Adobe Analytics

Who Uses Adobe Analytics?

Cloud-based solution that helps businesses of all sizes collect, measure, explore marketing activities to understand the impact on customers.

What Is Adobe Analytics?

Marketing attribution software allows businesses to track the impact of every customer interaction they participate in.

Adobe Analytics Details

Adobe

https://www.adobe.com

Founded 1967

Compare Adobe Analytics with similar products

Starting price

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USD 4,800.00
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Free Version

Free Version No
Free Version Yes
Free Version No
Free Version Yes

Free Trial

Free Trial No
Free Trial Yes
Free Trial No
Free Trial Yes

Adobe Analytics deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base

Deployment

  • Cloud, SaaS, Web-based

Adobe Analytics Features

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Analytics/ROI Tracking
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Charting
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Keyword Tracking
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Predictive Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Search/Filter
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Website Analytics

View full list of Marketing Analytics Software

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Attribution Modeling
  • Audience Targeting
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Forms
  • Customizable Reports
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Engagement Tracking
  • Keyword Tracking
  • Lead Capture
  • Lead Management
  • Lead Qualification
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Performance Metrics
  • Predictive Analytics
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Tagging
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • Website Analytics

View full list of Marketing Attribution Software

Adobe Analytics Alternatives

More Adobe Analytics alternatives

Adobe Analytics Reviews

Read all reviews

Overall rating

4.4/5

Average score

Ease of Use 3.8
Customer Service 4.2
Features 4.3
Value for Money 4.1

Review software

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Steve B.
Lead Digital Analyst
Consumer Electronics, 51-200 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    Unrated
  • Value for Money
    4 /5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 15/04/2021

"A robust enterprise reporting tool with many varying toolsets"

Comments: I find Adobe Analytics to be a robust, enterprise tool that can handle vast amounts of data (without the sampling that can sometimes affect other tools).

Pros: The 'Workspace' offering becomes a "go to" for both explorative and more regular reporting. The drag 'n' drop nature of the tool allows for swift setting up of dimensions and metrics. This output can then be simply "eyeballed", or extracted out into CSV/PDF for further analysis.

Cons: On occasion the dashboarding options are less user friendly, especially when dealing with stakeholders who might not have a login to the tool. 'Google Data Studio' offers a more visual dashboarding tool for sharing with colleagues, either via a hyperlink or through scheduled emails. The graphing/sharing options are also more appealing in Google Data Studio.

  • Reviewer Source 
  • Reviewed on 15/04/2021
Craig S.
Small Business Owner
Apparel & Fashion, 2-10 Employees
Used the Software for: Free Trial
  • Overall Rating
    3 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    3 /5
  • Customer Support
    3 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 24/10/2020

"Top Tool for Web Analytics"

Comments: I am able to analyze traffic sources, trends of webpage views and customer journey using out-of-the-box Adobe Analytics reports. So, I can use those insights to optimize site content and layout. But in order to optimize products and categories, I need e-commerce reports enabled which needs additional development dollars which my budget doesn't allow. Same is true for more in-depth pathing, A/B testing or online-to-offline reports through Discovery, Target and Insight tools. So, Adobe Analytics' ROI is high for traffic and pathing but low for e-commerce analytics.

Pros: Adobe Analytics basic reports allow measurement of traffic sources, landing page experience and customer engagement with site tools. If revenue tracking is implemented accurately, Adobe Analytics also enables measurement of e-commerce product conversions. Custom eVars allow sales data to be broken down by individual categories of a site's taxonomy. Custom Props allow similar break-down of traffic metrics. Due to these two custom variables, e-commerce category analysis becomes more efficient and actionable. More advanced web analytics tools such as Target, Discovery and Insights are closely integrated with Adobe Analytics. Similarly, Adobe Experience Manager uses its data for content management automation and personalization. So, Adobe Analytics powers both site analysis, testing and content recommendations based on historical data, when integrated with other Adobe tools.

Cons: Adobe Analytics costs are difficult to afford for small businesses. To make its e-commerce and integration with other tools work, it involves additional tag implementation which makes the cost go higher. Plus, there is a cap on server calls. Once a business hits that cap, there is additional cost for those extra analytics calls. E-commerce data works fine directionally to see the business performance trend over a period of time but specific data doesn't match with actual sales data pulled from business intelligence tools like MicroStrategy or Data Warehouse. So, BI and IT teams always question its data accuracy.

  • Reviewer Source 
  • Reviewed on 24/10/2020
Sofyan A.
Freelancer
Computer Software, Self Employed
Used the Software for: 6-12 months
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 27/05/2021

"Adobe Analytics Review"

Comments: Adobe Analytics is a powerful corporate solution that can manage large volumes of data, in my opinion (without the sampling that can sometimes affect other tools).

Pros: A large number of functions available. The software allows you to track the audiences on your website and compare how they evolve in time. You can also observe the online audience in real-time, as well as a variety of data points about those users, such as their location, which is quite important if you want to target a specific market. It's incredible how simple it is to configure and set up. I would recommend it to small to large enterprises who rely on their internet presence!

Cons: Due to a large number of features, it can take some time to figure out what is useful and what isn't. You may, however, personalize dashboards as soon as you do so, allowing you to focus on what's important.

  • Reviewer Source 
  • Reviewed on 27/05/2021
Verified Reviewer
Solution Architect
Computer Software, 10,000+ Employees
Used the Software for: 2+ years
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    4 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 01/04/2020

"High-end, well-integrated analytics tooling"

Comments: We decided to use Adobe SiteCatalyst because we also used other Adobe digital marketing products (e.g. Web Experience Management) and as you would expect they are all very well-integrated as a complementary product suite.

Pros: Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams.

Cons: Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 01/04/2020
Surabhi S.
Digital Marketing Consultant
Information Technology & Services, 10,000+ Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    5 /5
  • Customer Support
    3 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 19/09/2018

"Comprehensive Solution for your Digital Analytics Need"

Comments: My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

Pros: I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors.
It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects.
The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need
This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company.
The tool keeps improving to bring the latest functionalities and UI ease.

Cons: There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery.
Also, i would love to have the options to do some color customization of panels, charts, etc.
The speed of report loading could also be improved.

  • Reviewer Source 
  • Reviewed on 19/09/2018