Google Analytics

Google Analytics

by Google

Who Uses Google Analytics?

Cloud-based analytics platform that enables businesses of all sizes track users' behaviors and customers' interactions with websites and applications, access and share marketing insights & more.

What Is Google Analytics?

Analytics platform that enables businesses of all sizes to track users' behavior, gain marketing insights and more.

Google Analytics Details

Google

http://www.google.com

Google Analytics Pricing Overview

Google Analytics has a free version and does not offer free trial. See additional pricing details for Google Analytics below.

Pricing Details

The product is available for free.

Free Version

Yes

Free Trial

No

Deployment

Cloud, SaaS, Web

Mobile - Android Native

Training

Documentation

Support

Online

Google Analytics Features

Web Analytics Tools
Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Google Analytics Reviews

Showing 5 of 4,153 reviews

Overall
4.7/5
Ease of Use
4.1/5
Customer Service
4.2/5
Features
4.6/5
Value for Money
4.7/5

Best tool to analyze your website!

Reviewed on 24/04/2019
Esra K.
Research and Development Director
Information Technology & Services, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
4/5
Ease of Use
5/5
Features & Functionality
5/5
Customer Support
4/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Google analytics provides us meaningful insights about our website so we can improve it accordingly, attract new visitors and increase our potential customers.

Pros: I think Google Analytics is one of the most useful tools that Google has provided us with reporting. Thanks to Google Analytics, we are able to recognize and act on our web site. Google Analytics provides us with our visits of our potential customers and more detailed information about how we can reach our new customers. You can gather below information: How often is your website visited?
Where is the location of your users?
Which pages are receiving more clicks?
On what page do users spend more time?
What is the average time a user spends on your website?
What are the actions that user takes on your website?
Is the user entering your website by using a mobile phone or a desktop computer?
Time is very important for your website's potential visitors. It indicates whether the visitor has arrived by mistake or to inspect your website. It also shows how much time they spent on your page or product in detailed reports. This shows how much visitors are interested in which products you have. So, by moving the most visited product to the forefront, you can provide more indexing of Google Search engines and reach new potential customers. You can get information about which product results in higher rates by adding keywords to the product details.

Cons: It takes time to get used to the integration. Documentation is good but still, it should get better.

The awesome tool to Track your Website Traffic

Reviewed on 07/02/2020
Umair B.
Manager
Information Technology & Services, Self Employed
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
5/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: I am using Google Analytics for my personal Websites. According to my experience Google Analytics is the best and professional tool to analyze your website traffic. I can easily see the number of queries, which keywords people are using and how they can find my website pages. I can easily check on which search page my website is appearing. I have added sitemap of my websites in the Google Analytics, so my pages index quickly in the Google search engine. Whenever I add a new page or a new post or a new product in my website, I use the feature called (Fetch as Google) in Google Analytics. So my page, post or product appears in the Search engine within two to five minutes. Sometimes I also remove pages from my website just because of any reason, then I also remove the page from my Google Analytics account, so the 404 error doesn't appear in my Account. So overall my experience with Google Analytics is really incredible and fabulous. Because the Search engine optimization of my websites has been improved and I can include or publish the data in my website according to the users requirements.

Pros: The traffic analyze tools are really awesome of Google Analytics. I can easily track the visitors of my website. If you are using E-commerce website then you can also include or add the products according to the users queries and keywords. We can add the Sitemap of our website in the Google Analytics, so the pages can appear in the Search Engine very fast. We can add or remove pages from the Search Engine. The process is really simple, just add your website in the Google Analytics account and start tracking the visitors of your Websites.

Cons: According to my professional and personal experience, everything and every tool of Google Analytics is awesome. Even Google have changed the interface of Google Analytics. There is a new interface, so if you are an old user, you will have to learn few things in the new interface. But these new things are also really awesome.

Web analytics of international class

Reviewed on 30/12/2019
Chamath N.
Chief Technology Officer
Computer Software, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
5/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Overall, Google Analytics is the best web analytics tool when compared to other tools available in the market. It gives us more valuable data and the user interfaces of GA are very user-friendly. Even I can make customized dashboards according to my needs. So I would like to recommend GA for anyone who is looking for a web analytics tool.

Pros: As a whole, people have many positive demonstrations with Google analytics. We especially
like this since we can download our PDFs from our traffic reports and to our web pages. So, you
can print out a hard copy. It helps you to recreate a hard and stable copy of the numbers and
the demographic data and details of the customers. Your Google Analytics gives you the
necessary data regarding yourself for your business clients and customers. The ones who need
to know you and the ones who do not know you.
It secures your position among customers and your respect in the meantime. We were working
with SEO for several years. And our keywords have improved and started to be more catered to
the proper demographics. All these are based on Google Analytics and its report.
Now we will discuss the pros and cons of using Google analytics. You need to know these to
make an optimum use from it.
Many people love the google analytics platform. It is because it is thoroughly detailed. And the
most broken traffic tools and this also shows you things with specific details like information
including the number of people using your web page and the time they spend on your web
page. Even the pages they load are given in detail.
All these support you to be in touch with the potential customers according to their
demographic range and ways of doing some trigging and catering. Statics and the proved from
are examples.

Cons: The cons of this are something hard to say. This is the second most loved Google product after
Gmail. It is extremely tough to take a rep call or an actual call from the phone to get technical
help through Google Analytics.

My experience with Google analytics

Reviewed on 03/04/2019
Likhwa m. M.
Head, Bulawayo
Online Media, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source 
3/5
Overall
2/5
Ease of Use
3/5
Features & Functionality
4/5
Customer Support
3/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: My overall experience with Google Analytics has been a positive one despite the other features that I do not know how to use. I am using the stats I get from Google Analytics to improve and refine my website content. I am able to tell what is working for my site and hence I can easily focus my abilities on those areas. I am also using it to support my marketing efforts. I am able to give potential advertisers detailed information about my audience and where they are from. That way each audience gets a tailored pitch.

Pros: Google Analytics provides useful insights into my website traffic. I make mobile apps as well and so the information on what devices visit my site is very helpful. The aggregation of users by country is quite helpful and has helped me tailor my content to suit the audience that visits my site.

Cons: Some of the terminology is too technical and requires a tech person to fully understand it. I am a self taught web developer, so there are some features which I do not use because I do not understand what they are, or their significance. These include words like "coverage" and "index" The objective of this data should be to give meaning so that developers make better decisions. I would appreciate a summary that gives an overview of what it all means. A summarized statement e.g. "This might cause your site to crash, so remove such and such", or "You have 2 errors, do ABC to fix them." There are small help questions in the console but they do not give much information to a beginner. So i do get informed about errors but I do not even know where to start if I want to fix them. I think it would work better if there was an inbuilt teaching feature when one hovers over certain words.

With Google Analytics, you will Know your customers !

Reviewed on 03/01/2020
Harshit B.
Software Engineer
Computer Software, 13-50 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
5/5
Customer Support
4/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: The overall experience of Google Analytics has been excellent, we been able to mould our offering to the end user in a way that he/she gets the most out of the website and make an informed choice when dealing with a purchasing decision.

Pros: Google Analytics has helped us understand our consumers better. We have been able to get real time updates about the audience on the site, which page they are active on and which application/product is getting the most number of views and so and it also help us in making our landing page better by providing a more intuitive experience.

Cons: The software is excellent in most aspects, however there were features like acquisition and behaviour where we felt a lot more can be provided by the site, and the iOS and Android apps can also be a lot better with respect to intuitiveness.