Who Uses Oribi?

With a clientele that ranges from eCommerce shops to marketing agencies, Oribi is the perfect fit for any business looking to track their website and marketing performance.

What Is Oribi?

Oribi was built as an alternative to Google Analytics for marketers who are tired of endless reports and don't have the time to dig through piles of data. Thousands of users use Oribi to reduce cart abandonment, view all their key metrics, trends, and marketing budgets in one dashboard, improve paid campaigns, and credit every single marketing activityfrom paid campaigns to newsletters or contentand know exactly how each one contributes to sales.

Oribi Details

Oribi

https://oribi.io/

Founded 2015

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Oribi pricing overview

Oribi does not have a free version but does offer a free trial.


Free Version

No

Free Trial

Oribi deployment and support

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online

Deployment

  • Cloud, SaaS, Web

Training

  • Live Online
  • Webinars
  • Documentation

Oribi Features

  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign

View full list of Campaign Management Software

  • Action Management
  • Attribution Modeling
  • Behavioral Analytics
  • Collaboration
  • Customer Profiles
  • Data Import/Export
  • Predictive Analytics
  • Surveys & Feedback
  • Templates

View full list of Customer Journey Mapping Tools

  • Dashboard
  • Data Discovery
  • Data Source Connectors
  • Data Visualization
  • Natural Language Search
  • Predictive Analytics
  • Query Builder
  • Reporting/Analytics
  • Self Service Data Preparation
  • Self-service Analytics
  • Storytelling

View full list of Data Analysis Software

  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics

View full list of Marketing Analytics Software

  • Attribution Modeling
  • Audience Segmentation
  • Conversion Tracking
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Multi-Touch Attribution
  • Predictive Analytics
  • ROI Tracking

View full list of Marketing Attribution Software

  • Collaboration
  • Idea Management
  • Milestone Tracking
  • Prioritization
  • Product Roadmapping
  • Release Planning
  • Requirements Management
  • Resource Management
  • Surveys & Feedback
  • Workflow Management

View full list of Product Management Software

  • Animation
  • For Mobile
  • For Websites
  • Heatmaps
  • Prototyping
  • Screen Activity Recording
  • Unmoderated Testing
  • Usability Testing
  • User Journeys
  • User Research

View full list of UX Software

  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

View full list of Web Analytics Tools

  • Competitor Analysis
  • Content Management
  • Keyword Research Tools
  • Link Management
  • Performance Metrics
  • Problem Area Alerts

View full list of Website Optimisation Tools

Oribi Alternatives

More Oribi alternatives

Oribi Reviews

Read all reviews

Overall rating

4.6/5

Average score

Ease of Use 4.8
Customer Service 4.4
Features 4.3
Value for Money 4.3

Review software

Share your experiences with other software buyers.

Write a Review!
Randy H.
Eigenaar
E-Learning, Self Employed
Used the Software for: 1-5 months
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 28/08/2019

"Do something with your data"

Comments: They make me feel like a partner in my business that wants me to succeed

Pros: Oribi makes it easy to connect all the different cloud services I'm using and get a full overview of the user experience/journey from discovery to superfan. DATA is the most valuable asset you have as a business and tracking doesn't help you move forward. Oribi allows me to take action and show me what channels convert and which don't.

Cons: The start-up price is high and there is no free option to get started besides the 14-day trial. So, before you start, make sure you have the website, product and funnel ready so that you can directly implement, track and optimize.

Vendor Response

by Oribi on 07/09/2020

Thank you Randy! We work hard to make sure our users' businesses will succeed and get results with Oribi, and we're happy to hear we hit the mark for you. We are also happy to offer demo calls where we show our users the ROI they will get with Oribi!

  • Reviewer Source 
  • Reviewed on 28/08/2019
Tom A.
Websites Development Manager
Building Materials, 501-1,000 Employees
Used the Software for: 6-12 months
  • Overall Rating
    4 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    3 /5
  • Customer Support
    Unrated
  • Value for Money
    5 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 23/09/2019

"Outstanding value for money"

Comments: At Eurocell we have quite a unique business structure with multiple routes to market. As such we have several different customer types who all use the website differently. Oribi helps us track how these's different customers use our websites and gives us valuable information to continue to tailor and improve the website.

Pros: The value for money with this software is amazing. We'd been looking for behavioural analytics software for some time but always been priced out by the high costs. Oribi fit perfectly into our modest budget and was incredibly easy to set up and use.

