15 years helping Australian businesses
choose better software

What Is Looker?

Looker is a data analytics solution that's helping companies rethink business intelligence & data visualization. With Looker, teams can break down data silos by quickly and easily integrating data from across data sources into a single view. Everyone in your organization can make better, more informed choices when they access to fresh, reliable data.

Who Uses Looker?

Looker brings the data and business teams together by making it easy for everyone to explore and understand the data that drives business.

Looker Software - Business Dashboard
Looker Software - Business Dashboard
Looker Software - LookML
Looker Software - Mobile app

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Reviews of Looker

Average score

Overall
4.6
Ease of Use
4.2
Customer Service
4.5
Features
4.4
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Nicholas
Nicholas
Director of Analytics in US
Verified LinkedIn User
Internet, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

The perfect solution for our stage business

5.0 4 years ago

Comments: I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed to be able to provide 80% of the value at 20% of the cost, but I've only demoed those tools and not actually used them so I'm not sure if they could actually deliver.

Pros:

Looker is incredibly easy to use for a casual user, which most of our users are. As soon as your email is activated, you have access to the product and new users need very little direction to start getting value out of it.

Cons:

Relative to other BI tools, the advanced charting functionality is somewhat limited, but frankly that's not the main reason we bought Looker. Data scientists can use another tool of their choice, we have Looker for people who aren't data scientists.

Tara
Product Manager in US
Computer Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Looker Review

4.0 5 years ago

Pros:

Easy to create dashboards without engineers needing to write code.

Cons:

Still not very good yet for a multi-tenant embedded environment. Needs a lot of work to set up and the API is slow.

Jamie
Head of Growth in UK
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Best option for first/time dashboard building

5.0 2 months ago

Pros:

It’s super easy to maintain and update reports - particularly if using some of the direct integrations for Google products (eg Google ads). Also great to be able to pull in data from attribution tools like Ruler Analytics too.

Cons:

Not necessarily a ‘con’ as such, but your dashboards look as good as you are a designer; I’ve seen some incredible dashboards built by colleagues and peers and also seen some truly terrible ones; the flexibility of the tool means you do need to have a basic grasp of data analysis and visualisation.

Vincent
Vincent
Sr Planning Analyst in US
Verified LinkedIn User
Used the Software for: 1+ year
Reviewer Source

Controlled Analytics Exploration

3.0 6 years ago

Comments: Like I said, it's a great tool for analysts that don't need a lot of flexibility or maybe just aren't used to working with a lot of data. To get the full value out of this software, you'll need a core group of experienced Data Analysts that can learn fast (to learn Lookers Table Calculation code which is similar to SQL) who can build a bunch of dashboards and views. You really don't want people who aren't savvy with data doing a lot of the creating because measures are always aggregated based on the dimensions you pull into each table...if a user forgets to add a specific dimension then measures could show the wrong value. This could be offset by having really good developers who architect the data in a way that doesn't allow this to happen.

Pros:

It's a great data exploration tool for users who normally would get anxious when given a large dataset in something like Excel. It's generally simple to use and there can be unlimited Viewers (users at the lowest permissions level) through the enterprise product. Data Visualization is essentially done for you and Exploers (users at the second level of permissions) can build new visualizations & turn them into interactive dashboards. On the Looker platform, Explorers can locate a view (called an Explore) and then are given a list of dimensions and measures they can pull into a table. Users can create new dimensions using calculated fields and then save their views so any users with Viewer permissions (and up) can see what was put together.

Cons:

With simplicity comes lack of flexibility. More skilled data analysts will want more flexibility than Looker can provide but at the same time you need to have highly skilled Data Analysts to be the Developers (high level of permissions) to set up the data so that less skilled analysts (the users who benefit from Looker most) who are Explorers don't build views that grossly misrepresent the data. My biggest pet peeve with this software as an Explorer is that you cannot make calculations on the base data...only the data that you pull into your table (called table calculations). That is a major feature that Tableau has that Looker does not have at the Explorer permission level. Of course developers can use LookML (Lookers data language) to create a new column...but a Developer license is more expensive and creating the fields take time and it's something you constantly will need.

Haba
Content Manager in Romania
Newspapers, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

All metrics in one place

5.0 4 months ago

Comments: It is a great tool for reporting and monitor metrics. I shared my dashboard with colleagues so we can keep our website's data under supervision.

Pros:

After creating a dashboard with all important data for my website it was very easy to keep track and visualize my websites metrics. I have integrated Analytics, Search Console and Semrush in my main dashboard get a better view over my Business's website, making it very easy to see where I can grow. Sharing the dashboard with my colleagues it was very easy and everybody can keep an eye.

Cons:

Dashboard setup was a little tricky until I found the exact data I wanted to display.