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What Is HubSpot Marketing Hub?

You need leads for your business, and you need landing pages to get them. Thousands of businesses rely on HubSpot's software to create conversion-optimized landing pages quickly, so they can start generating leads immediately. The baked-in analytics also make it simple to measure conversions, and optimize your landing pages based on the data. Sign up for free with HubSpot and see how easy it is to start publishing high-converting landing pages that generate more leads for your business.

Who Uses HubSpot Marketing Hub?

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

Where can HubSpot Marketing Hub be deployed?

Cloud-based
On-premises

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012

HubSpot Marketing Hub support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Austria, Belgium, Brazil, Canada and 21 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot Marketing Hub pricing

Starting Price:

USD 15.00/month
  • No free trial
  • Yes, has free version

HubSpot Marketing Hub has a free version and does not offer a free trial. HubSpot Marketing Hub paid version starts at USD 15.00/month.

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012

HubSpot Marketing Hub support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Austria, Belgium, Brazil, Canada and 21 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot Marketing Hub videos and images

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Features of HubSpot Marketing Hub

  • A/B Testing
  • Activity Dashboard
  • Alerts/Notifications
  • Audit Management
  • Automated Publishing
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Dashboard
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Forms Creation & Design
  • Image Library
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Link Management
  • Marketing Automation
  • Mobile Optimization
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Performance Metrics
  • Pipeline Management
  • Post Scheduling
  • ROI Tracking
  • Real Time Editing
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking

Alternatives to HubSpot Marketing Hub

Campaign Monitor by Marigold is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns.
World's most popular software for creating blogs and websites. It is open source software that is free to use.
Build beautiful landing pages to convert leads. Easily build your landing page in minutes with simple drag and drop operations.
Save time and reduce costs with innovations that reimagine your customer relationships.
Bring together CRM apps for sales, service, marketing, commerce, AI, and more in one integrated solution.
We help small teams power big businesses with the must-have platform for intelligent marketing automation.
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Bitrix24 is the only free landing page builder (that we know of) that comes with a free form creator, free CRM and free email marketing
NetSuite, the world’s #1 cloud ERP, gives you the visibility and control you need to make smart decisions and grow with confidence. Learn more about NetSuite

Reviews of HubSpot Marketing Hub

Average score

Overall
4.5
Ease of Use
4.3
Customer Service
4.4
Features
4.4
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Joseph
Joseph
Marketing Manager in US
Verified LinkedIn User
Accounting, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

HubSpot Marketing is excellent but pricey

5.0 2 months ago

Pros:

Excellent all in one platform for forms, opted in email campaigns, prospect tracking, and website analytics

Cons:

It is expensive to get access to everything

Eniola
Growth marketing in Canada
Banking, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Good 'how-to-use' resources.

5.0 3 weeks ago New

Pros:

They have good resources to learn how to navigate the app, for people learning on the job.

Cons:

None that I know of yet, so far, it's been good.

Verified Reviewer
Verified LinkedIn User
Computer Software, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

great but could be better

3.0 2 months ago New

Pros:

it's great to create sequences and especially working in sales role

Cons:

it's not great for other teams such as customer success

Melisa
eCommerce and Technology Manager in US
Arts & Crafts, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

A Very Flexible Option at a Reasonable Price

5.0 3 months ago

Comments: Overall, our experience has been very positive. We have been able to do quite a bit with the basic setup plus custom objects. Any time I need to integrate another platform, it's pretty straightforward.

Pros:

It's a really powerful tool that integrates well with the rest of our tech stack.

Cons:

The menus and navigation are confusing at the best of times. They don't label things the most intuitive names and move things around frequently, so if you don't keep up with their emails and info articles, sometimes you're in for a real surprise when you go to find a feature/menu item.`

Martin
Owner in Australia
Consumer Electronics, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Would recommend for easy of use.

5.0 2 months ago

Comments: Well designed platform, although there are other platforms that add that little more for a fraction of the price.

Pros:

Well designed and EASY to use! And a very clean user interface.

Cons:

Can begin to be pricey when you start to add on all the packages!

Alternatives Considered: Pipedrive

Reasons for Choosing HubSpot Marketing Hub: Significant cost-benefit and alternative software included a range of addition add ons that is incorporated into an already cheaper price

Switched From: High Level Software

Reasons for Switching to HubSpot Marketing Hub: Alternative software is designed for larger businesses and is extremely expensive.

Lorenzo
Founder in Italy
Online Media, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Good for marketers

3.0 last month New

Comments: Good for marketers who want to create a funnel to sell something

Pros:

Its all-in-one functionalities and the ability to manage everything from one place

Cons:

It has limited features, especially on the free trial

Dimple
Dimple
Marketing Manager in India
Verified LinkedIn User
Design, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Powerful Tool

5.0 2 months ago New

Comments: HubSpot Marketing Hub is powerful for automation and tracking, but it can be expensive and complex for beginners.

Pros:

I like the all-in-one automation, lead tracking, and analytics, making it easy to manage campaigns and measure results.

