--- description: Learn more about GMass price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: GMass Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Email Tracking Software](/directory/31325/email-tracking/software) > [GMass](/software/168452/gmass) # GMass Canonical: https://www.capterra.com.au/software/168452/gmass Page: 1 / 57\ Next: [Next page](https://www.capterra.com.au/software/168452/gmass?page=2) > Turn Gmail into a powerful but easy-to-use email marketing/mail merge platform. 99% of users report their best deliverability ever. > > Verdict: Rated **4.8/5** by 1392 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses GMass? Whether you need to send cold emails, mail merges, email marketing messages, internal comms, or invitations, GMass can do it all — and all inside Gmail with the best deliverability you've ever had. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 1392 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: GMass - **Location**: Mequon, US ## Commercial Context - **Starting Price**: USD 25.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: GMass is offered across two pricing plans, outlined below. Individual: Minimal: $8.95 per month and $89 per year Standard: $12.95 per month and $129 per year Premium: $19.95 per month and $199 per year Team: Premium: Pricing starts at $89 per month or $897 per year and scales with the number of users. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 210 more ## Features - A/B Testing - Activity Dashboard - Alerts/Notifications - Behavior Tracking - Behavioral Targeting - Campaign Analytics - Campaign Scheduling - Click Tracking - Customer Segmentation - Customizable Fields - Email Management - Email Templates - Email Tracking - Engagement Tracking - Event Triggered Actions - Mobile Optimization - Real-Time Analytics - Real-Time Notifications - Real-Time Reporting - Reporting/Analytics - Team Management ## Integrations (3 total) - Gmail - Google Sheets - Zapier ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Email Tracking Software](https://www.capterra.com.au/directory/31325/email-tracking/software) ## Related Categories - [Email Tracking Software](https://www.capterra.com.au/directory/31325/email-tracking/software) - [Personalisation Software](https://www.capterra.com.au/directory/30965/personalization/software) - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) ## Alternatives 1. [Gmail](https://www.capterra.com.au/software/202338/gmail) — 4.8/5 (13442 reviews) 2. [Mailchimp](https://www.capterra.com.au/software/110228/mailchimp) — 4.5/5 (17626 reviews) 3. [Brevo](https://www.capterra.com.au/software/132996/brevo) — 4.6/5 (3474 reviews) 4. [MailerLite](https://www.capterra.com.au/software/136603/mailerlite) — 4.7/5 (2286 reviews) 5. [Constant Contact](https://www.capterra.com.au/software/31898/constant-contact) — 4.3/5 (2926 reviews) ## Reviews ### "Solid platform with great features" — 4.0/5 > **Michael** | *26 September 2025* | Media Production | Recommendation rating: 7.0/10 > > **Pros**: I like the UI, the additional features (spam test), email validation and also the follow up feature. > > **Cons**: I can't get my head around the extra mailing (over 2000 emails) using SMTP mailing. I also think it is vague to say that gmail may allow you to send more without that. > > It's a really handy service for how I need to use mass mailing. The auto follow ups will be a life saver, and the personalised emails feel easy to use, not allow errors. You can easily make a lot more errors using free versions of gmail mail merges using sheets. ----- ### "Flawless, no glitch." — 5.0/5 > **Emmanuel** | *17 February 2025* | Sports | Recommendation rating: 10.0/10 > > **Pros**: Quick response to questions and help, and the fact that you can send multiple emails at the same time without a glitch > > **Cons**: I can’t think of any, it meets the standard of everything that I need. > > My experience has been flawless and seamless. ----- ### "Effective Email Campaign Tool" — 5.0/5 > **Lara** | *21 October 2024* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: It's great for sending bulk emails directly from Gmail, with strong tracking and scheduling features. > > **Cons**: It can be difficult to navigate, especially for first-time users. ----- ### "Gmass: My favorite Gmail Mail Merge Tool" — 5.0/5 > **Matt** | *28 May 2026* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: I’ve tested dozens of email platforms…but GMass is the one I keep coming back to. Here’s why: Daily Consistency I use GMass to send 10–20 outreach emails per day. It’s a daily habit that keeps networking warm and partnerships flowing. Instead of mass blasts that feel cold, this approach helps build actual relationships. Affiliate Program Power When we run large-scale affiliate launches, we use GMass to communicate with thousands of partners. We can personalize updates, send reminders, and deliver swipe copy…all without switching tools or compromising quality. Personalized at Scale Merge fields from Google Sheets allow us to reference names, URLs, stats, or past interactions. So even a 2,000-person campaign feels like it was written individually. The recipient doesn’t feel like a number. Batch Sending + Scheduling GMass lets you space out your email delivery. That means better inbox placement and lower chances of hitting Gmail’s spam filters. It also spreads out responses so you’re not flooded all at once. Powerful Reporting The built-in analytics tell us who opened, who clicked, who replied, who bounced, and who unsubscribed. It’s actionable, fast, and doesn’t require extra integrations. Google Sheets Integration This is a game changer. Link your Sheet once, and GMass reads all the data dynamically. Want to update a name or tweak a message mid-campaign? Just edit the Sheet. No re-importing needed. Email Verification GMass verifies email addresses before you send…so you’re not wasting credits on dead leads or harming your sender reputation. It’s one of the unsung features that saves tons of time and money. In short? GMass saves us thousands of hours and thousands of dollars. We’ve never been flagged or shut down by Gmail…and that’s saying something in today’s deliverability climate. > > **Cons**: There’s a learning curve The interface is simple, but it does take a few days to fully grasp how to use Sheets, merge tags, and campaign scheduling. Thankfully, the GMass blog and help docs are solid. Once you’re in the flow, it’s second nature. It’s not the cheapest option At $25/month, GMass might seem expensive compared to some email tools. But considering the features, flexibility, and Gmail-native experience, it more than pays for itself. Especially when you factor in saved time and increased deliverability. Test your emails first Always add yourself to the Sheet and run a real test. Occasionally, merge fields don’t populate as expected…not often, but often enough that you’ll be glad you checked. It’s a quick fix that avoids awkward sends. These are minor trade-offs considering how powerful GMass is…but they’re worth knowing before you dive in. > > I’ve personally used GMass for years. We’ve run affiliate launches with thousands of partners and done daily personal outreach, all inside Gmail, thanks to this incredible Chrome extension. ----- ### "Efficient email outreach without leaving Gmail" — 5.0/5 > **Sailash** | *5 May 2026* | Wholesale | Recommendation rating: 10.0/10 > > **Pros**: Native Gmail integration (no separate platform needed) Strong personalization using Google Sheets Automated follow-ups and sequences Easy reply management inside Gmail > > **Cons**: UI can feel slightly dated compared to newer tools. Setup for advanced campaigns takes some time, especially when configuring sequences and conditions. Reporting is useful but could be more intuitive at first glance. > > GMass makes it easy to send personalized bulk emails directly from Gmail. I’ve used it for outreach campaigns, and the Google Sheets integration is a big plus. The automation (follow-ups, scheduling, tracking) works well and helps save time. There is a slight learning curve, especially for more advanced features, but once set up, it’s very effective. I’d recommend it to small businesses, consultants, or anyone doing regular email outreach. ----- Page: 1 / 57\ Next: [Next page](https://www.capterra.com.au/software/168452/gmass?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/168452/gmass) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Structured Data