15 years helping Australian businesses
choose better software

Google Analytics 360

Google Analytics 360

What Is Google Analytics 360?

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.

Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.

Who Uses Google Analytics 360?

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

Google Analytics 360 Software - 1
Google Analytics 360 Software - 2
Google Analytics 360 Software - 3

Not sure about Google Analytics 360? Compare with a popular alternative

Google Analytics 360

Google Analytics 360

4.7 (8,043)
No pricing found
Free version
Free trial
48
3
4.2 (8,043)
4.7 (8,043)
4.2 (8,043)
VS
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
USD 129.95
month
Free version
Free trial
103
11
4.3 (2,226)
4.3 (2,226)
4.4 (2,226)
Green rating bars show the winning product based on the average rating and number of reviews.

Other great alternatives to Google Analytics 360

Semrush
Top rated features
Keyword Rank Tracking
Keyword Research Tools
SEO Management
Piwik PRO
Top rated features
Conversion Tracking
Funnel Analysis
Interactive Reports
Amplitude
Top rated features
Conversion Tracking
Data Visualization
Engagement Tracking
Hotjar
Top rated features
Activity Tracking
Heatmaps
Survey Builder
Bing Visual Search
Top rated features
Image Query
Product Recommendations
Search/Filter
Tableau
Top rated features
Data Analysis Tools
Drag & Drop
Key Performance Indicators
Firebase
Top rated features
Event Triggered Actions
Reporting/Analytics
Web Notifications
Heap
Top rated features
Data Connectors
Data Visualization
Reporting/Analytics
Wix
Top rated features
Customizable Templates
Real Time Editing
Website Management

Reviews of Google Analytics 360

Average score

Overall
4.7
Ease of Use
4.2
Customer Service
4.2
Features
4.6
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Samuel
Samuel
CEO and Founder in UK
Verified LinkedIn User
Internet, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Effective Analytics with ease of setup.

5.0 4 weeks ago New

Comments: Google Analytics have been generally effective to provide insights about your websites and the users and visitors. It is an instrument to identify what needs to be changed and improved on your website.

Pros:

Ease of setup. Insight generation. Free of charge. Real time traffic information

Cons:

You only have information about users region and not the main area. No access to raw data. No customer support

Keith
Project Manager in US
E-Learning, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Great software for analyzing the market for your product

5.0 last month New

Comments: I have been able to analyze my products and how to find the market.

Pros:

The tool simplifies almost everything in its user-friendly dashboard. It is so easy to learn and use. The price is cost-effective compared to its ROI

Cons:

So far so good. No issues at all when using this software.

David
CEO in US
Pharmaceuticals, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Good analytics platform for cheap

3.0 4 weeks ago New

Comments: My overall experience has been good and I’ll continue with them considering the value

Pros:

I like most that the pricing is good and amount of data available is huge

Cons:

What I like least is that some of the data isn’t valuable since it can’t be tracked by third party cookies

Yahaya
Yahaya
Sales Representative in Nigeria
Verified LinkedIn User
Telecommunications, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Google Analytics 360 Review for Fund Raising Website.

5.0 3 months ago

Comments: I would rate my overall experience with Google Analytics 360 as beyond satisfactory.

Pros:

The thing I liked most about Google Analytics 360 is that there is a feature to see live statistics on the website. The website is very good. I use it daily, and it really helps me track my return on investment.

Cons:

I think the thing I liked least about Google Analytics 360 was that it was not very beginner friendly. One has to spend time navigating the platform to get a hang of it. I recommend taking courses to help acclimate to the platform.

Rishav
Rishav
Data Analyst in India
Verified LinkedIn User
Information Technology & Services, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Google Analytics 360 In brief

4.0 2 months ago

Pros:

integration with in-house products, work efficiently on large datasets, and various options.

Cons:

complexity level is high,depends on in-house products