--- description: Learn more about Google Forms price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Google Forms Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Survey Software](/directory/30092/survey/software) > [Google Forms](/software/176571/google-forms) # Google Forms Canonical: https://www.capterra.com.au/software/176571/google-forms Page: 1 / 459\ Next: [Next page](https://www.capterra.com.au/software/176571/google-forms?page=2) > Google Forms lets users create surveys and collect data using customizable templates within Google Workspace. > > Verdict: Rated **4.7/5** by 11447 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Google Forms? Google Forms is used by educators, researchers, event organizers, marketers, HR professionals, and organizations needing to collect and analyze data. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 11447 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Starting Price**: USD 0.00 - **Pricing model**: (Free version available) - **Pricing Details**: Google Forms is free as part of Google's online suite of tools, Google Workspace. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, German - **Available Countries**: Canada, Germany, United States ## Features - Customisable Forms - Customizable Questions - Customizable Templates - Data Capture and Transfer - Data Import/Export - Drag & Drop - Email Marketing - Forms Creation & Design - Forms Management - Mobile Access - Multi-Channel Distribution - Question Branching - Reporting/Analytics - Skip Logic - Third-Party Integrations - URL Customization - Visual Analytics ## Integrations (107 total) - ABC Trainerize - AWeber - Accredible - Acuity Scheduling - Agile CRM - Airtable - Asana - Basecamp - Bitly - Box - Brevo - Calendly - Chat for Jira Service Desk - Chatwork - ClickFunnels ... and 92 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Survey Software](https://www.capterra.com.au/directory/30092/survey/software) ## Related Categories - [Survey Software](https://www.capterra.com.au/directory/30092/survey/software) - [Forms Automation Software](https://www.capterra.com.au/directory/10023/forms-automation/software) - [Data Collection Software](https://www.capterra.com.au/directory/32475/data-collection/software) ## Alternatives 1. [UmfrageOnline](https://www.capterra.com.au/software/201674/enquetes-maken) — 4.6/5 (1662 reviews) 2. [Jotform](https://www.capterra.com.au/software/158456/jotform-4-0) — 4.7/5 (2893 reviews) 3. [SurveyMonkey](https://www.capterra.com.au/software/32728/surveymonkey) — 4.6/5 (10458 reviews) 4. [123FormBuilder](https://www.capterra.com.au/software/122770/123contactform) — 4.4/5 (175 reviews) 5. [Formstack Forms](https://www.capterra.com.au/software/118892/formstack) — 4.0/5 (121 reviews) ## Reviews ### "Google Forms - The Ultimate Get It Done Tool" — 5.0/5 > **Coral** | *28 April 2026* | Machinery | Recommendation rating: 10.0/10 > > **Pros**: Google Forms is the ultimate get it done tool because it strips away the complexity of data collection while offering seamless integration into the Google Workspace ecosystem. What I like most is the effortless synergy with Google Sheets, which allows for real time data analysis without the need for manual exports. Its intuitive drag-and-drop interface ensures a near zero learning curve, making it accessible for everyone from students to project managers. Perhaps most importantly, it offers a robust suite of features, like unlimited responses and collaborative editing, entirely for free, providing professional grade utility without the restrictive paywalls found in competing platforms > > **Cons**: The primary drawback of Google Forms is its rigid design and limited customisation, which often results in a cookie cutter look that lacks professional branding. While it handles basic surveys well, it struggles with complex requirements, the lack of advanced logic branching, limited file upload sizes, and the inability to accept payments natively can be major roadblocks. > > My overall experience with Google Forms has been highly positive, primarily because it delivers exactly what it promises, a fast, reliable, and completely free way to gather information. It is my go to for internal team polls and quick event registrations because the setup takes minutes and the integration with Google Sheets is flawless. While it lacks the wow factor of more design heavy platforms, its simplicity and lack of hidden paywalls make it an essential tool for straightforward data collection. ----- ### "Solid form creation and survey management platform" — 5.0/5 > **James** | *9 December 2025* | Retail | Recommendation rating: 10.0/10 > > **Pros**: Google Forms gives me an opportunity to create online surveys for data collection from our customers. It provides free templates that are easy to fill in and submit online. It can be easily customized to suit user preferences. > > **Cons**: This is great product that has enhanced achievement of most projects in the enterprise. We have achieved the main objectives in survey management. > > Google Forms is flexible and can support variety of survey set ups including multiple choice and short answers. The straightforward Interfaces simplifies the entire form creation process. ----- ### "My experience with Google forms for my business" — 4.0/5 > **Verified Reviewer** | *10 April 2025* | Import & Export | Recommendation rating: 8.0/10 > > **Pros**: It makes it very easy to create a form to fill out surveys and receive instant feedback > > **Cons**: Sometimes it can be a bit of a hassle to create toggle options such as multiple choices or short answers. Perhaps keeping it simpler is a better option > > It's been thoroughly positive and has helped me build stronger connections and relationships with my clients ----- ### "Google Forms" — 4.0/5 > **Rachael** | *27 March 2026* | Law Practice | Recommendation rating: 10.0/10 > > **Pros**: I love that you can tailor the questions and that it pre-empts the best format for your questions/answers ie multiple choice, short answer etc. Have used it internally for staff preferences on office related matters and it is very handy and user-friendly. It is relatively easy to use and collects data in a way that is easily presented either by individual answers or as a reflection of all answers in graph form etc. Hugely helpful to progress workflow and feedback on matters alike. > > **Cons**: It would be great if you could sign in and access the google forms app for free and without limited response refresh times. > > A great experience, have never required customer support but there seems a lot of articles on the usual FAQs. ----- ### "Google Forms Builder" — 5.0/5 > **Nick** | *29 July 2025* | Textiles | Recommendation rating: 8.0/10 > > **Pros**: What I like about Google Forms is how easy it is to create forms and publish. It’s also used to collect people’s email addresses when doing surveys. > > **Cons**: It’s a great service, free or paid with the Google Workspace plan, but you can still use it for free and the experience stays pretty much the same. ----- Page: 1 / 459\ Next: [Next page](https://www.capterra.com.au/software/176571/google-forms?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/176571/google-forms) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data