---
description: Learn more about Google Forms price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
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title: Google Forms Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Survey Software](/directory/30092/survey/software) > [Google Forms](/software/176571/google-forms)

# Google Forms

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> Google Forms lets users create surveys and collect data using customizable templates within Google Workspace.
> 
> Verdict: Rated **4.7/5** by 11386 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Google Forms?

Google Forms is used by educators, researchers, event organizers, marketers, HR professionals, and organizations needing to collect and analyze data.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 11386 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Starting Price**: USD 0.00
- **Pricing model**:  (Free version available)
- **Pricing Details**: Google Forms is free as part of Google's online suite of tools, Google Workspace.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, German
- **Available Countries**: Canada, Germany, United States

## Features

- Customisable Forms
- Customizable Questions
- Customizable Templates
- Data Capture and Transfer
- Data Import/Export
- Drag & Drop
- Email Marketing
- Forms Creation & Design
- Forms Management
- Mobile Access
- Multi-Channel Distribution
- Question Branching
- Reporting/Analytics
- Skip Logic
- Third-Party Integrations
- URL Customization
- Visual Analytics

## Integrations (107 total)

- ABC Trainerize
- AWeber
- Accredible
- Acuity Scheduling
- Agile CRM
- Airtable
- Asana
- Basecamp
- Bitly
- Box
- Brevo
- Calendly
- Chat for Jira Service Desk
- Chatwork
- ClickFunnels

... and 92 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Survey Software](https://www.capterra.com.au/directory/30092/survey/software)

## Related Categories

- [Survey Software](https://www.capterra.com.au/directory/30092/survey/software)
- [Forms Automation Software](https://www.capterra.com.au/directory/10023/forms-automation/software)
- [Data Collection Software](https://www.capterra.com.au/directory/32475/data-collection/software)

## Alternatives

1. [UmfrageOnline](https://www.capterra.com.au/software/201674/enquetes-maken) — 4.6/5 (1580 reviews)
2. [Jotform](https://www.capterra.com.au/software/158456/jotform-4-0) — 4.7/5 (2845 reviews)
3. [SurveyMonkey](https://www.capterra.com.au/software/32728/surveymonkey) — 4.6/5 (10432 reviews)
4. [123FormBuilder](https://www.capterra.com.au/software/122770/123contactform) — 4.4/5 (175 reviews)
5. [Formstack Forms](https://www.capterra.com.au/software/118892/formstack) — 4.0/5 (121 reviews)

## Reviews

### "Solid form creation and survey management platform" — 5.0/5

> **James** | *9 December 2025* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: Google Forms gives me an opportunity to create online surveys for data collection from our customers. It provides free templates that are easy to fill in and submit online. It can be easily customized to suit user preferences.
> 
> **Cons**: This is great product that has enhanced achievement of most projects in the enterprise. We have achieved the main objectives in survey management.
> 
> Google Forms is flexible and can support variety of survey set ups including multiple choice and short answers. The straightforward Interfaces simplifies the entire form creation process.

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### "My experience with Google forms for my business" — 4.0/5

> **Verified Reviewer** | *10 April 2025* | Import & Export | Recommendation rating: 8.0/10
> 
> **Pros**: It makes it very easy to create a form to fill out surveys and receive instant feedback
> 
> **Cons**: Sometimes it can be a bit of a hassle to create toggle options such as multiple choices or short answers. Perhaps keeping it simpler is a better option
> 
> It's been thoroughly positive and has helped me build stronger connections and relationships with my clients

-----

### "Google Forms" — 4.0/5

> **Rachael** | *27 March 2026* | Law Practice | Recommendation rating: 10.0/10
> 
> **Pros**: I love that you can tailor the questions and that it pre-empts the best format for your questions/answers ie multiple choice, short answer etc. Have used it internally for staff preferences on office related matters and it is very handy and user-friendly.  It is relatively easy to use and collects data in a way that is easily presented either by individual answers or as a reflection of all answers in graph form etc. &#10;Hugely helpful to progress workflow and feedback on matters alike.
> 
> **Cons**: It would be great if you could sign in and access the google forms app for free and without limited response refresh times.
> 
> A great experience, have never required customer support but there seems a lot of articles on the usual FAQs.

-----

### "Google Forms Builder" — 5.0/5

> **Nick** | *29 July 2025* | Textiles | Recommendation rating: 8.0/10
> 
> **Pros**: What I like about Google Forms is how easy it is to create forms and publish. It’s also used to collect people’s email addresses when doing surveys.
> 
> **Cons**: It’s a great service, free or paid with the Google Workspace plan, but you can still use it for free and the experience stays pretty much the same.

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### "Swift yearly surveys done right\!" — 4.0/5

> **Amrith** | *25 December 2025* | Sports | Recommendation rating: 8.0/10
> 
> **Pros**: Mostly I love being able to duplicate like forms from year to year to provide swift updated surveys\!
> 
> **Cons**: Probably not enough dynamism with the design to change, customize, and make things look fresh and new
> 
> Overall it's very good, have a set of forms I use from year to year and can just roll them out swiftly

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## Links

- [View on Capterra](https://www.capterra.com.au/software/176571/google-forms)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/176571/google-forms> |
| de-AT | <https://www.capterra.at/software/176571/google-forms> |
| de-CH | <https://www.capterra.ch/software/176571/google-forms> |
| en | <https://www.capterra.com/p/176571/Google-Forms/> |
| en-AE | <https://www.capterra.ae/software/176571/google-forms> |
| en-AU | <https://www.capterra.com.au/software/176571/google-forms> |
| en-CA | <https://www.capterra.ca/software/176571/google-forms> |
| en-GB | <https://www.capterra.co.uk/software/176571/google-forms> |
| en-IE | <https://www.capterra.ie/software/176571/google-forms> |
| en-IL | <https://www.capterra.co.il/software/176571/google-forms> |
| en-IN | <https://www.capterra.in/software/176571/google-forms> |
| en-NZ | <https://www.capterra.co.nz/software/176571/google-forms> |
| en-SG | <https://www.capterra.com.sg/software/176571/google-forms> |
| en-ZA | <https://www.capterra.co.za/software/176571/google-forms> |
| es | <https://www.capterra.es/software/176571/google-forms> |
| es-AR | <https://www.capterra.com.ar/software/176571/google-forms> |
| es-CL | <https://www.capterra.cl/software/176571/google-forms> |
| es-CO | <https://www.capterra.co/software/176571/google-forms> |
| es-CR | <https://www.capterra.co.cr/software/176571/google-forms> |
| es-DO | <https://www.capterra.do/software/176571/google-forms> |
| es-EC | <https://www.capterra.ec/software/176571/google-forms> |
| es-MX | <https://www.capterra.mx/software/176571/google-forms> |
| es-PA | <https://www.capterra.com.pa/software/176571/google-forms> |
| es-PE | <https://www.capterra.pe/software/176571/google-forms> |
| fr | <https://www.capterra.fr/software/176571/google-forms> |
| fr-BE | <https://fr.capterra.be/software/176571/google-forms> |
| fr-CA | <https://fr.capterra.ca/software/176571/google-forms> |
| fr-LU | <https://www.capterra.lu/software/176571/google-forms> |
| it | <https://www.capterra.it/software/176571/google-forms> |
| ja | <https://www.capterra.jp/software/176571/google-forms> |
| nl | <https://www.capterra.nl/software/176571/google-forms> |
| nl-BE | <https://www.capterra.be/software/176571/google-forms> |
| pt | <https://www.capterra.com.br/software/176571/google-forms> |
| pt-PT | <https://www.capterra.pt/software/176571/google-forms> |

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