Adobe Analytics

Adobe Analytics

by Adobe

Who Uses Adobe Analytics?

Cloud-based solution that helps businesses of all sizes collect, measure, explore marketing activities to understand the impact on customers.

What Is Adobe Analytics?

Marketing attribution software allows businesses to track the impact of every customer interaction they participate in.

Adobe Analytics Details

Adobe

https://www.adobe.com

Adobe Analytics Pricing Overview

Adobe Analytics does not have a free version and does not offer a free trial. See additional pricing details for Adobe Analytics below.

Pricing Details

Contact Adobe for pricing details.

Free Version

No

Free Trial

No

Deployment

Cloud, SaaS, Web

Adobe Analytics Features

Marketing Attribution Software
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Adobe Analytics Reviews

Showing 5 of 135 reviews

Overall
4.4/5
Ease of Use
3.9/5
Customer Service
4.3/5
Features
4.4/5
Value for Money
4.1/5

Comprehensive Solution for your Digital Analytics Need

Reviewed on 19/09/2018
Surabhi S.
Digital Marketing Consultant
Information Technology & Services, 10,001+ Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
3/5
Ease of Use
5/5
Features & Functionality
3/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

Pros: I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors.
It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects.
The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need
This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company.
The tool keeps improving to bring the latest functionalities and UI ease.

Cons: There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery.
Also, i would love to have the options to do some color customization of panels, charts, etc.
The speed of report loading could also be improved.

Adobe Analytics Review

Reviewed on 13/01/2020
Sandeep P.
Founder
Education Management, 13-50 Employees
Used the Software for: 1+ year
Reviewer Source 
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
5/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Its a been a great experience and its easy for non technical people to onboard to this tool.

Pros: Adobe Analytics is a powerful analytics tool - providing immensely powerful segmentation, flow analysis and other features that are great to dive into

Cons: There is a steep learning curve in this application and that may need some time for the entire team to catch up and learn about.

Beautiful Visual of Marketing Efforts

Reviewed on 04/12/2019
Verified Reviewer
Executive Editor, Work Truck Magazine
Publishing, 51-200 Employees
Used the Software for: 1-5 months
Reviewer Source 
5/5
Overall
4/5
Ease of Use
5/5
Features & Functionality
Customer Support
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Absolutely incredible. Love how it integrates with Adobe Cloud.

Pros: I have used a ton of analytical software and so far the data I receive from Adobe Analytics is some of the most beautifully designed. Adobe Analytics also allows me to track visitors from any type of device, even wearable devices. I can also really easily dig into where certain visitors are coming from and what content I can attribute our visitors to the best to help show advertisers that their money is well spent. The predictive analytics feature has been fun to mess around with. We haven't depended much on this data yet, but plan to look into it further. The integration with AI is something that makes this program quite helpful. I don't have time to analyze and plan and this helps me predict what my users will be doing. Also captures data from my e-mails, web, and more! The voice data tracking is going to be a huge business factor as voice search grows.

Cons: It took a little while to get used to some of the design elements of the charts

I use this analytics platform for company reporting - it has been very difficult to implement.

Reviewed on 25/06/2018
Brandon T.
Finance Director
Used the Software for: 2+ years
Reviewer Source 
2/5
Overall
2/5
Ease of Use
4/5
Features & Functionality
3/5
Customer Support
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: More detailed reporting and testing capability

Pros: Strong custom capabilities if your team is able to integrate, extremely detailed segments and KPIs recorded.

Cons: Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak. Over promise and under deliver.

Adobe is Enterprise Analytics

Reviewed on 26/12/2019
Verified Reviewer
Sr. Manager Internet Operations
Consumer Electronics, 5,001-10,000 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
3/5
Ease of Use
5/5
Features & Functionality
3/5
Customer Support
4/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: We use Adobe to measure the website and success metrics. We use Adobe for planning and strategizing.

Pros: Adobe can get down to the details when analyzing web traffic. The solution is a strong solution for anyone wanting to understand in-depth customer journeys.

Cons: Its not for the novice. It takes a good deal of training to use the software. I would love it if it did a better job at hot spots and click-paths. It can be expensive.