Cons:

The pricing can be high for small businesses, and the learning curve for advanced features can be steep.

Verified Reviewer
Verified LinkedIn User
Computer & Network Security, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

True review of HubSpot Marketing Hub

4.0 2 months ago New

Comments: HubSpot Marketing Hub is a powerful and versatile marketing platform that can be a valuable asset for businesses of all sizes. Its user-friendly interface, comprehensive feature set, and strong integration capabilities make it a popular choice among marketers.

Pros:

User-Friendly Interface, Comprehensive Feature Set, Strong Integration Capabilities, Excellent Customer Support

Cons:

HubSpot's pricing can become more expensive, While HubSpot offers a good degree of customization certain features or functionalities are not as flexible.

Julia
Julia
Owner in US
Verified LinkedIn User
Online Media, Self Employed
Used the Software for: 1-5 months
Reviewer Source

My Hub Spot experience

3.0 2 months ago New

Comments: It was good and bad. There was a lot of things I liked, but the platform is hard to use sometimes.

Pros:

Hub spot marketing hub was set up so you can automate your email campaign. Having your emails automated; and not doing it manually, saves you so much time. One of the best things for me is scheduling my social media posts. The landing pages lure you in.

Cons:

To me the price is too high and platform was hard it overwhelmed me. I wish it was easier to navigate.

Verified Reviewer
Verified LinkedIn User
Apparel & Fashion, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

You must experience HubSpot. You won't regret it

4.0 2 months ago

Comments: Hubspot is a great tool to start with for smaller companies that learn about marketing automation or have little clue about their stores.

Pros:

HubSpot is very easy to use, especially for non-marketing professionals. It is a very intuitive service that provides almost everything you need for inbound and outbound marketing.

Cons:

Hubspot's workflow tools are fundamental compared to more expensive and sophisticated marketing automation solutions.

Michael
Owner and Marketing Director in US
Consumer Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Top of the line marketing platform- but very pricey

4.0 4 months ago

Comments: We used Hubspot as our CRM, Marketing Hub and Sales Hub. All of our marketing assets were tracked and directed down our funnel.

Pros:

Top of the line marketing software. You are able to drill down into the nitty gritty with Hubspot

Cons:

Very expensive and requires a lot of learning to use. Not for the average team member

Abhishek
Abhishek
Manager outreach and communication in India
Verified LinkedIn User
Education Management, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

User friendly but moderate learning curve

4.0 7 months ago

Comments: Our overall conversion rate increased for 18% to 29% after we started using hubspot... We still have to completely utilize the features and I am sure we will hit over 35% in next year..

Pros:

User friendly interface with all major features available in basic subscription.. campaign management is very easy and tracking campaign results is very detailed and analytics is very helpful. Email marketing and communication tool is very easy to use and creating email template is very easy and one can design responsive email templates with easy drop and design tool.

Cons:

The platform itself has some learning curve..one need some moderate time to learn each and every feature. Though they have video tutorials but still you may need to take some YouTube tutorial if you have never used a marketing tool before..

Alternatives Considered: Zoho CRM and LeadSquared

Reasons for Switching to HubSpot Marketing Hub: Hubspot have better features compared to price charged by other options .

Grant
Grant
Head of Sales in Australia
Verified LinkedIn User
Information Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Quick & easy to launch marketing campaigns.

5.0 10 months ago

Comments: Great free tool to start executing marketing campaigns simply and easily with little to no experience needed.
Can also grow with your needs provided you'll have budget.

Pros:

Straight forward process via templates & wizards to execute campaigns.

Cons:

Expensive when you need somewhat slightly more features as you grow

Alternatives Considered: Salesforce Sales Cloud

Reasons for Switching to HubSpot Marketing Hub: Was an incumbent and whilst having extensive Salesforce experience, Hubspot had everything we needed.

Verified Reviewer
Verified LinkedIn User
Internet, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

The last marketing tool you'll need

5.0 last year

Comments: I think the marketing hub plus the sales hub are priceless if integrated well. The best results from campaigns I ever had is when we were able to use this tool across the whole company.

Pros:

Hubspot allows all your marketing efforts to be managed as an easy CSM to power all the lead and customer information as a CRM. The automation and event triggering with the product work wonders once its done well.

Cons:

It can feel expensive if the rest of the company is not using its products as you need to create a hybrid model to track everything and that makes it sometimes worthless

Alternatives Considered: Pipedrive and Salesforce Sales Cloud

Switched From: Pipedrive

Reasons for Switching to HubSpot Marketing Hub: I had already have excellent past experiences using hubspot and I know exactly how to execute my marketing playbook with it. Also its support is fantastic. Super easy to get ahold of them and resolve any issue.

Hakan
Hakan
General Manager in Türkiye
Verified LinkedIn User
Education Management, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Hubspot is the best helper for me

5.0 4 months ago

Comments: Everything is good for us, so it is great to use it .

Pros:

Ease of Use, Comprehensive Analytics, Integration Capabilites, SEO and content management, Automation and Personalization

Cons:

It costs too much and is difficult for beginners.

