--- description: Learn more about Ahrefs price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Ahrefs Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [SEO Software](/directory/30931/seo/software) > [Ahrefs](/software/176340/ahrefs) # Ahrefs Canonical: https://www.capterra.com.au/software/176340/ahrefs Page: 1 / 25\ Next: [Next page](https://www.capterra.com.au/software/176340/ahrefs?page=2) > Ahrefs is the AI marketing platform that makes your brand discoverable: in search, AI, and beyond. > > Verdict: Rated **4.7/5** by 583 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Ahrefs? Website owners, SEOs, AEOs, marketers, agencies, in-house marketing teams, enterprises. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 583 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Ahrefs - **Founded**: 2010 ## Commercial Context - **Starting Price**: USD 0.00 - **Pricing model**: Other (Free version available) (Free Trial) - **Pricing Details**: Ahrefs Free is offers free (but limited) lifetime access to six core tools. Full access subscription plans are divided into Starter ($29/mo), Lite ($129/mo), Standard ($249/mo), Advanced ($499/mo) and Agency ($1,499/mo). Monthly subscriptions starting at $29/month, $99/month (personal) and $999/month (agency). Annual subscriptions starting at $82/month (personal) and $832/month (agency). A 7-day trial is available for $7. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, Dutch, English, French, German, Japanese, Polish, Portuguese, Russian, Spanish, Swedish, Turkish - **Available Countries**: Algeria, Angola, Australia, Benin, Botswana, Brazil, Burkina Faso, Burundi, Cameroon, Canada, Cape Verde, Central African Republic, Chad, China, Comoros, Congo - Brazzaville, Congo - Kinshasa, Djibouti, Egypt, Equatorial Guinea and 46 more ## Features - AI/Machine Learning - API - Activity Dashboard - Alerts/Notifications - Audit Management - Campaign Management - Competitive Analysis - Content Management - Conversion Tracking - Dashboard - Data Import/Export - Data Visualization - Keyword Research Tools - Keyword Tracking - Link Management - Marketing Automation - Marketing Management - Monitoring - Performance Metrics - Reporting & Statistics - Reporting/Analytics - SEO Management - Search/Filter - Web Traffic Reporting - Website Analytics ## Integrations (2 total) - Google Analytics 360 - Google Search Console ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [SEO Software](https://www.capterra.com.au/directory/30931/seo/software) ## Related Categories - [SEO Software](https://www.capterra.com.au/directory/30931/seo/software) - [Website Optimisation Tools](https://www.capterra.com.au/directory/31557/website-optimization-tools/software) - [Web Analytics Tools](https://www.capterra.com.au/directory/30073/web-analytics/software) - [Social Media Marketing Tools](https://www.capterra.com.au/directory/30781/social-media-marketing/software) - [Marketing Automation Software](https://www.capterra.com.au/directory/6/marketing-automation/software) ## Alternatives 1. [Semrush](https://www.capterra.com.au/software/151962/semrush) — 4.6/5 (2317 reviews) 2. [Wix](https://www.capterra.com.au/software/169007/wix) — 4.4/5 (10668 reviews) 3. [SEO PowerSuite](https://www.capterra.com.au/software/127616/seo-powersuite) — 4.5/5 (382 reviews) 4. [AccuRanker](https://www.capterra.com.au/software/149278/accuranker) — 4.9/5 (330 reviews) 5. [Screpy](https://www.capterra.com.au/software/209021/screpy) — 4.8/5 (236 reviews) ## Reviews ### "Amazing visibility of website performance" — 5.0/5 > **Erin** | *2 April 2025* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: The visibility over your websites' SEO and traffic performance is amazing. I also appreciate that you can view some performance data on a free plan. I also really like Ahrefs content on their website and blogs, it's always very informative and I often share it with others keen to learn about SEO. > > **Cons**: Unfortunately as a sole trader it's a little pricey for me, though I would love to keep using the paid version. ----- ### "SEO powerful software" — 5.0/5 > **Andrew** | *3 April 2025* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: It’s a complete SEO, user-friendly tool for marketing research > > **Cons**: It feels a bit pricier of all those credits needed for keyword finding or website audit ----- ### "Ahrefs, your go to…" — 5.0/5 > **Brittany** | *3 November 2024* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: This is my go-to SEO tool, mate\! Love the powerful data and insights it provides, it's a beaut. > > **Cons**: Nah, can't fault it, really. Use this app almost every day\! > > As a marketing enthusiast and collaborator, I reckon Ahrefs is tops for managing SEO within my team. Keen to see how this tool evolves as AI takes over the workspace, ay. ----- ### "Amazing tool, but it's expensive." — 4.0/5 > **Deyan** | *6 February 2025* | Internet | Recommendation rating: 10.0/10 > > **Pros**: The sheer amount of features make ahrefs a great tool. If you need to pick ONLY ONE SEO software, go with ahrefs. > > **Cons**: Pricing is quite high. There's a joke running around that even thinking about ahrefs costs you a credit. ----- ### "Years in my digital marketing toolset and will be for years to come" — 5.0/5 > **Paul** | *6 September 2025* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Organisation of massive data into really simple to follow 'flows'. I think just about everyone will find their own fairly unique way of doing the reporting they need but unlike some of the competition - that's fantastic\! Find the data, deep dive into it, explore, collate lists, download, analyse. There's so many opportunities to use this data set. > > **Cons**: I think tools like this start as one thing and then try to move into full stack analysis or usage tools. Ahrefs has done this - so perhaps you're paying for things you don't need - but it has handled it a touch more gracefully than other software. > > I've been a user of Ahrefs for many years. It's a treasure trove of incredible digital marketing data - particularly for SEO, PPC and social research. My personal opinion is that it's handling the pivot to GEO really well and remains a staple of my digital marketing toolset. ----- Page: 1 / 25\ Next: [Next page](https://www.capterra.com.au/software/176340/ahrefs?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/176340/ahrefs) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data