--- description: Learn more about GMass price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: GMass Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Email Tracking Software](/directory/31325/email-tracking/software) > [GMass](/software/168452/gmass) # GMass Canonical: https://www.capterra.com.au/software/168452/gmass Page: 1 / 58\ Next: [Next page](https://www.capterra.com.au/software/168452/gmass?page=2) > Turn Gmail into a powerful but easy-to-use email marketing/mail merge platform. 99% of users report their best deliverability ever. > > Verdict: Rated **4.8/5** by 1421 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses GMass? Whether you need to send cold emails, mail merges, email marketing messages, internal comms, or invitations, GMass can do it all — and all inside Gmail with the best deliverability you've ever had. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 1421 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: GMass - **Location**: Mequon, US ## Commercial Context - **Starting Price**: USD 25.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: GMass is offered across two pricing plans, outlined below. Individual: Minimal: $8.95 per month and $89 per year Standard: $12.95 per month and $129 per year Premium: $19.95 per month and $199 per year Team: Premium: Pricing starts at $89 per month or $897 per year and scales with the number of users. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 210 more ## Features - A/B Testing - Activity Dashboard - Alerts/Notifications - Behavior Tracking - Behavioral Targeting - Campaign Analytics - Campaign Scheduling - Click Tracking - Customer Segmentation - Customizable Fields - Email Management - Email Templates - Email Tracking - Engagement Tracking - Event Triggered Actions - Mobile Optimization - Real-Time Analytics - Real-Time Notifications - Real-Time Reporting - Reporting/Analytics - Team Management ## Integrations (3 total) - Gmail - Google Sheets - Zapier ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Email Tracking Software](https://www.capterra.com.au/directory/31325/email-tracking/software) ## Related Categories - [Email Tracking Software](https://www.capterra.com.au/directory/31325/email-tracking/software) - [Personalisation Software](https://www.capterra.com.au/directory/30965/personalization/software) - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) ## Alternatives 1. [Gmail](https://www.capterra.com.au/software/202338/gmail) — 4.8/5 (13521 reviews) 2. [Mailchimp](https://www.capterra.com.au/software/110228/mailchimp) — 4.5/5 (17677 reviews) 3. [Brevo](https://www.capterra.com.au/software/132996/brevo) — 4.6/5 (3512 reviews) 4. [MailerLite](https://www.capterra.com.au/software/136603/mailerlite) — 4.7/5 (2322 reviews) 5. [Constant Contact](https://www.capterra.com.au/software/31898/constant-contact) — 4.3/5 (2943 reviews) ## Reviews ### "Solid platform with great features" — 4.0/5 > **Michael** | *26 September 2025* | Media Production | Recommendation rating: 7.0/10 > > **Pros**: I like the UI, the additional features (spam test), email validation and also the follow up feature. > > **Cons**: I can't get my head around the extra mailing (over 2000 emails) using SMTP mailing. I also think it is vague to say that gmail may allow you to send more without that. > > It's a really handy service for how I need to use mass mailing. The auto follow ups will be a life saver, and the personalised emails feel easy to use, not allow errors. You can easily make a lot more errors using free versions of gmail mail merges using sheets. ----- ### "Solid email outreach tool built right into Gmail" — 5.0/5 > **Michael** | *14 June 2026* | Computer Software | Recommendation rating: 7.0/10 > > **Pros**: Seamlessly integrates into Gmail — feels like a native feature. The Google Sheets mail merge is straightforward to set up and personalisation tokens work well. Auto follow-up sequences save a lot of manual work. > > **Cons**: The Google Sheets connection can be a bit fiddly to configure on the first attempt — took a few tries to get the column names matching the merge tags correctly. > > I used GMass to launch outreach campaigns for a new marketplace I'm building, reaching out to potential sellers with personalised emails. Once the sheet was connected properly, the campaign sent cleanly and the open/click tracking was a nice bonus. Good value for what it does. ----- ### "Flawless, no glitch." — 5.0/5 > **Emmanuel** | *17 February 2025* | Sports | Recommendation rating: 10.0/10 > > **Pros**: Quick response to questions and help, and the fact that you can send multiple emails at the same time without a glitch > > **Cons**: I can’t think of any, it meets the standard of everything that I need. > > My experience has been flawless and seamless. ----- ### "Effective Email Campaign Tool" — 5.0/5 > **Lara** | *21 October 2024* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: It's great for sending bulk emails directly from Gmail, with strong tracking and scheduling features. > > **Cons**: It can be difficult to navigate, especially for first-time users. ----- ### "Simple, Clean, and Perfect for Real Estate Follow-Up" — 5.0/5 > **Tiffany** | *6 July 2026* | Real Estate | Recommendation rating: 9.0/10 > > **Pros**: I love how straightforward GMass is. For my real estate business, I need emails that feel personal, clean, and easy for my clients to read. GMass lets me send simple text-based emails without clutter, heavy formatting, or distractions. I also love that I can turn those emails into automated behavioral follow-ups, which helps me stay consistent with social media leads and move them closer to becoming real clients. > > **Cons**: The only downside is that there is a learning curve when setting up campaigns, sequences, and contact lists for the first time. Once I understood how everything worked, it became much easier, but I did have to take a little time upfront to get comfortable with the process. > > My overall experience with GMass has been excellent. As a real estate agent, follow-up is everything, and GMass gives me a simple way to stay in front of leads without making my emails feel robotic or overdesigned. I use it to create automated, behavior-based follow-up sequences for rental clients, buyer leads, and social media prospects. The emails look clean, deliver well, and help me stay organized. I am just getting started, but I can already see how this tool can help me convert more conversations into real clients. ----- Page: 1 / 58\ Next: [Next page](https://www.capterra.com.au/software/168452/gmass?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/168452/gmass) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Structured Data