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What Is Appinio?

Appinio is an all-in-one market research tool. Create a survey, select an audience, get results within minutes and analyse them right in our dashboard. No prior market research knowledge required, Appinio is made to enable market research for everyone. Once you create your survey on our website, we deliver it to our own panel via push notification and they answer immediately. This means you don't need to worry about 3rd party panels or where you get your respondents from. We have them!

Who Uses Appinio?

Everyone who conducts B2C business and needs to understand their target group. This ranges from CPG companies over banks, insurances, creative agencies to SMBs.

Appinio Software - Conduct Surveys in Real-Time. Al it takes are 3 easy steps
Appinio Software - View how your participants answered. Get your results in a couple of minutes.
Appinio Software - Get to know your target group and what they really want with Appinio.

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Reviews of Appinio

Average score

Overall
4.9
Ease of Use
4.7
Customer Service
4.9
Features
4.7
Value for Money
4.6

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
93%
4
7%
Leonard
Leonard
Student Research Assistant in Germany
Verified LinkedIn User
, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Market research made quick and easy! You get far more than what you pay for

5.0 7 years ago

Comments: Fast and detailed insights in users thought about several topics!

Pros:

Super easy to use and definitely self-explaining. The different default questions and customization options are impressive - no losses compared to competitiors; the speed of data collection is incredible - you get your results in hours, sometimes even first insights after a few minutes. This is absolutely unique on the market! Combined with the very low prices absolute recommendable

Cons:

Sometimes the character limitation sets a limit to the complexity of your questions. After I contacted the support they found a very satisfying solution for this in short time however.

Verified Reviewer
Verified LinkedIn User
Market Research, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Its good

4.0 6 years ago

Pros:

The software is good, I perused it before I made my final survey app purchase. It has most of the functionalities I require. The innovative thing about it is that it captures snap polls online from a large pool of people....and results are in real time

Cons:

I needed something that has all the capabilities of surveying, like offline data collection nicely designed surveys...also there seems to be a mix up with their german or english language support

Jonas
Credit Analyst in Germany
Verified LinkedIn User
, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

This app has long been an integral part of my daily mobile use.

5.0 7 years ago

Pros:

Not only is it intuitive in use, it also poses very interesting questions about current events. In addition, I have the opportunity to create surveys myself and thus to get in touch with my fellow human beings.

Cons:

The App Appinio should be used by more people so the polls become more sufficient. The more data is collected, the better a general trend can be derived.

Anonymous reviewer
Used the Software for: 6-12 months
Reviewer Source

very easy to use, Good price-performance ratio, provides interesting insights in how consumers think

5.0 7 years ago

Comments: very interesting insights in how consumers think and what they prefer

Pros:

perfect solution for modern market research, possibility to reach respondents that are traditionally unrecruitable, possibility to include audio, videos and photos as part of the data collection

Cons:

nothing to mention here as it perfectly fits the demands of companies that want to reach millennials for market research

Samira
Samira
International Product Manager in Germany
Verified LinkedIn User
Glass, Ceramics & Concrete, 5,001–10,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Quick, easy & top consultancy

5.0 4 years ago

Pros:

We are very satisfied with appinio. They make market research quick and easy. The consultancy is excellent – a big thank you to [SENSITIVE CONTENT HIDDEN]. We get top results and very important insights. We are more than happy to work with appinio so closely.

Cons:

Nothing.

Flemming
Flemming
Founder in Germany
Verified LinkedIn User
Used the Software for: 6-12 months
Reviewer Source

Great tool!

5.0 7 years ago

Pros:

Very easy to use. We wanted to know more about our target group and customers. With appinio it took us only a short time and little money to get valuable insights.

Talisha
Senior Marketing Manager in Germany
Retail, 5,001–10,000 Employees
Used the Software for: 2+ years
Reviewer Source

Top Anbieter für schnelle und einfache Umfragen

5.0 7 months ago

Pros:

Super Plattform, um gezielte Umfragen durchzuführen und wichtige Einblicke in die Bedürfnisse und Präferenzen unserer Zielgruppe zu gewinnen. Die Benutzeroberfläche ist intuitiv und ansprechend gestaltet, was zu einer hohen Beteiligung der Teilnehmer führt. Darüber hinaus bietet Appinio umfassende Analyse-Tools, die es uns ermöglichen, die Ergebnisse unserer Umfragen schnell und präzise zu analysieren.

