---
description: Learn more about Aurea CRM price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Aurea CRM Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [Aurea CRM](/software/170211/update-crm)

# Aurea CRM

Canonical: https://www.capterra.com.au/software/170211/update-crm

> Manage every lead, opportunity, and interaction with customers throughout their journey with Aurea CRM.
> 
> Verdict: Rated **3.5/5** by 4 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Aurea CRM?

Cloud-based CRM that helps life sciences, energy, retail and insurance industries manage sales, marketing, team activities, sales pipeline, KPIs and more.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.5/5** | 4 Reviews |
| Ease of Use | 3.7/5 | Based on overall reviews |
| Customer Support | 2.5/5 | Based on overall reviews |
| Value for Money | 3.0/5 | Based on overall reviews |
| Features | 3.7/5 | Based on overall reviews |
| Recommendation percentage | 60% | (6/10 Likelihood to recommend) |

## About the vendor

- **Company**: Aurea
- **Founded**: 2001

## Commercial Context

- **Pricing Details**: Contact sales for pricing options based on your industry and business needs
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Czech, Dutch, English, French, German, Polish, Spanish
- **Available Countries**: Germany, United States

## Features

- CRM
- Campaign Analytics
- Campaign Management
- Collaboration Tools
- Contact Management
- Interaction Tracking
- Lead Management
- Mobile Access
- Sales Pipeline Management
- Third-Party Integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Phone Support

## Category

- [CRM Software](https://www.capterra.com.au/directory/2/customer-relationship-management/software)

## Related Categories

- [CRM Software](https://www.capterra.com.au/directory/2/customer-relationship-management/software)
- [Marketing Automation Software](https://www.capterra.com.au/directory/6/marketing-automation/software)
- [Construction CRM Software](https://www.capterra.com.au/directory/30657/construction-crm/software)
- [Knowledge Base Software](https://www.capterra.com.au/directory/32454/knowledge-base/software)
- [Sales Tracking Software](https://www.capterra.com.au/directory/32744/sales-tracking/software)

## Alternatives

1. [EngageBay CRM](https://www.capterra.com.au/software/178819/engagebay-marketing) — 4.7/5 (907 reviews)
2. [Zoho CRM](https://www.capterra.com.au/software/155928/zoho-crm) — 4.3/5 (6964 reviews)
3. [monday.com](https://www.capterra.com.au/software/147657/monday-com) — 4.6/5 (5726 reviews)
4. [Bitrix24](https://www.capterra.com.au/software/113540/bitrix24) — 4.2/5 (984 reviews)
5. [Spotler CRM](https://www.capterra.com.au/software/88929/really-simple-systems-crm) — 4.4/5 (453 reviews)

## Reviews

### "Experience from over 25 years of CRM projects" — 5.0/5

> **Martin** | *30 January 2019* | Information Services | Recommendation rating: 10.0/10
> 
> **Pros**: After the takeover of update by Aurea, the further development of the software was initially open, with some poor support. However, this has improved significantly again in recent years.
> 
> **Cons**: One notices the software's many years of experience with many CRM projects. The functional scope and the support of CRM processes are great, the campaign management is looking for its same, different industry templates facilitate the adaptation to individual business models. The roles and rights module allows even the most complex structures to be mapped.
> 
> Aurea's CRM software is the successor to update's CRM. Personally I have known and used the software since 1998, first as a user in various companies, today as a consultant for companies from various industries.

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### "ACRM NextGen" — 4.0/5

> **Verified Reviewer** | *29 November 2019* | Telecommunications | Recommendation rating: 7.0/10
> 
> **Pros**: I like the new version on ACRM which called ACRM NextGen as it can be customized, I think they took the idea from salesforce but it's very good from customization perspective.
> 
> **Cons**: require windows to run which is not very stable OS in our Org.

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### "Terrible Service and Reliability" — 1.0/5

> **Roger** | *7 November 2018* | Media Production | Recommendation rating: 0.0/10
> 
> **Pros**: It was hard to like anything since their reliability was so poor.
> 
> **Cons**: Reliability was a big issue. Their systems kept going down and impacted our e-mail sends dramatically. They took little responsibility for their issues. We had to leave at big cost because their service was so poor.
> 
> Their servers were going down a lot and as a result our production was dramatically affected. Their costs were high and we found much better solutions at much lower costs.

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### "A Comprehensive Productivity And CRM Solution For The iPad" — 4.0/5

> **Michele Nachum** | *27 July 2012*
> 
> Although I am not impressed by the lack of pricing information, in terms of the solution itself – it is very good for sales teams or any team on the road servicing customers.  Update has several vertical solutions for different industries – so Update will tailor the CRM program to your company and or industry.  I would definitely give Update a look-see…

## Links

- [View on Capterra](https://www.capterra.com.au/software/170211/update-crm)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/170211/update-crm> |
| de-AT | <https://www.capterra.at/software/170211/update-crm> |
| de-CH | <https://www.capterra.ch/software/170211/update-crm> |
| en | <https://www.capterra.com/p/170211/update-CRM/> |
| en-AE | <https://www.capterra.ae/software/170211/update-crm> |
| en-AU | <https://www.capterra.com.au/software/170211/update-crm> |
| en-CA | <https://www.capterra.ca/software/170211/update-crm> |
| en-GB | <https://www.capterra.co.uk/software/170211/update-crm> |
| en-IE | <https://www.capterra.ie/software/170211/update-crm> |
| en-IL | <https://www.capterra.co.il/software/170211/update-crm> |
| en-IN | <https://www.capterra.in/software/170211/update-crm> |
| en-NZ | <https://www.capterra.co.nz/software/170211/update-crm> |
| en-SG | <https://www.capterra.com.sg/software/170211/update-crm> |
| en-ZA | <https://www.capterra.co.za/software/170211/update-crm> |
| fr | <https://www.capterra.fr/software/170211/update-crm> |
| fr-BE | <https://fr.capterra.be/software/170211/update-crm> |
| fr-CA | <https://fr.capterra.ca/software/170211/update-crm> |
| fr-LU | <https://www.capterra.lu/software/170211/update-crm> |

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