---
description: Learn more about Smile.io price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
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title: Smile.io Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Smile.io](/software/169446/smile-io)

# Smile.io

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> Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus.
> 
> Verdict: Rated **4.9/5** by 67 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Smile.io?

Ecommerce brands on Shopify and BigCommerce, that want to start turning their one-time customers into loyal brand advocates that come back again and again.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 67 Reviews |
| Ease of Use | 4.9/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Smile.io
- **Founded**: 2012

## Commercial Context

- **Starting Price**: USD 199.00
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Pricing Details**: Free to install: Up to 200 monthly orders
Essential ($15): Up to 500 monthly orders
Standard ($79): Up to 1,000 monthly orders
Growth ($199): Includes 2,500 monthly orders, then $20 per additional 100 orders
Plus ($999): Includes 7,500 monthly orders, then $5 per additional 100 orders
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Brazilian Portuguese, Chinese, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Japanese, Norwegian, Polish, Romanian, Spanish, Swedish, Traditional Chinese, Turkish
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Benin, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana and 175 more

## Features

- Customer Activity Tracking
- Customizable Templates
- Dashboard
- Email Marketing
- Incentive Management
- Loyalty Program
- Membership Management
- Multi-Channel Marketing
- Performance Metrics
- Reporting/Analytics
- Rewards Management
- Social Promotion
- Third-Party Integrations

## Integrations (21 total)

- Campaign Monitor by Marigold
- Dotdigital
- Glew
- Gorgias
- Hive.co
- HubSpot CRM
- Judge.me
- Klaviyo
- Loox
- Mailchimp
- Okendo
- Omnisend
- Privy
- REVIEWS.io
- Re:amaze

... and 6 more integrations

## Support Options

- Email/Help Desk
- Knowledge Base
- 24/7 (Live rep)
- Chat

## Category

- [Customer Loyalty Software](https://www.capterra.com.au/directory/10031/customer-loyalty/software)

## Related Categories

- [Customer Loyalty Software](https://www.capterra.com.au/directory/10031/customer-loyalty/software)
- [Customer Experience Software](https://www.capterra.com.au/directory/30671/customer-experience/software)
- [Referral Software](https://www.capterra.com.au/directory/30681/referral/software)

## Alternatives

1. [Kangaroo](https://www.capterra.com.au/software/149363/kangaroo-rewards) — 4.9/5 (250 reviews)
2. [Guusto](https://www.capterra.com.au/software/186209/guusto) — 4.9/5 (3618 reviews)
3. [RepeatMD](https://www.capterra.com.au/software/1049073/repeatmd) — 4.4/5 (190 reviews)
4. [Tremendous](https://www.capterra.com.au/software/197141/tremendous-rewards) — 4.8/5 (485 reviews)
5. [Referrizer](https://www.capterra.com.au/software/144990/referral-marketing-automation) — 4.8/5 (197 reviews)

## Reviews

### "Love Smile" — 5.0/5

> **Richard** | *27 January 2026* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: The tiers for our loyalty program seem to resonate really well with customers.  We also find that customers who use Smile tend to convert twice as much as normal repeating customers.  The program is great
> 
> **Cons**: I would love to see a little more investment in the multicurrency program - currently it is limited to percentage off and in a multicurrency store it is harmful
> 
> Love it and would definitely recommend as a loyalty platform for all users.  Integration is smooth and customer support is great.

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### "Simple, Customizable, and Great for Customer Retention" — 5.0/5

> **Matthew** | *7 January 2026* | Music | Recommendation rating: 9.0/10
> 
> **Pros**: As a small team, we really enjoy how easy Smile.io is to use and customize. Setting up a rewards program was straightforward, and the level of personalization lets us match the experience to our brand. The system genuinely helps bring customers back over time, and we’ve seen stronger repeat engagement because of it. It feels powerful without being overwhelming.
> 
> **Cons**: Some of the more advanced features take a bit of time to fully understand, especially when you want to fine-tune discounts, etc. A few options are locked behind higher plans, which can be a consideration for smaller teams, but overall the value is still there.
> 
> Overall, our experience with Smile.io has been very positive. The platform is intuitive, reliable, and well-suited for small teams that want a professional-grade loyalty program without a lot of complexity. Customer support has been responsive, and the rewards system has helped us build stronger long-term relationships with our customers.