Cons:

An manchen Stellen wäre mehr technische Flexibilität super, aber Appinio wird ja ständig weiterentwickelt.

Joost
CEO in Germany
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Marktforschung auf Spitzen-Niveau und mit höchstem statistischem Anspruch

5.0 last year

Pros:

Das Appinio Team ist einfach Gold wert. Profis bei der Arbeit. Freundlich, clever, professionell, freundlich und blitzschnell. So wie man es sich wünscht.

Cons:

Gar nix. Was es nicht gibt wird im Zweifel möglich gemacht!

Jennifer
Projektmanagerin in Germany
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Bewertung Survey Tool: Appinio

5.0 last year

Comments: Super unkompliziertes Tool für schnelle Informationsgewinnung.

Pros:

Die Bedienerfreundlichkeit, alles ist gut erklärt und der Kundenservice hervorragend! Antwortzeiten sind sehr gering und es wird immer eine Lösung gefunden.

Cons:

Auswertung nach verschiednen Parametern müssten gespeichert werden und direkt nochmal aufgerufen werden können pro Frage.

Lukas
Lukas
Founder & Managing Director in Germany
Verified LinkedIn User
Computer Software, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Market Research of the Future!

5.0 4 years ago

Comments: Appinio löst das Problem von jedem, der schnell Fragen beantworten, Thesen mit Ergebnissen quantifizieren oder sein Team mit Insights begeistern möchte.

Pros:

Sehr einfache Bedienung, tolles Team an Research Consultants, interessante Einblicke mit den Eigenstudien und vor allem sehr schnelle Lieferung von Ergebnissen bei gleichzeitiger hoher Interviewqualität.

Cons:

Nichts. Das Angebot von Appinio ist top.

Mark
Group head of Product Design To Cost in Germany
Automotive, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Marktfroschung schnell und unkompliziert

5.0 12 months ago

Comments: Zeit- und bedarfsgerechte Lösung die ohne Schnörkel Ergebnisse liefert.

Pros:

Nachvollziehbare Kosten vor der Ausführung des Projekts und einfaches Handling des Admin-Portals. Zudem hervorragender Kundenservice.

Cons:

Einzelne zusätzliche Funktionen sind bei Wettbewerbern gegeben - jedoch findet Appinio dabei immer wieder Wege, zum gleichen Ergebnis zu kommen.

Christian
Christian63h in Switzerland
Civic & Social Organization, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Travail de pauses

5.0 2 years ago

Comments: Genial

Pros:

Facile d’utilisation et très plaisant. Questions variées. Sérieux. Professionnel.

Cons:

Questions parfois reviennent plusieurs fois

Isabelle
Head of Innovation and DEI in Germany
Marketing & Advertising, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Bewertung Isabelle

5.0 12 months ago

Pros:

-Schnelligkeit -Tolle Betreuung durch die Ansprechpartnerinnen [sensibler Inhalt ausgeblendet]

Cons:

-Nicht unter 16 Jahren erfassbar -Herunterladbare Grafiken nur in einem Design

Verified Reviewer
Verified LinkedIn User
Consumer Goods, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Schnell & unkompliziert

5.0 last year

Pros:

Die Kundenbetreuung ist sehr gut, sowohl in der Beratungs- als auch in der Umsetzungsphase. Das Dashboard ist übersichtlich und erlaubt eine schnelle Navigation. Innerhalb von 24 Stunden erhält man Ergebnisse von repräsentativen Umfrage. Schnell und relativ zu klassischen MaFo-Instituten günstig. Die perfekte Lösung für just-in-time Umfragen.

Cons:

Ich habe keine negativen Punkte in der Zusammenarbeit feststellen können.

Anna
Country Manager in France
Recreational Facilities & Services, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Herrlich: Kein endloses Durchwühlen durch Excel-Tabellen für Umfrageergebnisse

5.0 last year

Pros:

Qualitativ hochwertiger, moderner BefragungspoolLeichte Bedienung & schnelle Segmentierung

Cons:

Im Vergleich recht zu anderen Anbietern recht teuer

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