--- description: Learn more about Primer price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Primer Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Art Gallery Software](/directory/30957/art-gallery/software) > [Primer](/software/170626/primer) # Primer Canonical: https://www.capterra.com.au/software/170626/primer Page: 1 / 3\ Next: [Next page](https://www.capterra.com.au/software/170626/primer?page=2) > Software for art galleries \& artists who want to work better and receive the best customer support. Clean, elegant, and comprehensive. > > Verdict: Rated **5.0/5** by 33 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Primer? Primer was created for art galleries, artist studios, non-profits, collections, private dealers, and art advisors. Our 2025 update brings even more great features at no upcharge. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **5.0/5** | 33 Reviews | | Ease of Use | 4.9/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 5.0/5 | Based on overall reviews | | Features | 5.0/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Primer Archives - **Location**: Nashville, US - **Founded**: 2014 ## Commercial Context - **Starting Price**: USD 45.00 - **Pricing model**: Flat Rate (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200 - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Argentina, Australia, Brazil, Canada, Chile, Japan, New Zealand, Peru, United States, Uruguay ## Features - Billing & Invoicing - Commission Management - Consignment Management - Marketing Automation ## Integrations (1 total) - Stripe ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - Chat ## Category - [Art Gallery Software](https://www.capterra.com.au/directory/30957/art-gallery/software) ## Alternatives 1. [ArtCloud](https://www.capterra.com.au/software/139779/artcloud) — 4.8/5 (72 reviews) 2. [Artwork Archive](https://www.capterra.com.au/software/169087/artwork-archive) — 4.9/5 (106 reviews) 3. [ITgallery](https://www.capterra.com.au/software/163275/itgallery) — 4.9/5 (23 reviews) 4. [Art Galleria](https://www.capterra.com.au/software/163281/art-galleria) — 4.7/5 (37 reviews) 5. [Artlogic](https://www.capterra.com.au/software/170623/artlogic) — 4.8/5 (44 reviews) ## Reviews ### "Primer is a game changer\!" — 5.0/5 > **Susan** | *21 January 2026* | Fine Art | Recommendation rating: 10.0/10 > > **Pros**: This software changed everything for our gallery. We are more efficient getting back with clients and when we have questions, the developers get back with us so fast\! It is truly amazing. > > **Cons**: We have had no issues. I am not the fastest when it comes to technology, but it is intuitive and has continued to become more and more intuitive and user friendly. > > It is an easy to use, affordable, wonderful product that is a game changer. The developers continue to communicate with and listen to clients who have ideas for improvements and ideas that other products lack, so Primer just keeps getting better\! ----- ### "Can't run my gallery without it\!" — 5.0/5 > **Sara** | *13 November 2025* | Fine Art | Recommendation rating: 10.0/10 > > **Pros**: I love the software and cannot imagine running my gallery without it. I have been so impressed by the ease of use as someone who is not tech-savvy. The developers are incredibly responsive and thorough when I have questions. This is my first gallery and Primer gives me confidence on the organizational and business end. > > **Cons**: No cons. Primer allows me to run my business in an organized and professional manner. Which impresses and gives confidence to both artists and clients. > > So helpful and not intimidating. I am even building my gallery's website using Primer's online viewing rooms, which makes maintaining my website so quick and easy. ----- ### "Primer review" — 4.0/5 > **Lilli** | *22 January 2026* | Fine Art | Recommendation rating: 8.0/10 > > **Pros**: The Primer team is very helpful and the program has lots of great features. Highly recommend this platform\! > > **Cons**: There can be a bit of a learning curve but overall the program is easy to use once you get the hang of it. > > Primer is great\! The data is well organized, the platform itself and the team are very reliable. Would recommend. ----- ### "Easy to use and very functional\!" — 5.0/5 > **Jessann** | *7 May 2024* | Retail | Recommendation rating: 9.0/10 > > **Pros**: I use this program daily and it is very easy to use. You can keep track of everything in once place. Also the customer service is great and responds quickly, > > **Cons**: Nothing\! Primer is a great software, I'd recommend it to any gallery or artist to keep track of their inventory. ----- ### "Highly recommended" — 5.0/5 > **Sarah** | *12 April 2024* | Fine Art | Recommendation rating: 10.0/10 > > **Pros**: Looks so much better than the other software we tried. Really love the CRM aspects. Also, very happy with how my docs look. (Used to take hours to make sales statements before having Primer.) Viewing rooms are easy to make, too. I respond much faster and better to client inquiries because of Primer. > > **Cons**: All my questions get answered quickly, and I have no complaints. ----- Page: 1 / 3\ Next: [Next page](https://www.capterra.com.au/software/170626/primer?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/170626/primer) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data