--- description: Learn more about GMass price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: GMass Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Email Tracking Software](/directory/31325/email-tracking/software) > [GMass](/software/168452/gmass) # GMass Canonical: https://www.capterra.com.au/software/168452/gmass Page: 1 / 56\ Next: [Next page](https://www.capterra.com.au/software/168452/gmass?page=2) > Turn Gmail into a powerful but easy-to-use email marketing/mail merge platform. 99% of users report their best deliverability ever. > > Verdict: Rated **4.8/5** by 1372 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses GMass? Whether you need to send cold emails, mail merges, email marketing messages, internal comms, or invitations, GMass can do it all — and all inside Gmail with the best deliverability you've ever had. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 1372 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: GMass - **Location**: Mequon, US ## Commercial Context - **Starting Price**: USD 25.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: GMass is offered across two pricing plans, outlined below. Individual: Minimal: $8.95 per month and $89 per year Standard: $12.95 per month and $129 per year Premium: $19.95 per month and $199 per year Team: Premium: Pricing starts at $89 per month or $897 per year and scales with the number of users. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 210 more ## Features - A/B Testing - Activity Dashboard - Alerts/Notifications - Behavior Tracking - Behavioral Targeting - Campaign Analytics - Campaign Scheduling - Click Tracking - Customer Segmentation - Customizable Fields - Email Management - Email Templates - Email Tracking - Engagement Tracking - Event Triggered Actions - Mobile Optimization - Real-Time Analytics - Real-Time Notifications - Real-Time Reporting - Reporting/Analytics - Team Management ## Integrations (3 total) - Gmail - Google Sheets - Zapier ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Email Tracking Software](https://www.capterra.com.au/directory/31325/email-tracking/software) ## Related Categories - [Email Tracking Software](https://www.capterra.com.au/directory/31325/email-tracking/software) - [Personalisation Software](https://www.capterra.com.au/directory/30965/personalization/software) - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) ## Alternatives 1. [Gmail](https://www.capterra.com.au/software/202338/gmail) — 4.8/5 (13353 reviews) 2. [Mailchimp](https://www.capterra.com.au/software/110228/mailchimp) — 4.5/5 (17580 reviews) 3. [Brevo](https://www.capterra.com.au/software/132996/brevo) — 4.6/5 (3414 reviews) 4. [MailerLite](https://www.capterra.com.au/software/136603/mailerlite) — 4.7/5 (2257 reviews) 5. [Constant Contact](https://www.capterra.com.au/software/31898/constant-contact) — 4.3/5 (2915 reviews) ## Reviews ### "Solid platform with great features" — 4.0/5 > **Michael** | *26 September 2025* | Media Production | Recommendation rating: 7.0/10 > > **Pros**: I like the UI, the additional features (spam test), email validation and also the follow up feature. > > **Cons**: I can't get my head around the extra mailing (over 2000 emails) using SMTP mailing. I also think it is vague to say that gmail may allow you to send more without that. > > It's a really handy service for how I need to use mass mailing. The auto follow ups will be a life saver, and the personalised emails feel easy to use, not allow errors. You can easily make a lot more errors using free versions of gmail mail merges using sheets. ----- ### "Effective Email Campaign Tool" — 5.0/5 > **Lara** | *21 October 2024* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: It's great for sending bulk emails directly from Gmail, with strong tracking and scheduling features. > > **Cons**: It can be difficult to navigate, especially for first-time users. ----- ### "Flawless, no glitch." — 5.0/5 > **Emmanuel** | *17 February 2025* | Sports | Recommendation rating: 10.0/10 > > **Pros**: Quick response to questions and help, and the fact that you can send multiple emails at the same time without a glitch > > **Cons**: I can’t think of any, it meets the standard of everything that I need. > > My experience has been flawless and seamless. ----- ### "Efficiency at its best\!" — 5.0/5 > **Lee** | *9 March 2026* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: Very easy to use with Google Sheets. Makes it very easy for me to see what clients are being emailed and which emails bounced back. > > **Cons**: I would like to be able to automatically remove addresses that bounced back from the campaigns I send out. > > It makes it so easy to follow up with my clients. It was so easy to use and it came with a tutorial to set up. ----- ### "Seamless, thorough Mass Mailing from the comfort of your GMail window" — 5.0/5 > **Nicholas** | *1 August 2025* | Entertainment | Recommendation rating: 10.0/10 > > **Pros**: Easy integration with Gmail Good tech support options Thorough documentation \& use cases Expandability and customizable to our needs Secure using the Gmail interface > > **Cons**: This is not so much about GMass as it is about Google: You are limited to GMail's daily sending limits (500 for individual accounts; 2,000 for workspace). GMass gives you some ideas for working around this, but it's best to consider staying within the posted limits. It does not include pre-built email templates or an "email builder" like you would see in a marketing tool like SquareSpace. You are limited to what you can compose in GMail, or by building an email with HTML and importing the raw HTML in yourself. (Embedding images are another issue.) There are workarounds to both raw HTML emails and embedding images, though, and the GMass team has a thorough article about the methods you can use. > > Makes sending mass emails for small businesses, startups, and organizations a breeze, from the comfort of your GMail browser window. Any user, from low-tech to amateur dev to more experienced dev can make powerful use of the feature set that GMass offers, for a fraction of the cost of a commercial mass-mail tool like Mailchimp. It is easy to integrate with Google Sheets, and easy to implement through the GMail extension and add-on. Maintaining an address list in Google Sheets was crucial for our organization. Online documentation is thorough, and the company provides multiple examples that should cover practically any use case that you are attempting to accomplish. Tech support is quick and efficient. After vetting many comparable services, we have come back to GMass again and again\! ----- Page: 1 / 56\ Next: [Next page](https://www.capterra.com.au/software/168452/gmass?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/168452/gmass) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Structured Data