarded content feel a lot less personal. > > My overall experience with WhatsApp has been really positive. It provides a reliable channel for communication and is widely used enough to facillitate communication with many different people. ----- Page: 1 / 660\ Next: [Next page](https://www.capterra.com.au/software/180345/whatsapp?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/180345/whatsapp) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data