Natalie
Senior Marketing Manager in US
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

The only marketing CRM I'll ever use

5.0 5 months ago

Pros:

It's incredibly user friendly and HubSpot has the best support and help center.

Cons:

I don't love the new navigation/toolbar! I don't think it's super intuitive. Maybe I just need to get used to it since I used the old nav for 7+ years, but it could use some improvements.

AATTAF
AATTAF
Account Manager in Morocco
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Unlocking Marketing Success: A Comprehensive Review of HubSpot Marketing Hub

5.0 6 months ago

Comments: Overall, HubSpot Marketing Hub has significantly improved our marketing efficiency and effectiveness, despite minor pricing concerns. Highly recommended for businesses seeking comprehensive marketing solutions.

Pros:

The comprehensive suite of marketing tools centralized in one platform, intuitive interface, and robust analytics.

Cons:

The pricing structure could be more flexible and transparent, especially for budget-conscious businesses.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

HubSpot for Marketing Campaigns is the perfect tool to don't waste your money

5.0 7 months ago

Comments: So far it has been a good tool for me and for the companies I have worked with. I have not tried all the tools that offers but overall it is a good deal.

Pros:

its ability to provide personalized communication, which helps businesses connect with their audience on a more personal level. This personalized approach can lead to higher engagement and better relationships with customers. You decide what to communicate with your audience and Hubspot brings it to the next level.

Cons:

I have tried the mobile app but it was not very user friendly

Timmy
Timmy
Freelancer in United Arab Emirates
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: Free Trial
Reviewer Source

HubSpot: Where Marketing Spells Come to Life!

5.0 5 months ago

Comments: As a user, I’ve found HubSpot Marketing Hub to be an all-in-one cauldron of marketing magic.

Pros:

Efficient All-in-One Solution: HubSpot combines CRM, automation, and analytics seamlessly. It’s like having a Swiss Army knife for marketing.

Cons:

HubSpot Marketing Hub’s learning curve can be steep, and some integrations are limited. Also, the price may be a hurdle for smaller businesses.

Nesma
moderator in Egypt
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

HubSpot Marketing Hub

4.0 8 months ago

Pros:

HubSpot provides a centralized platform for managing Ad Campaigns and Ad Sequences, ensuring quick access and ease of reference. Additionally, HubSpot offers a comprehensive overview of key metrics such as impressions, clicks, deals, expenditure, and ROI. In terms of email marketing, HubSpot's Marketing email tool simplifies the process of drafting, scheduling, and analyzing email campaigns. It offers detailed analytics on recipient engagement, delivery rates, and campaign performance. Furthermore, HubSpot includes a lead capture tool for creating forms that can be integrated into websites or emails. These forms can include customizable CTAs and provide insightful data analysis options. One standout feature of HubSpot is its organized structure, with dedicated sections for various functionalities. Within each section, there are intuitive analytics and reporting tools that prove to be highly beneficial and convenient.

Cons:

Marketing Hub can be a bit steep. Some users may find it challenging to navigate all of the features and settings at first. However, once you get familiar with the platform, it becomes much easier to use and fully leverage its capabilities.

Verified Reviewer
Verified LinkedIn User
Arts & Crafts, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Accurate Marketing Hub Software

5.0 4 months ago

Comments: HubSpot is a great Marketing Hub tool which I prefer to every social media influencer

Pros:

The Batch Marketing is what I like most in HubSpot Marketing Hub

Cons:

Infact I really like using HubSpot Marketing Hub, due to this I get no negative word against this Software

Verified Reviewer
Verified LinkedIn User
Individual & Family Services, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Easy but expensive in the long run

5.0 8 months ago

Pros:

You may pick HubSpot as your first CRM and email marketing tool and learn very quickly. It's powerful and easy to use at the same time. It has an extensive list of integrations.

Cons:

In the long run, it can be quite expensive. The offer many things but are not included, they are add-ons. Like SMS, toll numbers, and dedicated domain.

Sacide
Sacide
Social Media Producer in Türkiye
Verified LinkedIn User
Media Production, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Best for Email Marketing

5.0 7 months ago

Pros:

I like to manage everything related with our marketing efforts under one roof.

Cons:

The result file formats needs to be more diverse to be compiled.

Verified Reviewer
Verified LinkedIn User
Airlines/Aviation, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great Low Cost Tool

5.0 last year

Pros:

The lead generation and CRM tracking integrations are great. They enable automated workflows, freeing you to focus on high-value work while the system handles mundane tasks.

Cons:

The process of setting up the email marketing workflow can be challenging and may take some time to get used to. Additionally, notifications may be slow or unresponsive at times.

Verified Reviewer
Verified LinkedIn User
Computer Software, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Hubspot Marketing Hub is very easy to use and quickly becomes an essential.

4.0 3 months ago

Comments: Hubspot is an essential part of our B2B strategies. Having the ability to do campaigns using the very same tool is a comfort.

Pros:

We get to set up marketing campaigns dedicated to our in-progress prospects depending on their current stage in the pipeline.

Cons:

The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite expensive and irreversible.