Who Uses This Software?
Ad management solution for eCommerce businesses of all sizes that helps engage, convert, and measure prospective customers.
Average Ratings47 reviews
- Overall 4 / 5
- Ease of Use 4 / 5
- Customer Service 4 / 5
- Features 4 / 5
- Value for Money 4 / 5
- Free Version No
- Free Trial No
Cloud, SaaS, Web
- AdRoll Group
Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts.
- A/B Testing
- Analytics/ROI Tracking
- Customizable CTAs
- Drip Campaigns
- Dynamic Content
- Landing Pages/Web Forms
- Lead Scoring
- Sales Intelligence
- Search Marketing
- Social Marketing
- Website Visitor Tracking
- A/B Testing
- Audience Targeting
- Behavioral Targeting
- Conversion Tracking
- Geo Targeting
- Mobile Retargeting
- Recommendation Engine
- Social Media Retageting
AdRoll Most Helpful Reviews
Reviewed on 16/09/2019
Adroll, a tool that guarantees overcrowding
Sarah e. B.
Comments: Adroll is presented as a tool focused on capturing potential customers through very precise means such as the evaluation of their tastes and behavior to be more precise when inferring what their needs are and, consequently, what products could arrive to be of your interest. That fact is vital for a company because it can provide exponential growth. Adroll as a platform has a wide scope to integrate its services using other platforms as a tool, mostly those that offer social network service, in such a way that it expands its own efficiency. At the time of deciding to acquire the services of Adroll, one of the reasons that moved you was to find that its price is accessible and adequate to the value of the platform, in addition to its friendly terms. Speaking of the availability of the tools that allow the user to learn about the unfolding of the platform, Adroll offers webinars and complete and understandable documentation.
Pros: Adroll can offer the user clear benefits, such as precise segmentation of the population studied as potential customers through its location, behavior and the type of population that seeks to impact the company. Adroll can generate a recommendation engine as well as customize when making new searches for potential clients, generating a resegmentation. The platform of Adroll is an ambitious investment recommended by companies that wish to generate an impact with their campaigns in a massified manner. Adroll is used by important companies worldwide which is sufficient guarantee of its effectiveness and commitment to the growth of the investments of the users. Using the platform is a sure bet towards business success.
Cons: The most important limitations of the platform are the following: it does not work with drip campaigns, it does not evaluate potential clients individually, it does not generate sales intelligence, it does not carry out exhaustive monitoring of visitors to the business website, it grows from the pages service e landing and completion of forms via the web, search marketing options are limited.
Reviewed on 22/08/2019
AdRoll lets you retarget your users in the easiest way
Comments: IT has been great due to the simple features and use. No technical or training required.
Pros: There is no complexity with this product. Right from reporting to customer service.
Cons: It does not capture the lead information. API integration is difficult too.
Reviewed on 11/12/2017
Brings good results. Not so easy to use but you soon get a hold of it.
Comments: Adroll provides an easy way to create and monitor your retargeting campaigns, so your website visitors get tagged with a cookie and start seeing your display ads all over other websites they visit. It's a great tool to get new customers, by pulling them further into the decision-making process making sure your brand is always on their minds.
Pros: The whole concept of retargeting is great and Adroll is one of the best platforms for it. It does have a wide network of global websites for ads in English, and it also has some special tools like email targeting and Facebook ads.
Cons: Their customer support / account management is a little overwhelmed so we eventually have to wait a few days or about a week to get a problem solved (like banners not being tracked for clicks). They lack media space in countries where English is not the main language, so banners for specific markets take much longer to have the needed number of impressions (and some formats are not even published). I believe the cost is a little high, but I assume these prices are mostly linked to the campaign objective and optimization (clicks / conversions) and market prices for media.
Reviewed on 12/03/2018
Advertising made easy
Comments: Being able to take our assets and have them easily implemented onto adroll's platform for retargeting purposes. It's easy for our team to use and we appreciate the ability to track each set to stay afloat our advertising projects. I highly recommend for a team looking for a solid retargeting platform.
Pros: I really love the ability to work with our account rep and get help and insight on how our ads are functioning and can do even better the next set of tests. Its really easy in terms of uploading and tracking each ad set. Adroll recently added the ability to target new leads, rather than being a retargeting platofrm only which is great. We are able to retarget on Facebook/Instagram as well not just web. It's easy to use and we use this daily.
Cons: The platform can get a bit messy looking. There is a lot to look at sometimes and it looks cluttered to me. I appreciate the navigation tabs for different categories but I do wish it was a bit cleaner looking.
Reviewed on 21/08/2018
Quite straightforward, very little tech background needed, but not always best for small website.
Pros: Adroll makes it super easy to jump into retargeting ads with little to no previous experience. I had never run retargeting ads before, and the platform makes it pretty easy to get started by guiding you through the process. They also have pretty great support that will help you along the way to get your ads live. I am fortunate to have a graphic design background, so it's pretty easy for me to design and upload my own high quality banner ads. I believe that they will help you too if you do not have that skill.
Cons: There is a minimum ad spend. This doesn't seem like it would be a big deal, but let me explain why it's unfortunate for me. I own a local service business. We only service people in our geographical area. Because of this, I don't have a ton of web traffic compared to an ecommerce website, blog, marketplace, SaaS, etc. I only receive traffic from people in my 50 mile radius. With a minimum ad spend per day, this means that my small amount of local web traffic just gets bombarded by a lot of retargeting ads. Basically, the minimum budget is divided by a small number of website visitors. If I had larger traffic, it wouldn't be a big deal. I wish that I could have a lower budget with my small amount of local traffic.