-----

### "A great loyalty app with amazing people behind it." — 5.0/5

> **Tom** | *21 January 2026* | Food & Beverages | Recommendation rating: 10.0/10
> 
> **Pros**: Originally it was ease of setup that drew us to smile.  However I have to say that the best thing about this app is the customer service.  It is always a delight to deal with their staff.
> 
> **Cons**: I really can't say what I like least because I have not identified any issues with the platform or limitations.  I suppose some more in depth reporting would be helpful.
> 
> Signed up on Smile over 15 years ago.  Have sampled all kinds of other loyalty apps over the years and nothing came close to smile in terms of price and functionality.  The experiences I've had with their support team has made me a client for life.

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### "Great App and Fantastic Customer Support." — 5.0/5

> **Stuart** | *24 November 2025* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: The app is relatively straight forward / quick to set up and offers lots of options for how customers can earn and redeem points. I think the referral feature is especially useful for customer acquisition. I think the customer interface is great and looks fantastic on the website. The customer support has also been fantastic.
> 
> **Cons**: I think it would be useful if there were more options for tailoring notifications in the app, although this can be achieved by integration with Klaviyo (or similar providers). I also think it would be super helpful to have the option to let the customer earn points by signing up to our mailing list. At the moment, we have to get customers to sign up to the Loyalty Programme and email marketing list separately, so we use two different popups. It would be better if this could be integrated, so the customer signs up to the Loyalty Programme, and then from there they can sign up to the mailing list (and earn points as an incentive).
> 
> We only launched the programme a week ago but my overall impression has been great. Customers have started engaging with the programme straight away, and we have already started seeing customers redeeming rewards, and have just had our first referral\! The customer support team have also been fantastic and have been there to answer any questions. Special thanks to  \[sensitive content hidden\] who have both been fantastic.

-----

### "Makes Rewards Easy" — 4.0/5

> **Jenna** | *2 March 2026* | Apparel & Fashion | Recommendation rating: 8.0/10
> 
> **Pros**: Everything feels so easy to make updates, which I am so grateful for\! It's user-friendly so our team can go in and make changes as needed.
> 
> **Cons**: I've found that Smile will make changes to their program often without warning. We've experienced issues when updates were made to our POS system, and it took us off guard.
> 
> Overall, they've been great\! I'm grateful for the customer service team as well because they have been quick to respond.

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## Links

- [View on Capterra](https://www.capterra.com.au/software/169446/smile-io)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/169446/Smile-io/> |
| en-AE | <https://www.capterra.ae/software/169446/smile-io> |
| en-AU | <https://www.capterra.com.au/software/169446/smile-io> |
| en-CA | <https://www.capterra.ca/software/169446/smile-io> |
| en-GB | <https://www.capterra.co.uk/software/169446/smile-io> |
| en-IE | <https://www.capterra.ie/software/169446/smile-io> |
| en-IL | <https://www.capterra.co.il/software/169446/smile-io> |
| en-IN | <https://www.capterra.in/software/169446/smile-io> |
| en-NZ | <https://www.capterra.co.nz/software/169446/smile-io> |
| en-SG | <https://www.capterra.com.sg/software/169446/smile-io> |
| en-ZA | <https://www.capterra.co.za/software/169446/smile-io> |
| fr | <https://www.capterra.fr/software/169446/smile-io> |
| fr-BE | <https://fr.capterra.be/software/169446/smile-io> |
| fr-CA | <https://fr.capterra.ca/software/169446/smile-io> |
| fr-LU | <https://www.capterra.lu/software/169446/smile-io> |

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