Who Uses This Software?

Digital Marketers at Growing B2C Companies

Average Ratings

48 reviews
  • Overall 4 / 5
  • Ease of Use 4 / 5
  • Customer Service 4 / 5
  • Features 4 / 5
  • Value for Money 4 / 5

Product Details

  • Free Version No
  • Free Trial No
  • Deployment Cloud, SaaS, Web
  • Training Webinars
  • Support Business Hours

Vendor Details

  • AdRoll Group
  • https://www.adroll.com

About AdRoll

Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts.


AdRoll Features

  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
  • A/B Testing
  • Audience Targeting
  • Behavioral Targeting
  • Conversion Tracking
  • Geo Targeting
  • Mobile Retargeting
  • Personalization
  • Recommendation Engine
  • Social Media Retageting

AdRoll Most Helpful Reviews

Brings good results. Not so easy to use but you soon get a hold of it.

Reviewed on 11/12/2017
VP of Operations
Hospitality, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source 
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Adroll provides an easy way to create and monitor your retargeting campaigns, so your website visitors get tagged with a cookie and start seeing your display ads all over other websites they visit. It's a great tool to get new customers, by pulling them further into the decision-making process making sure your brand is always on their minds.

Pros: The whole concept of retargeting is great and Adroll is one of the best platforms for it. It does have a wide network of global websites for ads in English, and it also has some special tools like email targeting and Facebook ads.

Cons: Their customer support / account management is a little overwhelmed so we eventually have to wait a few days or about a week to get a problem solved (like banners not being tracked for clicks). They lack media space in countries where English is not the main language, so banners for specific markets take much longer to have the needed number of impressions (and some formats are not even published). I believe the cost is a little high, but I assume these prices are mostly linked to the campaign objective and optimization (clicks / conversions) and market prices for media.

Advertising made easy

Reviewed on 12/03/2018
Gjenes B.
Marketing Specialist
Medical Devices, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source 
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Being able to take our assets and have them easily implemented onto adroll's platform for retargeting purposes. It's easy for our team to use and we appreciate the ability to track each set to stay afloat our advertising projects. I highly recommend for a team looking for a solid retargeting platform.

Pros: I really love the ability to work with our account rep and get help and insight on how our ads are functioning and can do even better the next set of tests. Its really easy in terms of uploading and tracking each ad set. Adroll recently added the ability to target new leads, rather than being a retargeting platofrm only which is great. We are able to retarget on Facebook/Instagram as well not just web. It's easy to use and we use this daily.

Cons: The platform can get a bit messy looking. There is a lot to look at sometimes and it looks cluttered to me. I appreciate the navigation tabs for different categories but I do wish it was a bit cleaner looking.

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