--- description: Learn more about Ahrefs price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Ahrefs Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [SEO Software](/directory/30931/seo/software) > [Ahrefs](/software/176340/ahrefs) # Ahrefs Canonical: https://www.capterra.com.au/software/176340/ahrefs Page: 1 / 25\ Next: [Next page](https://www.capterra.com.au/software/176340/ahrefs?page=2) > Ahrefs is an all-in-one SEO toolset that helps boost the organic search growth of your website. > > Verdict: Rated **4.7/5** by 581 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Ahrefs? Website owners, SEOs, marketers, agencies, in-house marketing teams, enterprises. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 581 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Ahrefs - **Founded**: 2010 ## Commercial Context - **Starting Price**: USD 99.00 - **Pricing model**: Flat Rate (Free version available) - **Pricing Details**: Ahrefs Webmaster Tools are free for any website owner and consist of Site Audit and Site Explorer tools. Full access subscription plans are divided into Lite, Standard, Advanced and Agency. Monthly subscriptions starting at $99/month (personal) and $999/month (agency). Annual subscriptions starting at $82/month (personal) and $832/month (agency). A 7-day trial is available for $7. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, Dutch, English, French, German, Japanese, Polish, Portuguese, Russian, Spanish, Swedish, Turkish - **Available Countries**: Algeria, Angola, Australia, Benin, Botswana, Brazil, Burkina Faso, Burundi, Cameroon, Canada, Cape Verde, Central African Republic, Chad, China, Comoros, Congo - Brazzaville, Congo - Kinshasa, Djibouti, Egypt, Equatorial Guinea and 46 more ## Features - AI/Machine Learning - API - Activity Dashboard - Alerts/Notifications - Audit Management - Campaign Management - Competitive Analysis - Content Management - Conversion Tracking - Dashboard - Data Import/Export - Data Visualization - Keyword Research Tools - Keyword Tracking - Link Management - Marketing Automation - Marketing Management - Monitoring - Performance Metrics - Reporting & Statistics - Reporting/Analytics - SEO Management - Search/Filter - Web Traffic Reporting - Website Analytics ## Integrations (2 total) - Google Analytics 360 - Google Search Console ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [SEO Software](https://www.capterra.com.au/directory/30931/seo/software) ## Related Categories - [SEO Software](https://www.capterra.com.au/directory/30931/seo/software) - [Website Optimisation Tools](https://www.capterra.com.au/directory/31557/website-optimization-tools/software) - [Web Analytics Tools](https://www.capterra.com.au/directory/30073/web-analytics/software) - [Social Media Marketing Tools](https://www.capterra.com.au/directory/30781/social-media-marketing/software) - [Marketing Automation Software](https://www.capterra.com.au/directory/6/marketing-automation/software) ## Alternatives 1. [Semrush](https://www.capterra.com.au/software/151962/semrush) — 4.6/5 (2316 reviews) 2. [Wix](https://www.capterra.com.au/software/169007/wix) — 4.4/5 (10606 reviews) 3. [AccuRanker](https://www.capterra.com.au/software/149278/accuranker) — 4.9/5 (330 reviews) 4. [Screpy](https://www.capterra.com.au/software/209021/screpy) — 4.8/5 (236 reviews) 5. [Google Search Console](https://www.capterra.com.au/software/210297/google-search-console) — 4.8/5 (217 reviews) ## Reviews ### "Amazing visibility of website performance" — 5.0/5 > **Erin** | *2 April 2025* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: The visibility over your websites' SEO and traffic performance is amazing. I also appreciate that you can view some performance data on a free plan. I also really like Ahrefs content on their website and blogs, it's always very informative and I often share it with others keen to learn about SEO. > > **Cons**: Unfortunately as a sole trader it's a little pricey for me, though I would love to keep using the paid version. ----- ### "SEO powerful software" — 5.0/5 > **Andrew** | *3 April 2025* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: It’s a complete SEO, user-friendly tool for marketing research > > **Cons**: It feels a bit pricier of all those credits needed for keyword finding or website audit ----- ### "Ahrefs, your go to…" — 5.0/5 > **Brittany** | *3 November 2024* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: This is my go-to SEO tool, mate\! Love the powerful data and insights it provides, it's a beaut. > > **Cons**: Nah, can't fault it, really. Use this app almost every day\! > > As a marketing enthusiast and collaborator, I reckon Ahrefs is tops for managing SEO within my team. Keen to see how this tool evolves as AI takes over the workspace, ay. ----- ### "Reliable SEO platform with strong rank tracking and easy navigation" — 5.0/5 > **Hemkesh** | *24 February 2026* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: Ahrefs is very strong in rank tracking and competitor research. I can clearly see keyword positions and how they change over time. The navigation inside the tool is clean and easy, so moving between Site Explorer, Keywords Explorer and reports feels smooth. For website management, it helps me quickly audit pages, links and content gaps from one place. From a security point of view, access control and account management feel reliable for professional use. It also supports team collaboration well, because multiple people can review the same data and reports easily. > > **Cons**: The biggest concern is value for money, especially for freelancers and small teams, because the pricing is high. Some reports are powerful but not explained clearly, which can slow down work for new users. For customer support, responses are helpful, but sometimes not fast enough when you are working on urgent client projects. > > Overall, my experience with Ahrefs has been very positive. It is a reliable platform for rank tracking, competitor analysis and website management. The tool is easy to use because of its good navigation, and it works well for team collaboration when sharing insights with colleagues. Although the value for money can be a challenge for smaller businesses, the quality of data and stability of the platform make it a strong choice for serious SEO Work. ----- ### "Years in my digital marketing toolset and will be for years to come" — 5.0/5 > **Paul** | *6 September 2025* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Organisation of massive data into really simple to follow 'flows'. I think just about everyone will find their own fairly unique way of doing the reporting they need but unlike some of the competition - that's fantastic\! Find the data, deep dive into it, explore, collate lists, download, analyse. There's so many opportunities to use this data set. > > **Cons**: I think tools like this start as one thing and then try to move into full stack analysis or usage tools. Ahrefs has done this - so perhaps you're paying for things you don't need - but it has handled it a touch more gracefully than other software. > > I've been a user of Ahrefs for many years. It's a treasure trove of incredible digital marketing data - particularly for SEO, PPC and social research. My personal opinion is that it's handling the pivot to GEO really well and remains a staple of my digital marketing toolset. ----- Page: 1 / 25\ Next: [Next page](https://www.capterra.com.au/software/176340/ahrefs?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/176340/ahrefs) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data