Cons: The only real downside is the limited reporting Oribi offers. You can only report in a pdf document from the reporting section, which can be limiting in terms of what data you can include and exclude. Ideally I'd like to be able to export to .csv or .xls formats across the various pages depending on what I'm looking at. I've also had some issues with the dashboard not being able to load certain reports or visitor journeys. However when I've raised these the support team have responded very quickly and we're incredibly helpful.

Vendor Response

by Oribi on 09/09/2020

Thanks so much for your review, Tom. We thrive to improve in several mechanisms where reporting is one of them. In the past months we did include several additions and improvements to the reporting to have these more flexible to the user needs. We will continue invest in this area in the coming months as well

  • Reviewer Source 
  • Reviewed on 23/09/2019
Verified Reviewer
Digital Marketing Consultant
Marketing & Advertising, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
    2 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    2 /5
  • Customer Support
    3 /5
  • Value for Money
    1 /5
  • Likelihood to Recommend
    2/10
  • Reviewer Source 
  • Reviewed on 20/05/2020

"Not Really For B2B"

Comments: Meh.. the company overprices for a mediocre tool that is heavy on its look and UI. Ut not so functional at the agency level.

Pros: What I like is they have an easy to read funnel, correlation between behaviors and just a very easy to read analytics that is packed with graphics that can be pulled onto a deck

Cons: This is not even close to other 3rd party analytics tools for the same price, its an upgraded Hotjar at best. While its useful for its look its pretty shallow for its ability to do much else. It can’t handle things like call tracking or keywords. If u get this u will still need to pair it will google analytics especially if your in B2B where inbound keyword tracing and call tracking are important.

Vendor Response

by Oribi on 09/09/2020

Thanks for your honest reply here. We believe we solve many marketing dilemmas to many organizations such as companies, eCommerce or Marketing agencies who look to understand their users' journey and how to constantly improve it to create more business/ revenue. We get a lot of product requests from the field where we try to tie it to what the majority of the audience request, doing our best not to tailor it to a specific segment or a market.
In regards to the comparison with Google Analytics - we do not look to replace Google Analytics, but we are a "must have" solution for marketers who look to do more with their analytics. We provide with much more insights than total # of visitors or page views, in a quick and easy way, without needing developers involved.

  • Reviewer Source 
  • Reviewed on 20/05/2020
Tommy M.
MD
Accounting, 11-50 Employees
Used the Software for: Free Trial
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    1 /5
  • Value for Money
    1 /5
  • Likelihood to Recommend
    0/10
  • Reviewer Source 
  • Reviewed on 19/11/2020

"Great software - terrible customer service"

Comments: Annoying as i am interested in the service but can't discuss any potential account because no one ever replies. Company needs to improve quickly if its wants to offer and charge for a premium service!

Pros: Great software - easy to use and useful data

Cons: Very frustrating. Sent many emails with slow to no response. Company can not provide basic customer service.

  • Reviewer Source 
  • Reviewed on 19/11/2020
Rebecca T.
Digital Marketing Administrator
Real Estate, 51-200 Employees
Used the Software for: 1-5 months
  • Overall Rating
    4 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    2 /5
  • Customer Support
    4 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    5/10
  • Reviewer Source 
  • Reviewed on 23/09/2019

"Great - But Missing Some Key Functionality"

Comments: For the most part good, very responsive to questions. Just wish there was more functionality that would make it easier to get more key insights.

Pros: It is mostly user friendly and very easy to see actionable insights.

Cons: There's some key functionality that isn't developed yet. Being able to change the sort value, see pages after the query string when our product pages are built off search strings instead of hard coded URLs. We can't see what drove traffic to a specific product. We can't use filters to exclude URL parameters. We wanted to use this as a replacement for Google Analytics while we do a complete cleanup of that account, but we have to use it in tangent because it just isn't as robust even for day to day use.

Vendor Response

by Oribi on 09/09/2020

Thanks for your honest reply here, Rebecca.
We believe we solve many marketing dilemmas to many organizations such as companies, eCommerce or Marketing agencies who look to understand their users' journey and how to constantly improve it to create more business/ revenue. We get a lot of product requests from the field where we try to tie it to what the majority of the audience request, doing our best not to tailor it to a specific segment or a market.
In regards to the comparison with Google Analytics - we do not look to replace Google Analytics, but we are a "must have" solution for marketers who look to do more with their analytics. We provide with much more insights than total # of visitors or page views, in a quick and easy way, without needing developers involved.

  • Reviewer Source 
  • Reviewed on 23/09/2019