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What Is Google Forms?

Survey builder application that allows one to create customizable forms that could be shared among sample using a web URL.

Who Uses Google Forms?

Web-based platform that lets individuals and businesses of all sizes build customizable forms to conduct surveys and generate real-time response charts.

Google Forms Software - Google Forms analyze survey responses
Google Forms Software - Google Forms manage surveys on mobile devices
Google Forms Software - Google Forms customize survey theme
Google Forms Software - Google Forms add variety of question types

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Reviews of Google Forms

Average score

Overall
4.7
Ease of Use
4.7
Customer Service
4.4
Features
4.4
Value for Money
4.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Gary
Gary
Marketing Specialist in US
Verified LinkedIn User
Machinery, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

An extremely capable, flexible forms & survey solution

5.0 2 years ago

Comments: Overall, our team has found Forms to be an extremely capable and well-thought-out survey and data collection solution. Having used other survey platforms like Qualitrics and SurveyMonkey, I think google Forms is a little easier to figure out and use. While features and functionality are a bit limited, we've found it to be a great tool for internal polling and comms.

Pros:

I love how easy Google Forms is to use and how well-integrated it is with our other Google products. I can easily create a form, share it with colleagues, edit it collaboratively, and publish it. Customization is extremely easy and the amount of capability the software has is just what we need.

Cons:

Since this is a free solution, white labeling is not possible with the base version of Google Forms. While this is not a deal breaker, it does limit how much you can use the product externally and in customer-facing roles. As a result, URLs are Google-based domains and deeper customization is sort of limited beyond changing the colors and adding a header photo.

Ali
Ali
CEO in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Use Plug-Ins + Branding to Elevate Your Forms!

4.0 last month New

Comments: We use Google Forms for all of our client intake, and for kickoff meeting preparation. It makes it easy for us to get to know our clients and capture all necessary information!

Pros:

Google Forms is a great platform for unlimited free forms. Recently, we have started applying branding to the forms (using brand fonts, graphics) which has helped elevate the experience. We also have started utilizing plug ins!

Cons:

The biggest con is that inside the platform it is not possible to automate form responses.

Eduardo
Programmer in Panama
Computer Networking, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

The simplest way to create a form

3.0 4 years ago

Comments: In my case, I have been using this tool for a few months combined with advertising on Facebook and Instagram and the conversion of potential clients has been very good for me, since it is free and it does not matter how many people enter, also that the answers arrive directly to my email and a google spreadsheet is automatically generated with the form data

Pros:

Honestly, until recently I underestimated the power of the simplicity of this tool, probably due to the aesthetic issues that are not the strong one but I have achieved a great conversion of clients due to the ease and the free system of this tool

Cons:

I would say that the graphic part is what I like the least, as well as the functionalities part, where compared to other tools it has few options in terms of the questions that can be added.

Sarah
Owner Operator in US
2128, Self Employed
Used the Software for: 2+ years
Reviewer Source

Forget every other platform - use Google Forms and have it all in one!

5.0 2 months ago

Comments: I love Google Forms and use it for so many things!

Pros:

I can share and make copies to send out. I use Google Forms for my business and in courses I teach. It is an amazing thing to click the excel document and you can view all responses, layed out as nice as can be. I have taken Scentsy orders this way, clicked the excel doc and have everything in one neat order. I love the intricate options for creating the form. The guidance is also very helpful in the support section if you need help.

Cons:

I haven't figured out how to change the background but that would be my own time. The only thing I'd maybe like to change would be an easier way to have the buttons at the top for ease of access.

Verified Reviewer
Verified LinkedIn User
E-Learning, Self Employed
Used the Software for: 2+ years
Reviewer Source

Google Forms: Simple and Straightforward for the Most Part

5.0 last month New

Comments: Overall, I've had a positive experience because I find Google Forms to be user-friendly.

Pros:

I like that it's a simple, straightforward way to send out surveys, questionnaires, and applications.

Cons:

I wish the link wouldn't change every time I make edits.