lemlist

Best tool for Outbound Email

Pros:

This is my main tool to send Outbound emails at scale. You can build powerful sequences combining Linkedin, emails and APIs (That you can send an SMS f.e).They are always improving the product and always building new features.Using the API really unblocks the next level of this and you can do cool stuff when you know someone clicked an email f.e.

Cons:

The integration with Hubspot could be better. It's constantly disconnecting leads that we import for a campaign through a hubspot list

Easiest bluk email tool for those with little experience

Comments: My team uses lemlist to run some of our email campaigns. Even though email outreach isn't our primary area, we were very quickly able to get to grips with it thanks to the simpe interface. All in all, it's a very simple but effective outreach tool

Pros:

I just love how simplistic the interface is. It's definitely ahead of its time in that aspect. It make sit very easy to quickly set up and track email campaigns.

Cons:

I found its features a bit lacking considering the price. I think it would be better if there were supplementary features added to make the email campaigns work more effectively. Namesly, the email validator, which costs extra for some reason

Not fairly priced, yet the backbone is old technology (agency user with 10+ seats)

Comments: Due to how often they continually update the platform--and you would expect this to actually be a good thing but it's not--the UI will change and functionality you began to rely on working fast suddenly slows down considerably. They update their platform multiple times a week on the backend. It's like, just build it right the first time and let. it. be. It's not even adding new features it's just busy work. If you run more than 2 email addresses, you're an agency or you have 3 or more users, I suggest using a different platform, you'll get better functionality out of something like woodpecker.co or market.to then Lemlist and for a much more reasonable price. They don't even offer a discount on their $60/seat rate until you have had at least 20 seats.

Pros:

I liked that it was fairly quick to actually queue new campaigns on lemlist. I could duplicate a campaign, keep the settings and then just put in the sender and associate a list to it. As an agency using it, I found that was effective, though actually getting the settings I'd put in to take often required a lot of server lag.

Cons:

This was fixed but it took about 4 months to do it: how LONG it takes list changes to go into affect. If you for instance had 1k contacts you wanted to remove from a campaign, it would take 20-30 minutes for those to be removed. How poorly they integrated with HubSpot and Salesforce. Sure there was some integration but it required I learn ALOT about the platform to make it work as an agency. I had to make changes on HubSpot to tailor it to work with Lemlist and there is absolutely no automation interaction unless you use a third party software and even then Lemlist doesn't offer many triggers on zapier. Lemlist will throttle you into the ground as an agency if one of your domains has low deliverability the algorithm will stop them all I started sending 150-200 emails per day from each seat and before long it became 50 at most. Their pricing model is pretty insane really. Comparable software goes for half the price of Lemlist with better features and cross platform multi-channel integration. Support wasn't very helpful and very pushy for positive reviews of their support. I often was told whatever issue I had wasn't their responsibility to resolve or wasn't understood so my support requests would get escalated to their dev team who responded 3-4 business days later through the tech, not directly and the answer only rarely was actually salient to my issue so another message would have to be sent by me to clarify which took another 3-4 days.

Great platform, great support

Comments: The application is really central to our outbound efforts and has helped us run multiple campaigns to reach target audiences we've previously found difficult to connect with. But their real asset is the support and guidance, continuously providing ideas and ways to improve. This have been really valuable.

Pros:

Application is really easy to use. Easy to personalise email messages and create follow ups to generate leads. Thery're continuously improving the platform and it's now easy to message linkedin contacts within each campaign. Data can imported directly from Linkedin or other sources and have features to ensure email addresses don't bounce.

Cons:

After an import, reviewing contacts can be time consuming especially in multi touch campaigns. I end up deleting emails deemed risky or undeliverable one by one as I haven't worked out how to filter them and skip a predefined batch.

My experience with Lemlist

Comments: It's a compelling platform to provide cold-emailing campaign to several clients.

Pros:

Easy to use and easy to integrate with other helpful platforms as Dropcontact or Sales Navigator.

Cons:

The setup of DMARC, CTD is not super intuitive.