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What Is Adobe Analytics?

Adobe Analytics is a web analytics software that provides businesses with actionable insights through in-depth analysis, versatile reporting, and predictive intelligence. The software collects streaming web data and works across emerging digital channels to give users a holistic view of the customer journey and real-time insights to deliver personalized experiences at scale.

Who Uses Adobe Analytics?

Small and midsize businesses looking for web, marketing, and predictive analytics to gain customer insights and optimize digital experiences.

Adobe Analytics Software - Virtual analyst tool
Adobe Analytics Software - Data collection and processing tool
Adobe Analytics Software - Analysis workspace tool

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Reviews of Adobe Analytics

Average score

Overall
4.5
Ease of Use
3.9
Customer Service
4.2
Features
4.4
Value for Money
4.1

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
57%
4
35%
3
6%
2
2%
tim
tim
Marketing technology consultant in US
Verified LinkedIn User
Online Media, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Best in class analytics comes at a cost

5.0 2 years ago

Comments: I've used it as a user, implemented, and owned it as a product.

Pros:

Adobe can track anything you think of. It's easy to use once implemented.

Cons:

It's highly scalable but does require an implementation team consisting of developers.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Top notch web analytics tool

5.0 last year

Comments: allow access to data to various departments

Pros:

easy to use with drag and drop functionality to modify dashboard and create custom reports

Cons:

hard to export data with some data mismatch to csv and pdf doesn't allow to easly manage data in external tools.

Verified Reviewer
Verified LinkedIn User
Banking, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

Adobe for reporting

5.0 last month New

Pros:

I really like I can personalize each reporting and it’s easy to use

Cons:

I really like adobe I don’t think the have something that not work but maybe the can upgrade the way you download the reports more faster o in carpets

Craig
Small Business Owner in US
Apparel & Fashion, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Top Tool for Web Analytics

3.0 4 years ago

Comments: I am able to analyze traffic sources, trends of webpage views and customer journey using out-of-the-box Adobe Analytics reports. So, I can use those insights to optimize site content and layout. But in order to optimize products and categories, I need e-commerce reports enabled which needs additional development dollars which my budget doesn't allow. Same is true for more in-depth pathing, A/B testing or online-to-offline reports through Discovery, Target and Insight tools. So, Adobe Analytics' ROI is high for traffic and pathing but low for e-commerce analytics.

Pros:

Adobe Analytics basic reports allow measurement of traffic sources, landing page experience and customer engagement with site tools. If revenue tracking is implemented accurately, Adobe Analytics also enables measurement of e-commerce product conversions. Custom eVars allow sales data to be broken down by individual categories of a site's taxonomy. Custom Props allow similar break-down of traffic metrics. Due to these two custom variables, e-commerce category analysis becomes more efficient and actionable. More advanced web analytics tools such as Target, Discovery and Insights are closely integrated with Adobe Analytics. Similarly, Adobe Experience Manager uses its data for content management automation and personalization. So, Adobe Analytics powers both site analysis, testing and content recommendations based on historical data, when integrated with other Adobe tools.

Cons:

Adobe Analytics costs are difficult to afford for small businesses. To make its e-commerce and integration with other tools work, it involves additional tag implementation which makes the cost go higher. Plus, there is a cap on server calls. Once a business hits that cap, there is additional cost for those extra analytics calls. E-commerce data works fine directionally to see the business performance trend over a period of time but specific data doesn't match with actual sales data pulled from business intelligence tools like MicroStrategy or Data Warehouse. So, BI and IT teams always question its data accuracy.

Md. Tanvir Bin
IT officer in US
Education Management, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

I can produce predicted insights with Adobe Analytics smoothly

5.0 6 months ago

Comments: The user interface is really straightforward to use, and obtaining reports is pretty easy.

Pros:

I can link any other conversion metrics I think might be helpful back to this tool with just a single click using this tool. Because of Adobe Analytics' great degree of customization, I am able to create reports and dashboards that are customized to our specific digital requirements for smooth operation.

Cons:

Occasionally it becomes clunky. Price comparatively high. It is difficult to combine Adobe Analytics with other platforms, such as Google Analytics.