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What Is Google Forms?

Survey builder application that allows one to create customizable forms that could be shared among sample using a web URL.

Who Uses Google Forms?

Web-based platform that lets individuals and businesses of all sizes build customizable forms to conduct surveys and generate real-time response charts.

Google Forms Software - Google Forms analyze survey responses
Google Forms Software - Google Forms manage surveys on mobile devices
Google Forms Software - Google Forms customize survey theme
Google Forms Software - Google Forms add variety of question types

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Reviews of Google Forms

Average score

Overall
4.7
Ease of Use
4.7
Customer Service
4.4
Features
4.4
Value for Money
4.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Gibran Khalil
Gibran Khalil
Marketing Content Creator in Mexico
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Google Forms works amazingly well and its FREE!

5.0 2 years ago

Comments: So far, so good. We are really happy with this program. We love the fact that its FREE in comparison to other form softwares we have seen. And it offers great quality, design and work structure.

Pros:

We use Google Forms in our business in a daily fashion since we are collecting data all the time. We have a number of forms already online and working around the clock. So far, not a single form has stopped working or thrown an error. The forms are easily customizable, with basic but working designs. And the data can easily be checked while in Google Drive, as you can set it up in a way that it can store all answers on a Google Sheet. Its really amazin and practic.

Cons:

It has few options regarding the end results of the form. For example, it would be great if you could autofill a .pdf based on the form's answers. Also, on the design front, it has really basic stuff that could be updated to a more marketing-wise catalog. Updated colors, background options, etc.

Kimberly
Kimberly
Talk show host Programmer in US
Verified LinkedIn User
Broadcast Media, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Google Forms-Basic & Needs to be Better

4.0 4 weeks ago New

Comments: For me, Google Forms seems to be a tool that was put together for basic usage and left alone. Other forms that you have to pay for have an easier interface and allows for more integration with other tools.

Pros:

Google forms is great for a burgeoning business or for someone without much knowledge of basic design. You can use it quickly and without any additional cost. It is seamless with other Google Workplace tools.

Cons:

Google Forms are much too basic for businesses that require software integration. To actually use for specific use cases can prove difficult or impossible. Also, there are no visual aides that I could find they offer. It is more difficult to share than it needs to be, too.

Eduardo
Programmer in Panama
Computer Networking, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

The simplest way to create a form

3.0 3 years ago

Comments: In my case, I have been using this tool for a few months combined with advertising on Facebook and Instagram and the conversion of potential clients has been very good for me, since it is free and it does not matter how many people enter, also that the answers arrive directly to my email and a google spreadsheet is automatically generated with the form data

Pros:

Honestly, until recently I underestimated the power of the simplicity of this tool, probably due to the aesthetic issues that are not the strong one but I have achieved a great conversion of clients due to the ease and the free system of this tool

Cons:

I would say that the graphic part is what I like the least, as well as the functionalities part, where compared to other tools it has few options in terms of the questions that can be added.

Brianna
Brianna
Founder in Australia
Verified LinkedIn User
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Free, Easy to Use, Wildly Simple Compared to Competitors

5.0 3 months ago

Comments: Great! 10/10 recommend--especially when first getting started with forms.

Pros:

As the title says--free (included in Google Suite / Google Workspace), wildly easy to use, and much more user friendly than some of the more complicated survey, form, and questionnaire builders out there. If you're looking for a survey builder and publisher that you can pull together and share ASAP--this is the tool for you.

Cons:

N/A -- honestly, there is nothing we don't like about Google Forms. If you need incredibly complex form development and design--probably go elsewhere. That said, if the face of the form/survey can be relatively simple and the weight lies in the data collected and post-survey analysis, exporting and transferring to Google Sheets and then running Excel analysis will do you well. (For free.)

Kayla
Communication and Speech Coach in Spain
E-Learning, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

A practical tool for small to medium-sized businesses

5.0 3 weeks ago New

Comments: This is a simple, easy-to-use solution for small businesses ready to implement surveys and forms into their work without generating more business expenses.

Pros:

Google Forms is a free solution for businesses that want to be efficient with their software expenses. I can send surveys and get contacted by quality leads without needing to learn to use other software such as Airtable or SurveyMonkey.

Cons:

There are few design options, so if branding is a big part of your professional online presence you may need to go to a paid software for this.